Presents

9th Annual Embedded Systems Conference India

4 - 5 - 6, October, 2016 | Nimhans, Bangalore, India

Gold Partner

Silver Partners
ABOUT ESC
Building on the success of our previous annuals, ESC 2016 is build over a detailed and extensive market research with our
previous attendees and expert training faculty. The comprehensive tracks on each day are formulated to cover hardware issues,
software challenges and updates, programming evolution and languages, standards and protocols, recent trends in embedded
systems, embedded systems in IoT and much more.

With various renowned national and international speakers sharing their technical knowledge and providing practical guidance
on designing and developing embedded devices, this will be a thoroughly value-driven and knowledge-oriented conference.

Intermediate and advanced level modules, interactive workshops, technical hands-on sessions, industry keynotes and expert
panel discussions are crafted to stimulate your expertise and experience to the next level.

OVERVIEW OF PAST ESC

Highlights:

International 500 2000 9 Tracks in 42 Technical Classes/ 30 Event

Trainers Delegates Visitors 3 Days Case Studies Partners

Delegate Profile:
Design & Software Developers Scientist & Researchers
32%
Test & Manufacturing Engineers Project Management
26%
Others Consultants

12% C Level Architects

10% Sales & Marketing
8%

4%
3% 3%
2%
22%
Delegate Growth over the Years

Delegate Outcome:
Attended to collect market Attendees found solutions Attendees found the content
89% 78% 90%
information to their challenges and case studies useful

85% 10% 5%
Attendee Satisfaction:

Satisfied Neutral Needs Improvement

Partners Profile:
32%
18%
28% Partners Growth over the Years

26% CEO Partners Outcome:

Head
8% exhibitors were satisfied with their objective of
82%
6% Marketing brand building at the show
Business Development
exhibitors found new business opportunities at the
Sales 75%
show

3 Reasons to Exhibit:

COLLECT MARKET CONSOLIDATE CONTACTS WITH MEET NEW BUYERS

INFORMATION BUSINESS PARTNERS

TESTIMONIALS

Conference exposed me to some of the current hot topics in ES.
It also helped in renewing interest in following practices like
Code Inspections, especially through the lectures of Jack
Ganssle.
Premod D M,
Scientist - Embedded Systems Group,
NPOL, DRDO
The ESC was superb with respect to the topics covered and the
dignitaries who covered them in a lucid manner. The presentation
was simple and covering from basics so that anybody can
understand.
VS Shenoi,
Scientist - Embedded Systems Group,
NPOL

The conference shared an in depth view of current and new This conference is the perfect platform to know the latest trends
trends in the embedded systems & the introduction of New in the embedded domain and also to meet different people from
products developed in the industry. the embedded technology industry.
A Ram kumar, Nirmala,
Diagnostic engineer - Product Support Diagnostic Manager - Engineering,
Systems, VE Commercial vehicles ltd Xilinx
BE A PART OF THE MUCH AWAITED AND LARGEST EVENT
ON EMBEDDED TECHNOLOGY WITNESSED IN INDIA
UBM India is back with ESC - Embedded Systems Conference scheduled for the 4-5-6 of October 2016 in Bengaluru;
seeking participation of over 600+ developers, engineers, architects & technical professionals from leading organizations
in the embedded systems universe.

With focused workshops conducted by gurus of embedded systems and technology, innovation tracks led by senior experts
discussing their latest products, upgrades and solutions; this presents itself as an opportunity of a lifetime to extract all the
technical knowledge you would need to accustom yourselves to the fundamentals and latest in the embedded systems
universe.

WHAT'S NEW IN 2016

Tailor-made learning opportunities

Technical hands-on workshops

Expert-led interactive panel discussions

Keynotes delivered by industry visionaries

Innovative technology showcase

Extensive and comprehensive exhibition

Exclusive speed networking opportunities

KEY HIGHLIGHTS

Expert led Hands-on training sessions presented by renowned international experts

Knowledge driven conference tracks discussing innovations and solutions to overcome technical
challenges while developing embedded devices by national and regional leaders

Insightful sessions on themes including frameworks, multi core/multi thread systems, protocols,
microcontrollers, application of embedded systems in alternative industries and its future trends

Interactive platform for professionals to gain practical & technical hands on training on embedded
system technology while sharing innovative strategies and solutions with your peers

Largest and most comprehensive embedded systems exhibition in India showcasing the innovative
solutions and products from major embedded companies
 WHO SHOULD ATTEND
System / Hardware / Software Designers or Developers

