COURSE OUTLINE in

ENTREPRENEURSHIP

I. ECONOMIC DEVELOPMENT AND ENTREPRENEURSHIP

A. Philippine Economy
1. Philippine Economic Development
2. The Colonial Rule
3. The Republic: 1946-1972
4. The Martial Law Regime
5. The Aquino Administration
6. The Ramos Government
7. Fundamental Economic Problems

B. Role of Entrepreneurship in Economic Development

1. Entrepreneurship Defined
2. Economic Development and Growth
3. Development and Growth Theories
4. Importance of Entrepreneurship
5. Contributions of Entrepreneurs
6. Participation of Women
7. Filipino Entrepreneurial Economy

C. The Government and Entrepreneurship

II. BUSINESS OPPORTUNITIES IN SMALL BUSINESS

A. Characteristics of Entrepreneur
1. Entrepreneur Defined
2. Characteristics of Entrepreneur
3. Choosing the Best Solution
4. Determinants of Successful Entrepreneurship

B. Small Business
1. Small Business Defined
2. Features of Small Business
3. Differences between Big and Small Businesses
4. Advantages of a Small Business
5. Disadvantages of a Small Business
6. Why a Small Business Fail
7. Economic Contributions of a Small Business

C. Search for Business Opportunities

1. Resources in the Community
2. SWOT Analysis
3. Product Life Cycle
4. Market Research
5. Location of Business

III. PRODUCTION AND MARKETING ASPECTS

A. Production of Goods and Services
 1. Nature of Production
2. Factors of Production
3. Costs of Production
4. Rules of Production
5. Produce or Purchase
6. How to Purchase
7. Inventory Control
8. Quality Control
9. Productivity

B. Marketing for Small Businesses

1. Marketing Defined
2. Major Marketing Functions
3. Marketing Concept v. Selling Concept
4. Importance of Consumer Service
5. Marketing Plan
6. Developing a Marketing Plan
7. Consumer Behavior
8. Introducing New Products
9. Promotions
10. Distribution Channels
11. Pricing Strategies Breakeven Analysis

IV. PLANNING ORGANIZING AND MANAGING THE ENTRPRISE

A. Developing the Business Plan
1. Principles of Planning
2. Stages of Business Planning
3. Criteria of Effective Planning
4. Components of Business Planning
5. Characteristics of a Sound Business Plan
6. Obtaining the Facts of a Business Plan
7. Outline of a Business Plan
8. Steps in Business Planning

V. FINANCIAL ASPECTS (FINANCIAL STATEMENTS)

A. Income Statements

VI. BUSINESS IMPLEMENTATION