JIANDIKISHE CAMPAIGN ROADSHOW MOBILIZATION REPORT

BOMET COUNTY
( July 2017)
Submitted By : Taji Marketing Solutions limited
 Executive Summary
In a move to reduce malaria in Kenya, National malaria control program, in
conjunction with the county governments plans to distribute 3.2 million nets to
the malaria prone areas. Bomet county being one of the most affected county
in malaria cases took an initiative to sensitize its residents to register to receive
these nets. This was necessary as the nets would be distributed per the number
of individuals in a household.

To achieve this, the Department of Health, Bomet County contracted Taji

Marketing solutions limited, a below-the-line advertising agency to undertake
an awareness campaign, using mid-mass media (Roadshows) sensitizing target
audience to register so as to receive a net(s) during Distribution at designated
sites in the County.

This was timed to prepare the county to kick-start mass net registration and
pre-launch activities ahead of the net distribution event.
Campaign Strategy
During the campaign, we focused on Awareness &
Sensitization messages to the masses (Bomet County
residents) on Malaria control and Long Lasting
Insecticidal Treated Nets (LLITNs) as our road-shows
truck made stop overs in different centers in the County.

Entertainment, question and answer sessions, plus

giveaways graced the occasion.
Campaign Objectives
The main focus during this campaign in Bomet County was:-

To create massive public awareness on mass LLITN household

registration activity being conducted in Bomet County for five days
which required door-to-door house hold registration.
To sensitize the public on the dangers of malaria infection and on
how to prevent and treat infections.

To help educate the community on proper use of nets

To reaffirm the challenge of malaria to the community i.e. for the

community to recognize and identify Malaria disease as great but
solvable burden that prevention includes consistent use of LLITNs.
 To prepare working Environment and relationship with the
community, building trust and acceptance on the correct and
consistent use of LLITNs at the household.

To inform the community to accept to be registered by the CHWs,

Village elders and Chiefs at the house hold.

To communicate to the community that LLITNs is a right and will be

issued free of charge to households that will have registered.

To dispel myths and misconceptions that may hinder household

registration and distribution.
Targeted Sub counties

Bomet Central Sub county

Bomet East Sub county

Chepalungu Sub county

Sotik Sub county

Konoin Sub county

Target Audience

Primary target is 20-40+ years Both Male and Female

Secondary target is 11-17 and all those who have direct or indirect
influence on household decisions

Both male and female gender

Activity Model
Meetings with County Malaria planning team on briefing on Malaria key
messages and route plans.

Route map to guide the Road show team drawn by the County health
promotion officer and County malaria control coordinator .

County Health team and Malaria control coordinator flagged off the
event and assigned the County Health Promotion officer to move and
guide the Road show team through the target routes.

In the first phase the Mcs passed Health education in markets and
public places with the messages of Jiandikishe.

Daily evening Review meeting to discuss upcoming issues , challenges,

good practice and lessons learnt.

The team covered 99% of the route plan during Jiandikishe Campaign.
Best Practices
Branding of the Road show team with mass net campaign T-Shirts.

Road show truck branded with mass net Registration IEC materials made
it easier for the community to differentiate from other caravans as the
activity was running during the political campaigns .

Making stop over's so as to engage more with the community through

dialogue and passing of key messages by promoting talent skills on
malaria related role plays, skits, dances etc.

Use of local language.

 Challenges
There was insecurity and mistaken identity of vehicle due to the
ongoing political campaigns within the area of coverage.

Lack of prints e.g. fliers to pass out information to those whom we

were unable to reach at the market centers and along the way.
Activity Pictorials Evidence
for Jiandikishe campaign
The Team.
Flagging off.
Kapkwen
Kapkwen
Siongiroi
Siongiroi
Kaplong
Kaplong
Silibwet
Miregi
Chemaner
Kembu
Mulot
Mulot
Mogogosiek
Mogogosiek
Chebirbelek
Chebirbelek
THANK YOU