Hello and Welcome!

Teachers name is __________.

What is your name? How are you ?

My name is __________. I am __________, thank you.

Where are you from?
I am from ___________.
Ways to say
Hi / Hello!
How do you do?
Hows going?
How are things?
Whats up?
Nice to meet you.
What do you do?
I am a / an ___________.
I work in a / an __________.

police officer firefighter doctor teacher waiter/waitress

nurse soldier student chef businessman

Why do you want to improve your English ?
I want to improve my English for ___________.

Business / work Study / exam

Traveling Personal interest

 Before we start
Lets learn some basic words.

Apple
Apple

listen copy / repeat speak

Learn to say: I dont know.
Numbers
Numbers are very important in our daily life, especially when
we have to count or tell others numbers.
 Numbers

zero one two three four

five six seven eight nine

Lets Count!
How many __________ do you have?

I have ___________ apples.

I have ___________ legs.

I have ___________ books.

How many ________ are there?

How many birds are there? There are __________ birds.

How many frogs are there? There are __________ frogs.

How many fish are there? There are __________ fish.

 Colors
There are colors everywhere.

purple blue green yellow orange red

What color is this?
The hat is __________.

The apple is __________.

The table is __________.

The shirt is __________.

 My Face

eyes
eye eyebrow

nose
ears cheek

mouth ear
Lets Practice!
Lets match the words with the numbers.
5
eye 1
ear

mouth
1
nose

cheeck
3 4
2
eyebrow
 I use my eyes to see.

I can see ___________.

 I use my nose to smell.

I can smell ___________.

 I use my ears to hear.

I can hear ___________.

 I use my mouth to eat.

I can eat ___________.

 What color are your eyes?
I have two __________ eyes.

brown hazel blue grey green

What shape is your face?
I have a /an __________ shape face.

oval round square oblong

pear diamond heart

 What color is your hair?
I have __________ hair.

blond black gray red brown

Lets Make a Sentence!
I have a __________ shape face.
I have two __________ eyes and two eyebrows.
I have two ears too.
I have a nose and a mouth.
I have __________ hair.
Lets go Grocery Shopping!
 Types of Food

fruits vegetables meat

pastry dairy drinks

 What are they?
I like __________. I dont like __________.

apple orange kiwi peach

lemon banana strawberry pineapple

 What color is the fruit?
The fruit is ________. / The fruit is ________ and ________.

Blue Red Orange Yellow Green Brown Purple

 What do you like to eat?
I like __________. I dont like __________.

rice noodles pizza meat

sushi doughnut vegetables hamburger

 What seafood do you like to eat?
I like __________. I dont like __________.

crab scallop sea urchin lobster

sea
shrimp oyster sashimi
cucumber
 What do you like to drink?
I like to drink ________. I dont like to drink ______.

coffee tea milk water

juice soft drinks milkshake

Coffee
Coffee is one of the most popular drinks in the world. Almost a
third of the worlds population drinks coffee.
 Introducing Coffee
Coffee is one of the most popular drinks in the world. Brazil is the
worlds largest coffee producer by far. Other coffee producing
countries include Vietnam, Indonesia and Colombia.

The United States is the biggest coffee consumer. About 1.2

billion kilograms of coffee are consumed there every year.

Coffee contains caffeine, a substance that stimulates parts of the

body, especially the nervous system. People often drink coffee to
help them stay awake or keep them alert.
Ordering Coffee
Judy wants to get a cup of coffee from the coffee shop.

May : Hi, how may I help you?

Judy : I usually get a large coffee but Id like something lighter
today. What do you have?
May : You could get any small coffee, a cappuccino, or a shot of
espresso.
Judy : I think Ill try the small cappuccino. What flavors do you have?
May : We have over ten flavors. Would you like to try
our new Christmas peppermint flavor?
Judy : Sure, that sounds tasty.
What does coffee say about you?
There are many different types of coffee and experts claim that
there are more flavors of coffee than there are of wine.

Espresso
You are friendly and adaptive. You actually like the
taste of coffee, a rare but admirable trait.

Latte
You are reflective but often indecisive.
In a world of unknowns, you like the safe pick.
What does coffee say about you?
Cappuccino
Youre warm-hearted but oblivious at times. Your
friends have to remind you to wipe the foam off your
lip.

