AMELIA

AMELIA
WHO IS ?
 Amelia applies the science of human
thought to comprehension in a way
distinctly different from any other
artificial intelligence platform

Who is Amelia? 2
 WHO IS AMELIA?
Amelia is an artificial intelligence platform that can
understand, learn and interact as a human would
to solve problems. She manages tasks in a wide
range of industries, from financial services and
energy to telecommunications and media.
Amelia reads natural language, understands context, applies logic,
infers implications, learns through experience and even senses
emotions. Unlike other technologies that purely detect and match
words used in queries to retrieve information, she understands
what is meant, not simply what is said. She applies context to
distinguish between different uses of the same word in order to
fully understand the implied meaning.

Amelia is able to read and digest the same training information

as her human colleagues but in a matter of seconds and without
needing time intensive programming. Amelia also learns on the
job by observing interactions between her human coworkers and
customers and independently builds her own process map of
what is happening. She then stores and applies that knowledge
to determine how to resolve similar situations on her own. This
ability to observe, understand and automatically apply this
knowledge combined with the speed at which she learns allows
her to quickly become an expert in any field in which she works.
And with the ability to speak more than 20 languages, she can
support international operations with ease.

Named after American aviator and pioneer of the sky Amelia

Earhart, Amelia is a pioneer herself in the field of cognitive
computing, a type of computing which learns by experience
and/or instruction like a human. Amelia applies the science of
human thought to comprehension in a way distinctly different
from any other artificial intelligence platform and unlike any other
technology available today.

Who is Amelia? 3
Amelia works at the
same high standard
all day, every day

WHAT IMPACT Much like industrial machines

transformed agriculture and

WILL SHE manufacturing, cognitive technologies

will drive the next evolution of the
global workforce. Their impact in the
HAVE ON workforce will be felt globally and
at a more accelerated pace than
BUSINESS? any previous shifts in technology-led
change. In order to compete in the
digital economy, a companys workforce
will be comprised of both human and
virtual employees.
Technologies like Amelia will redefine traditional
roles within the workforce. She functions as an
extension of a companys existing workforce,
transforming whats possible in the workplace. By
handling repetitive, often tedious yet necessary
tasks, her human colleagues can shift their
workload to focus on value creating activities
that drive higher quality levels of productivity and
service.

With Amelia at work, new processes will emerge

as she helps companies introduce new service-
enriching processes and efficiencies not previously
possible or financially feasible. In turn, employees
can take on higher-level roles such as mining data
to formulate new ways to enrich customer service.

Who is Amelia? 4
 HOW CAN SHE
BE APPLIED?
Amelia helps automate what we commonly refer to as knowledge
work. She learns just as any new employee and can apply her
knowledge to help employees and customers in virtually any
industry address a wide range of business challenges. And,
because of her extensive understanding of languages, she can
work with colleagues and customers around the world.

From aiding the research of case materials in the legal industry

and assisting financial advisors to working at a customer help
desk and processing claims for insurance companies, Amelia has
countless potential industry applications. No matter the role she
is in, she can learn and provide valuable recommendations and
solutions to her human coworkers and customers alike, in ways
never seen before by an artificially intelligent system.

In industries where compliance is critical, companies can rely

on Amelia to follow governance rules precisely. Reducing risk
exposure is inherent in her nature and she can always ensure a
full audit trail is available. Because she is digital, Amelia will never
be a victim of human error she doesnt get tired, no matter the
time of day, and works at the same high standard all day, every
day, no matter how she is deployed.

Who is Amelia? 5
READY
TO WORK,
WHEREVER
YOU NEED HER
Amelia can be trained to handle almost
any knowledge-based task. She has the
capacity to perform and contribute in a
diverse spectrum of roles in almost any
business scenario. Just imagine how she
could help you
Service Desk Support
Service Desks can field a wide range of questions
and requests, and Amelias ability to learn quickly
and ask qualifying questions to get to the root of a
problem makes her ideal for providing call center
support. Amelia is able to receive customer inquiries
and provide answers by understanding what a
customer is looking for and asking the necessary
questions to clarify the issue. She can also find and
access information, all in order to solve a problem
and provide a customer with an answer. If she cannot
help the customer herself, she will raise the issue to
her human counterpart, and she can then aid them
in solving the problem, while also learning how to
solve the problem herself for future situations.
Who is Amelia? 6
Procurement Processing
For most organizations following a strict procedure
on procurement involves many steps to minimize
risk and support effective supplier management.
Amelia can be relied upon not only to follow the
process required but deal with the many questions
that are raised during the process by buyers and
suppliers alike in a timely manner. Transparency is
key and Amelia ensures a full audit trail of execution
points and can be relied upon to ensure invoices are
checked and processed in a timely manner.
Expert Advisor for Field Engineers
Those working in the oil and gas industry often
face hazardous working conditions and must
troubleshoot equipment issues in less-than-ideal
conditions. Imagine an engineer trying to fix a
pump on an oil rig in the Bering Sea. Wearing a
hazard suit and without the convenience of having
an iPad or a laptop on hand in order to look up
detailed technical information the engineer can
turn to Amelia for help. She fills the information
void by knowing the details of the machine
manuals and company policies and procedures
herself. By exchanging information with the
engineer she can help diagnose machinery issues
and guide him through the proper steps to rectify
the problem.
These are just a few of Amelias possible industry
applications. Her potential to transform industries
and the way both employees and customers
interact with artificial intelligence is limited only by
our imagination.
Amelia can be trained
to handle almost any
knowledge-based task

