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Social Media Case Studies SUPERLIST- 23 Extensive Lists of Organizations

Using Social Media (UPDATED)
December 3rd, 2008 by Robin Broitman

Need Inspiration? 627

tweets

A great way to get ideas for how your organization can use social media is to check out what others are doing. retweet
Here’s a comprehensive list of sites below (and one book) that will get you started.

Did I miss any collections? Please let me know in the comments and I’ll add them to this list.

Amazon.com Widgets

1. WOMMA’s Case Study Library

Described by WOMMA (the Word of Mouth Marketing Association) as: “a “how-to” resource intended to help you
gain a better understanding of the different types of word of mouth marketing that exist, as well as how to put them
 to work for you.” This is a very usable tool that includes searchable database of word-of-mouth/social media case
studies. You can also browse by categories such as “Create a Blog,” “Work with Online Communities” and
“Establish A User Community.”

2. List of 35+ Examples of Corporate Social Media In Action from Mashable

Mashable has a list of more than 35 examples of companies who are experimenting with Social Media along with
links to examples of their social media effects in action.

3. Peter Kim’s Long List of Social Media Marketing Examples

Former Forrester analyst Peter Kim has compiled (and is keeping updated) a very long “A to Z” list of companies
who are using social media. Examples range from Absolut Vodka’s YouTube Channel to Zappos’ 13 corporate
blogs.

Peter has recently put these examples into a Wiki framework: Wiki of Social Media Examples for future
collaborative efforts.

Peter has also provided a list of international social media case studies for Canada, Australia, Germany, Malaysia and
the U.K. Note: For those interested- there is also a list of German social media case studies compiled by Benedikt
Koehler on his German language blog – Social Media Marketing In Deutschland.

4. Ray Schiel’s Categorized List of Examples

On his blog The Global Social Media Network, Ray has taken Peter’s list a step further and organized the examples
into useful categories such as online video, blogs, social networks, widgets, etc.

5. Get Elastic’s “110 Ways Retailers are Using Social Media Marketing“

Get Elastic, the E-Commerce blog has compiled a long list of examples of retailers using social media marketing in
helpful categories such as Facebook applications, Youtube Videos and Podcasts, Second Life E-stores and Twitter
applications. Separately, Econsultancy maintains a list of US retailers on Twitter and a list of UK retailers on
Twitter.

6. The Association Social Media Wiki’s List

The Association Social Media Wiki has a growing “A to Z” list of some 100+ associations using social media with
links to the association’s social media web pages. Ranges from the American Library Association’s Second LIfe
intiative to the Urban Land Institute’s blog.

7. Fortune 500 Business Blogging Wiki

Maintains a directory of Fortune 500 companies that have active public business blogs. The blogs are listed along
with links to reviews of the blogs.

8. Now is Gone List of Case Studies

 Geoff Livingston, author of the book Now is Gone maintains a list of social media case studies on his blog of the
same name.

9. The Corporate Twitter Awards List

The Stratius Blog has a list of nominees and winners in categories of companies who are using Twitter. Includes
companies such as Whole Foods and Jet Blue.

10. Forrester’s Groundswell Awards

Write-ups on 150+ submissions for the 2008 awards as well as write-ups on the 2007 winners of the Groundswell
Awards by Forrrester. The awards showcase organizations that have shown “excellent and effective use of social
technologies to advance an organizational or corporate goal.” Nominees in 2008 include social media programs such
as Quickbooks’ Community Site and Rubbermaid’s Adventures in Organization blog.

For more in-depth case studies, the book Groundswell written by former Forrester Analyst Charlene Li and current
Forrester analyst Josh Bernoff cites 65 corporate examples including 25 full case studies in a variety of industries
and countries around the world. Click here to check the book out on Amazon: Groundswell: Winning in a World
Transformed by Social Technologies

11. List of 75+ Big Brand Corporate Blogs

Debbie Weil, author of the “Corporate Blogging Book” has posted a terrific list of 75 “Big Brand” corporate blogs
from Accenture to Zillow. The list also includes some big name associations and non-profits.

12. Ignite Social Media’s 26 Social Media Marketing Examples In Depth

Lisa Braziel is writing a series of posts taking an in depth look at 26 of Peter Kim’s social media marketing examples
including Animal Planet, Clorox, Exxon Mobil, Delmonte Foods, and Best Western.

