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Gabriel Jacobs
(323) 202-3646 gabriel.jacobs@gmail.com
168 Boston Street #7, Seattle, WA 98109
LinkedIn Facebook Twitter

Qualifications .
Summary: A well-rounded marketing coordinator with experience in integrated marketing, social
media optimization and publicity.

Technical Skills: Windows XP/ Mac OS X, Microsoft Office (Outlook, Word, Excel, PowerPoint),
Adobe Suite (Acrobat, Photoshop, Dreamweaver, Fireworks), Nielsen Ratings, E-Score Consumer
Reports, Cision MediaSource, Play MPE, Topspin, Pollstar, Facebook, MySpace, Youtube, Twitter,
LinkedIn, Tweetdeck, Hootsuite, File Maker Pro, Maximizer Enterprise, ACT, Windows Movie
Maker, Pro Tools.

Professional Experience .
Storefront Entertainment, LLC - West Hollywood, CAcc
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Shaped and implemented client social media and publicity strategies to boost mainstream
exposure.
Responsibilities:
†c Optimized client-related social media to increase user engagement and drive traffic to official sites.(?)
†c Designed opt-in, content-sharing widgets in order to re-target users with upcoming promotions.(?)
†c Ëtilized integrated social media platforms such as Topspin to pinpoint and measure consumer activity
by demographic, geographic location and behavior.(?)
†c Composed announcements and blog entries and circulated digital promo-kits using data-tracking
platforms.
†c Analyzed sales figures and consumer awareness research to target key audiences and facilitate cross-
platform tie-ins with various partners.(?)
†c Produced creative content including promotional art and viral videos to market project releases.
†c Coordinated client publicity including managing press requests and interviews, drafting press material,
generating event itinerariesc
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ID Public Relations & Branding - West Hollywood, CA

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Conducted media research and technical support for the CEO and high-ranking executives.
Responsibilities:
†c Evaluated audience composition and various media organizations using MediaSource in order to
identify key channels of communication.(?)
†c Managed the companyǯs central media database and introduced an improved system for storing
industry information.
†c Composed press materials under the VP of Communications to increase client media coverage.
 c

The Firm, LLC - Beverly Hills, CA

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Served as the primary assistant to the president and various partners while managing the day-to-
day promotion of several high profile clients.
Responsibilities:
†c Optimized client websites and social media while researching cross-promotional opportunities with
various brand sites.(?)
†c Supervised client press and public appearances, composed press material, generated event itineraries
and negotiated budgets and booking terms.
†c Managed work schedules, travel logistics and administrative responsibilities for various executives and
clients while maintaining strict records of billing and commissions.(?)

Related Projects .
CoachSark.com - Seattle, WA
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Formulated strategies to boost the Ëniversity of Washington Football Coach Steve Sarkisianǯs
official fan site and social media presence.(?)

Education and Honors .

University of Southern California - Los Angeles, CA
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PA: 3.8; Mix Magazine Scholarship (2005); Phi Eta Sigma Honors Society; Deanǯs List Honors
(2001Ȃ2006)

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