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01
Introduction to Catalyst
We are a leading business and project development company built on the Catalyst
Groups established track record of world class management and business development
expertise, that brings industry and management capabilities together, to achieve
sustainable high value, high impact business outcomes. We develop new large scale
business ventures in partnerships with governments and leading global corporations
using joint venture, strategic and/or public-private partnership approaches. We also assist
clients with business transformation and business value optimisation, strategies for
growth and development as well as business turnaround.
We have a proven track record established over 15 years at the top end of the business
world with deep expertise in developing sustainable business performance evidenced by:
a client base that is second to none across a broad range of industries and recognition by ..
global business leaders
a team that has extensive experience in senior management and executive positions as ....
well as demonstrated achievements in leading corporations
our track record of improving the capability of clients through knowledge transfer and .......
talent development programs
02
Success will come to those who proactively
respond to change with expertise and knowledge.
03
Vision
To be recognised by the leaders of MENA as the CATALYST for high value business development
and investment in MENA based on our value-added approach that:
leverages the expertise of global industry leaders working in a collaborative manner with
governments and the private sector,
creates massive value for UAE & MENA countries in the region as well as our
shareholders and partners, and
04
After a lifetime in business in Australia and
internationally, with assignments for multinationals
and others in around 20 countries, and after living
and working in China as a participant in its
tremendous growth, I can tell you there is no
substitute for experience and wisdom.
Jim Warren,
Group Operations Director
05
Our High Value Services
Project Origination and Venture Development
Royal Emirates Catalyst performs the lead role in the following value adding activites:
diverse industries
strategies
Directing high level capital projects and businesses across the lifecycle from
start-up to maturity
06
Our High Value Services
Business Improvement - Implementation, Advisory and Consulting
Existing Business Operations Growth, Mergers & Acquisitions
Corporate transformation of existing business to improve performance, Acquisition of businesses and post acquisition business integration to
profitability and cost reduction: maximise value:
Developing & implementing business improvement strategies Leading project origination services
Developing growth strategies
Designing value creation strategies
Implementing business IT solutions
Conducting M&A, JV and divestiture due diligence
Business review, internal audit & risk management
Conducting post M&A program management
Change management
Program management
IT/Business Systems
Total transformation of IT operations
New Business Ventures
Implementing business systems/ERP
Establishment of new businesses from conception to operation:
07
A Truly Unique World Class Capability
The Catalyst concept has now realised the vision of what started 15 years ago purely as a management service for the top end organisations, focused
on improving and developing existing business operations and establishing new business ventures.
Our team of high level executive and operational managers, with a hands-on extensive operational experience takes on challenging assignments,
providing clients with end-to-end solutions by working towards a clearly agreed set of objectives and outcomes that include establishing a well
developed management team to ensure the sustainability of what has been achieved. Our service covers all aspects of management, ensuring that
every key element of relevant best management practice is identified, developed and implemented.
08
We Have Added Tremendous
Value to Some of the Largest
Corporations in the World
(State Grid Corporation is the 8th Largest Corporation in the World) Building Organisational Capability to Achieve Sustainable
Business Performance
Working with the State Grid Corporation of China developing high value complex
strategies for securing supply of coal and other minerals from around the world
for Chinas Power Industry. This landmark strategic assignment delivered benefit
to the Chinese Power Industry that is measured in 100's of billions of dollars.
09
Experienced in Making a Difference
Diana Gibbs,
Catalyst Economic and
Infrastructure Specialist
Diana holds a BSc. (Hons) Diana was a key member of the Catalyst strategic multidisciplinary team
Agriculture with Economics, London for strategic business plan development assignment for LAP in Libya.
University; M. Env. Stud.
She made a major contribution in areas such as developing LAPs
(Economics), Macquarie University;
Chartered Management Consultant; value-added investment approach, identifying potential infrastructure
Australian Institute of Company projects and conducting industries and stakeholders analysis.
Directors and awarded Order of
Merit.
Diana has significant experience in strategic planning for a broad Catalyst has significatly contributed to strategic development
range of industry/business ventures. Key roles and achievements
work in Africa in recent years. We have:
include:
Strategic study for the Office of the Presidency of the Designed the business and investment strategy to grow the
Republic of South Africa for future supply of liquid fuels Libya-Africa Investment Portfolio from $8 billion to over $30
billion in five years across key industries using project origination
Assistance in planning the Sasol/Chevron joint venture, a major
gas-to-liquids project in Qatar approaches and partnerships with world leading firms
Evaluation of the economic benefits available to the nation of Analysed the potential for value-added investment in the mining and
Mozambique from the construction of a synthetic fuels plant minerals industry
10
Building on Our Track Record of Adding Value to
the Development of Industries
Catalyst thought Leadership Forum for the CEOs' of the Health Industry in Australia attended by the
Honourable Minister fo Health, Tony Abbot, who is now the Prime Minister of Australia.
