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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
Contents
Contents .....................................................................................................................................1
Executive Summary....................................................................................................................3
1. Introduction .......................................................................................................................5
2. Background ........................................................................................................................7
2.1 Singapore and regional initiatives ...............................................................................8
2.2 Exemplary green events ............................................................................................10
2.3 Singapores advantage as a green destination .........................................................13
2.4 Singapores national sustainability commitments ....................................................18
3. Study Methodology..........................................................................................................21
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
8. Conclusion ........................................................................................................................45
References ...............................................................................................................................47
Appendix 3. Venues considered for estimating carbon emissions from transport .................57
Index.........................................................................................................................................59
Acknowledgements..................................................................................................................61
Credits ......................................................................................................................................62
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Executive Summary
Singapore is a well-established destination for business events, such as Meetings, Incentive Travel,
Conventions and Exhibitions (MICE). This MICE industry contributes about 1.1% of the countrys GDP.
In this report, we explore the environmental sustainability of this industry in Singapore and identify
areas of excellence, challenges and opportunities for industry stakeholders.
Environmental sustainability involves making decisions and taking actions that are in the interests of
protecting the natural world and preserving the capability of the environment to support human life.
Singapore currently has two major environmental advantages over other destinations in the region: a
clean electrical grid and low transport emissions. Furthermore, interest in environmental sustainability
is gaining ground in Singapore, with support from the government as well as industry stakeholders.
Stakeholders involved in business events can secure an early competitive edge and serve the needs of
their clients by building a green reputation around their companies. We recommend tracking energy
consumption and waste production and pursuing eco-certifications like ISO 20121 for sustainable
events management or BCA Green Mark for green buildings.
With commitment and conviction, it is possible for any stakeholder to take steps towards reducing
resource use, mitigating the environmental impact of business events and achieving greater
environmental sustainability.
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
1. Introduction
Singapore has become a premier destination for business events or Meetings, Incentive Travel,
Conventions and Exhibitions (MICE). Ranked as Asias Top Convention City for the 13th consecutive year
in 2014 by the International Congress and Convention Association (ICCA, 2015); (STB, 2014a)),
Singapore is also recognised as the worlds top business events destination among the International
Meeting Countries, having won accolades over the years from the Union of International Associations
(STB, 2014a).
Worldwide, this industry is one of the fastest growing sectors within global tourism due to its potential
to increase economic engagement (UNWTO, 2012). It is also a high growth-potential sector in
Singapore. In 2012, the business events or MICE industry garnered a total revenue of over S$3.7 billion
in value added, which was 1.1% of Singapores gross domestic product that year (STB, 2014b).
However, the environmental impact from the tourism sector, including business tourism, is not trivial
and needs to be addressed. At the Davos International Conference on Climate Change and Tourism in
2007, a commissioned report estimated that global tourism contributed to 5% of global carbon dioxide
(CO2) emissions (UNWTO and UNEP, 2008).
To mitigate the environmental impacts of tourism, the concept of sustainable tourism has been
introduced (Gssling, 2002). Sustainable tourism is "tourism that takes full account of its current and
future economic, social and environmental impacts, addressing the needs of delegates, the industry,
the environment and host communities". A related concept is green meetings or events which
incorporate environmental considerations to minimise its negative impact on the environment
(Convention Industry Council, 2010). Sustainable tourism development requires the involvement of all
relevant stakeholders, including tourists, and a strong political infrastructure (UNEP and UNWTO,
2005).
In Singapore, stakeholders in the business events industry have varying degrees of commitment and
readiness to support green events. Nonetheless, there is growing interest in environmental
sustainability from event organisers and delegates. As such, government and industry stakeholders
need to have an unwavering commitment to drive sustainability and retain Singapores attractiveness
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
as a destination for business events. The local industry needs to continually assess industry-wide
sustainability capabilities and plan future roadmaps for more sustainable business events in Singapore.
The objective of this report is to review local business events sustainability practices, examine key
challenges that the industry faces in adopting sustainable operations and uncover opportunities that
lie ahead.
The organisation of this report is as follows: in the next section, we define the business events industry
and describe its economic significance in the Singapore context. We highlight some of the initiatives
that Singapore and regional destinations have implemented to improve sustainability as well as
Singapores infrastructural advantages. We then show how greening business events is in line with
Singapores broader national sustainability agenda. Section 3 details the study methodology. Section 4
reports challenges perceived by local industry stakeholders, while section 5 discusses opportunity areas.
In section 6, we examine best practices in the local business events industry. Finally, in section 7, we
formulate recommendations for the Singapore industry to reduce its environmental impact, thereby
maintaining Singapores leadership position in hosting business events.