Mocha
Youre fun-loving and creative. You hate the taste of
coffee but you improvise.

Americano
Youre calm and conscientious. You enjoy the simple
things in life like picnics in the park, birds chirping and
watery coffee.
What does coffee say about you?
Iced Coffee
Youre assertive and outspoken. You dont let the
seasons dictate how you live your life. Also, you like
straws.

Frappuccino
Youre happy and energetic. You claim to love coffee,
but really, you just love ice cream.
Lets Talk!
Which type of coffee do you prefer?

Do you prefer pre-grounded or fresh grounded coffee? Can

you tell the difference?

Do you drink coffee to keep yourself awake? Name a few

other drinks that have caffeine in them.
 Alcoholic Drinks

wine cocktails beer shots

The Supermarket
 Things in the Supermarket

basket trolley belt

credit card coins card machine

Where do you go grocery shopping?
I go grocery shopping at the __________.

Supermarket Public market

Where do you go grocery shopping?
I go grocery shopping at the __________.

Convenience store
Lets go grocery shopping
Do you cook at home?

What do you do before going grocery shopping?

Can you name a staple food in your family?

 Tableware
On what occasions would you use these tableware items?

spoon fork knife chopsticks

glass plate bowl napkin

 Types of Cuisine
Which types of cuisine do you prefer? Why?
Do you know if they have anything in common?

Chinese Japanese Korean

 Types of Cuisine
Which types of cuisine do you prefer? Why?
Do you know if they have anything in common?

Italian English Mexican

 How to have your meal
Dine in / Eat in Take away / Take out Food Delivery
 Eating in a Restaurant

Ask for a menu Place an order

Pay the bill Eat Wait to be served

What do you like for your Starter?
I would like to have ___________.

salad soup baked potato

What do you like for your Main Course?
I would like to have ___________.

steak fish fillet lamb chop

chicken fillet pasta risotto

How do you like your steak done?
What do you like for your Dessert?
I would like to have ___________.

cheese cake brownie waffle

creme brulee sorbet jelly pudding

 Placing an Order
I would like to have __________ as a starter,
__________ as main course and
__________ for dessert.
Dialogue Practice
Jane is ordering in a restaurant.

Jane : May I substitute soup for salad?

Waiter : Yes, you may. Which salad would you prefer?
Jane : I would like to have smoked salmon Caesar salad.
Waiter : Sorry, Im afraid smoked salmon Caesar salad is
not on our menu, would you like to try our
todays special? Many of our customers love it.
Jane : Sure, Ill take that.
Waiter : Anything else you would like
to order?
Dialogue Practice
Jane is ordering in a restaurant.
Jane : May I substitute juice for wine?
Waiter : Im afraid you need to pay for the difference in
cost. Would that be okay for You?
Jane : Its okay, I understand. Ill just have juice for now.
Thank you!
Waiter : Let me repeat your order. A todays special salad
and orange juice.
Jane : Wait, I change my mind. Ill take wine.
Waiter : No problem, wine instead of orange juice.
Jane : Thank you and sorry again.
How to order in a restaurant?
Which comes first?
Which came first, the chicken or the egg?
The chicken, no, the egg, no, the chicken.
It's enough to make your head spin right
off your neck.

Please share your thoughts with us.

Emotions
 How do you feel?

Happy sad angry shy

bored scared surprised sleepy

Lets try it
Match the pictures with the right words.

sad

shy

happy

angry

sleepy

nervous
 The Weather
How is the weather today?
The weather is __________.
How is the weather today?
The weather is __________ today.

sunny rainy cloudy

windy snowy
 How is the weather today?
The weather is ________ today, it is ________ degrees Celsius.

HOT COLD Temperature Knowledge

1 F = -17.2 C
It is ___________ degree Celsius.

It is ___________ Fahrenheit.
Global Warming
 Global Warming
Scientists made an alarming discovery in the 1980s. They found
that the average temperature of the Earth's surface was slowly
rising. This trend is called global warming. Today we know that
global warming is increasing because more and more gases get
into the atmosphere.