13. The Twitter Brand Index

Provides a list organized into categories such as Business, Education, Entertainment, etc. with links to sub-categories
within each.

14. NewPR/Wiki’s List of Corporate Blogs

An extensive A to Z list of corporate blogs on this Wiki, a collaborative tool for PR professionals

15. The Sniki Wiki Social Media Wiki

The Sniki Wiki Social Media Wikis lists companies (and also non-profits) leveraging social media for clients, and
provides information on organizations building campaigns that integrate social media to connect with customers.
You can add your organization’s social media activities to the growing list.

16. 300+ Cases & Examples of Social Media Marketing

On his blog, Monty C. M. Metzger has pulled together a list of more than 300 companies who are active in the Social
Media landscape.

17. Society for New Communications Research Award Winning Case Studies

The Society for New Communications Research has published 50+ case studies from their awards which honors
individuals, corporations, nonprofit organizations, educational institutions, and media outlets that are pioneering the
use of social media, ICT, mobile media, online communities, virtual worlds, and collaborative technologies in the
areas of business, media, journalism and professional communications, entertainment, education, social initiatives,
government and politics.

18. The Blog Council (NEW)

 The Blog Council, a group for senior executives responsible for social media at large corporations including Walmart
and GE has it’s own blog The Blog Council Blog that specifically covers corporate social media success stories and
examples and also, in partnership with Alltop, offers immediate one-page access to over 150 corporate blogs – All
The Top Corporate Blogs.

Watch videos from the October 08 Blogwell Conference: How Big Companies Use Social Media with presentations
on Walmart, Graco, Intel, Cisco, UPS, The Home Depot and Kaiser Permanente.

19. Collaboration Project Case Studies Library

Terrific set of case studies of social media in federal, state and local governments. The Collaboration Project is an
independent forum of leaders committed to leveraging web 2.0 and the benefits of collaborative technology to solve
government’s complex problems. Powered by the National Academy of Public Administration, this “wikified” space
is designed to share ideas, examples and insights on the adoption of Web 2.0 technologies in the field of public
governance.

20. 40 of the Best Twitter Brands and the People Behind Them

From Mashable: Results from querying 40 of the best brands experimenting with Twitter about how they’re using the
micro-blogging platform.

21. Hospital Social Network List

From Ed Bennett: Hospital web manager Ed Bennett maintains the Hospital Social Network List, which currently
has over 185 hospitals with links to their official blog, Twitter, Facebook, or YouTube sites. For other nice lists of
Health 2.0 companies see Dose of Digital’s Pharma & Healthcare Social Media Wiki and the Health 2.0 Wiki

22. Non-profits that Tweet

From Beth Kanter: Great roundup that includes list and examples of non-profits on twitter. Includes links to several
different aggregated listings of non-profit Twitter pages. Includes link to Mashable’s rundown of 26 Charities and
Non-profits Who Tweet.

23. GovTwit Directory

Drectory of government agencies using Twitter with the goal of including all facets of government on Twitter: state
and local, federal, contractors, reporters, academics, judicial branch and more. The list will be a living list and will be
kept updated via BearingPoint’s own research, as well as submissions from site readers.

Other Interactive Insights Group Resources You May Find Helpful

How Smart Marketers Think Like Media Companies

HOW-TO: Write Effectively for Twitter and the Social Web

HOW-TO: Influence Influencers

Facebook for Business Superguide

Superlist of What Not To Do In Social Media

HOW-TO Search the Social Web

HOW-TO Build & Manage Your Brand Identify with Social Media

Social Media Metrics Superlist – Measurement, ROI & More

HOW-TO Sell Social Media to Cynics, Skeptics and Luddites

Tags: caseStudies · Groundswell Awards · socialMedia99 Comments

99 responses so far ↓

1 David Prior Nov 20, 2008 at 6:53 pm

What a brilliant and unbelievably useful list. Thanks guys

@dmhprior

2 Robin Nov 21, 2008 at 7:55 am

Your very welcome@dmhprior! Let us know if you find any other lists we should add.

3 Willot Joseph Nov 26, 2008 at 2:40 pm

Many thanks for sending these invaluable resources. This is an amazing and useful list!

4 saurabh parmar Nov 28, 2008 at 1:45 pm

amazing post…seriously!! thanks a lot guys.

robin since u asked about other useful lists-posts on various statistics of the digital platform since nos put up by
various people/bodies vary a lot. a consolidated list of all the relevant stats -1 for only social media,1 for mobile
marketing & 1 for internet in general will be quite useful.