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
2. Background
In 2014, Singapore attracted 15.1 million visitors and registered S$23.6 billion of tourism receipts (STB,
2015). As informed by the Singapore Tourism Board (STB), business events delegates made up about
20% of total international visitor arrivals in 2014 and generated an estimated revenue of S$5.2 billion
in business tourism receipts1 (STB, 2014b). This underlines the importance of the business events to
Singapores economy.
In its Sustainability Guidelines for the Singapore MICE Industry (STB, 2013), the Singapore Tourism Board
defines the MICE or business events industry as comprising of the following sectors:
Destination management companies
Association management companies
Venue or hotel management
Professional conference or exhibition organisers
Suppliers
o Booth contractors: Suppliers for booth design and construction
o Sub-contractors: Suppliers for event material requirements (e.g. pamphlets)
o Audio-visual (AV) contractors: Contractors that provide audio visual technical support
for business events
o Waste contractors: Suppliers for cleaning, waste disposal and/or recycling services for
business events
o Freight: Logistics service providers for trade fairs and exhibitions
o Food & Beverage (F&B): Independent caterers as well as in-house caterers at venues
o Passenger transport service providers: Shuttle bus and taxi operators, and car rental
companies
1
Excludes sightseeing, entertainment and gaming.
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Figure 1 below depicts key stakeholders in the business events ecosystem as well as its process flow.
Singapores government takes a wide-sweep approach, with several government agencies working
together to improve environmental sustainability. The MICE 2020 Roadmap (STB, 2014c) published by
STB emphasises the importance of environmental sustainability in the business events industry and
schedules funds for research and development in this area. STB also offers grants to companies that
play key supporting roles in local business events through its Tourism Capability Development Scheme
(STB, 2014d) and sharing know-how such as publishing the Sustainability Guidelines for the Singapore
MICE Industry2 (STB, 2013). The Singapore Building & Construction Authority (BCA) encourages green
2
Download the guidelines at http://www.yoursingapore.com/content/mice/en/why-singapore/be-
sustainable.html
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building practices for convention and exposition halls, event venues and hotels, and commits to make
80% of all buildings in Singapore Green Mark certified by 2030 (MEWR and MND, 2014). A 3R (Reduce,
Reuse, Recycle) Programme for Hotels, launched by the National Environment Agency (NEA) and
Singapore Hotel Association, promotes waste minimisation and recycling practices in the hotel industry
(NEA and SHA, 2011).
Some industry stakeholders have also been motivated to pursue sustainability initiatives. For example,
a number of hotels and venues around the world are committed to EarthCheck, Green Globe and
GreenBizCheck sustainability certification programmes. Singapore's Marina Bay Sands integrated resort
became the first venue in Southeast Asia to be ISO 20121 certified in 2014. The integrated resort also
hosted the Responsible Business Forum in 2013, the first event to adopt STBs Sustainability Guidelines
for the Singapore MICE Industry which was launched that year (Careem, 2014).
Event organisers and suppliers are also providing more services to cater to green events in Singapore,
as witnessed in green meetings such as the aforementioned Responsible Business Forum in 2013, and
the Singapore Green Building Week in 2015 (see next section for event details).
The issue of environmental sustainability in the business events industry is gaining momentum in other
countries in Asia as well, such as Japan, Thailand, Malaysia, Hong Kong, and South Korea. Table 1 shows
a selection of initiatives that have been taken by these countries.
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
Encourages energy conservation, waste and CO2 emission reduction and use of
eco-friendly products during events (JNTO, 2013).
Japan
Subsidises conferences that meet at least two-thirds of green business events
criteria (JNTO, 2013).
Provides guidelines for green meetings including criteria for site selection, printed
and promotional materials, and food and beverages (Lau, 2009).
Hong Kong
Certifies hotels that have green initiatives, e.g., Novotel-Hong Kong (EarthCheck,
Ecolabel and Ecocert) (TTGMICE, 2012).
Promotes use of hybrid vehicles and renewable energy to make Jeju Island a
Korea
green business events destination (Hudoyo, 2010).
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halls were set at 25 degrees Celsius and delegates and trade visitors were advised to follow a no coat,
no tie dress code. Event lanyards were collected at exit points to be reused in future events. Finally,
unfinished breads were donated to charity wherever applicable (International Green Building
Conference, 2015).
3
The MeetGreen system is aligned with APEX-ASTM Environmentally Sustainable Meeting standards, and
evaluates compliance with over 150 best practices to measure environmental sustainability and determine an
overall meeting sustainability score (MCI, 2013).
4
The Sands ECO360 Meetings Planning Tool offers meeting planners and clients with sustainable meeting
options to achieve their green meeting goals (Marina Bay Sands, 2015a).