What can you do to prevent global warming?

 Global Warming
For a long time people on our Earth didnt think a lot about
greenhouse gases. The situation changed when more and more
fossil fuels were used for energy. As fossil fuels burn they let
carbon dioxide into the atmosphere.

During the last few decades people have also cut down many
forests. Trees use carbon dioxide when they make their own
food. Fewer trees mean that less carbon dioxide
is taken out of the atmosphere.
 Greenhouse Effect
A greenhouse is a glass house in which plants grow. The glass lets
light in and at the same time keeps heat from getting out. This
heat keeps the plants warm, even when it is cold outside. The
same happens to the Earth's atmosphere. It lets sunlight in and
keeps carbon dioxide and other gases from getting out. We need
these gases but too much of them trap more heat.
 Transportation
Lets look at some common forms of transportation that we use!
 Transportation
Do you have a __________? Yes, I do. / No, I dont.

bus car ship scooter

bicycle train airplane helicopter

 What color is your car?
My car is __________.

blue red yellow

black white silver

Lets Talk!
How do you go to school / work everyday?
I go to school / work by _______________.

How long does it take to go to work by _______________?

It takes ______ minutes by _______________.
 City Buildings

hotel bank cafe hospital

toy shop gas station police station fire station

 City Buildings

post office library church cinema

school pharmacy laundry bakery

Where should I go?
When I am sick, I go to the __________.

When I am hungry, I go to the __________.

When I travel, I stay at the __________.

Giving Directions
 Giving Directions

go straight turn right turn left

go past go across
Pointing out directions
Dialogue Practice
David : Excuse me! I want to borrow some books from
the library, can you tell me how to get there?
Cindy : Sure! You turn right on Aloha Street, and
you will see a department store in front of you.
David : Okay, and it is somewhere there?
Cindy : Not quite, you need to continue walking straight
for 5 minutes, then you will see the library right
across the street.
David : I see, thank you very much.
Cindy : Youre welcome!
 Sickness and Symptoms

runny nose cough fever

ache sore throat allergy

Sickness and Symptoms

sneeze dizzy stomachache

insomnia cold / chill puke / vomit

 Visiting a Doctor

make an appointment diagnose

get medicine receive prescription see the doctor

 Doctor! I need you!
1. I have got a high temperature, I think I might have __________.

2. I have __________. I have lost my appetite.

3. I always feel bad after meals. I need to run to the bathroom to

__________.

4. My head is spinning, I feel __________. I cant stand still for too

long.

5. There must have been something wrong with the food, he

__________ right after the meal.
Phrasal Verbs and Relationships
 An Agony Aunt Letter
Can you figure out what all of the phrasal verbs mean?

Dear Agony Aunt,

Please help me. My big sister and I used to be good friends,

but we fell out when I started going out with my new
boyfriend. Now she is always trying to put me down and it is
really beginning to get to me.
My boyfriend usually tries to stick up for me, but my sister will
just be mean to him too.
My boyfriend is actually my sisters ex-boyfriend. Do you think
she still holds this against us? What can we do?
Jennifer
Lets Talk!
What advice would you give to Jennifer?

How would you use some of these phrasal verbs in your life?

When you have a problem, who do you prefer to talk to? Why?

Have you ever read advice columns in the newspaper? Would

you ever consider writing to an agony aunt if you needed
advice?
Apartment Hunting
 Looking for an Apartment
Finding a suitable yet affordable apartment to rent in the
downtown area can be a difficult process. People are usually
drawn to live in the downtown area because of many
opportunities in all sorts of professions or simply because they
love the feeling of city life and the convenience.
 Looking for an Apartment
Mindy and Kelly are looking for the perfect apartment.

Mindy : Hey, Kelly. Lets find a great apartment to share in

New York City.
Kelly : Awesome idea! We can afford a better apartment
if we move in together and pool our resources.
Mindy : Okay, but where should we start?
Kelly : I think we can start from the area we want to live
in.
 Looking for an Apartment
Mindy and Kelly are trying to look for the perfect apartment.

Mindy : I guess Manhattan is out of our price range.

