Safest transport company award: based on the less number of official complaint against each

transportation company safest transport company award will be bestowed. Company with less
number of complains will have the more chance to win the award. Company will be interested to
win this award so that they can advertise this achievement that surely will help them to be more
profitable by attracting more passenger as they will claim themselves most secure journey
provider in the country.

Official jingle: a jingle of two most popular singers will be offered to the target market 1 & 2 as
we know music touches our mind easily. The jingle lyric will convey a moral to the audience that
will inspire them to be conscious of street rules & regulations. The jingle will reach to the
audience through fm, cable network, and mobile phone.

Monumental tree plantation: Tree plantation program will be launched in the most accident
prone area and each tree will be named after the name of a road accident victim on that spot
and a signboard containing relevant chary lines will be hanged in each tree. So both driver &
people travelling by that way will get a message. The driver will be more cautious while driving
through that area. We also know that car losing control may fall in the highway canyon or road
side pond that can be prevented by planting tree by the side of road as tree can lessen the
speed of a car after losing its control.

Reality Show Durghotonar Arale )-(

For raising awareness among people we will arrange a reality show of 12 episodes each of
which will be telecasted every month. In the show we are coming up with some variation that will
be 1st time on television regarding road safety awareness. In each episode we will come up with
two different types of people. One type consists of the family members of person or the person
himself who is the victim of road accident. And the other type consists of the responsible person
of that accident such as the driver of the car, bus etc. In the show the victim will describe their
sufferings and emotions regarding the tragic accident and helplessness. Here we will also cover
their dreadful present life after the accident and the past life before the accident. The accused
driver will also give his brief about the incident such as what was the mistake made by him that
day which resulted in the accident? etc. We all know well that a human wont hurt a human
meaninglessly. Like the previous question there will come out the answers of a number of
questions related to the incident. In the show we wont present the face of the driver before the
camera to avoid any future turmoil. By seeing this type of show people will practically feel the
dreadfulness of accident which will create a sense of further awareness in future and thats the
mission of our campaign.