5 Olga Slavkina Dec 1, 2008 at 4:57 am

Very useful, thanks for all the research and sharing!

6 Debbie Weil Dec 3, 2008 at 10:17 am

Robin, thanks for pulling this list together. Super useful!

7 Karl Long Dec 3, 2008 at 1:31 pm

Great list of lists Robin, I would love to see the long list of case studies aggregated and categorized based on
business function, ie. marketing, product development, employee communication, PR, customer engagement etc.
also differentiating between tactics and strategy. Maybe a spreadsheet is in order, I will give it a go when I get time.

8 Robin Dec 3, 2008 at 2:27 pm

Thanks Karl. Please let me know if you create a spreadsheet to categorize this as you mention and I will link to it
here!

9 Ian Harris Dec 4, 2008 at 12:26 am

Excellent , very useful!

10 Michael E. Rubin, Blog Council Dec 4, 2008 at 12:05 pm

Thanks for adding us to the list, Robin! We definitely appreciate it.

—-
312-932-9000 / michael@blogcouncil.org / twitter: merubin
I am a Blog Council employee and this is my personal opinion.

11 21 Ways to Share the Social Media Love | Altitude Branding Dec 4, 2008 at 1:24 pm

[...] the pudding. Share case studies. I have some on Delicious here. Mr. Brogan has a pile of them here. This post
has a ton of other resources. (No more telling me you don’t have examples of people doing [...]

12 jacob morgan Dec 4, 2008 at 2:27 pm

 kick ass list, i just sent this around to everyone on twitter, love it!

i think it would also be great to have a list of social media failures, if there are any.

Jacob

13 Robin Dec 4, 2008 at 2:32 pm

Thanks Jacob. I’ve actually been collecting some links to “anti-case studies” or bad examples so to speak…hope to
compile them at some point in the future.

14 David Jones Dec 4, 2008 at 3:12 pm

Insipred by Peter Kim, I started a wiki that’s meant to capture Canadian examples of social media work. Of course,
there will be some overlap with several on the lists on here, but I’m hoping that this becomes a Canadian resource for
those involved with social media to share their work.

http://socialmediacasestudies.wetpaint.com/

15 Abhilash Dec 4, 2008 at 7:32 pm

Killer list! It struck me how often these will need to keep updating (fortune 500 blogs, twitter brands, etc.). But it’s
really nice to be able to see who were the first to the game… I’ll come back for sure. @mistabhilash

16 John Schneider Dec 5, 2008 at 8:37 am

Federated Media’s CRO & Publisher, Chas Edwards, chronicles metrics, successes & flaming disasters in digital
marketing at http://chasnote.com/ (and yes, he’s my boss, but don’t hold that against him).

17 Superlist of What NOT To Do In Social Media Dec 5, 2008 at 9:02 am

[...] collecting lists of Social Media Case Studies for my Superlist of Social Media Case Studies, I’ve also been
collecting links about Social Media mistakes, failures, blunders and [...]

18 Update to Superlist of Social Media Case Studies Dec 9, 2008 at 6:19 pm

[...] Wiki of Social Media Examples for future collaborative efforts. I’ve updated the Superlist of Social Media Case
Studies to reflect this. addthis_url = [...]

19 links for 2008-12-10 « Francis Anderson Dec 10, 2008 at 9:01 pm

[...] Social Media Case Studies SUPERLIST A great way to get ideas for how your organization or clients can use
social media is to find out what others are doing. Here are 18 sites below (and one book) that will get you started.
(tags: socialmedia twitter web2.0 pr tools social social-media social+media studies study) Posted by francisanderson
Filed in Uncategorized [...]

20 One Dimensional Social Media Sucks » The Buzz Bin Dec 11, 2008 at 6:08 pm

[...] others achieve their needs and wants. Resolve their problems! That’s what companies should do (case studies
here and [...]

21 Social Media in 2009. Here come the top 10 lists. Part 1 of more? « ThreePoint Networks Dec 11, 2008 at 10:52
pm

[...] Case studies and results. Companies are going to want to know about the successes and failures from [...]

22 Must reads! « Social Media In Education Dec 11, 2008 at 11:59 pm

[...] More lists of best practices than I could explain in a day: http://www.interactiveinsightsgroup.com/blog1/social-
media-examples-superlist-17-lists-and-tons-of-e… [...]