Where else could we look?
Kelly : We could try another borough. I hear Brooklyn is
a trendy neighborhood, with lots of great shops
and restaurants. My friend has a place there, and I
could see us living there.
Mindy : Okay, lets see what we can find.
 What house do you want to live in?
I want to live in a / an ___________.

hut / cottage house bungalow

mansion apartment castle

I want to live near the _______.

mountain forest cliff

desert river lake

Lets Talk!
Do you rent an apartment where you live?

Do you think it is a good idea to share an

apartment with a roommate? Why or why not?
Lets Talk!
Would you have a housewarming party as soon as you moved
in? Why or why not?

Do you think it is worth it to pay a lot of money in rent for an

apartment in the downtown area?
 Filling in your home address
Floor
Block / Building
Number
Lane
Street / Road / Avenue / Broadway
District
City / County / Province
Country
Postal Code / Zip Code
 Ways to Find an Apartment
A real estate broker is knowledgeable about the
neighborhoods and the market, and can show you available
apartments. However, this may not get you the best deal
because of fees.

Classified advertisements placed in newspapers or online are

a great way to get a feel for what is available. You have the
opportunity of finding a good deal, but theres no guarantee
that the ad is accurate.
Ways to Find an Apartment
Word of mouth can be the best way to get a good deal in a
prized area. Ask local friends or co-workers if they know of
anyone renting an apartment for a good price.

Can you think of any other ways to find an apartment?

What Do You Like to Do When
You Have Free Time?
Free Time Activities
I like to ________________________.
 What is he/she doing?
1 4
play poker / play cards

surf the Internet

2 5
read newspaper

do gardening

3 read books 6

listen to the radio

Dialogue Practice
Judy : Hey, Bob. What are you doing this Sunday?
Bob : I am going to spend time with my family.
Judy : Wow, what are you planning to do?
Bob : We are going to have a picnic in the park.
Judy : That sounds awesome! Do you want to join
us for a movie that night?
Bob : Sure, let me know the time!
Judy : I will. See you on Sunday!
Lets Match!
Try to match the verbs on the left with the words on the right.

spend my friends
watch the internet
surf a plan
make a movie
join some time
 Types of TV Programs
I like __________. I dont like __________.

news sports tv series documentary

cartoon music travel fashion

 Movie Genres
I like __________. I dont like __________.

action comedy romance musical

horror crime sci-fi fantasy

 Music Genres
I like __________. I dont like __________.

rock r&b ballad country

jazz classical hip hop disco

Whos your favorite singer?
My favorite singer is ________________.
 Do you like to play sports?
I like __________. I dont like __________.

basketball soccer baseball table tennis

volleyball swimming cycling badminton

Can you name these balls?
baseball

volleyball

golf ball

tennis ball

basketball

billiard ball

soccer ball

dodge ball
Lets go to the Gym!
 Workout Routine

jog cycle plank stretch

squat sit up weigh lift push up

 Gym Equipment

treadmill leg press smith machine

lat pulldown elliptical functional trainers

 Fitness Classes
Have you tried any of these classes?

yoga / Pilates body pump body combat

aerobic cardio TRX

Which items are essential to
bring to the gym?

gym bag earphones shampoo socks nutrition bar

water bottle towel watch cat deodorant

What would you bring to the Gym? Why?

Is there any others that you would like to add?
 My Workout Routine
Exercising regularly, every day if possible, is the single most
important thing you can do for your health. In the short term,
exercising helps one to maintain good body shape, boost mood,
and improves sleeping quality. In the long term, it reduces the
risk of heart disease, stroke, diabetes, dementia, depression, and
many cancers.
Lets Talk!
Do you have a gym membership? If yes, please answer the
questions below:
1. Did you sign a contract?
2. how long is the contract?
3. How often do you have to pay the membership fee?
4. What other benefits can you get from working out?
 Basketball
Basketball is a game played by two teams. Each team consists of
five players on the court at a time. The objective of the game is
to outscore your opponent by shooting the ball into your basket
and preventing the other team from scoring. The ball can be
advanced up the floor using hands only, either by dribbling or
passing to teammates.
 Basketball Court
The basketball court layout is rectangular in shape and is split in
half by a central line. There are 2 baskets also known as hoops,
one located at each end of the court. The standard basketball
rim is 10 feet off of the ground.
 Basketball Players
Yao Ming is a Chinese basketball player who joined the NBA's
Houston Rockets. Standing 7'6" tall (2.29 m), he is one of the
tallest players in the history of the NBA. After joining the NBA
draft in 2002, he was picked by the Houston Rockets and became
the first player without any American basketball experience to
be selected first overall in the draft. Yao Ming has increased
interest in basketball in China and throughout Asia.

