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Product details
Paperback: 168 pages
Publisher: M & T Books; 1st edition (September 1995)
Language: English
ISBN-10: 1558513965
ISBN-13: 978-1558513969
Product Dimensions: 0.5 x 7.2 x 9.5 inches
Shipping Weight: 12 ounces
Average Customer Review: 3.8 out of 5 stars See all reviews (3 customer
reviews)
Amazon Best Sellers Rank: #663,272 in Books (See Top 100 in Books)
o #287 in Books > Engineering & Transportation > Engineering > Industrial,
Manufacturing & Operational Systems > Industrial Design
o #1589 in Books > Computers & Technology > Programming > Software
Design, Testing & Engineering > Software Development
o #4059 in Books > Computers & Technology > Programming > Languages
& Tools
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Customer reviews
Directly from the back cover of the book, which I have in my hand:
" The Art of 'Ware is a handbook of strategy and tactics for those involved in the most
dynamic and competitive arena in the world today: the marketplace of converging
technologies, including software, hardware, telecommunications (covering the Internet and
the World Wide Web), information, biotechnology, and multimedia. This book provides
thought-provoking, turn-of-millenium guidelines from an unexpected source: Ancient
China. "
Bruce Webster appropriates the forms and principles of the Sun Tzu classic to provide
usable strategies and tactics for software developers competing for scarce customer
eyeballs and dollars. Here are a few examples chosen at random:
"Cause the competition to respond, and note their actions. Seek to get them to reveal their
approach, so that you can understand what their intended market is. Challenge them in
several areas, seeing where they are weak and where they are strong."
"Take advantage of the competition' blind spots, enter the market by ways they don't
expect, penetrate areas where they are weak."
In short, Webster provides perfectly valid suggestions for modern software developers. It's
a gem and a steal for less than a grande latte.
Read more
Comment| 2 people found this helpful. Was this review helpful to you?YesNoReport abuse
5.0 out of 5 starsThe Art of War for today
ByKen Schumackon December 7, 1999
Format: Paperback
Bruce Webster's interpretation of The Art of War is a jewel. The truths he gleaned so well
from Sun Tzu will shine long after this or last years fadish corporate "catch phrase"
programs have grown dim and have been forgotten.
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2.
Bruce F. Webster
Paperback
Andrii Sedniev
Kindle Edition
$3.97
6.
Eric J Scott
Do you feel overwhelmed with Email Marketing and unsure how to run a successful
campaign? Discover how you can easily create a receptive audience.
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Kindle Edition
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The Achievement Factory: How to Fulfill Your Dreams and Make Life an
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Kindle Edition
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Andrii Sedniev
After reading Magic of Speech Evaluation you will learn to apply public speaking
techniques used by 1000 of the world's best speakers.
5 out of 5 stars 8
Kindle Edition
$3.97
Ad feedback
Product details
Paperback: 168 pages
Publisher: M & T Books; 1st edition (September 1995)
Language: English
ISBN-10: 1558513965
ISBN-13: 978-1558513969
Product Dimensions: 0.5 x 7.2 x 9.5 inches
Shipping Weight: 12 ounces
Average Customer Review: 3.8 out of 5 stars See all reviews (3 customer
reviews)
Amazon Best Sellers Rank: #663,272 in Books (See Top 100 in Books)
o #287 in Books > Engineering & Transportation > Engineering > Industrial,
Manufacturing & Operational Systems > Industrial Design
o #1589 in Books > Computers & Technology > Programming > Software
Design, Testing & Engineering > Software Development
o #4059 in Books > Computers & Technology > Programming > Languages
& Tools
If you are a seller for this product, would you like to suggest updates through
seller support?
Customer reviews
Directly from the back cover of the book, which I have in my hand:
" The Art of 'Ware is a handbook of strategy and tactics for those involved in the most
dynamic and competitive arena in the world today: the marketplace of converging
technologies, including software, hardware, telecommunications (covering the Internet and
the World Wide Web), information, biotechnology, and multimedia. This book provides
thought-provoking, turn-of-millenium guidelines from an unexpected source: Ancient
China. "
Bruce Webster appropriates the forms and principles of the Sun Tzu classic to provide
usable strategies and tactics for software developers competing for scarce customer
eyeballs and dollars. Here are a few examples chosen at random:
"Cause the competition to respond, and note their actions. Seek to get them to reveal their
approach, so that you can understand what their intended market is. Challenge them in
several areas, seeing where they are weak and where they are strong."
"Take advantage of the competition' blind spots, enter the market by ways they don't
expect, penetrate areas where they are weak."