Embedded Programmers / Developers

System / Technical / Lead / Software / Firmware / Hardware / Principal Engineers or Architects

Engineering / Corporate / Technical Managers

System Analysts

Scientists B / C / D / E / F (mainly defence companies)

Technical Leaders

MASTER TRAINERS

Bill Gatliff is a freelance embedded systems consultant. He specialises in development and training services
related to Linux, the GNU toolchain, and other Free and Open Source software and hardware products. He has a
strong background and interest in other types of embedded systems, including those based on RTOSes like eCos
and uC/OS-II. He also works as an Expert Witness from time to time, in legal proceedings that involve embedded
devices and technology.

Bill Gatliff

Robert Oshana is Director of Software R&D for Microcontroller products at NXP Semiconductors, and chairman of
the NXP Software Council. He is also an adjunct professor at Southern Methodist University and University of Texas
where he teaches graduate software engineering and embedded systems courses. Rob has over 30 years of
experience as a software leader with experience in embedded systems, software engineering, software quality and
process, and leading global development teams.

Robert Oshana

He has been actively involved in the development of microprocessor-based real-time embedded systems for more
than 40 years, including both hardware and software. Hardware designs have used a variety of devices, ranging
from the Intel 8080 to the latest microcontrollers such as the STM32Fx and NXP LP176x series. Programming
languages used for this work included Assembly, CORAL66, PL/M-51/80/86, real-time BASIC, embedded PASCAL,
Modula-2, Ada, C and C++. Both structured and OO-based software design methods have been used, including
Yourdon/Ward-Mellor and UML, supported by a variety of CASE tools.

Dr. Jim Cooling

 INDUSTRY EXPERTS

ARTEM SIDYAKIN MOHANDAS U SUBODH PATIL CHAKRADHAR BORKUTE SANJEEV KESKAR

Sales Engineer President Director CEO Managing Director
The Qt Company CLIK Brisa Technologies Qualitt Systems Arrow Electronics

ANILKUMAR MUNISWAMY N K MOHAPATRA SOMSHUBHRO PAL JAYRAJ UGARKAR MANISH MISRA

Founding Director CEO CHOUDHURY Head - Internet of Things CoE India Center Head &
SLN Technologies Pvt Ltd Electronics & Hardware Managing Director Infosys Sr. Director Engineering
Electronic Sector Skill Analog Devices & Innovation
Council of India HID Global

PRESENTERS
HEMANT AGRAWAL | NXP SRINIVASA MOORTHY | AP Electronics & IT Agency Fundamentals

GURURAJ PADAKI | Saankhya Labs SHAJI NM | QuEST Global Engineering Services

RAVITEJA CHIVUKULA | National Instruments AVINASH JOHN AND JAY SHAH | Cadence Design Systems India

ASHWINI DODDAPPA SANDEEP MALIK | Freescale Semiconductor

Robert Bosch Engineering and Business Solutions
PRAVEEN WADIKAR | Nvidia
MUNIRAJU PULIPALYAM | Microsoft
NARENDRA JOSHI | Cadence Design Systems India
SETHUPATHY RAMACHANDRAN
Robert Bosch Engineering and Business Solutions SUDHAKAR GETAMANENI NAGBUSHANAM | Wipro Technologies

ALTIUX | ADAS and Embedded Vision System SHANMUGA SUNDER T

Robert Bosch Engineering and Business Solutions
MIHIR MODY | Texas Instruments
GANESAN KALIAMOORTHY | Wipro GE Healthcare
SIJI SUNNY | MELabs
AVINASH JOIS | Tantragyaan Solutions
MELWIN ABRAHAM CHRISTOPHER
Robert Bosch Engineering and Business Solutions NINAD DESHPANDE | B&R Industrial Automation

MALLIKARJUN BAILAMMANAVAR | Infineon Technologies VINAY ZALAKE | UTC Aerospace Systems

THEMES AND TRACKS

Master Trainer Workshop Delegates

Call-for-Paper Session Delegates

Hands-on-training Session Delegates + Visitors

Industry Keynote Delegates + Visitors

Sponsored Session Delegates + Visitors

DAY 1
Tuesday, 04th October 2016

09.45 - 10.00 Inauguration

10.00 - 10.15 Break

Track A Track B Track C

(Embedded Optimization Techniques)