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Since no green accommodation or green transport were available, delegates were given a list of hotels
that were within walking distance to the event venue. To promote further awareness of the issue, the
event website as well as information stands and conference computers in the venue provided
information on environmentally sustainable practices. Following the meeting, a sustainability report
that included lessons learned and recommendations for the next meeting was published.
In addition to these three examples, the UNEP Sustainable Events Guide shares several success stories
of other sustainable business events around the world and their growing market acceptance. For
example, Oracle Corporations OpenWorld Conference in San Francisco (2009), Climate Change COP15
Sustainability in Copenhagen (2009) and International AIDS Conference in Vienna (2010) eliminated
printed collateral and opted for water refill stations instead of handing out single-use water bottles.
The International AIDS Conference and European Wind Energy Associations annual event in Brussels
(2011) also distributed discounted public transport tickets to encourage guests to reduce their travel
carbon footprint. Climate Change COP17 in Durban (2011) constructed a Climate Smart Pavilion from
recycled plastic milk crates and bottles; these pavilion construction materials were reused after the
event, and solar and wind energy were used to power the structure (UNEP, 2012).
These cases exemplify how sustainable event management achieves cost savings and reduces material
and energy consumption. In essence, sustainable events are feasible if the business events industry
stakeholders involved commit to a long-term strategy for environmental accountability.
5
Greywater refers to untreated used water which has not come into contact with toilet waste. It includes used
water from showers, bathtubs, wash basins and water from clothes-washing and laundry tubs.
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In this section, we examine the green potential of eight regional business events destinations by
comparing their carbon footprint for activities within the city, using a hypothetical test case of a three-
day business event with 100 delegates. We assume that the size of the venue is similar in every city and
each delegate uses taxis as the sole means of transportation for return travel between the airport and
the hotel, and return travel between the hotel and the event venue. Emissions due to air travel are not
included since the distribution of delegates origin countries can vary for different events. We then
calculate and compare the amount of CO2 (in kilograms) emitted from the venues and local
transportation in each city during the event.
The grid emission factor is the measure of CO2 emission intensity per unit of electricity generated in the
grid system (in kg CO2/kWh). In essence, it indicates the amount of CO2 that is produced from
generating each kilowatt-hour (kWh) of electricity. A lower grid emission factor would indicate a cleaner
electrical grid.
In Figure 2 below, we compare the grid emission factors of different cities in Asia. We assume that the
grid emission factor of a city is similar to the grid emission factor of the country it resides in. The data
on the grid emission factors of different business events destinations are obtained from reports
published by Institute of Global Environmental Strategies (Kuriyama, 2015) and Ecometrica (Brander,
Sood, Wylie, Haughton, & Lovell, 2011) in 2015 and 2011 respectively.
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0.9
0.8
Grid Emission Factor (KgCO2/kWh )
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
Singapore Bangkok Taipei Kuala Hong Kong Tokyo Beijing Shanghai
Lumpur
Figure 2: Comparison of grid emission factors across different business events destinations in Asia.
Of all the business events destinations investigated, Singapore has the lowest grid emission factor and
the cleanest grid. One of the reasons for this is the use of natural gas instead of petroleum products to
power the grid. In Singapore, the share of natural gas in the fuel mix for electricity production has
increased from 74% in 2005 to 96% in 2015 (Energy Market Authority, 2015).
Figure 3 below shows the varying levels of carbon emissions from energy consumption across different
cities for our hypothetical three-day business events with 100 delegates. We assume a venue area of
3000 ft2 (279 m2) to host this event and a total energy consumption of 670 kWh (0.8 kWh per m 2 per
day6) (BCA, 2014a).
6
Assuming an Energy Utilization Index of 272 kWh/m 2/yr.
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700
600
500
CO2 Emission (kg)
400
300
200
100
0
Singapore Bangkok Taipei Kuala Lumpur Hong Kong Tokyo Beijing Shanghai
Figure 3: Comparison of total CO2 emissions from venues between different business events destinations in Asia.
While the energy consumption is the same, the amount of carbon emissions differs due to differences
in the grid emission factor. It follows naturally that Singapore, with the lowest grid emission factors,
has the smallest carbon footprint among the eight Asian business events destinations investigated.
To calculate the generated CO2 per person, Google Maps was used to estimate the distance and time
taken to travel from the airport to the city centre on a Wednesday. As travel time varies with
congestion, we recorded samples of estimated travel time every four hours between 6am and 2am and
took the average travel time as our basis of comparison.
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Figure 4 below compares the distance from each citys airport to the city centre and Figure 5 on the
following page shows the average travel time (averaged over all the samples during a day) for a one-
way trip from the airport to the city centre.