In short, Webster provides perfectly valid suggestions for modern software developers. It's
a gem and a steal for less than a grande latte.
Read more
Comment| 2 people found this helpful. Was this review helpful to you?YesNoReport abuse
5.0 out of 5 starsThe Art of War for today
ByKen Schumackon December 7, 1999
Format: Paperback
Bruce Webster's interpretation of The Art of War is a jewel. The truths he gleaned so well
from Sun Tzu will shine long after this or last years fadish corporate "catch phrase"
programs have grown dim and have been forgotten.
Comment| One person found this helpful. Was this review helpful to you?YesNoReport
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3.
Bruce F. Webster
Paperback
Andrii Sedniev
Kindle Edition
$3.97
10.
Eric J Scott
Do you feel overwhelmed with Email Marketing and unsure how to run a successful
campaign? Discover how you can easily create a receptive audience.
Kindle Edition
$4.99
11.
The Achievement Factory: How to Fulfill Your Dreams and Make Life an
Adventure
Andrii Sedniev
Kindle Edition
$4.99
12.
Andrii Sedniev
After reading Magic of Speech Evaluation you will learn to apply public speaking
techniques used by 1000 of the world's best speakers.
5 out of 5 stars 8
Kindle Edition
$3.97
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Product details
Paperback: 168 pages
Publisher: M & T Books; 1st edition (September 1995)
Language: English
ISBN-10: 1558513965
ISBN-13: 978-1558513969
Product Dimensions: 0.5 x 7.2 x 9.5 inches
Shipping Weight: 12 ounces
Average Customer Review: 3.8 out of 5 stars See all reviews (3 customer
reviews)
Amazon Best Sellers Rank: #663,272 in Books (See Top 100 in Books)
o #287 in Books > Engineering & Transportation > Engineering > Industrial,
Manufacturing & Operational Systems > Industrial Design
o #1589 in Books > Computers & Technology > Programming > Software
Design, Testing & Engineering > Software Development
o #4059 in Books > Computers & Technology > Programming > Languages
& Tools
If you are a seller for this product, would you like to suggest updates through
seller support?
Customer reviews
Directly from the back cover of the book, which I have in my hand:
" The Art of 'Ware is a handbook of strategy and tactics for those involved in the most
dynamic and competitive arena in the world today: the marketplace of converging
technologies, including software, hardware, telecommunications (covering the Internet and
the World Wide Web), information, biotechnology, and multimedia. This book provides
thought-provoking, turn-of-millenium guidelines from an unexpected source: Ancient
China. "
Bruce Webster appropriates the forms and principles of the Sun Tzu classic to provide
usable strategies and tactics for software developers competing for scarce customer
eyeballs and dollars. Here are a few examples chosen at random:
"Cause the competition to respond, and note their actions. Seek to get them to reveal their
approach, so that you can understand what their intended market is. Challenge them in
several areas, seeing where they are weak and where they are strong."
"Take advantage of the competition' blind spots, enter the market by ways they don't
expect, penetrate areas where they are weak."
In short, Webster provides perfectly valid suggestions for modern software developers. It's
a gem and a steal for less than a grande latte.
Read more
Comment| 2 people found this helpful. Was this review helpful to you?YesNoReport abuse
5.0 out of 5 starsThe Art of War for today
ByKen Schumackon December 7, 1999
Format: Paperback
Bruce Webster's interpretation of The Art of War is a jewel. The truths he gleaned so well
from Sun Tzu will shine long after this or last years fadish corporate "catch phrase"
programs have grown dim and have been forgotten.
Comment| One person found this helpful. Was this review helpful to you?YesNoReport
abuse
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Write a customer review
Customer images
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Amazon
AmazonFr Home Amazon Video
AmazonGlo Amazon Restaurants
esh Services Rapids Direct
bal Inspire Food
Groceries Handpicked Fun stories Video
Ship Orders Free Digital delivery
& More Pros for Distributi
Internationa Educational from
Right To Happiness kids on the on
lly Resources local
Your Door Guarantee go Made
restaurants
Easy
IMDbPro
Goodreads Junglee.c
DPReview East Dane Fabric IMDb Get Info
Book reviews om
Digital Designer Sewing, Movies, TV Entertainm
& Shop
Photograph Men's Quilting & ent
recommendati Online
y Fashion & Knitting Celebrities Professiona
ons in India
ls Need
Subscribe
Withoutabo Souq.com with
x Woot! Zappos Shop Online Amazon
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Film Shenanigans Clothing the Middle try
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