NATIONAL QUALIFICATIONS CURRICULUM SUPPORT

Business
Exemplar Case Study

[NATIONAL 4]
This advice and guidance has been produced to support the profession with the delivery of
courses which are either new or which have aspects of significant change within the new
national qualifications (NQ) framework.
The advice and guidance provides suggestions on approaches to learning and teaching.
Practitioners are encouraged to draw on the materials for their own part of their continuing
professional development in introducing new national qualifications in ways that match the
needs of learners.
Practitioners should also refer to the course and unit specifications and support notes which
have been issued by the Scottish Qualifications Authority.
http://www.sqa.org.uk/sqa/34714.html

Acknowledgement
The publisher gratefully acknowledges permission to use the following sources: store layout,
burger, logo, location of store www.wannaburger.com

Crown copyright 2012. You may re-use this information (excluding logos) free of charge in
any format or medium, under the terms of the Open Government Licence. To view this licence,
visit http://www.nationalarchives.gov.uk/doc/open-government-licence/ or e-mail:
psi@nationalarchives.gsi.gov.uk.
Where we have identified any third party copyright information you will need to obtain
permission from the copyright holders concerned.

Any enquiries regarding this document/publication should be sent to us at

enquiries@educationscotland.gov.uk.
This document is also available from our website at www.educationscotland.gov.uk.

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Contents

Introduction 4

Exemplification of questions/themes/focus areas on the

case study 5

Suggested learning and teaching approaches for using

the Wannaburger case study 6

Exemplification of questions/themes/focus areas learners

could investigate 7

Exemplar case study and questions/themes/focus 8

Exemplification of learner approaches 11

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Introduction
The following case study is an exemplification of learning and teaching
approaches for National 4 Business. Wannaburger is an example of a small
business in Edinburgh and this case study can be adapted to suit a small
business in the schools own local area.

Exemplification of learning and teaching approaches

Learners could:

read through the case study and be given a list of questions or prompts
to promote discussion

use the case study to allow them time to think and find out why
businesses make certain decisions

create their own case study on a small business local to their area
using the example questions/themes/focus areas given below

identify a small business of interest to them, perhaps related to a

career they may be interested in and then choose a question/theme/focus to
base their investigation on.

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Exemplification of questions/themes/focus areas on

the case study
The questions/themes/focus in this exemplar case study are generic and could
be applied to many small businesses. The following list could be set up for
learners to choose from:

1. Sources of help and advice when setting up a new business.

2. Sources of finance available to small businesses when setting up.

3. Simple factors influencing business location.

4. Pricing and promotional tactics used by small businesses.

5. Any other aspect relevant to small businesses, for example quality of

customer service.

Alternatively practitioners and/or learners could suggest their own

questions/themes/focus depending on their chosen small business.

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Suggested learning and teaching approaches for

how to use the Wannaburger case study
Practitioners could use the Wannaburger case study to support delivery of
National 4 Business to highlight reasons for the decisions taken by
Wannaburger.

Learners could be split into groups and each group could work on one of the
questions, themes or focus areas, and feed back to the rest of the class on
their findings.

Practitioners could encourage learners to think of careers linked to

Wannaburger and allow them to identify employability, ICT and enterprise
skills (skills for learning, skills for life and skills for work) relevant to the
business. These skills permeate the National 4 Business course.

Practitioners could also use the case study to support the delivery of the other
units in the course, eg Business in Action (satisfying customer needs, use of
market research, after sales service and functional areas) and Influences on
Business (stakeholders, cash budget, break even, training of staff, motivation
of employees, external factors and use of technology).

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Exemplification of questions/themes/focus areas

learners could investigate

Focus Examples
1. Sources of help and advice
when setting up a new Example PowerPoint
business

2. Sources of finance available

to small businesses when Example Word document
setting up

3. Simple factors influencing

business location Example PowerPoint with map of new
location highlighted

4. Pricing and promotional

tactics used by small Example creation of an advertising flyer
businesses and price list

5. Any other aspect relevant to

small businesses, for Example log book of customer service
example staffing, training or issues recorded over a period of a week
customer service

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Exemplar case study and questions/themes/ focus

Wannaburger

Background

Entrepreneur Jon Clemence opened his first restaurant on Edinburghs Royal

Mile (High Street) in 2004. It was originally called Relish but a year later
he changed the name of the restaurant to Wannaburger as he wanted it to be
more fun. He says Wannaburger is a dedication to the humble hamburger and
a desire to bring people really good food, really fast. He wants Wannaburger
to focus on using the best quality ingredients to prepare the best possible
hamburgers a restaurant where the food does the talking.

Location

He chose this location as

it was in the centre of
Edinburgh and had large
numbers of tourists who
visited the area every day.
The business focused on
providing high-quality
burgers, including
vegetarian, in an
American diner style.
Customers order their
food at tables and are not
served by queuing, paying and then waiting.

Growth

In 2006 Jon wanted to expand and so he opened another Wannaburger near to

Edinburghs well-known shopping area, Princes Street (point A on the map).