70
60
50
Distance (km)
40
30
20
10
0
Singapore Taipei Bangkok Beijing Hong Kong Shanghai Tokyo Kuala Lumpur
Figure 4: Average distance between the airport and the city centre for different destinations in Asia.
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70
60
50
Travel Time (mins)
40
30
20
10
0
Singapore Taipei Bangkok Hong Kong Beijing Shanghai Tokyo Kuala Lumpur
Figure 5: Average travel time from the airport to the city centre in different cities.
To calculate the amount of carbon emissions, we first determine the average speed of a taxi trip from
the airport to the city centre, using data from Figure 4 and Figure 5. Then, we calculate the amount of
CO2 generated in kilograms per kilometre based on the determined average speed, as discussed in a
paper, Traffic Congestion and Greenhouse Gases (Barth & Boriboonsomsin, 2009). Finally, from the total
distance and the calculated CO2 per kilometre, we obtain the total CO2 generated for a two-way trip
between the city centre and the airport.
We assume that each traveller also makes a return journey from the accommodation to the event
venue on each of the three days during his stay. For each city, we calculate the CO2 emissions from the
trips between the city centre and all major business events venues, and take the average CO2 emission
amount among these trips for comparison. This calculation follows the same process as explained in
the paragraph above.
Figure 6 below shows the CO2 emission per person from local transport during our hypothetical
business event. According to this figure, Singapore is the best performing city, followed by Tokyo.
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50.0
45.0
40.0
35.0
CO2 Emission Per Person (kg)
30.0
25.0
20.0
15.0
10.0
5.0
0.0
Singapore Tokyo Taipei Bangkok Beijing Hong Kong Shanghai Kuala
Lumpur
Figure 6: Average CO2 produced per person from local transportation during a business event.
Some performance indicator comparisons presented in this report may be affected by different local
contexts. For instance, in cities like Singapore, public transport is the most popular mode of
transportation. Public transportation emits lower amounts of CO2 per person-mile compared to taxi
travel. However, to keep the comparison fair and comparable across different cities, we use the same
mode of transport (i.e., taxi) in all the cities examined.
Based on this analysis, Singapore enjoys environmental sustainability advantages in terms of lower
electrical grid and transport emissions. This attests to Singapores performance leadership as a green
destination for business events.
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To fulfil its commitment to attain the 2020 and 2030 carbon targets, the government has introduced
many initiatives (NCCS, 2015):
Business events industry stakeholders can participate in the above initiatives and influence their
suppliers, peers and clients to achieve Singapores carbon emission targets by 2020 and 2030.
7
Emissions Intensity refers to the amount of greenhouse gas emitted per dollar GDP.
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Energy efficiency
Water efficiency
Environmental protection
Indoor environmental quality
Other green features that improve eco-friendliness
Today, other countries notably, China and Malaysia use the BCA ratings system as well. New
buildings in Singapore are designed with environmental sustainability from the start and Singapore aims
for 80% of its buildings to be at least BCA Green Mark certified by 2030 (MEWR and MND, 2014). More
business events venues and hotels have recognised and are working towards achieving the Green Mark
certification, as can be seen in Appendix 1.
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3. Study Methodology
To understand the challenges, opportunities, and best practices among local industry stakeholders for
greening business events, interviews were conducted. Stakeholders interviewed include venues, hotels,
event organisers, and suppliers who specifically target the business events audience and directly
influence the environmental impact of activities surrounding business events.
We reviewed the list of members in the Singapore Association of Convention and Exhibition Organisers
and Suppliers (SACEOS) and the STBs network of business events players and selected the following
stakeholders to interview:
i. Venues Five of the major business events venues, as listed in YourSingapore8 website
ii. Hotels Hotels which had and had not earned the Green Mark certification
iii. Event organisers Professional exhibition/conference/trade fair organisers
iv. Suppliers From the interviews with selected venues, hotels, and organisers, we learnt of
and contacted their suppliers, e.g. food caterers (in-house and independent), booth
contractors, and waste contractors
Face-to-face interviews and e-mail correspondences were conducted with the following stakeholders
to identify environmental areas of concern and accountability:
Two (2) Venues, three (3) Venue-hotels and three (3) Hotels
Seven (7) Event organisers
Eight (8) Suppliers, and separately,
Four (4) Food caterers
8
YourSingapore is the destination brand for Singapore launched by the Singapore Tourism Board in 2010. The
website is at www.yoursingapore.com.