Discussion:
Who is your favorite basketball player? Why?
 Which team are you?
My team is __________.

Cleveland Los Angeles New York

Warriors Chicago Bulls
Cavaliers Lakers Knicks

San Antonio Okla. City Los Angeles

Miami Heat Boston Celtics
Spurs Thunder Clippers
Whos your favorite basketball player?
My favorite basketball player is __________.
 The Soccer Game
Soccer is one of the simplest sports in the world. This may be the
reason why it's the most popular sport in the world. FIFA, International
Federation of Football, holds the official rules to the game. According
to them, the official rules may be modified in their application for
players of under 16 years of age, female soccer players, veteran
players, and for players with disabilities.
Players
Soccer is played by two teams preferably equal number. Max players
per team is 11 (Goal keeper + 10 field players). Team size is reduced by
age. Some leagues play with 8 players for youth aged ten and under.

How long is a game?

For basic soccer rules a game is no more than 90 min long (two halves
of 45 min with a 15 min half time break). Youth games range from 15-
30 min halves with a 7-10 min half time.

Game in play
As long the ball stays in the field, the game is in play. The only
exceptions is when the referee blows his whistle for an infraction or
offside. The ball is considered in play as long as it is in side the goal,
inside the side lines or even it has contact with the line.
Whos your favorite soccer player?
My favorite soccer player is __________.
Lets go Traveling!
 Things at the Airport

passports boarding passes luggage

trolley/cart carry-on
 Things at the Airport

passports boarding pass luggage

luggage tag trolley / cart sniffer dog

Where did you go on your last
vacation?
Tell me something about it.
 Vacations
Summer Vacation Winter Vacation
Dialogue Practice
Jack and Sam are talking about their vacation.
Jack: Hey, Sam! Where did you go for
your last vacation?
Sam: I went to Korea.
Jack: Wow! How long were you there?
Sam: I was there for 10 days.
Jack: How was it?
Sam: It was great! Seoul was so clean
and exciting.
Lets Match!
Please match the verb on the left with the words on the right.

stay a reservation
take photographs
visit souvenirs
go sightseeing
buy an art gallery
make at a hotel
 World Famous Landmarks
Have you been to any of them? Where are they located?

Statue of Liberty Pisa Tower Eiffel Tower Pyramids of Giza

Big Ben Taj Mahal Great Wall Golden Gate Bridge

Which country is this Landmark
located in ?
Taj Mahal is located in __________.

Eiffel Tower is located in __________.

Pisa Tower located in __________.

Golden Gate Bridge located in __________.

Bangkok : The Capital City of Thailand
Same same, but different. This Thailish T-shirt philosophy sums up Bangkok, a
city where the familiar and the exotic collide like the flavors on a plate of pt
tai. With sixteen million foreigners flying into the country each year, Bangkok
is Asias primary travel destination. Admittedly, there are some things the
hot weather, the pollution, the political instability that make Bangkok a less-
than-ideal city. But theres so much more that makes it amazing.

Bangkok embraces an element of fun. From bargaining in the marvelous

markets, to ordering some type of mysterious food, there is always fun tied to
the adventure. Though the high-rises and neon lights occupy the foreground
of the tourist picture.
 Places to Visit in Thailand

Floating Market Chatuchak Khao San Road

Grand Palace Pattaya China Town

Lets Talk!
Have you ever been to Thailand? If yes, how did you like it?

Tell me the places you have visited in Thailand.

What was the most exciting part of your trip to

Thailand?
 At the Beach
Swimming is an individual or team sport and activity. Men wear
swimming trunks to swim while women wear bathing suits. Types of
bathing suits for women include bikinis which come in two pieces and
one-piece bathing suits which cover the whole chest and stomach area.