23 Nimesh Shah Dec 14, 2008 at 1:21 am

We have two case studies on our blog and it would be wonderful if you could have a look

First one is on one of our clients – Kaya Skin Clinic

http://windchimesindia.wordpress.com/2008/12/03/kayaonline/

Second is on Barack Obama political campaign

http://windchimesindia.wordpress.com/2008/11/09/barackobama/

Nimesh

24 Bookmarks de December 17th a December 19th — rodapé & marcadores Dec 19, 2008 at 3:06 pm

[...] Social Media Case Studies SUPERLIST- 18 Extensive Lists of Organizations Using Social Media [...]

25 100+ Resources to Boost Your Social Media Savvy in 2009: Top Tips & Advice from the Experts Jan 5, 2009 at
2:01 am

[...] check out our Social Media Beginner’s Guide or see what others are doing by reading our Social Media Case
Studies [...]

26 25 Signs You’ve Got a Strong SM Consultant or Agency » The Buzz Bin Jan 5, 2009 at 10:01 am

[...] Others cite this person/agency’s work (example: see the many here and [...]

27 Security flaws bite Twitter | socialmediainfluence.com Jan 6, 2009 at 7:08 am

[...] Steve Rubel, here’s a superlist of social media case studies which should provide an abundance of background
information and context for any organisation [...]

28 K Social Media » Blog Archive » The Measurement Puzzle – New York Public Relations by James Kimer Jan 6,
2009 at 11:40 am

[...] Others cite this person/agency’s work (example: see the many here and [...]

29 Ed Richardson Jan 6, 2009 at 1:57 pm

Great list, going to take me sometime to get through this.

Bit slow on the uptake of this post, thanks to Senor Rubel for sharing, although I probably already missed Jacobs
share.

30 Benedikt Koehler Jan 7, 2009 at 12:30 pm

Thanks for this huge list of lists. I also published a list of German social media marketing cases some weeks ago:
http://blog.metaroll.de/2008/11/28/social-media-marketing-in-deutschland/

31 Gwynne Kostin Jan 10, 2009 at 4:55 pm

Great list, Robin! I would like to add a few additional list/resources. Government is doing alot in this space right
now.

See The Collaboration Project from the National Academies of Public Adminstration for a terrific set of case studies
of social media/collaboration in federal, state and local goverments.
http://www.collaborationproject.org/display/case/Case+Studies

Also, see USA.GOV for a number of directories like:

Government Blogs: http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml
RSS Library: http://www.usa.gov/Topics/Reference_Shelf/Libraries/RSS_Library.shtml
 Finally, a (looong) list of government tweeters on Twitter is available at http://twitter.pbwiki.com/USGovernment.

Cheers!

32 Social Media: tendenze, analisi, case studies aziendali – Stalkk.ed Jan 10, 2009 at 4:58 pm

[...] aziende che già utilizzano i social media per le proprie finalità di business, ed un articolo apparso sul blog di
Interactive Insights Group rimanda ad un corposo ed esaustivo elenco di fonti informative contenenti case studies
aziendali [...]

33 Ms. Adverthinker » links for 2009-01-10 Jan 10, 2009 at 7:02 pm

[...] Social Media Case Studies SUPERLIST- 18 Extensive Lists of Organizations Using Social Media
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[...]

34 New Addition to the Social Media Case Studies Superlist Jan 11, 2009 at 5:39 pm

[...] updated our Social Media Case Studies Superlist to include a terrific collection of social media case studies in
federal, state and local [...]

35 Does Bookmarking Really Work? Jan 11, 2009 at 10:25 pm

[...] you’re interested in social media case studies, here’s an awesome read full of great resources… Social Media
Case Studies SUPERLIST- 19 Extensive Lists of Organizations Using Social Media (UPDATED… [...]

36 dyejo Jan 13, 2009 at 1:02 pm

Great list! Very comprehensive! Thanks! @dyejo

37 HOW TO Sell Social Media to Cynics, Skeptics & Luddites – Tips, Resources & Advice Jan 19, 2009 at 10:02
am

[...] of companies who ignored social media and suffered because of it. Another great resource is our Social Media
Case Studies Superlist. In it, you’ll find tons of examples of companies who are using social media and benefiting
[...]

38 Addition to Social Media Case Studies Superlist: 40 Brands Using Twitter Jan 21, 2009 at 7:19 pm

[...] updated the Social Media Case Studies Superlist to include this excellent post by Jennifer Van Grove in
Mashable – “40 of the Best Twitter [...]

39 Social Media Buzz- Weekly Roundup (Week of 1/19/09)- Social Media Policy Examples, Another Case Study, &
Using Twitter on the Go Jan 23, 2009 at 9:04 am

[...] Can Ford’s New Social Media Strategy Help It Become the Leading Social Automotive Brand? From Fast
Company: Discussion of how Ford and Ford’s social media guru Scott Monty use social media. For more case
studies see our Social Media Case Studies Superlist. [...]

40 Senia.com Positive Psychology Coaching » Teaching Social Media in a Business School Feb 15, 2009 at 12:55
pm

[...] Case Study: The Full Barack Obama Strategy! Social media can boost customer loyalty Social Media Case
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Examples A Social Media Case Study: Muxtape (All these from [...]

41 Turulcsirip – sylwiapresley Feb 17, 2009 at 9:42 am

[...] last one: good list of sites with social media case studies, http://www.interactiveinsightsgroup.com/blog1/social-
media-examples-superlist-17-lists-and-tons-of-e... « elızı | következı » sylwiapresley — 2009. 02. 17. [...]

42 Ultimate How-To: Grow Your Social Media Network Feb 24, 2009 at 9:38 am

[...] and within hours my traffic had spiked. Another time, I noticed a spike in traffic to my Social Media Case
Studies Superlist and soon discovered that two other digital media influentials- Steve Rubel and Joseph Jaffe – had
[...]

43 Richard Shatto, CEO Wordstorm Communications Feb 25, 2009 at 10:48 am

Robin. Agree with all those here. Great work! And, it goes on… I guess I should thank all your guest
blogger/commenter’s as well. This blog has been a goldmine of advise and advisors. Bookmarked this one. Thanks
again. @rickshatto

44 Yishay Mor Mar 1, 2009 at 4:55 pm

91 cases:
http://patternlanguagenetwork.myxwiki.org/xwiki/bin/view/Cases/
and
74 design patterns:
http://patternlanguagenetwork.myxwiki.org/xwiki/bin/view/Patterns/

45 Michael Litman Mar 1, 2009 at 5:09 pm

Thanks for sharing.

@litmanlive

46 Adam Bow Mar 1, 2009 at 10:47 pm

This is absolutely terrific. I am going to make a blog post on this.

47 Ed Bennett Mar 7, 2009 at 10:34 am

I maintain the Hospital Social Network List, which currently has over 185 hospitals with links to their official blog,
Twitter, Facebook, or YouTube site. – http://ebennett.org/hsnl

48 Robin Broitman Mar 7, 2009 at 5:49 pm

Hi Ed. Thanks so much for bringing the list you maintain to my attention. I’ve updated the Superlist to include this!
Health 2.0 is certainly an exciting area!

49 What Hospitals Are Doing in Social Media – Update to Social Media Case Studies Superlist Mar 9, 2009 at 8:00
am

[...] We just learned about the Hospital Social Network List maintained by hospital manager Ed Bennett. The list
currently has over 185 hospitals with links to their official blog, Twitter, Facebook, or YouTube sites. Certainly
social media It’s now included in our Social Media Case Studies Superlist. [...]

50 Social Media Buzz- Weekly Roundup (Week of 3/9/09)- Top Twitter Mistakes, Social Media Time Management
& More Mar 13, 2009 at 5:24 pm

[...] List of U.S. retailers on Twitter From E-Consultancy: Links to the Twitter pages of U.S. retailers. This has been
added to our Social Media Case Studies Superlist. [...]

51 Social Media Buzz- Weekly Roundup (Week of 3/16/09)- Nonprofits On Twitter, The Graying Net and More Mar
20, 2009 at 5:00 pm

[...] Nonprofits That Tweet: Roundup of lists, resources, and examples From Beth Kanter: Great roundup that
includes list and examples of non-profits on twitter. Includes links to several different aggregated listings of non-
profit Twitter pages. This post along with the Mashable post noted below have been added to our Social Media Case
Studies Superlist. [...]

52 mark williams Mar 24, 2009 at 3:00 am

thanks for an incredible resource and your hard work to put this together. it is much appreciated by your fellow social
media industry peers.

I’ve referenced this list on my own blog and hope readers follow my advice to make sure and visit here and give you
a big ol’ THANK YOU!

53 Robin Broitman Mar 24, 2009 at 5:48 am

Thank you Mark! I appreciate your nice comments and also the fact that you have referenced this post on your own
blog!

54 Azzam Mar 24, 2009 at 10:17 am

Excellent post. I like the one with the hospital list, since I have a medical centre in Bangladesh and intend to open
another one there that will be non-profit and I am building a network of support.

You have indirectly assisted in this coming into fruition.

Thanks
Azzam

55 Digital World of PR: March Meeting Recap « The Next Generation Mar 26, 2009 at 4:48 pm

[...] Social Media Case Studies SUPERLIST- 18 Extensive Lists of Organizations Using Social Media [...]

56 The Cultural Challenge to Integration » The Buzz Bin Apr 1, 2009 at 7:01 pm

[...] There are so many case studies and books now about the power of social media, and the results it can achieve.
No, now it’s really a question of whether the C-suite is willing to embrace the painful change to become a
socialprise. The C-suite needs to take responsibility for moving the cultural bar towards openness. [...]

57 Rockey Nebhwani Apr 4, 2009 at 6:01 am

I created Matrix for social media efforts (On Twitter, Blog, YouTube, iPhone App Store, Flickr, Facebook) by 20 US
retailers. Readers of this blog can have a look @ http://www.infosysblogs.com/multi-channel-
retailing/2009/03/iphone_apps_the_latest_entrant.html

58 Social Media Case Studies: « Taking The Road Less Traveled Apr 8, 2009 at 11:32 am

[...] I suggest looking through them and getting ideas for your own campaigns. Notice what you like about each
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59 Social Networking Schmoozing Apr 10, 2009 at 12:49 pm

[...] On Investment around Social Media efforts has been difficult to document. There are some solid case studies out
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60 Demgen’s Blog Apr 14, 2009 at 3:52 am

[...] 9, 2009 Social Media Case Studies SUPERLIST http://ping.fm/4QBFj Posted by demgen Filed in Uncategorized
No Comments [...]

61 Case Studies, Examples and more « The Renaissance Effect. Apr 16, 2009 at 9:43 am

[...] http://www.interactiveinsightsgroup.com/blog1/social-media-examples-superlist-17-lists-and-tons-of-e...
Possibly related posts: (automatically generated)WRUP: Beyond watching the Watchmen editionCheney on
TortureJoakim Noah on Boys, Boredom and Griminess [...]

62 Casos de uso corporativo de las redes y medios sociales | Stralunato Apr 23, 2009 at 5:24 pm
 [...] con casos de uso corporativo de esas herramientas publicada por Interactive Insights Group, “Social Media Case
Studies SUPERLIST- 22 Extensive Lists of Organizations Using Social Media&#…, con decenas de ejemplos de
cómo reconocidas compañías hacen uso de los blogs, Twitter, [...]

63 Mike McDermott Apr 29, 2009 at 8:36 am

Excellent and comprehensive list.

As a community manager working to enhance the brand of my clients, these sort of comprehensive looks at the
industry are invaluable.

Best,
Mike McDermott
Bash Foo Social Media
http://bashfoo.org

64 Ted Hopton Apr 29, 2009 at 12:04 pm

Very useful! Thanks, I will pass this along.

65 Sven Bergmann May 3, 2009 at 8:47 am

Very good collection. I´ve twittered your link at http://twitter.com/Steinhoefel1/status/1686521160

66 MassMedia Corporate Communications» Blog Archive » Helping Your Clients Understand Social Media May 19,
2009 at 6:57 pm

[...] Studies: http://www.interactiveinsightsgroup.com/blog1/social-media-examples-superlist-17-lists-and-tons-of-

e... Kassi Belz Director of Client Services for the Las Vegas MassMedia [...]

67 Preetha May 29, 2009 at 3:29 am

Amazing article thanks….

68 Quang cao online Jun 1, 2009 at 6:01 am

Thanks for sharing I’ve just collected some links for my job

69 Using Facebook,Twitter and LinkedIn To Achieve Your Goals (Part 2 of 2) « Austin Entrepreneur Network Jun
18, 2009 at 3:26 am

[...] has a very helpful post on the 35+ Examples of Corporate Social Media in Action, there is a Social media Case
Studies Superlist including the social media awards list recognizing companies such as Whole Foods, Zappos.com,
and [...]