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i. Key operations, processes or activities in their supply chain that have a significant
environmental impact;
ii. Possible actions on their part that can influence their operations and partners in their supply
chain;
iii. Challenges preventing the adoption of sustainable practices;
iv. Successful implementation of sustainable practices by the company and the motivations
behind them;
v. Their perception of market demand for green business events;
vi. Awareness of their industrys (peer) efforts on sustainability;
vii. Types of assistance or support that can help them promote greener business events.
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In this section, we report challenges faced by industry stakeholders in a bid to be more sustainable. This
information is based on available literature as well as the collective input of stakeholders from the
interviews that were conducted.
4.1 Venues
Challenges for venues
Lack of event impact monitoring capability
Low market take-up of green event packages
No control over the waste practices of organisers and delegates
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
their events with little consideration for waste management. Venue managers feel that they have very
little influence on delegates and organisers regarding waste management.
4.2 Hotels
Challenges for hotels
Green Mark certification difficulties
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In addition, according to event organisers, there are no benefits for them to implement sustainability
measures like event energy audits or waste management for individual events. In their view, venues
stand more to gain as they can offer the facilities and capabilities for future events. Organisers have
also stated that they do not have the required expertise or necessary equipment, and that they are
unable to dedicate anyone exclusively to look into sustainability efforts due to manpower constraints.
Only one organiser (out of 6) interviewed has dedicated sustainability personnel and, to their
knowledge, they are the only organiser showing their commitment to sustainability in this manner.
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
sustainability laws that affect every industry. Finally, organisers also expressed concerns over the
quality and reliability of green labels and eco-certifications.
4.4 Suppliers
Challenges for suppliers
Inadequate time to carry out sustainable practices during/after events
Lack of preparedness in offering sustainable products and services
Lack of incentive to reuse exhibition booth materials
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
During the interviews, stakeholders also collectively identified many opportunities in promoting
sustainability. Aside from lowering resource use and costs, other motivations to pursue sustainable
practices include risk mitigation and branding for greater competitive advantage.
5.1 Venues
Opportunities for venues
Track and report facilities energy consumption for event
Select waste contractors based on recycling capability
Practice back-of-house waste sorting
Capture demand for greener venues
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
To incorporate sustainability in their operations, venues can consider working with consultancy. For
instance, Marina Bay Sands worked with MCI to integrate the ISO 20121 Event Sustainability
Management System for the Sands ECO360 meeting programme and their daily operations (MCI,
2014a). MCI also provides training sessions for businesses to facilitate the adoption of sustainability
practices in the business events industry.
5.2 Hotels
Opportunities for hotels
Capture demand for greener hotels
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5.4 Suppliers
Opportunities for suppliers
For booth contractors: promote green exhibition booth designs and practices
For caterers: food waste management
For general suppliers: reduce packaging waste
For booth contractors: promote green exhibition booth designs and practices
Some exhibitors are starting to request for eco-booths in Singapore. For example, at BEX Asia 2015,
the Singapore Green Building Council requested eco-friendly booths built with responsibly sourced
materials such as compressed wood and reusable plastic boxes, and then stored and reused these
booths at other local exhibitions. In Europe, it is common to construct modular booths, which can be
taken apart, instead of single fixed units. This allows organisers to configure their booths to suit the
floor and height requirements of different venues, making them reusable. An STB-commissioned booth
design project at the Singapore University of Technology and Design led to the creation of ModuGrid,
a custom booth concept which balances customers needs, practicality and sustainability. ModuGrid
features panels and connectors made from cardboard that can be assembled in various ways, as seen
in Figure 7.
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
Apart from creating and promoting innovative booth construction ideas to their clients, booth suppliers
can also consider using eco-friendly materials such as recycled wood instead of virgin wood, and
actively encourage exhibitors to store and reuse their booths.
Booth contractors can have their waste sub-contractors send waste wood to recycling plants in
Singapore or in Malaysia. In fact, NEA has, since 1 October 2013, been prohibiting the disposal of
recyclable wood waste at the incineration plants in Singapore (NEA, 2013). The onus lies on booth
contractors to enquire about the fate of booth materials after disposal, to ensure that the waste wood
from their operations and products is handled responsibly and recycled.
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
reduction, reuse or recycling of packaging waste would stand to receive the 3R Packaging Awards.
Suppliers may consider the following practices to reduce packaging waste and cut costs (NEA, 2013):
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
In this section, we highlight the best practices and projects of local industry stakeholders who have had
notable success in promoting environmental sustainability.
The package also includes a post-event sustainability report that details the events energy and water
consumption, carbon footprint and waste recycling rate. Each floor of the venue is sub-metered,
allowing energy usage to be tracked more accurately (Marina Bay Sands, 2015a). Event impact
statements allow the venue management and event organisers to collaborate and identify process
improvements to reduce impact in the future. Highlighting this impact to other stakeholders, such as
delegates, would also create awareness and encourage them to go green.