10.15 - 11.30 General embedded optimization Designing a secure IoT Gateway TVWS Connecting unconnected
techniques - Rob Oshana Hemant Agrawal, NXP Gururaj Padaki, Saankhya Labs

11.30 - 11.40 Break

11.40 - 12.20 Partner Session Time Sensitive Networking Extension to IEEE 802.1 Band Pass Using Second Order All pass
Global Edge Software Standard R.Chivukula, National Instruments Ashwini Doddappa, Robert Bosch

12.20 - 13.00 Decoding the Embedded Systems value chain for Indian Markets

13.00 - 14.00 Lunch and networking

14.00 - 15.15 Embedded software architecture 14.00 Partner Session Automated Car Safety-Preferential Setting
and design optimizations - Rob Oshana Intel S.Ramachandran, Robert Bosch
14.40 Partner Session
Gemalto

15.15 - 15.30 Coffee Break

15.30 - 16.45 Code optimizations for embedded OpenSource in IoT ADAS and Embedded Vision System
systems - Rob Oshana Siji Sunny, MELabs Mihir Mody, Texas Instruments

16.45 - 17.00 Coffee Break

17.00 - 18.15 Optimization techniques for multicore Microsoft IoT Platform - Playbook for building the Formally Verified Compiler For
processors - Rob Oshana Internet of Things solutions end to end Embedded Automotive
M. Pulipalyam, Microsoft M.Christopher, Robert Bosch

End of Day 1
 DAY 2
Wednesday, 05th October 2016

Track A Track B Track C

09.45 - 11.00 Adapting Debian for Real Multicore Software Development Demystifying FPGA SoC for Embedded
Embedded Work - Bill Gatliff Technologies - Rob Oshana Engineers - Shaji NM, QuEST Global

11.00 - 11.15 Coffee Break

11.15 - 12.30 The Linux Kernel's 11.15 Partner Session Firmware Download that is
Device Model - Bill Gatliff MOXA Inter-Operable and Secure
11.45 DEFINE- Framework for designing Embedded Mallikarjun Bailammanavar,
Product S.Moorthy, AP Electronics & IT Agency Infineon Technologies

12.30 - 13.15 The IoT wave: Revolutionizing the embedded systems space to provide ultimate value to the M2M interface

13.00 - 14.00 Lunch and networking

14.00 - 15.15 14.00 Partner Session Accurately Signing-off Analog and Digital Multi-Core System Debug in SystemC/
ALTIUX interfaces in High-speed designs with Sigrity TLM2 based Simulation Platform
14.40 Partner Session Avinash John and Jay Shah, Cadence Design Praveen Wadikar, Nvidia
MediaTek Labs Systems India

15.15 - 15.30 Coffee Break

15.30 - 16.45 The Device Driver Optimizing Performance of OpenSSL using The engineering of real-time
Best Practices - Bill Gatliff Asynchronous Job Support embedded systems
Sandeep Malik, Freescale Semiconductor - Dr. Jim Cooling

16.45 - 17.00 Coffee Break

17.00 - 18.15 Replacing Data Structures Optimizing selected mathematical kernels on 24 bit Smart collection analysis and monitoring
with Device Trees - Bill Gatliff processor Narendra Joshi, Cadence Design Systems of logs Sudhakar N, Wipro Technologies

End of Day 2

DAY 3
Thursday, 06th October 2016

Track A Track B Track C

RTOS for embedded applications

09.45 - 11.00 Real-time operating systems - Scheduling Real time programming with Linux System partitioning based on real-timer
concepts and implementation - Dr. Jim Cooling - Bill Gatliff requirements and use-cases
Ganesan K, Wipro GE Healthcare

11.00 - 11.15 Coffee Break

11.15 - 12.30 11.15 Partner Session Techniques used in SW Architectures for Mobile Healthcare and Care Co-ordination
QT Multi-Site Development models Avinash Jois, Tantragyaan Solutions
11.50 Partner Session Shanmuga Sunder T & Vinod Bhargav,
--- Robert Bosch Engineering & Business Solutions

12.30 - 13.15 Industry Keynote

13.00 - 14.00 Lunch and networking

14.00 - 15.15 Control of shared resources - mutual exclusion Paper Presentation Session Industry 4.0: Synergies at all levels
& Shared resources and contention issues MediaTek Labs Ninad D, B&R Industrial Automation
- Dr. Jim Cooling

