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P.O.

Box 52 Business Planning


87101 KAJAANI
FINLAND
Tel. +358 8 618 991
Business Plan 3 ECTS
Fax +358 8 6189 9424

This is a fictitious firm

I am going to establish this firm

This firm exists in real life

BUSINESS PLAN

Date of the plan:


authors:Phung Le

Name of the
Company and
contact
information:
1. Basic Information of the Company
Name of the Company and type of the Company

Mission:

Owners:
Phung Le

Managing Director:

Regional marketing area and inhabitants:

Typical features for the branch:

2
1.1. Information of the Entrepreneur(s)

Name Phung Le

Education Bachelor of Business Administration, Specialization in International


Business
Work experience More than 1 year in the field

Entrepreneurial No experience
experience

Hobbies and other


activities supporting
entrepreneurship
Motives for
entrepreneurship? Why
do I want to become an
entrepreneur? Comment
your entrepreneurship
test.

Name

Education

Work experience

Entrepreneurial
experience

Hobbies and other


activities supporting
entrepreneurship
Motives for
entrepreneurship? Why
do I want to become an
entrepreneur? Comment
your entrepreneurship
test.

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2. Environment of the Company
2.1. Competitors

Our core competitors are:


Name of the competitor (Reasons why?)

Our marginal competitors are:


Name of the competitor (Reasons why?)

Our potential competitors are:


Name of the competitor (Reasons why?)

What is the competitave situation? How do the companies in your branch compete? What is the
vision of the market?

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2.2. The Projected Situation of the Company

2.2.1 Business Idea

business idea

Customers needs Image

Customers/target groups Product/Services

Operational mode that the Company employs (How does the Company work?)

Resources
Physical Economic Human

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2.2.2 Operational Mode (How to do Business?)

How do you get customers? Marketing communication tools?

Product development. Product range

Pricing

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The sales operations

Organising the purchases. Chain or wild? Storage?

Transportation, delivery of the goods and services to the customers?

Services and administration (offers, orders, book keeping, wages and agreements)

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2.2.3 Financial Analysis of the Company

2.2.4. Capital need


1. Investment schelude - .

Target cost

Machinery

Equipment

Buildings

Other long term investments

Total

2. Short term working capital

Inventories

Cash needed at the beginning before cash flow

Total

CAPITAL TOTAL (investments + working capital, transfer to


total financing next page)

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2.2.5 Financial Plan

+ equity capital

cash

other property

oparating income (net cash inflow)

+ borrowed capital

banks

Finnvera

other

+ subsidies

ELY-centre

other

= FINANCING TOTAL

Securities:

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2.2.6 Projected Profit and Loss Statement

net profit

+ loan repayments

+ interests

= need for net profit

+ operating fixed expenses:

gross wages

social security expenses

rent

electricity and water

travel expenses

repairs and maintenance

marketing and PR

purchase of services (fixed)

entrepreneurs pension (YEL)

entrepreneurs unemployment insurance

insurance

other

= need for gross profit

material purchases

= turnover

+ value added tax (VAT) 24 %

= Total sales

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2.2.8 SWOT analysis of the Company

SWOT-analysis

Companys internal

Strengths Weaknesses

in environment and in the future (external)

Opportunities Threats

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3. Strategic Planning

3.1 Choice of the Generic Strategy

Alternatives are:

Low cost leadership Differentiation

Focus (low cost) Focus (Differentiation)

Generic strategy of the Company is


because

3.2 Customers:

Customers Customers special needs for products and services


/target groups

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3.3 Product Portfolio Strategy

Classify Companys products

Star products : Question mark products:

Cash Cow products: Dog products:

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3.4 Conclusion of the Strategy (Actions to make the Strategy concrete, what
do you do?)

Companys internal

Strengths Weaknesses

in environment and in the future


(external)

Opportunities Utilize (succes strategy) Develop (development strategy)

Threaths Get prepaired for (substitute Avoid (existencestrategy)


strategy)

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4. Vision

4.1. Companys values and vision

Companys values are:

Companys vision is: (up to 5 years)

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5. Risk Management

Companys external risks are:

Companys internal risks are:

How does the Company manage risks? (remove, decrease, transfer risks)

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