Siloso Beach Resort too built its hotel structures around over 200 adult trees on the premises (Siloso
Beach Resort, 2014). Construction workers were trained and frequently reminded with signs placed on
the trees, and micro bore piling was used to reduce vibrations that would affect the trees roots. Inside
the high-end villas, trees are allowed to grow in the rooms through holes in the floors and ceilings, and
9
Food miles is a factor of measurement of fuel used and resulting carbon emissions for transport of a food item
from the producer to the consumer.
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
adjustments are made every six months to accommodate new growth. This creates a unique aesthetic
display for guests while preserving nature (NCCS, 2013a).
Figure 4: Trees encased in glass within villas at Siloso Beach Resort (NCCS, 2013a)
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
Figure 5: Rainwater harvesting features at Marina Bay Sands- Rain Oculus and Art Science Museum
(Marina Bay Sands, 2015c)
Similarly, at PARKROYAL on Pickering Hotel, roof surfaces collect rainwater for landscape irrigation by
gravity feed, with a drip irrigation system used to optimise water consumption. Collection tanks are
used to hold reserves, which are supplemented with non-potable NEWater10 during periods of dry
weather. All landscaped areas are also fitted with water sensors which cease irrigation when a minimum
water level has been detected, to prevent wastage (NCCS, 2013b). Holiday Inn Express Singapore Clarke
Quay also utilises the reclaimed NEWater for its cooling towers to diversify its water source, thereby
reducing demand of potable water for their building operations.
10
NEWater is high-grade reclaimed water produced from treated used water that is purified using advanced
membrane technologies (PUB, 2015).
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
Figure 6: Solar installations can be found in Universal Studio Singapores Ancient Egypt Zone. TM &
Universal Studios. All Rights Reserved. (Resorts World Sentosa, 2015)
Venues like Suntec Convention & Exhibition Centre, Sands Expo and Convention Centre and Raffles City
Convention Centre work with Alpha Biofuels, a company that recycles waste vegetable cooking oil into
biofuel. This practice reduces oil waste and cost. The Westin Singapore, a hotel, also partners with
Alpha Biofuels to recycle waste cooking oil into biodiesel to power its limousines. This blend of biodiesel
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
emits less CO2 than ultra-low sulphur diesel, and saves the hotel the cost of hiring a waste management
firm to dispose of its waste oil. Its estimated 7,800 kg of waste cooking oil produced annually can
generate enough biodiesel to fuel over 150,000 kilometres of mileage on its limousines (Eco-business,
2014).
Figure 7: Photo from Alpha Biofuels of limousines using recycled oil as fuel at The Westin Singapore
(Eco-business, 2014)
Suntec Convention & Exhibition Centre, Sands Expo and Convention Centre, Raffles City Convention
Centre and Singapore EXPO Convention and Exhibition Centre engage waste contractors that have
substantial recycling capabilities, in line with Singapores aim to recycle 70% of all waste by 2030.
Another initiative by Marina Bay Sands is the collection and donation of leftover liquid soap and
shampoo from its hotel rooms to charity instead of being disposed as was done during the Responsible
Business Forum 2013 (MCI, 2013).
11
Carpet tubes are the cylindrical cores that carpets are packaged with to ease storage and transport.
12
Upcycling is the recycling of discarded objects to create a product of better environmental value.
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
Figure 8: Benches and mobile charging stations created from repurposed carpet tubes [Photo: Experia Events]
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
hotels like the Hilton and Grand Hyatt have also received certification from MSC for serving sustainable
seafood at several of their restaurants.
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
7.1 Track and monitor the environment impact of business event activities
The fundamental notion of environmental management is that one cannot manage what is not
measured; without tracking, there is inadequate understanding of the extent of impact and inability to
measure the effectiveness of solutions. During the course of this study, we found a lack of data and
information about the environmental impact of business events activities in Singapore. Only a few
venues have the ability to compile event impact statements. This limits understanding of environmental
impacts within the business events industry.
Tracking generates tangible data to help stakeholders realise the degree of the impact and take
corrective action. Tracking also justifies the organisations sustainable actions to its stakeholders. Some
examples of parameters in need of tracking are shown in Table 3.
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
Waste diversion rate Waste contractors diversion rate Waste Venue or Organiser
Estimated diversion rate for venue contractor
Venue hall electricity use Data from Building Management Venue Organiser
(for lighting and air system, or estimation of lights and
conditioning) HVAC electricity use for the venue
hall.