11
EXAMPLES OF STRATEGIC
ASSIGNMENTS
First Energy Bank
First Energy Bank in Bahrain is a pioneering Islamic investment bank. Catalyst worked with the First Energy
Bank from its embryonic stage, playing an instrumental role in transforming First Energy Bank into a fully
operational investment bank in less than a year. Initially, with only limited organisation, people, processes or
systems in place to support a banking operation, Catalyst played a lead role in:
Establishing the necessary processes, systems, organisation structure, reporting and governance
mechanisms to make the Banks vision capable of being achieved and maintained
Reviewing and proposing new operational management guidelines, structures, procedures, manuals
and operationalisation of the new processes
Assisting in the business plan and implementation of actions to support the business
Assisting with the definition of system and business requirements for a core banking system,
its selection and implementation
12
EXAMPLES OF STRATEGIC
ASSIGNMENTS
Commonwealth Bank Australia's largest bank Origin Energy The leading Australian energy group
We directed large scale IT projects, including the implementation of Netbanking Catalyst managed post M&A business integration and major IT programs. When
and the development of a strategic IT plan, that resulted in CBA gaining a Origin Energy sold its asset management business to Australian Pipelines Trust,
competitive edge through innovative services and offerings. Catalyst undertook Catalyst was appointed by both parties to program manage the conversion into a
reviews of core banking operations such as the ATM. We provided consulting and stand-alone business with its own IT infrastructure, ERP and Finance functions.
advisory services in relation to their IT outsourcing contract with EDS, which, at Catalyst also program managed the design and implementation of an enterprise
that time, was the largest financial services industry outsourcing contract in the asset management system for the exploration, production and generation
world. business units.
14
14
Some of Our Leading Corporate Clients
Our group's capability is best demonstrated
by the strategic nature of assignments we
have undertaken for some of the world's
most progressive companies.
Transfield A world leading infrastructure services company Pacific Power A large state-owned power generation
Catalyst assisted Transfield Services prepare for IPO and facilitated the corporation
development of a new business plan. Catalyst also was engaged in the process for Catalyst led the large scale transformation of this business over two years with the
rationalising construction and infrastructure businesses through a major objective of implementing a new business model with a view to selling the
transformation assignment. business that was considered unsaleable. Following the successful transformation
and sale, Catalyst was retained to manage the Finance, HR and IT functions.
P&O A world leading port, travel and logistics company
Catalyst assisted with the sale of one of its core businesses. Catalyst was involved Bilfinger Berger Services One of Australia's largest
in the preparation for sale, undertaking business planning, due diligence and
infrastructure groups
Catalyst developed their IT roadmap and transformation strategy.
facilitating the process which resulted in the company achieving more than double
the expected enterprise value.
GE Healthcare A world leading health services group
Catalyst developed key growth strategies for their computerisation of health records
Qantas Australias world leading international airline
and business.
With revenues of $16 billion, Catalyst facilitated the transformation of the global
finance function and processes.
15
Management Talent Development is
Part of Catalyst's Value-Adding Approach
Catalyst Group Chief Executive, Mr Zia Qureshi, presenting Executive Development Program Completion
Certificate to Mr Shao Jammin, Delegation Leader and Director of the CPI Training Institute.
16
Catalyst Leads China Power Investment Corporation's
Australia Based Executive Talent Development Program
attend intensive Management Development Programs in Australia as a part of an ongoing program run
Catalyst Partnering with Pacific Power to Develop the Senior Management Talent Pool for Chinas Power Industry.
CPI is engaged in the development, investment, construction, operation and Catalyst partners with leading training and development companies such as
management of power plants and power generation in 27 provinces in China. Williams Business School, with campuses in Australia and Dubai, who offer a
The Chinese power industry has recently seen very rapid growth. CPI, keen to range of professional and occupational courses and certifications in
improve performance and get the most out of their assets through better management, marketing, human resources, information technology,
management practices, takes part in an executive training and talent languages and communication. Williams Business School is affiliated with
development program led by Catalyst. the Australian Institute of Management, the Institute of Certified Practicing
Accountants, the SAP Institute and various universities.
17
Thought Leadership and Knowledge Sharing with
Business Leaders is a Cornerstone of Our Approach
The Catalyst partnership with the Australian Institute of Company Directors delivers yet another landmark
event attended by over 700 members comprising Chairmen, Directors, CEOs and Senior Executives.
The Annual AICD Luncheon with Catalyst
as the Principal Sponsor
function.
some of the foremost business leaders from the Welcome speech by Group Chief Executive of Catalyst,
Mr. Zia Q Qureshi
world have appeared as guest speakers.