With this new restaurant his aim was to provide hamburgers quicker, cheaper
and in a way that enabled the customer to eat them as they were intended
with their hands. Some of the burgers were re-designed to enable
Wannaburger to offer better value portions and to get the food to customers

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quicker, allowing people to have a faster, slicker and more enjoyable

experience whilst still giving them time to enjoy the BIG burger experience.

Green issues

Wannaburger also thought of the environment, sacking the dishwasher and

using a London-based bio-packaging company to package their food, meaning
everything could be either composted or recycled.

A wannaburger The logo The restaurant

The future

After the success of Wannaburger Jon now wants to grow further but is not
sure how to expand or change the business.

Choose one of the following themes/options and develop a simple business

proposal that Wannaburger can take forward:

(a) Identify another location in Scotland for Wannaburger.

(b) Alter Wannaburgers pricing and promotion policies to compete
with other fast-food businesses.
(c) Identify sources of finance to allow Wannaburger to expand.

Once you have chosen what option to focus on you could research and present
it by:

choosing and selecting appropriate information from at least two

sources (primary and secondary)
preparing a simple business proposal, based on your research findings
presenting your business proposal to others (eg this could be your
class, practitioners, managers of the business you are using as an
example), using a method suitable for the option you have chosen
making a suggestion as to the likely success of your proposal.

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You could:

keep a record of your progress in a log book or checklist

make use of ICT to research, record and present your findings
discuss with your practitioner how you will record your findings
they may give you a template to follow.

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Exemplification of learner approaches

The following table outlines examples of information that could be generated
by learners and recorded by practitioners. Learners could bring together their
findings in a single source, eg using PowerPoint.

Practitioners could issue this table to learners and/or use it for their
own records, ticking each column as the information is generated.
Learners could also be given the table (adapted to the needs of their
case study), write/word process their responses and keep a record of their
own work. A very simple exemplification is given below in italics.

Name of Focus Focus Focus Focus

learner
The focus of Learners could Learners could Learners can Learners
the business choose and identify and present their suggest the next
investigation select two describe the proposal to steps the
could be sources of next steps the other people, eg business
agreed information business their class, the requires to take
between the (primary and would take. business being to turn their
learner and secondary) This will be investigated, a proposal into
the relevant to what based on their bank or other reality or
practitioner. they are research. lender. suggest how the
investigating business would
measure the
success of it.
Pricing and Primary: Changing PowerPoint to Reducing
promotional written their pricing the rest of the pricing would
methods questionnaire to tactic to be class increase sales
Example used by the customers more according to
learner business Secondary: competitive customer
internet feedback in
research on questionnaire.
competitors

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Learners, together with practitioners, could establish a system for recording

progress in the Added Value Unit. It may be that a template is provided for
each learner.

The more detailed tables given below outline some suggestions as to how
information could be generated for the Added Value Unit. It should be
emphasised that practitioners should not allow a table such as this to dictate
and hinder the skills of problem solving, decision making and research of the
Added Value Unit.

Choosing, with support, a focus/theme etc of a small business to consider

The theme/focus of the Findings

business to be investigated Learners could provide their findings via an
is to be agreed between the appropriate method, eg
practitioner and learner.
The chosen aspect should
MS Word MS PowerPoint Log book
come from the following
list: Video diary Blog other

1. Sources of help and

advice when setting up Example PowerPoint
a new business
2. Sources of finance
available to small
Example Word document
businesses when
setting up
3. Simple factors
Example- PowerPoint with map of new location
influencing business
highlighted
location
4. Pricing and
promotional tactics Example creation of an advertising flyer and price
used by small list
businesses
5. Any other aspect
relevant to small
businesses, for Example log book of customer service issues
example staffing, recorded over a period of a week
training or customer
service

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Choosing and selecting appropriate information from at least two sources

relevant to the business aspect
Sources Findings
Learners could choose and select Learners could present their findings via an
two sources of information appropriate method, eg
(primary and secondary) relevant
to their chosen aspects
MS Word MS PowerPoint Log book
Video diary Blog Website
Example questionnaire on MS Word or a
Primary
recorded interview with customer.
Example printout of internet website page/s
Secondary used. Promotional material from banks, Business
Gateway

Preparing a simple business proposal, based on research findings and relating to

the context of the business aspect
Business proposal Findings
Learners could identify and Learners could present their findings via an
describe the next steps the appropriate method, eg
business could take on the aspect
they have chosen.
MS Word MS PowerPoint Log book
Video diary Blog Business plan
Example list of next steps on MS Word

Presenting the business proposal to others, using a method suitable for the
context of the business aspect chosen
Presenting method suitable Findings
Learners could present their Learners could present their findings via an
proposal to other people this appropriate method, eg
could be a group of
practitioners, their class, the
MS Word MS PowerPoint Dragons Den
business being investigated, a
local bank or other lender Video diary Blog others

Example learners could present via a

Business proposal
PowerPoint or in a Dragons Den style

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