Electricity for operations Electricity and waste bills that are All Upstream business
or offices received should be documented and events stakeholders in
tracked for analysis. supply chain
Tracking is the first step to mitigate environmental impacts, optimize operations and accrue cost
savings. As evident from Table 3, different organisations benefit from tracking and analysing different
data. For example, tracking food waste can lead to a change in orders placed to conserve food and
financial resources. Food and Beverage caterers can estimate if investing in a waste food digester
instead of hiring a waste management company would benefit their business. Tracking the waste
diversion rate helps in resource recovery and creates opportunities for the organisation to gain
commendation and publicity for their efforts. Tracking electricity data highlights areas in need of
maintenance or retrofitting to conserve energy and cut costs while also reducing carbon footprint.
The Global Reporting Initiative (GRI) has published sustainability reporting guidelines for organizations
to improve economic, environmental, and social performance. Event organisers can refer to the GRI
Event Organisers Sector Supplement (EOSS) for qualitative and quantitative information on their
sustainability performance (Global Reporting Initiative, 2012). Some examples of environmental
performance indicators are the percentage of materials used that are recycled, energy consumption by
primary energy source, and waste by type and disposal method.
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
13
The EarthCheck Responsible Meetings and Events Tool sets out the criteria to meet reporting requirements
under the ISO 20121 Events Sustainability Management Systems (Earthcheck, 2015).
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
For example, BCA, SIM University and Singapore Polytechnic jointly offer a Bachelor of Science in Events
and Sustainable Facilities Management programme that trains future business events professionals to
manage green events and buildings and implement green practices proactively (BCA, SIM University
and Singapore Polytechnic, 2010). Government agencies and/or industry consortiums can also consider
holding an annual challenge for tertiary students to explore innovations in green event management.
Business events stakeholders involved can also benefit from gaining public exposure and potential
employees from such initiatives.
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
44
ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
8. Conclusion
This report explores Singapores efforts to develop into a sustainable business tourism destination in
Asia. In this study, we reviewed Singapores initiatives to reduce the environmental impact from
business events activities, interviewed stakeholders to understand challenges and opportunities in the
industry, highlighted local best practices and recommended next steps for the industry towards a more
sustainable pathway.
The advantages of pursuing environmental sustainability in the business events industry are numerous
- pollution prevention, resource conservation, cost savings in the long term, risk mitigation and
increased brand value are just a few. Growing market demand for green events leads to burgeoning
opportunities for business events stakeholders to gain competitive advantage and stand out in an
increasingly saturated market.
Singapore already enjoys the advantages of a clean and green environment due to its infrastructure
we have a clean electrical grid, safe tap water and a good urban transportation system. Yet, it is also
important to safeguard the future and ensure further improvements. To this end, the Singapore
government has developed a framework to guide environmental sustainability for the entire nation. All
sectors, including those in the business events industry, are encouraged to conserve resources and
prevent environmental degradation through government initiatives such as funding support for 3R
projects, encouraging waste and energy management in large commercial premises, and certification
schemes for green buildings.
In general, these strategies have been well received. The Green Mark benchmarking system introduced
by BCA to rate the sustainability of buildings has been adopted by many business events venues and
hotels. Major local business events venues such as Sands Expo and Convention Centre, Suntec
Convention and Exhibition Centre, Singapore EXPO Convention and Exhibition Centre and Resorts
World Sentosa have invested in the latest energy efficient systems, sought Green Mark certification to
demonstrate their commitment to sustainability, and committed to responsible sourcing and waste
management practices. Along with the green hotels that have conference venue capabilities, these
green venues enable event organisers to host sustainable business events and uphold Singapores
reputation as a green destination.
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
The various challenges reported in this study are intended to create awareness across the entire
business events industry and to gain greater understanding of the situation. Some challenges faced
include capital constraints for investment in more efficient technologies, supplies and operations, low
demand for green events and services, and low awareness on green practices within the sector.
Nevertheless, there are also many opportunities identified, including government initiatives on waste
management, growing market demand for green services and products, and cost savings through
innovative waste management practices.
Finally, we have outlined recommendations for a more sustainable business events industry. Venues,
hotels and organisers can play a bigger role in influencing clients, peers and vendors and raise
awareness of green practices. Apart from active government support, senior management buy-in is
essential in introducing sustainability and embedding environmental awareness in the business events
industry. Support at the organisational level is seen as the driving factor for establishments to improve
their sustainability capabilities through tracking and monitoring, training staff, and implementing
innovative solutions. Integrating sustainability in education and greater publicity of green events and
business events stakeholders would also influence the entire market and industry players to continue
pursuing the path of sustainability.
