Introduction

One of the aims of SSS is to promote members commitment in paying their

contributions for the welfare of the future. It may sound like a sweet deal with all the benefits
and privileges, but somehow, a few people here and there seem to miss the point. Although the
imposition of these contributions are mandatory, it only falls on those who work under the
private sector. As the social security insurance of the country, the coverage should not be limited
to such. Therefore, the government also encouraged those who consider themselves self
employed and even voluntary members. A mandatory membership is also imposed for those
who consider themselves as OFWs. But despite tedious efforts, there is still a large percentage
of Filipinos who are not members.
Nowadays, schemes such as use now, pay later are getting as popular as ever. People
are corrupted with being able to get what they want immediately regardless of the compounded
interests theyre being charged over time. They dont mind as long as they have something to
hold on to. This mentality is the problem that causes many Filipinos to hold back. SSS poses
itself as an insurance program. Meaning, you have to pay now to be able to use it later. Some
people, especially those who belong on the urban poor index, find it hard to comply to this
commitment thinking of how big a monthly contribution might bring to their budget. What they
dont see is that SSS can be a a tool for the security of their future. A member with certain
qualifications may also apply for different types of loans with an easy payment term and light
interest without the hassle of providing a collateral. These are but a few of the aforementioned
benefits and privileges provided to all SSS members. The objective of this research is to
encourage the target adopter to engage in the SSS AlkanSSSya through the self employed
scheme. The researchers propose to do so by disseminating information of the program and
raising awareness on all the benefits it covers.
Prepare and prevent, dont repair and repent. This is the mentality that we should
impose to each and everyone, to promote conciousness on the importance of an insured social
security.

Background
As of the moment, there are still a large percentage of people who are not a
member of SSS. Some of them are ofws, non-working spouse and self employed thru
their profession or their businesses. for example, most people in Gawad Kalinga
Kapitbahayan either have no SSS coverage or some of them has SSS coverage but
they are not active members. One of the reason is that they dont have sufficient
knowledge about the importance of SSS in their life. They only think of it as a burden by
paying monthly contribution and going to bayad centers or banks just to pay for their
premiums. We, the researchers, will conduct a marketing research to promote
awareness for them to be able realize what its worth in their lives.
residents in Gawad Kalinga Kapitbahayan is a great example of this. They are
composed of individials earning a living through their extended self employment and
dont have a regular works making them the perfect candidates for AlkanSSSya program.
 Understanding the situation

Conclusion

Target adopter
Residents and dwellers in Gawad Kalinga Kapitbahayan Village in Barangay 649,
District V Baseco Port Area, Manila.

Objective
To promote awareness among residents and dwellers in Gawad Kalinga Kapitbahayan
about SSS and to convince those who are not yet members to apply for membership to enable
them to contribute to SSS. Further, the program seeks to stimulate continuance of payment of
contributions among members who have ceased or abandoned payment of their SSS premiums

Goal
The goal of this research is to spread awareness to the people the importance of
having SSS in their life. By giving them financial support in terms of contingencies.

Recommendation
we are recommending to make a seminar arrangement to the barangay officials
of barangay 649, District V Baseco Port Area, Manila first so that they will know the
purpose of our research and it might help us to disseminate the information by
cooperating with them.
Position statement

Campaign material
Campaign T-shirts, Campaign videos, Leaflets, brochures or factsheets, Reports

Budget
Estimated 3000 pesos for t-shirts leaflets and meal allowance is needed
Strategic marketing mix

Product: The goods and/or services offered by a company to its customers.

Price: The amount of money paid by customers to purchase the product.

Place (or distribution): The activities that make the product available to
consumers.

Promotion: The activities that communicate the products features and benefits
and persuade customers to purchase the product.

Or we can use the 4cs instead of 4ps

Customer solutions, not products: Customers want to buy value or a solution to

their problems.
Customer cost, not price: Customers want to know the total cost of acquiring,
using and disposing of a product.
By giving them the cost their remmitances and the return of their
investment
Convenience, not place: Customers want products and services to be as
convenient to purchase as possible.
Giving them alternative method to pay their remmitances conviniently. Like
applying for auto debit arrangement in the banks. And other payment
location such as sm remmitance center and bayad centers.
Communication, not promotion: Customers want two-way communication with the
companies that make the product.
Keeping in touch with them is a nice way to maintain the communication, it
will help you to monitor their payment. And also it serves as a reminder for
them pay their premium continuously

Evaluation

Implementation

Summary

Reference

Appendices