Some people use swimming goggles when they swim and a swimming
cap is required while swimming in public pools to keep them hygienic.
Little children wear arm floaties or swimming rings. These are air-filled
floats that go around your arms which can keep you from drowning.
 Water Sports

sailing surfing diving

kayaking jet skiing water skiing

Technology
 Technology Product

tablet cellphone computer mouse

laptop portable charger keyboard charger

Fill in the blanks.
I watch television programs with the __________.

I type emails with the __________.

I charge my cell phone with the __________.

Whats on your Smartphone?
 Applications
Can you name other application categories?

map & navigation photography shopping

music & video social finance

What Brand is your Smartphone?
Dialogue Practice
Wayne : How is your new smartphone?
Sarah : I cannot receive any text messages from you. I
think there is something wrong with it.
Wayne : Dont worry! Let me check for you.
Sarah : Great! Here you go.
Wayne : You just need to go to the app store and install
this app.
Sarah : Great. Now it is working! Thank you so much.
Wayne : No problem!
 Lets Discuss!
Which smartphone operation system do you think works better?
IOS, Windows, Android or Blackberry? Why?

Which of them have you used before? Which one do you prefer?
Please share!
Smartphones Change the Way We Live
Do you know the feeling when you go out and realize you left your phone at
home? Some might run scared and others are completely lost I think we can
sum it up: its not very enjoyable. Smartphones have become a vital part of
our lives and without them we feel like only half a person.

Most of us use their smartphone every day, to surf the internet and social
media platforms, check emails, manage calendars, listen to music, play games,
watch videos, take photos, read the news, write text messages and also,
every now and then we use them for their original purpose, to make phone
calls.

Now all these activities can be done using one single device. If you think back
some 25 years ago, some of them were not even possible. Consequently,
smartphones have changed the way we live quite drastically.
 Lets Discuss!

What are the advantages and disadvantages of using a smartphone?

Digital Addiction
Digital Addiction
Digital addiction is a form of non-substance addiction that involves
excessive interaction with technology under conditions of
psychological dependency.

Studies suggest that 1 in 8 Americans suffer from problematic digital

use. Those estimates are higher in Southeast Asian countries.

When using a digital device, an addicted person may notice the activity
dominates his or her thoughts and behavior. It conflicts with other
people or tasks, and causes negative emotions when interrupted. The
symptoms of this addiction may affect an addicts well-being and
cause severe stress on family, friends and ones work environment.
Symptoms of Digital Addiction
Losing track of time online
Having trouble completing tasks at work or home
Isolation from family and friends
Feeling guilty or defensive about your Internet use
Feeling a sense of euphoria while involved in Internet
activities
Changes in sleep patterns
Physical changes such as weight gain or loss, backaches,
headaches, carpal tunnel syndrome
Withdrawing from other pleasurable activities
Topic Discussion
How can you tell if a person is a digital addict?

What can you do about digital addiction if someone related to

you has it?

What other negative effects do you think the development of

technology can cause?
 YouTube stars in the world
Since 2005, YouTube has become the de facto launchpad for the next
generation of celebrities. These stars rack up millions of subscribers and have
a direct relationship with fans.

From comedians to gamers to beauty vloggers, YouTubers have generally built

their followings outside of the control of media giants, even if they are signing
big deals with those companies. And there is power and independence in
having that huge fan base.

Do you follow any YouTube stars?

What do they usually do in their videos?
 Most popular YouTube stars

PewDiePie Germn Garmendia ElRubiusOMG

Subscribers: 54.1 million Subscribers: 31.2 million Subscribers: 23.5 million
Stationery
 I have a / an __________.

pen pencil paper clip memo pad

tape ruler stapler sharpener

What do you use to write?
pen pencil
Where can I find the __________?
above

under

next to

between

behind

In front of
 Office Equipment

printer stamp globe envelopes

clipboard office desk water photocopier

dispenser
 Signing off a check
What should I fill in here?

name date

amount amount

check signature
number
IQ VS. EQ
In this lesson, we will discuss the characteristics of a good
employee by examining the importance of education and social
skills.