Who is Amelia? 7
 Amelia understands
what you actually
mean

WHY IS Language Comprehension

Amelia stands out from other technologies for

AMELIA
her ability to understand natural language. She
doesnt simply recognize the words we use; she
understands the meaning we want to convey.
DIFFERENT? This distinction is important. Most platforms
today use automated responses for customer
inquiries. Others rely solely on pattern-matching
keywords to locate an answer. In the end, such
platforms lack the ability to recognize the
underlying sense of what is being communicated,
significantly limiting their ability to help users and
customers. In contrast, Amelia can comprehend
the underlying meaning of what is communicated
just as a human would. She allows customers and
colleagues to get straight to the point and speeds
up the response.

Who is Amelia? 8
She learns quickly
and continues to get
smarter
Independent Learning of Process Steps
Independently, rather than through time-intensive
programming, Amelia creates her own process
map of information she is given. She is aware of
her own knowledge limitations too. If she cannot
address an issue herself, she will escalate it to a
human colleague. Just like any smart worker, she
learns by watching her colleagues to discover the
best courses of action for specific situations. Using
her own intelligence she forms a knowledge map
of the interaction she observes so she can apply
them herself in similar future scenarios without
human intervention.
Who is Amelia? 9
Amelia is an adept
problem solver
Problem Solving
Amelias core knowledge of a process needs
only to be learned once for her to be able to
communicate with customers in their language.
Just as is the case with any person who is fluent
in multiple languages, Amelia can use any of the
more than 20 languages she speaks to learn or
convey a new concept via real-time sentence
synthesis. She does not need to be taught the
concept multiple times by reading a manual in
each language.
In a fraction of the time it takes traditionally to train
someone in a new role, Amelia is able to perform
at a high level and support international operations
with ease. Whereas other technologies demand
that humans adapt their behavior to interact with
smart machines Amelia is intelligent enough to
interact like a human herself and deliver a top
quality customer experience.
 THE SCIENCE
BEHIND AMELIA
Amelia was developed by a team of specialists in
a wide array of computer science and linguistic
fields including machine-learning, semantics,
sentiment analysis, natural language processing,
neural ontology and first order logic. Only by
combining these different strands of research has
IPsoft been able to replicate human understanding
in computing.

Who is Amelia? 10
Emulating, Not Mimicking
Human Comprehension
In much the same way as we learned to fly by
studying the science of flight rather than building
a machine that flaps its wings like a bird, Amelia
can process information like a human rather than
simply mimicking human thought processes,
marking a major breakthrough in cognitive
technology.
IPsoft researched the anterior and posterior neo-
cortex functions in the human brain to learn how
we understand language. To bring Amelia to life,
semantic role understanding was applied in order
to allow her to deconstruct the parts of a sentence,
Logical Conclusions
By applying logic proactively to her knowledge,
Amelia is also equipped to solve problems.
Referring back to the body of information she
knows, she is able to ask the right clarifying
questions from an incoming query posed in
natural language and, just like a human would,
establish the precise nature of a problem. She can
then independently assess what actions she needs
to execute at each step of an overall process in
order to resolve the problem as swiftly as possible.
Again, this circumvents the need for creating
specific code to handle every single possibility.

Amelia supports
understand the role of each word and interpret
their relationship to other words. First order logic
also plays a crucial role in enabling Amelia to
understand the meaning of what is implied in a
sentence. The resulting Knowledge Graph a international
operations with
neural ontology that allows her to not only grasp
concepts but also the relationships between them
means Amelia can understand the context and
implication of what is being communicated unlike
any virtual agents deployed to date.
ease

Who is Amelia? 11
 Amelia is an artificial intelligence platform that
can understand, learn and interact as a human
would to solve problems. She makes it possible
to automate knowledge work across a broad
range of functions. With Amelia able to shoulder
the burden of tedious, often laborious tasks, she
partners with human co-workers to achieve new
levels of productivity and service quality.
To find out more, visit
www.ipsoft.com/amelia

+1 212 708 5500

amelia@ipsoft.com
www.ipsoft.com/amelia

17 State Street, 14th Floor,

New York NY, 10004 USA

Copyright 2015 IPsoft. All rights reserved.

Copyright 2015 IPsoft. All rights reserved.