Zia Qureshi formally welcomed all the guests and introduced the main event. In welcoming the
guests, Mr. Qureshi extended a very warm and special welcome to the Catalyst clients who were
present at the function, in particular, the clients from overseas countries including Libya and China.
18
Thought Leadership and Knowledge Sharing with Business
Leaders is a Cornerstone of Our Approach
19
Catalyst and Global Business Leaders
It was with great pleasure that Catalyst joined the Australian Institute
of Company Directors to bring long-standing business friend, Mr
David Murray, Chairman of Australias Future Fund and former CEO
of the Commonwealth Bank of Australia, to speak at our luncheon
event.
Catalyst first had the honour of working with David Murray in the
mid-1990s, when he was CEO of the Commonwealth Bank of
Australia. He held this position from 1992 until 2005, during which
time he transformed the bank from a partly privatised bank with a
market capitalisation of $6 billion, to an integrated financial services
company, with capitalisation increasing by $80 billion. Catalyst
regularly undertook projects for the CBA during this time.
Zia Qureshi, Group Chief Executive of Catalyst, with David Murray Chairman, of the International
Forum of Sovereign Wealth Funds; Chairman of Australias Future Fund and Board of Guardians;
and former CEO of the Commonwealth Bank of Australia.
20
Catalyst and Global Business Leaders
From left to right: The Hon. Bob Carr, former Premier of the State of New South Wales and current Foreign Minister to Australia, Mr. Jim Warren, Group Operations
Director Catalyst, Mr. David Gonski, Chairman Coca-Cola Amati and lnvestec Australia. Standing: Mr. Mark Volpato, Executive Director Catalyst and Ms. Anita Zheng,
China Business Development Manager.
21
Business Leadership
22
Thought Leadership and Innovation
Catalyst conducts a continuous program of Knowledge
Exchange Forums in which clients actively participate.
Zia Qureshi,
Group Chief Executive
Royal Emirates Catalyst
John Phillips,
Former Chairman AGL,
Former Director
Woolworths, QBE,
Western Mining,
Chairman Foreign
Investment Review Board Peter Watson,
CEO
Transfield Services
23 23
At the Forefront... Making a Difference
24
Its all about people, talented people who have been there, done that and achieved big things in life.
One of the hardest things for a rapidly growing company or a business that has
lagged behind is achieving access to talented people who have proven industry
experience. Many of these people who have achieved success will not be found in
consulting firms; they will not be looking for management jobs and these highly
driven, motivated people can only play so much golf they love building businesses,
big challenges and creating extraordinary value. These are the people who form our
team and make all the difference to our clients business.
Catalyst employs highly experienced team members who have a proven track record in
management and operational roles with strong lateral leadership skills.
When you combine the above hands-on experience of the real world with teaming skills, the
firms intellectual property and the clients resource base, you have a powerful combination
that results in pragmatic, practical and sustainable solutions.
CEOs
Executive General Managers
Chief Financial Officers
Chief Information Officers
Group Risk Manager
Director of Transformation
Senior Project Manager
Information Technology Manager
Finance Manager
Internal Audit Manager
25
Gareth has been a key member of the Catalyst team for
Power Generation over a decade.
& Transmission I have led many large and complex business and IT projects for
clients in the power generation and transmission industry in
Australia and China such as Origin Energy, Zhejiang Provincial
Electrical Power, TransGrid and Pacific Power, as well as other
leading corporations such as Qantas, Fairfax Media Group and
NRMA.
We know the pitfalls, what works, what does not, the political
minefields and the human nature at play in large change projects.
It is not surprising that so many business projects fail.
Gareth Eade
Power Generation Industry
26
16
Working for the President of State Grid
Corporation of China, Liu Zhenya
27
Combining Forces to Initiate New Ventures for
High Value Solutions in Emerging Markets
Finance and energy industry projects in the upstream and downstream oil and gas industry
Netoil was founded by Roger Tamraz and has been creating, structuring and
implementing major international projects in the fields of oil and gas,
pipelines, petrochemicals, oil refining and distribution.
28 Chevron, USA
Facilitating Collaboration With China's Electricity Industy
Facilitating Government-to-Government industry-to-industry knowledge and technology exchange
Mr Chow provides high-level strategic and expert advice to government across a broad range of
economic development matters and key member of senior trade missions and delegations to
China led by the New South Wales Government to promote trade and investment.
Mr Chow is a member of The NSW Multicultural Business Advisory Panel that advises the NSW
Deputy Premier, Minister for Trade and Investment and Minister for Citizenship and Communities
on measures to strengthen trade and investment between NSW and key priority markets.
