Information Graphics

The purpose of
Information Graphics

To efficiently communicate complex concepts

To increase comprehension of data
To support other content
To present information in a visually appealing manner
To communicate to a wider audience

Wake Forest Baptist Medical Center

Information Graphics
Before and After

Wake Forest Baptist Medical Center

Goals
when designing visual representations of
information, data or knowledge

Simplify
Clarify
Be Accurate
Be Interesting

Wake Forest Baptist Medical Center

Visual Tools
used in creating effective information graphics

Color separates content

Emphasis creates focus
Organization clarifies content
White Space directs attention
Realism adds context
Scale creates relationships
Detail adds precision
Dimension imparts accuracy
Borrowed Interest recalls inherent understanding

Wake Forest Baptist Medical Center

Examples

Wake Forest Baptist Medical Center

Wake Forest Baptist Medical Center
Color

Emphasis

Organization

White Space

Realism

Detail

Scale

Dimension

Borrowed
Interest

Wake Forest Baptist Medical Center

Wake Forest Baptist Medical Center
Color

Emphasis

Organization

White Space

Realism

Detail

Scale

Dimension

Borrowed
Interest

Wake Forest Baptist Medical Center

Wake Forest Baptist Medical Center
Color

Emphasis

Organization

White Space

Realism

Detail

Scale

Dimension

Borrowed
Interest

Wake Forest Baptist Medical Center

Wake Forest Baptist Medical Center
Color

Emphasis

Organization

White Space

Realism

Detail

Scale

Dimension

Borrowed
Interest

Wake Forest Baptist Medical Center

Wake Forest Baptist Medical Center
Color

Emphasis

Organization

White Space

Realism

Detail

Scale

Dimension

Borrowed
Interest

Wake Forest Baptist Medical Center

Wake Forest Baptist Medical Center
Color

Emphasis

Organization

White Space

Realism

Detail

Scale

Dimension

Borrowed
Interest

Wake Forest Baptist Medical Center

Wake Forest Baptist Medical Center
Color

Emphasis

Organization

White Space

Realism

Detail

Scale

Dimension

Borrowed
Interest

Wake Forest Baptist Medical Center

Wake Forest Baptist Medical Center
Color

Emphasis

Organization

White Space

Realism

Detail

Scale

Dimension

Borrowed
Interest

Wake Forest Baptist Medical Center

Wake Forest Baptist Medical Center
Color

Emphasis

Organization

White Space

Realism

Detail

Scale

Dimension

Borrowed
Interest

Wake Forest Baptist Medical Center

Wake Forest Baptist Medical Center
Color

Emphasis

Organization

White Space

Realism

Detail

Scale

Dimension

Borrowed
Interest

Wake Forest Baptist Medical Center

Tips
for producing more effective information graphics

Differentiate elements by using Color and Emphasis

Use Organization to simplify information
Add Detail, Dimension and Realism to enhance
accuracy and clarity
Take reduction into account: Scale elements and use
White Space appropriately

Wake Forest Baptist Medical Center

When you need help, turn to
Creative Communications
Our professional illustrators can
Turn complex concepts into clear visuals
Present your data with a polished look
Create compelling and accurate medical illustrations
Exceed your computer program limitations
Work with you to evolve data into effective graphics

Wake Forest Baptist Medical Center