Neighbouring destinations are actively promoting green events and government initiatives to gain
market share in a saturated international arena and do their part for the world. To maintain our
competitive edge and protect our clean and green environment, Singapore has to continue to develop
its green capabilities. With creativity and conviction, Singapore has boundless potential to be a leading
destination for environmentally sustainable business events.
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ENVIRONMENTAL SUSTAINABILITY IN THE SINGAPORE BUSINESS EVENTS INDUSTRY
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The Green Mark certification programme, introduced by the Singapore Building & Construction
Authority (BCA), is designed to benchmark buildings on criteria such as energy and water efficiency,
water efficiency, environmental protection measures, indoor environmental quality and other green
and innovative features. Many business events hotels and venues that have successfully achieved the
Green Mark certification, displaying their commitment to environmental sustainability. They are listed
below (BCA Green Mark Hotel Directory, 2015b):
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53
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Venues:
Raffles City Convention Centre
Resorts World Convention Centre
Sands Expo and Convention Centre
SingEx Venues Pte Ltd (Singapore EXPO Convention and Exhibition Centre)
Suntec Singapore Convention & Exhibition Centre
Hotels:
Fairmont Singapore and Swisstel The Stamford
Grand Hyatt Singapore
Holiday Inn Express Singapore Clarke Quay
Marina Bay Sands Singapore
Resorts World Sentosa
Siloso Beach Resort
Organisers:
Experia Events Pte Ltd
Koelnmesse Pte Ltd
MCI Group Asia Pacific Pte Ltd
Reed Exhibitions Singapore
Singapore Exhibition Services Pte Ltd
SingEx Exhibitions Pte Ltd
UBM Asia Limited
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Suppliers:
Booth contractors:
Cityneon Holdings Limited
Kingsmen Creatives Ltd
Pico Art International Pte Ltd
Freight/logistics:
Agility Fairs & Events Logistics Pte Ltd
APT ShowFreight & Logistics Group
Waste contractors:
Clean Solutions Pte Ltd
LHT Holdings Limited
SembCorp Tay Paper Recycling Pte Ltd
Others:
National Environment Agency
Singapore Association of Convention and Exhibition Organisers and Suppliers
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Singapore
Raffles City Convention Centre
Resorts World Convention Centre
Sands Expo and Convention Centre
Singapore EXPO
Suntec Singapore Convention & Exhibition Centre
Bangkok
Bangkok International Trade and Exhibition Centre (BITEC)
Centara Grand & Bangkok Convention Centre at Centralworld
IMPACT Exhibition and Convention Center
Queen Sirikit National Convention Centre
Thailand Cultural Centre
Tokyo
Keidanren Hall
Sunshine City
Tokyo Big Sight
Tokyo International Forum
Hong Kong
Asia World Expo Center
Hong Kong Convention and Exhibition Centre
Kowloonbay International Trade & Exhibition Centre
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Kuala Lumpur
Connexion@Nexus
Kuala Lumpur Convention Centre
MATRADE Exhibition and Convention Centre
Putrajaya International Convention Centre
Beijing
Beijing Exhibition Centre
China International Exhibition Center
China International Exhibition Center Shunyi New Hall
China National Convention Centre
Taipei
Taipei International Convention Center
Taipei World Trade Center
Taipei World Trade Center Nangang Exhibition Hall
Shanghai
Everbright Convention & Exhibition Center
International Convention Center
Intex Shanghai
National Exhibition and Convention Centre Shanghai
Shanghai New international Expo Centre
World Expo Exhibition and Convention Center
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Index
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Acknowledgements
We would like to thank the following companies and organisations from the Singapore business events
industry and government agencies for taking the time to share their insights with us and whose inputs
have been instrumental in the production of this report:
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Credits
This study was commissioned by the Singapore Exhibition and Convention BureauTM and carried out by
researchers at the Singapore University of Technology and Design. The study team comprises Lynette
Cheah, Huang Shisheng, Shawn Kong, Mikayla Murphy, Kevin Otto, Selina Patra, and Wayes Tushar.
62
Singapore Exhibition and Convention BureauTM is a group of the Singapore Tourism Board (STB).
No part of this publication may be reproduced, distributed, stored in a retrieval system, or transmitted
in any form or by any means without the prior written permission of STB, provided that contents of this
publication may be reproduced accurately in part in other publications if STB is acknowledged and
attributed as copyright owner. STB makes no representation or warranty, express or implied, as to the
accuracy or completeness of any information contained in this publication.
STB, its members, officers, employees and any other persons acting under its direction, shall not be
liable for any loss, injury or damage, whether direct or indirect, arising out of or in connection with the
use of information in this publication.
The contents of this publication are for the purposes of discussion and do not represent or fetter any
future STB policy or decision.