20 RESERCH PAPERS RELEVANT TO THE INTENDED AREA OF STUDY

S.NO AUTHOR(S) AND TITLE OF PURPOSE VARIABLES APPROACH METHOD POPULATIO STATISTICAL FINDINGS
. YEAR PAPER STUDIED OF DATA N TEST USED
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1 Asad Ali Karam& An analysis This thesis Deductive Secondar Filled in by Linear Significant
Sardar Saydam study of concentrat Dependent=Ba approach y and the local Regression result
improving es on the nd awareness in liason primary people of
Date : March brand importance Independent= with data Girne -
27,2017 awareness of these Media qualitative N.Cyprus
and its dimensions Behavior and
impact on (brand Image & quantitativ
cosumer awareness, loyalty e methods
behavior brand
via media loyalty,
in North brand
image and
consumer
behavior)
of
customer
built brand
equity in
light of
consumer's
perceptions
of a brand

2 NaziaYaseen Impact of The study is brand The study 200 Convenience Correlation It is
Mariam Tahira Brand to awareness, is cross retailers sampling and obvious
Amir Gulzar, Awareness, investigate perceived sectional in were technique regression from the
(Corresponding Perceived resellers quality and nature and selected analysis and study that
Author) Quality and point of customer follows the from two sobel test retailers
 20 RESERCH PAPERS RELEVANT TO THE INTENDED AREA OF STUDY

Ayesha Anwar Customer view about loyalty on causal are more

Date: December Loyalty on the impact brand concerned
2011 Brand of brand profitability with the
Profitability awareness, and purchase purchase
and perceived intention intensions
Purchase quality and of the
Intention: customer customers
A Resellers loyalty on and quality
brand of the
profitability brand.
and
purchase
intention
3 E.K.Macdonaldan Brand This article Dependent Experiment H&B Convenience Corelation In
dB.M.Sharp Awareness is a variable: al selected sampling Regression summary,
Effects on replication Profitability, their technique analysis and awareness
Date: April 2000 Consumer of a study Purchase sample was used to sobel test differential
Decision of Hoyer intention. from us collect data s seem to
Making for and Brown Independent freshman be a
a Common, that used a variable college powerful
Repeat controlled Brand whereas influence
Purchase experiment Awareness, replicatio on brand
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Quality,
Replication the role of Customer larger repeat
brand Loyalty. sample purchase
awareness from a consumer
in the compara product
consumer ble context.
choice populatio Consumers
process n of UG show a
australia strong
n tendency
university to use
awareness
 20 RESERCH PAPERS RELEVANT TO THE INTENDED AREA OF STUDY

as a
heuristic
and show a
degree of
inertia in
changing
from the
habit of
using this
heuristic.

4 Dr.Hsin kuang The impact Purpose of Dependent The study Measure They Regression Study finds
chi,nanha uni of brand study are variable:Brand presents ment collected and factor that brand
Taiwan,Dr.Huery awareness to explore awareness research construct data from analysis and identity
ren yeh chen uni on effects Independent structure.B include cellular cronbachs and brand
Taiwan consumer among variable:purch rand brand phone users recall are
Yatingtang,Gradu purchase brand ase awareness awarenes living in chiyi positively
ate intention: awareness intention,perc in s,perceiv by a related to
student,Taiwan The perceived eived independe ed questionnair purchase
Date:February mediating quality,bra quality,Brand nt quality,br e.Total 315 intention.It
2009 effect of nd loyality variable,pu and questionaires signifies
perceived loyality,and rchase loyality , were that
quality and customer intention is purchase dispatched consumer
brand purchase dependent intention will always
loyality intention variable,an with a buy a
and d likert 7 familiar
mediating perceived point and known
effect of quality and scale product.In
perceived brand from 7 to other
quality and loyality are 1 present words the
brand mediating extremel higher the
loyality on variable y brand
brand agree,agr awareness,
awareness ee,a little the higher
 20 RESERCH PAPERS RELEVANT TO THE INTENDED AREA OF STUDY

and agree,no the

purchase opinion,a purchase
intention little intention
disagreed
disagree
and very
disagree.
They
collected
date
through
question
naires
5 Katja Hutter and The impact Purpose of Dependent To answer A link to 51 % The authors The articles
Julia of user this article variable:Brand the an online respondents applied analyzes
Hautz(Innsbruck interaction is to awreness authors question were male AMOS 18 influence
uni school of in social analyze Independent research naire was 49% were of brand
management media on how social variable:purch questions broadcas female social
Austria) brand media ase intention and test ted media
Severin awareness activities and social their through a activities
Dennhardt(Mckin and ,specifically media hypothesis, posting and
sey &company purchase the a study on MINI participant
munich Germany) intention:T facebook was set up facebook ,social
Johann he case of page of a in page media
Fuller(Innsbruck MINI on car cooperatio notifying involveme
uni school of facebook manufactur n with car all nt on
management,Inns er and user brand MINI visitors of purchase
bruck,Austria) interaction german decision
with these speaking process of
Date:15 july 2013 brand MINI consumers
related facebbok .Findings
activities brand demonstra
affect the page te that
perception engageme
20 RESERCH PAPERS RELEVANT TO THE INTENDED AREA OF STUDY

of brand nt with
and facebook
ultimately fan pg has
influence positive
consumer effects on
purchase consumers
decision brand
awareness