15.15 - 15.30 Coffee Break

15.30 - 16.45 Memory usage and management 15.30 Paper Presentation Session Debugging Wireless Network Application
- Dr. Jim Cooling Dr. Sreelatha, Vikram Sarabhai Space Centre Shanmuga Sunder T, Robert Bosch
16.10 Paper Presentation Session Engineering & Business Solutions
Md. Shahid, ADE - DRDO
16.45 - 17.00 Coffee Break

17.00 - 18.15 Multiprocessor systems & Example application: Wireless Networks: Newer applications, Street Light Dimmer Controller
using an RTOS in a small real-time embedded more technologies and unique challenges Vinay Zalake,
system - Dr. Jim Cooling Pramodh Alathur, Mindtree UTC Aerospace Systems

End of Day 3
 PARTNER PACKAGES

Deliverables Title Partner Platinum Partner Gold Partner Silver Partner Exhibit Partner
Investment In INR - - - - -
Investment In USD - - - - -
PRE- EVENT

Logo Presence on all Electronic Promotional Campaign Y Y Y Y Y

Company Description on Website & Directory 200 Words 150 Words 100 Words 50 Words 50 Words

Booth Space 6X6 6X6 6X3 3X3 3X3

One dedicated email blast to pre-registered attendees

(Partner to deliver content) Y Y

Customized Exhibit Pass Highlighting Company

(Electronic version logo) Y Y Y

Banner Ad on the Event Website 60 Days 50 Days 30 Days 15 Days

Logo on Lanyard Y

SMS Campaign Y Y

ONSITE

1 Full Page Ad in the Show Directory Y Y Y

Welcome Address at the Conference Y

Logo Presence on Branding and Collaterals Y Y Y Y Y

Logo on the Backdrop Y Y Y

Logo Presence on Thank You Partners Branding Y Y Y Y Y

Logo Presence on Welcome Delegates Branding Y Y Y Y Y

Corporate Video During Breaks Y Y

Luncheon Coupons 10 Per Day 8 Per Day 6 Per Day 4 Per Day 2 Per Day

One General Session - Industry Address / Keynote

(Time Slot - On Availability) 45 mins 30 mins

Sponsored Speaking Session 50 mins 40 mins 30mins

Meeting Room Access 1 Hour / Day 30 Minutes / Day

Complimentary Conference Passes for Employees

or Clients 10 8 6 4

Inclusion of Collaterals in Conference Attendee Kit Y Y Y Y

Media Bytes Y Y Y

Verbal Acknowledgement During the Opening Ceremony Y Y Y

POST EVENT

Sharing of Conference Attendee List Y Y

Inclusion in Thank You Email to Attendees Y Y Y Y

 ADDITIONAL BRANDINGS

COCKTAIL BADGE PARTNER REGISTRATION COUNTER

RECEPTION (80 -100) BANNER SPONSORSHIP

NETWORKING WATER BOTTLE FULL PAGE ADVERT

LUNCH SPONSOR BRANDING IN DIRECTORY

CONFERENCE BAG INSERT MEETING ROOM ESC MAP SPONSORSHIP

FLOOR PLAN

A Platinum Partner B Gold Partner C Silver Partner

B9

B8
B7
B6
B5
B4

B2
B1

Stall Booked

D Exhibit Partner

D14
D28
D13 D30

D12 D31

D15

D16

D26 D17

D25
D23 D22

D21 D20 D19

Stall Booked
 CONTACT US

To Present Abstracts or Speak at the event:

Sijo Rodrigues
T: +91 22 6172 7382
M: +91 81509 63239
E: sijo.rodrigues@ubm.com

Delegate / Visitor Enquiries:

Ashish Chauhan
T: +91 22 6172 7320
M: +91 99871 21607
E: ashish.chauhan@ubm.com

For Partnership & Exhibiting:

Pradeep Sippy VENUE
T: +91 22 6172 7363
M: +91 98217 39900
E: pradeep.sippy@ubm.com

For Partnership & Exhibiting:

Mohit Patange
T: +91 22 6172 7332
M: +91 77180 01960
E: mohit.patange@ubm.com

Marketing Enquiries:
Mustafa Nalwalla
T: +91 22 6172 7067
M: +91 98209 99303
E: mustafa.nalwalla@ubm.com

For any other queries: NIMHANS

UBM India Pvt. Ltd.
Hosur Road, Lakkasandra, Behind Bus Stop,
T: +91 22 6172 7001
E: conferences-india@ubm.com Bengaluru, Karnataka 560029, India.
 UBM India Pvt. Ltd.
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