Intelligence Quotient (IQ)

Emotional Quotient (EQ)
Lets Read!
Steve has all the ingredients of a good worker, and he is also a
likeable colleague.

As a worker, he is punctual, responsible, and willing to learn. As

a colleague, he is friendly and helpful.
These unique characteristics have helped him succeed in his
career as well as gain respect from others.
Topic Discussion
What unique attributes do you think a good worker should
have?

Do you agree that all successful people have high EQs? Why
or why not?
Reading
In the past, many people believed that having an advanced
degree was sufficient for achieving success. While there is no
disputing that formal education can be important, it is no longer
a guarantee for success. Therefore, it is not just what you know
that is important, but also what you can do.

Nowadays, the ability to get along with others is becoming more

and more crucial for climbing the corporate ladder. As they say in
business, IQ gets you hired; EQ gets you promoted.

Should parents pressure their children into attaining Masters

degrees or PhDs? Why or why not?
Basic Business Idioms
Take a look at the following business conversation.
Can you guess what all the idioms mean?

Hey pal! Check out the brand new version of Wit Wizard! We
worked our fingers to the bone!

Honestly, I prefer the original version, without all the bells and
whistles this version has.

Really? OkayI guess we are going back to the drawing board

then.

Why dont you take a look at our latest computer software,

Brainstormer? Its quite similar to yours and is selling like
hotcakes on the market now!
Topic Discussion
Does your current job often make you work your fingers to the
bone? Why?

Can you list a few things that are selling like hot cakes recently?

Do you prefer buying things which are plain and simple or full
of bells and whistles? Why?
 Business Marketing
Marketing is a form of communication between you and your
customers with the goal of selling your product or service to
them. Communicating the value of your product or service is a
key aspect of marketing.

Marketing planning includes brainstorming most of the time . It

is a group creativity technique by which efforts are made to find
a conclusion for a specific problem by gathering a list of ideas
spontaneously contributed by its members
 Marketing Analysis
SWOT analysis is a useful technique for understanding strengths
and weakness. Also, it is can be more useful for identifying both
opportunities and threats of an organization, project or business
venture.

A SWOT analysis can be carried out for a company, product,

place, industry, or person.
 SWOT Analysis Practice
First, pick a company / brand you want to analyze: __________
Marketing Planning
 Marketing Planning
Deciding on your audience
The first step toward developing an appropriate marketing
strategy is to know your audiences. Are they 15 to 25 year old
gamers? 21 to 40 year old football fans?

Creating a Hypothetical Audience Buying Process

Secondly, you should create a hypothetical audience buying
process by enabling a psychological trigger
 Marketing Planning
Connect a Type of Marketing Strategy
Based on your understanding of the target audience and the
process you wish to take them through, choose a type of
marketing strategy that you believe will have the greatest
positive impact.

Assess your Efforts

With whatever data is available through your marketing
methods, assess whether your assumptions were correct and
react accordingly.
 Types of Marketing Strategies
What are the types of marketing you have involved? Can you
think of any other types of marketing strategies?

Word of Mouth Marketing

Viral Marketing

Mass Marketing

Online Marketing

Event Marketing
 Types of Marketing Strategies
What are the types of marketing you have involved? Can you
think of any other types of marketing strategies?

Free Sample Marketing

Telemarketing

Promotional Marketing

B2B Marketing

Social Media Marketing

Lets Talk!
Have you every took part in a marketing planning project? If
yes, what is your proudest achievement?

Do you know about the incident happened to the brand

Samsung? What do you think they could work on to improve
their brand image?
 Business Conversation Skills
Working in the business world requires good conversation skills.
It is necessary to be able to communicate in a variety of
situations. This lesson will focus on conversation by electronic
mail or e-mail.
 Dialogue Practice
Chris : Has the company gotten any e-mail requests for information
about any of our products, Jenny?
Jenny: I need to check the company inbox. I see weve got six new
e-mails this morning, but they may just be spam or junk mail.
Would you like me to send out an e-mail regarding the
monthly staff meeting?
Chris : Yes, Ive made up a new template for the e-mail.
Jenny: Thats great. It will save me time and make replying to the
customer e-mails quicker.
Chris : Ill forward it to you right now. Please send it to everyone
before lunch.
Jenny: Will do!
 Email Writing Tips
There are many things to keep in mind when writing an e-mail.
Here are a few suggestions:

Let the reader know if the information is confidential.

