Download Our App Log In Support GET A LIVE DEMO

SOLUTIONS WHY MOBILESMITH? CLIENT APPS RESOURCES

ABOUT US

MobileSmith Blog
Tips on Mobile Strategy, Mobile UI/UX, Mobile Engagement

3 Reasons to Create a Mobile Center Monthly Mobile

of Excellence Scoop

Mobile Center First Name

of Excellence
you may Last Name
have heard the
term, but what Email Address
exactly is it,
and why
should your SIGN UP
organization embrace it? Many companies understand
the Mobile Center of Excellence as a sort of a bottleneck
a limited group of mobile experts, mostly IT First Name
professionals, who make all the decisions about a
companys mobile strategy. But who selects those Last Name
experts, and how should they interact with the rest of
your organization? Can a customer-facing person Email Address
become one? Can you contribute ideas?
At MobileSmith, we advocate creating a powerful Mobile
Center of Excellence that is cross-departmental, cross- SIGN UP
disciplinary, and empowers all key stakeholders. Many
enterprises spend upwards of $100,000 on a single iOS
app. Granted, managing this process without any
structure in place is simply not an option. However, there
is a way to make the process exible enough for both
parties combining rigid project management with the
creative power of intra-organizational crowdsourcing.

1. You Need Business Stakeholders to

Contribute to Goal-Setting
Yes, any mobile app project should start with setting
goals. Even the most cost-ecient apps are a waste of
your time and money if they dont improve your Search ...
organizations KPIs be it customer service, customer
satisfaction, or employee engagement. You should dene
success metrics before you start thinking of functions, so
Recent Posts
when your app is ready for prime time you can quickly
measure its impact and determine any room for
improvement. [Webinar]
Innovating the
Patient
2. You Need Creative Input from
Experience
Stakeholders Lessons from
People who are closest to your customers are the best your Favorite
people to come up with customer-facing app ideas. Brands
Chances are, there will be one or more people on your
team who will generate the most and the best mobile When Should
app ideas. Include them in your Mobile Center of Your Service Line
Excellence and make sure they are involved in test- Have Its Own
driving the prototype! App?

3. You Need IT to Define and Manage 4 Digital

Strategies to
Data Attract More
If you are serious about mobile apps making a business Patients to your
Hospital
impact, you have to think about data. This requires (in
many cases) setting up connections to backend systems MobileSmith
like your CRM, customer portal, support ticket system, or Certication
order management system. Just like you need creative Registration Now
people on your Mobile Center of Excellence team, you Open June 6-8
need data people who understand how mobile data
should be structured, manipulated, and laid out. Involve Nobody knew
your IT department early on, and make sure it is fully that health care
invested in the success of your mobile strategy. (apps) could be
so complicated

Agile Mobile Development

A key benet of a
Archives
Mobile Center of
Excellence is the
Select Month
ability to enable
an agile mobile
strategy crucial
for a company Our Partners
that wants to
respond to
innovation in
mobile
technology.

A recent survey by HP of 601 development and IT

professionals indicated that two-thirds were already
incorporating agile methodology or leaning agile.

The same approach works for mobile idea generation

and the development of functionality. Getting a
prototype out quickly, testing it with invested groups, and
making changes quickly are critical to an ecient Mobile
Center of Excellence.

Minimizing Costs
Costs can obviously get out of hand when user feedback
starts owing in and change requests start piling up.
Even the most streamlined Mobile Center of Excellence
can exceed its budget if the rst app version completely
misses the mark or fails to gain traction. Rethinking and
rebuilding your app can potentially double or triple the
original mobile app budget.

Heres where a mobile app development platform

MADP comes to the rescue. With a exible, code-free
MADP solution, your team can test and ne-tune an app
before it hits the app stores. If necessary, app builders
can even perform edits afterwards without resubmitting.

MobileSmith makes it easy for companies to create a

Mobile Center of Excellence with or without
programmers. App prototypes are delivered directly to
your smartphone via download links, and your team or
focus group can thoroughly test each app before
distribution to the public. After its launched, making
changes in response to user feedback is easy. With
MobileSmith, you can be completely sure your mobile
apps meet the requirements of your discerning end-
users and contribute to your companys bottom line!

By Janna Badalian | May 5th, 2016 | Blog | 0 Comments

About the Author: Janna Badalian

ABOUT US GET OUR FROM TWITTER
MONTHLY MOBILE
MobileSmith is an enterprise-
class mobile app development SCOOP Happy #4thofJuly!
platform that enables 3 days ago
organizations to rapidly create,
deploy, and manage custom First Name
mobile apps for iPhone, iPad,
5 Unique Apps Impacting
and Android smartphones
Last Name Healthcare Service Lines
without coding being a
[Webinar] hubs.ly/H07Yl4z0
requirement. #hcmktg #patientsrst
Email Address twitter.com/i/web/status/8
Our best-in-class front end
1 week ago
enables stakeholders to create
unique mobile experiences for SIGN UP
customers, patients, or
employees while focusing on #iPhoneAt10: How Steve Jobs and
increasing ROI. Our clients are Apple changed modern society
First Name on.forbes.com/60118ol0l
able to securely connect to
pic.twitter.com/wBs2ZqqNFq
data sources, manage each
1 week ago
mobile app from a dedicated Last Name
online CMS, update apps on-
the-y, and incorporate cutting-
Email Address
edge technologies like
geofencing and waynding.

SIGN UP

Partnerships | Investors |
Privacy Policy | Terms of Use

GET IN TOUCH

5400 Trinity Rd, Suite 208

Raleigh, North Carolina 27607
 USA
Phone: 855.516.2413

CONTACT US

Copyright 2017 MobileSmith | All Rights Reserved