Mr Chow is Non-Executive Director of two ASX listed companies and Vice-Chair of Pacific Power
Limited. Mr Chow has extensive experience in the land development industry in Australia and
From L: Benjamin Chow (Catalyst); The Hon MP Chris Hartcher (NSW South East Asia and previously chaired the Council for Multicultural Australia assisting the
Minister for Resources and Energy); Jim Warren (Catalyst); Mr Liu
Australian Government implement multicultural policies. He has been a former Council Member
Guangchi, President Shanghai Power Electric Company; Mark Volpato
(Catalyst); and Eddie Qui (Pacific Power Ltd)
for The National Museum, Australia and Bond University Limited, Queensland as well as
President and Life Member/Councillor of the Australian Chinese Community Association of
Catalyst facilitated discussions between Mr Liu Guangchi, NSW; Trustee of the Australian Chinese Charity Foundation; President of Sydney University
President of Shanghai Electric Power and industry and Nerve Research Foundation.
government leaders in Australia. Mr Liu has much
knowledge of the Australian industry and welcomed In 2001 he was awarded the Centenary Medal and in 2007 made an Officer of the Order of
continued technical cooperation on new mineral
Australia.
resources and project investments. Shanghai Electric
Power is a listed company that was formed over a century
ago.
Capability and Strength and Australia, CEO of IBA in UK, Chief Executive of EDS Consulting
Australia and CEO of a manufacturing joint venture in China. Frank
has undertaken strategic assignments for GE, National Australia
Bank, Telstra, Optus, Singtel and HP. More recently he was seconded
as COO to the First Energy Bank in Bahrain.
Frank Archibald
Financial Services Industry
30
Building Organisational
Capability and Strength
Darcy Geale and Peter Tighe, our Senior Financial Services
Consultants were key Members of Our First Energy Bank
First Energy Bank based in Bahrain is a pre-eminent provider of Team
Shariah compliant investment and banking services with high
professional standards upholding values of integrity and Catalyst worked with the First Energy Bank from its embryonic stage,
transparency. First Energy Bank focusses on investments in the playing an instrumental role in transforming First Energy Bank into a
exploration, production, transportation, storage and refining of fully operational bank in less than a year. Initially, with only limited
hydrocarbons, as well as oilfield services that enhance/augment organisation, people, processes or systems in place to support a
recovery and develop/improve asset efficiencies. banking operation, First Energy Bank engaged Catalyst to assist with its
transition into a fully operational Islamic investment bank.
Darcy Geale, Catalyst Senior Consulting Director, Financial Services, in exchange of Peter Tighe, Catalyst Senior Consulting Director, with
views with John Dunne, Senior Executive of Westpac Banking Corporation, Australia's First Energy Bank team members.
leading Bank
31
Global Leadership Infrastructure
Through High Value Dr Saunders is the international infrastructure development
specialist of Royal Emirates Catalyst. He has extensive experience
32
Infrastructure Development
Dr Saunders has facilitated the following projects:
Power
Pacific Power Vales Point Energy Park; Hunter Valley, Australia
750MW West Seti Hydro Electric Plant, Nepal
200 MW Coal-fired Power Station; Hunter Valley, Australia
10MW-25MW BOT Hydroelectric Plants, Vietnam
33
Mining and Minerals
Wealth Creation and Value-Adding George Edwards is the Royal Emirates Catalyst mining &
George Edwards
Mining & Minerals Industry
B Sc (Tech), C Eng, FAICD, FIE (UK), FAIE, F AusIMM (CP),
MMICA
34
Mining and Minerals
George's experiences have covered all areas of the coal industry from exploration to management,
trading activities in coal, coke, iron ore and other minerals and bulk materials. He has expertise in
most areas of the steel industry and sectors of the power industry. He has authored some 150 papers
internationally. In 2007, he was invited judge of the Business Excellence Awards for United Arab
Emirates in Dubai. George consults to the Chinese Government through the China Mining
Association, for whom he is the first appointed Senior Foreign Advisor, covering all minerals,
including uranium.
35
Insights from
Leading Edge Experience O i l& G a s
Dr Majlessi is a renowned world class executive in the Oil & Gas
industry with both the technical expertise and proven business
management record in refinery operations and petrochemical
plants. Dr Majlessi has demonstrated as a CEO his lateral
management qualities to motivate and lead large teams to deliver
complex large-scale developmental and transformational projects in
the petrochemical industry with world leading corporations.
He has worked in USA, Middle East, Europe, Asia and Australia and
has been recognised by companies such as:
Shell Australia
Caltex
BHP
36
Zia Q Qureshi, Chairman & CEO
qureshiz@bizcatalyst.com
+971 56 600 90 45
catalyst-mg.com