Tell the recipient how to contact you for more information.
Use proper grammar and spelling, and proofread your
writing.
Make sure the information is clear and concise.
Use professional and polite wording.
Lets Practice!
proofread junk inbox

template spam forward

1. My __________ was full of nothing but __________ mail.

2. The new software is installed to filter out __________.
3. Use the __________ I made to write your letters faster.
4. __________ carefully before you send the document.
5. I will __________ the e-mail you sent me to my coworker.
Online Shopping
When you buy a product or a service over the Internet, instead
of going to a traditional brick-and-mortar store, it is called
online shopping. Online shopping has grown in popularity over
the years, mainly because people find it convenient.
 Online Shopping
How did online shopping start?
Online shopping became popular during the Internet boom in
1999 - 2000. Amazon.com, the online bookstore founded by Jeff
Bezos, made history by becoming the first bookstore with a
presence only on the Internet. Following the success of Amazon,
many traditional bookstores also created an online store.
 Online Shopping
What are the advantages of shopping online?
It is convenient, faster, and sometimes cheaper. For instance,
rather than standing in a long queue and waiting for your turn to
make a payment, people are finding it simpler to log in to a
website and buy instantly. Buying or placing an order online is
also useful when you need to send a gift to a friend who is in a
different city or country.
 Online Shopping
What can I buy online?
You can purchase almost anything online - from groceries and
greeting cards to cell phones and ringtones. Many people are
purchasing rail and air tickets over the Internet. In addition,
people and businesses also purchase a variety of services online
- such as brokering services or job search services.
Famous Online Shopping Sites
Topic Discussion
Have you ever purchased anything online? Was the
experience good or bad?

Do you think online shopping will be taking over the

traditional brick-and-mortar store in the future? Why?

Would you ever consider buying an airline ticket or booking a

hotel through the Internet? Why?
 The 5 Levels of Business Attire
There was once a time when every professional, no matter his or her
industry, put on a suit each morning. But today, there are so many
interpretations of formal and business casual that it can be easy to
look sloppy or over-dressed if you're not aware of the environment.

If you want to look professional, then you need to take your work
wardrobe seriously. Frist determine which dress code level is
appropriate for the position you currently have, and follow the +1/-1
Rule. You can always dress one level higher and even work to your
advantage if you aspire to rise through the ranks. Jumping two levels
higher, however, will just make you look overdressed. The only time
you should dress one level down is on a casual Friday or other relaxed
event.
The 5 Levels of Business Attire
The 5 Levels of Business Attire
The 5 Levels of Business Attire
The 5 Levels of Business Attire
The 5 Levels of Business Attire
 Bitcoin The Digital Money
Bitcoin is an internet currency that was started in 2009 by a Japanese
software developer. In contrast to normal money, which is distributed
and controlled by government, there is no central organization behind
Bitcoin. You can send and receive Bitcoin money without giving your
name or address and without paying fees to a bank. Bitcoins are not
physical. However, they can be bought at exchanges all across the
Internet, where you can trade them for normal money.
 Bitcoin The Digital Money
Bitcoins are created by a process called mining. They can be produced
by anyone around the world. People compete to solve puzzles using
mathematical software. If they succeed they get a certain number of
bitcoins as a reward.

Customers can save their bitcoins in an internet wallet, a kind of

software that manages your virtual money. From there you can buy
products from merchants who accept bitcoins. You can also sell items
and get bitcoins in return.
 Bitcoin The Digital Money
The value of bitcoins is determined by their popularity in the world
and how they are trusted. If many businesses accept the currency and
more and more people use it to make transactions, its value goes up.
Many economic experts see Bitcoin as the currency of the future.
However, it is not ready for mass use. The network may suffer from
hacking attacks and the value of the money is not very stable. Bitcoin is
also seen as a playground for money speculators.
Lets Talk!
What do you think about itcoins being the future currency?

Is there any virtual currency on the market now?

Now, before we finish the class
You did well in these areas:

But you need to improve in these areas:

To do this, we suggest: