SMART Boutique

The fashion Leaders

Introduction:

Fashion and beauty is always had been a weakness of women and especially girls but today trend
is going to be changed because men especially the college and universities going boys are also
as much conscious about their looks as the girls and women now we see a trend between boys
and girls they just not seems to be satisfied whenever they look beautiful because their
satisfaction level has increased and they both want to look beautiful but different stylish
fashionable and unique but in the fast going era people do not find time to look different stylish
infect gorgeous and fashionable but still the desire exist to look beautiful and fashionable but
SMART boutique feels you inconvenient regarding your fashion and provide you best quality
of latest fashion with soft embroidery and other work that is not only for the kids girls womens
mens and also for fashion founder boys SMART Boutique and SYEDAD s Collection are
fashion leaders.

Vision Statement:

Vision of SMART is

To Be a Fashion Tycoon

Big dreaming enables a person and an organization to have a grip on the start as we are fashion
leaders so we just want to recognize our self as a fashion tycoon throughout the world of fashion

Mission Statement

SMART provide Quality to males and females boys and girls. We deal with colors of life and
happiness. Our priority is our trust worthy customers and their desires. We accept responsibility
about our products. We treat` our precious customers with respect and honor. We launch website
and exhibitions. We apologize whenever you face inconvenient about our products and services.
Goals:

SMART goals to be a fashion Tycoon

Objectives:

We have the following objectives to achieve:

1. our 1st and foremost objectives is customer satisfaction

2. we cannot compromise over quality because trust of customer is our 1st priority
3. increase the sale and profit maximization
4. provide latest fashion at your 1st call
5. by offerings discounts and buy one get one free offers want to enable every one use our
products and services
6. we provide a strange offer which allows you can change our existing designs and fabrics
by giving just one order
7. we also provide you a special quota of party wears casuals wears bridal and groom wears
and many our family offer objective is to provide you family collection at one place for
every one
8. Accessories which include matching bags jewelry clutches handbags glasses perfumes
scents also available to you at SMART because being a fashion icon its our motto to
provide you goods which helps you to have the decent and mode looks
9. more verities about kids in Kurtas shirts shairwani and pajamas

Job analysis

Being we are going to start a new firm thats why the CEO of SMARTs Mr. Syed Ali Hassan
who had 20 years experience about all kinds and requirements of fashion industry, thought to
start a new boutique. In which he is in need of top management as well as subordinates too. The
currently require jobs to him a board of directors and VP of which includes:

VP of Finance
VP of Marketing
 VP of Manufacturing
VP of Sales
VP of HRM

The skills, knowledge and ability needed for it includes a special education criteria some sort
of experience and many other qualities too. The method chosen by us for this job analysis is a
individual interview method.

Job Description

As a statement indicates what a job entails so here we will mention that CEO of SMART have
to control all the management related functions either which relate to finance marketing and
many other things. He will also responsible to build companys image and urge other companies
to make contract with us. He as we know the owner of the company so he will be liable of all the
profit and the losses earned by the company. But however we are managing as that he will be
enjoying with Rs. 70,000 salary against his services.

VP Finance

She has to manage all the finance of the organization including the current fixed tangible and
intangible assets of the organization and she will be blessed with a salary package of Rs.
30,000excluding other incentives.

VP Marketing

She will be responsible to advertise market and communicate the goods and services produced
by the company in the local market as well as the international market with the passage of time
with the salary package of Rs. 30,000excluding other incentives.

VP Manufacturing

He will be responsible to make the contract with suppliers and have a check and balance on
the workers he is responsible for contracting with the distributors, whole sellers and sometimes
with retailers and he is responsible to select the ratio of discount packages offered to our valuable
customers. And he will be blessed with the salary package of Rs. 30,000 excluding other
incentives.

VP HRM

This is very important vice president of our organization because she has to manage all the
human resource and which will be considered as the backbone for the success of the organization
and he will be blessed with Rs. 30,000 salary package excluding other incentives.

Job Specification

As the statement indicating that the minimum acceptable qualification and the other essential
elements of job.

C.E.O

He should have the experience, knowledge, abilities and skills further more.
Good at hiring and fixing.
Builds a culture not just a company.
Listens and acts.
Has vision.
Stays focused.
Speak clearly.
As a customer advocate.
Good at convincing other people.

All these qualities will be judged through individual interview method.

VP Finance

He must have done at least MBA in finance or any other equivalent education and some
experience too and further more
 Leadership skills
Strategic thinking
Business processing
Managing changes
Know how to handle technology

VP Marketing

She must have MBA in marketing or any other equivalent education. She should have
experience knowledge, abilities and skills further more.

Visionary
Business driver
Strategic thinking
Digital Guru
Customer driven
Brand champion
Relationship focus

Sales and Manufacturing VP

He must have MBA in sales and marketing or equivalent education so he must have abilities,
knowledge, skills and abilities further more.

A sound expertise in sale

Good communicator
Persuasiveness
Know how to demonstrate promote and sells
Goal oriented strong networking skills
HRM VP
He must have MBA in HRM and must have the skills to hundle people in organization
and following qualities as well;
Forecast
 Good communication skills
Ability to handle changes
Good organizing skills

Hierarchy

C.E.O

VP Research
VP Sales and
VP Finance VP Marketting VP HRM and
manufecturing
development

Cashier Accountant Cutter Sales manager Sales person

Tailor

Embrioder

Presser

Designer

Sweeper

Spot boy
Recruiting:

As we know that it is the process of seeking for job candidates as we opened a new organization
so we have to attract a pool of qualified candidates which will fulfill the above mention criteria
and we can do so by advertising these vacancies by

News papers
On television
Radio
Also online

We also select the top management those will fulfill our criteria than the VP of human resource
work will starts because she has to attract pool of qualified experienced and budgeted

Tailors
Embroiders
Fashion designers
Pressers
Sales manager

Now its VP of HRM responsibility is to attract the above mentioned people she can do so by
advertising that Attention please
 SMART is the need of

Experienced
Experts
Responsible
Reliable
Valuable
Forecasted
Intelligent
Active
Energetic

Fashion designers, tailors, embroiders, occasional dress makers, sales men pressers
and quality control managers which will enjoy

Good packages of salaries

Flexible working hours
Healthy working environment
Bonuses increment and commission
 Selection Process
We start selection process after the recruiting process and start hiring persons on the basis of
their skills, qualification, tactics and other important features for this they have to go through
some tests that we have made for their selection. We start selecting people after that they went
through these procedures of the selection which we describe below.

Initial Screening:
We have got 35 applications for each category through which we start our initial screening. In
initial screening we give the full description of job and also detailed job specification which
make easier for applicants if they satisfied with this they will continue applying for the job. For
upper level jobs like VP finance, marketing, sales, research and development and manufacturing
their degrees should be equal to MBA with their specialized in their subjects and for others like
sales and accountant should also have done masters in commerce or have done MBA. For lower
level employees like cutters, tailors, designers and embroider we will ask in it about their
qualifications from the suitable university and college of fashion designing, their abilities in
fashion designing and skills about it. The most importantly we also put our attractive salary
packages which will also make their decision even easier. After the whole initial screening we
have 20 applicants for each category.

Comprehensive Interviews:
After initial screening we sat out comprehensive interviews for our employees. These interviews
will be helpful in assessing candidate motivation, values, abilities, attitude and their concern
about getting the job. Our interview will be behavioral interview we judge the candidate from
their acts that how they treat the situation under stress. Its necessary because these days there is
so much of competition of boutique in country and they are running well we will have to heir our
employees according to it so they will compete and helpful in making our boutique established.

Realistic Job Interviews:

We use realistic information according to job that will be helpful in candidate for going further
for this specified job. It also strength the candidate point of view about job because he or she will
learn the negative and positive aspects of the job. Due to it the selection of them will become
easier and the motivated and well concerned candidate will be selected and will also reduce the
turnover in the boutique and help in establishing boutique.

Conditional Job Offers:

During the selection process we will select some candidates on some conditions that they have to
fulfill during specified time period. If they fulfill those conditions we put in front of them than
we will permanent their jobs. These were those employees which make us hesitate to select them
immediately for permanent job we have some concerns about them. We give them 15000Rs
package per month and during their job period we will observe them and finalized them for
future working in our company as permanent job or not.

Background Investigation:
We will also investigate the candidate background that it will not create issues during the mid of
the work. We will investigate about certain things like:

Their references.
Their previous working background.
Educational accomplishments.
Their criminal record.
Their legal status.

Job Offers:
After going through all above steps when we found certain candidates that we thought suitable
for our boutique we will give them job offers which depend on various factors like that their
appointment for the job nature will describe their salary packages and other compensations
according to it. At the time being 50 applicants fulfill our job requirements so we hire them for
permanent job. In them upper management to lower level employees are hired.

Reliability and Validity

Through comprehensive interview, employment test and getting background information we

assure that final members of each category are reliable and valid to our job.

Validity:
As the validity is an important element which is related to the selection now we have to check
the validity of these candidates to whom we are going to offer permanent job offer but the
question is that how we can check the reliability of new employee but human resource
management represents the solution of these problems by producing these methods of validity.

Content validity
Construct validity
 Criteria related validity

We initially have check the validity of candidates their initial screening interviews employment
test and construct validity in which we have given a trait to our candidates of different types.1st of
all we have to check their trust worthiness which we have check by letting or throwing the
Rs10,000 on the floor and have to make it as pathway of each candidate but the security cameras
are observing their activities now person who will speak truth is trust man for our firm.

Another track which will be assigned to them is their job performance test for which they are
imposed to be employees and those who will compete successfully these traits will be according
to our criteria related to validity

Cut scores:
No cut scoring will be made at the stage because its our managers ability that the employees
which are selected by them are trust worthy and truly valid.

Excellence at interviews:
At this stage SMART will call each of 3 candidates which have luckily meet the SMART need
and requirement and talk to them according to their job need, performance, job timing, no
happening event, salary and compensation.

Validity global generalization:

Initially we are going to this project only in Pakistan so there is no need to fulfill the
requirement.

Orientation
We provide 2 days orientation program to our new employee. As to develop new boutique we
owners arrange orientation for our employees to make them aware about our boutique plans,
visions, criteria of working, working hours, how to manage things, working environment, how to
collaborate with customers, how to meet the need, we give job description fully in it that will
help the employee to work. This will also helpful increasing moral of employees and motivate
them for their work

Orientation Objective by SMART Boutique

To Reduce Startup-Costs

Proper orientation can help the employee get up-to-speed much more quickly, thereby
reducing the costs associated with learning the job such as mistakes and downtime caused by
uncertainty, confusion and a lack of information.

To Reduce Anxiety

An employee, when put into a strange, new situation, will experience anxiety that can impede
their ability to learn the job. Proper orientation helps to reduce anxiety that results from entering
into an unknown situation and helps provide guidelines for behavior and conduct, so the
employee doesnt have to experience the stress of guessing. Additionally, supervisors spend far
less time correcting undesired activities and actions.

To Reduce Employee Turnover

Employee turnover increases as employees feel they are not valued or are put into positions
where they cant possibly do their jobs because they dont know what is expected of them.
Orientation shows that the organization values the employee by giving them the tools and
information that will help them to succeed on the job.

To Save Time

Simply put, the better the initial orientation, the less production time supervisors and co-workers
will have to spend showing, telling, and answering questions.

Socialization
Pre-arrival Stage
SMART Boutique ensure that the value and attitude obey in our organization are recognized by
the candidates. They may conceive both the work to be done and the organization.

Encounter Stage

SMART Boutique in this stage candidate confronts the possible dichotomy between their
organization expectations and reality. Clear about the expectation and know the reality.

Metamorphosis stage

SMART Boutique in this stage individual molded themselves according to the atmosphere of the
organization.

Employee Training And Development

Training:
Training is a learning experience that seeks a relatively permanent change in individuals that will
improve their ability to perform on the job.

Employee Training:
Employee training takes place after orientation. It relates with current job of employees and
involves changing skills, knowledge, attitudes or behavior. This may mean changing what
employees know, how they work, or their attitudes towards their jobs, co-workers, managers and
the organization.

There are some elements which are necessary for employee training.
Determine training needs
Goals
Determine Activities
Training Methods:
On- job training:
On- job training methods are those which are gives to the employees within the
everyday working of concern. It is simple and cost-effective method. Instances of
such on-job training methods are job orientation, coaching, temporary promotions
etc.
Off-job training:
 Off-job training methods are those in which training is provided away from the
actual working conditions. It is generally used in case of new employees. It is
costly but effective and also called vestibule training. Instances of such off- job
training methods are workshops, conferences, seminars, videos, motivation etc
and employee may be trained in a separate area it may be reception area or hall.

Employee Development:
It is future-oriented training that focuses on employee personal growth. Successful employees
who are prepared for position of greater responsibility have developed analytical, human
relations, conceptual and specialized skills. It enhances the abilities of employees and they do
work efficiently and effectively.

Employee Development Methods:

Job Rotation helps employees for development:
It is used in employee development as well as training. Job rotation can be either
horizontal or vertical. It represents an excellent method for broadening an individuals
exposure to company operations and for turning a specialist into a generalist. It increases
the individuals experience and allowing him to absorb new information. Then chances of
promotion also increase in future.
Employees must take part in Workshops, seminars and
conferences:
Employees must participate in workshops, seminars and conferences because they learn
key points related to their jobs and can also give brief presentation of what all they have
learnt in the conference or seminar.
Ask employees to work in teams:
It can allow the employee to share in decision making, to learn by watching others and to
investigate specific organizational problems. In addition all team members have different
knowledge and expertise and all learn from each other and improve their skills. `

Organization Development:
The part of human resource management that addresses wide change in an organization. These
changes with respect to continuous improvements, diversity and work process engineering
require the organization to move forward through a process we call organization development. It
has taken on a renewed importance today. Whether brought by globalization, challenging
economic times, mergers, or continuous improvement goals. Individual responsible for fostering
the change effort and assisting employees in adapting to changes is called change agent.

Approaches:
There are two metaphors present widely different approaches to understanding and responding to
change. Lets take a closer look at each one.

The calm water metaphors:

Normal changes in organization and we have knowledge about these changes. We can
manage these changes by three ways.
Un-freezing
Change
Re-freezing

The white water rapid metaphor:

These changes are rare and we dont have knowledge. We can manage these changes
through flexibility.

Evaluating Training And Development Effectiveness:

It is easily measureable when decrease or increase in cost, sales, production, employee turn-over
or revenue. In these cases HR can calculate a return on the investment.

Performance Based Evaluation Measures:

We will explore three popular methods of evaluating training programs.

Post-training performance method:

Evaluating training programs based on how well employees can perform their jobs after
training.

Pre-post-training performance method:

Evaluating training programs based on the difference in performance before and after training.

Pre-post-training performance method with control group:

Evaluating training by comparing pre and post-training results with individuals.
 Operational Plan
Operational plan does present high retailer information specifically to direct people to perform
day to day task required in running the organization.

What:

We want to be a fashion icon.

Who:

We all investors with our intellectual qualities going to do work.

When:

We are going to start in first week of January.

How much:

We are doing investment of Rs 2500000 from financial institutions and from friends and family.

Quality Control:

We are focusing on our customer to make products from which we will satisfy customer and will
have huge check on employee involvement that they will take work seriously. This will enhance
and sustain quality of our products.

Layout and Location:

Layout of our shop is a huge building consist of boutique, coffee shop, ice-cream parlor and
salon with it.

Our shop is located in Muslim bazaar and our supplier is from ichhra and his name is Shiekh
Mohammd Chiragh deen.

Inventory Management:

We are getting our inventory through pickup inside and outside shop .

Operational schedule:

We will open our shop10am- 11pm for selling purpose. And our stitching workers will start their
work from 8am-8pm and our salon timing will also remain open 10am-11pm.
Marketing Plan
BCG Matrix

We are standing at ?

Target Market

STP
STP stands for segmentation, target market and positioning and explanation of all of these is
below.

Segmentation
Segmentation means dividing the market in to different groups is called segmentation and it has
different type of classification which is

Geographical

Demographical

Psychological
Geographical
Initially we are going to sell our products and services to the resident of city Gujrat and related
areas.

Demographical
As we have described earlier we are dealing with basic needs of children, old age, teenagers and
young men can get benefit of our products.

Basically we are selling quality so quality always has some cost so the higher class as well as
lower class can also purchase our product and services.

There is no need to dusfurnishate and discrimination among educated and none educated people
and male, female but the educated people mostly preferred quality.

Psychological
Psychological higher and medium class people of medium life style and average personality our
expected to prefer our products.

Target Market
Initially our preferred target market is citizen of GUJRAT especially working class, educated
people but on other hand we are not ignoring other person who belongs to house hold middle age
uneducated people and not as much quality conscious because we are the Quality dealers.

Positioning
We just want to create a strong position in the mind of our target customers because we are
offering quality at reasonable rate and also fulfilling the social responsibility so we are expecting
a strong position in our target customer mind because the tag line and slogan suggest by us are
very attractive and impressive that can interact to every person to purchase our product and get
avail our services who are price conscious and quality conscious.

Products and Services

Products
Smart Boutique offer following products
Bridal and groom dresses

Casual dresses for every one

Jewelry and Bags

Services
Quantity products at affordable prices.

Beauty salon for womens

Value Proposition
The 1st value which four smart boutique is offering is the valuable goods at reasonable cost
which will be in the range of high as well as middle class.

We are offering discount on the purchase of bulk quantity without compromising on quality.

Product Mix

Product Line
We are offering children and male and female of every age clothing.

Product Depth
We are offering hand bags, shoes and accessories with our clothing line.

Branding
Our Brand name is SMART Boutique which shoes

S Sophisticated

M Modern

A Attractive

R Reliable

T Time savor

And our slogan is Fashion Leader.

Brand Equity
Smart boutique have the plan to register its copy rights of intellectual property process procedure
etc and the trade marks too in which our design color style labeling packing each and every thing
will be protected.

Pest Analysis
Pest analysis stands for political, economic, social and technological analysis.

Political

During the pest analysis in political segment we realize that it is politically friendly project
because we have not issue any license for it inauguration

No political cost

Economic Analysis

Garments are considered as the basic need of every human being so every human being whether
it relates to high class ,middle class and even low class all spend some amount of money on the
purchasing of such products so, its own to be favorable for our side because we are going to sell
the QUALITY so all economic conditions seems to in our favor because its essential for every
human being to spend some money on food which include these products for keeping life cycle
in running position.

Social Analysis

As societys trend is first to fulfill the necessities then comforts and then accessories so, being
conducting a need base business its seems to be successful and being offering some extra
discount and packages on the purchase of occasionally basis such as wedding . We are indulging
in to social responsibility which is socially support our project.

Technological Analysis
The modern era is the world of technology so we are not ignoring such an important part in our
project because we are going to present this multi forming association with the use of modern
machines such as milking machines and soil age system which seems to us as a key to success.

SWOT Analysis

Strengths

1st mover advantage

Innovative idea of smart boutique not existing before in Pakistan

Providing quality and valuable products at low prices

Simple hierarchy of management

Our location is easily accessible and approachable by our customers

Motivated and skilled staff

Strong communication network

Well maintain order and discipline

We are also providing products occasionally to all customer

Opportunities

Growth optional in this industry

Increase our product demand

Our products is for every class of people

Our business idea is based on cost effectuation approach

Through cost effectuation approach we can gain economy of scale through which we earn
more profit

Our location is on that place where direct material labor is easily available
 We are promoting our products through attractive marketing which is not used previously by
competitors

In future we will open new branches in all over the Pakistan

Weaknesses

Our workers negligence.

Misconduct with customer during dealing.

Bargaining problems.

Threats

We are dealing in existing goods which have so many competitors

Lack of customer confidence because of already existing international brands

Low customer attraction

Pricing Strategy

Skimming& Penetration Price Strategy

We are targeting both customers of upper class and middle class. We are doing penetration for middle
class and upper class we are doing skimming. For high quality products we are doing skimming and
penetration for mediocre products. It will help us attracting both kind of customers which will benefited

our shop.

Promotions and Advertisement

Promotion
Because we know that in this modern era where the tough competition existing in every business
so without promotion its impossible to convey our message regarding our product to our
consumer but as we are going to start this business initially so our marketing tool our

Personal selling

Publicity

Public relations

Advertisement at limited scale

Publicity

Through wall chalking pump flits and broachers which will be done by four of us in the city
Gujrat and pump flits will be dropped in the homes of final consumer.

Personal Selling

Due to minimizing the cost and for increasing the sell purposes we will run a door to door
campaign by our four female group members in which they will convince the house hold ladies
by our product by face to face meeting.

Public Relations

Our 5 group fellows will use public relations in which the female group members will convince
their friends family and other people to buy their product and their mothers will convince their
friends to buy their products and male group member not only convince their friends and family
but also visit the field to increase their relation.

Marketing Material Required

Well be advertising our farming using the following tools

Flex (3*5)
Standees (5*2)
 Brochures
Visiting cards
Radio ad
Local cable TV ad
Face book
Any other marketing material

Financial Plan

Start up cost
The start-up funding will be provided as follows:

`Owner equity investment of in the form of cash and they are working as partners. That was total
25,00,000 Rs a major portion of star- up funding will be used for capital asset purchases that are
as follows:

START-UP COST
Preliminary expenses 52000

Office furniture 4,50,000

Advance rent payment 100,000

Machine and tools 8,50,000

Initial marketing expenses 80,000

Stationary 5,000

Reserve cash 4,13,000

Clothes 4,00,000

Carriage 1,50,000

Total 25,00,000
 Expected Financial Statement

SMART BOTIQUE

Expected income statement

For the year ended on 31st December 2015, 2016, 2Z017, 2018, 2019

2015 2016 2017

Sales 2,80,50,000 3,085,50,00 35,483,250
Less:CGS 2,24,40,000 2,288,88,00 23,346,576
Revenue 56,10,000 7,966,200 12,136,674
Admin and Marketing
Expenses
Marketing expenses 2,50,000 2,62,500 275,625
Admin expenses 200,000 2,10,000 220,500
Depreciation 1,30,000 1,30,000 1,30,000
Stationary 5,000 5,250 5,512.5
Salary and Wages 20,04,000 20,64,120 2,126,043.6
Utility bills 50,000 52,500 55,125
Preliminary expenses 200,000 2,10,000 220,500
Travelling expenses 65,000 61,750 58,662.5
Building Rent 300,000 3,060,00 312,120
Misc. expenses 50,000 51,000 52,020
Operating Profit 2,356,000 4,613,080 8,680,566
Less Interest 1,50,000 1,50,000 1,50,000
Less Tax 3,06,000 599,700 5,118,33
Net profit 1,900,000 3,863,380 80,187,33
25%Retained earnings 475,000 965,845 20,046,83
Profit to be distributed 1,425,000 28,97,535 60,140,50
Sabahat Nasira20% 285,000 579,507 12,028,10
Maryam Afzal20% 285,000 579,507 12,028,10
Nida Munawar20% 285,000 579,507 12,028,10
Syed Ali Hasnain20% 285,000 579,507 12,028,10
Mhd. Luqman20% 285,000 579,507 12,028,10
 Appendix

Teachers lecture ,
human resourse management book of David, Stephen p Robbins,
Susan
Google
Wikipedia
Other website.