70 Thinking Serious » Internet Marketing: How-to Jun 25, 2009 at 10:24 pm

[...] it’s time to determine your strategy. I suggest that you spend time reviewing case studies that achieved the
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71 Cures Chasing a Disease – How to Govern a Social Media Portfolio | By Ben Foster Jun 29, 2009 at 11:01 pm

[...] Last week at the Enterprise 2.0 conference in Boston, I argued that organizations tend to look at Social Media as
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72 links for 2009-07-27 | The MarketingSavant Group Jul 27, 2009 at 7:05 pm

[...] Social Media Case Studies SUPERLIST- 23 Extensive Lists of Organizations Using Social Media
(UPDATED… (tags: casestudies socialmedia) [...]

73 John domansky Jul 27, 2009 at 11:28 pm

Great list..

@socialhospital

74 Online Fundraising Blog » » Social Media Case Studies Superlist Jul 31, 2009 at 4:50 pm

[...] In the Twitterverse this morning, @terrijellman posted something we thought you in the Blogosphere might be
interested in: a Social Media Case Studies Superlist. [...]

75 Russ Tate Aug 4, 2009 at 12:24 pm

Just stumbled across this list today. Thanks for sharing a great resource!

76 links for 2009-08-12 « Ex Orbite Aug 13, 2009 at 3:07 am

[...] Social Media Case Studies SUPERLIST- 23 Extensive Lists of Organizations Using Social Media
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77 » Spring Creek Group :: Blog – Social Media by the Numbers Aug 14, 2009 at 3:11 pm

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78 Social Media Case Studies – A List Aug 19, 2009 at 1:19 pm

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79 Information Overload | iSHOUT Aug 22, 2009 at 5:21 pm

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80 5 More Links… — MurrayIz Sep 12, 2009 at 10:33 pm

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81 Casi di Social Media Marketing nel mercato B2C | Gallito Blog Sep 22, 2009 at 11:57 am

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82 links for 2009-10-20 « KWrite Oct 20, 2009 at 5:04 am

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83 10 Social Media Tasks for Interns | BYOB|show Oct 24, 2009 at 2:46 pm

[...] 2. Competitive Analysis: Ask an intern to build a full social media profile analysis of a competitor or client. This
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84 Facebook page: Examples, Unofficial vs Official « my recap Oct 30, 2009 at 12:02 am

[...] 2) Super list: 23 Extensive Lists of Organizations Using Social Media [...]

85 Social Marketing Success Stories « Think Conversation! Oct 30, 2009 at 1:50 am
 [...] Robin Broitman put together a good list of case studies
at: http://www.interactiveinsightsgroup.com/blog1/social-media-examples-superlist-17-lists-and-tons-of-e… [...]

86 Social Media Case Study, Examples of Social Media Marketing, Corporate Social Media Marketing Case Studies
| SEOSUMO.COM | The Art of Digital Dominance Nov 4, 2009 at 2:40 pm

[...] The Social Media Case Study Superlist [...]

87 Paul van Veenendaal Dec 7, 2009 at 10:16 am

Visible Banking: The Directory of Social Media Initiatives in Financial Services http://bit.ly/7KKmHM

88 Alvaro Albuquerque Dec 11, 2009 at 2:30 pm

Agree with comment #1, “What a brilliant and unbelievably useful list”.
Think you can add some more companies to your list:
IBM, IKEA (as in http://www.scribd.com/doc/20001363/Social-Network-for-Corporate-Internal-Communication)
Nokia, Intel, TransUnion, ICAEW Online community, SocialMediaToday LLC (as in
http://www.slideshare.net/david_terrar/the-business-case-for-corporate-social-networks-1552528)

89 rubavi78 Dec 28, 2009 at 12:21 pm

Congratulations for your work, incredible work!

Thanks for all, this post is the best post to found emarketing exemples, thanks!

90 Superlista 2009 sobre Social Media « Marketing Online Blog | Posicionamiento web en buscadores (SEO) | Redes
Sociales Dec 29, 2009 at 11:40 am

[...] – Superlista sobre casos de estudio y lista de importantes empresas que utilizan Redes Sociales. [...]

91 Submit Online Writing Jan 7, 2010 at 10:44 pm

great list here for social media link building. thanks guys

92 A List of Social Media Marketing Examples « Social Media Greece Jan 27, 2010 at 4:04 am

[...] 23 Extensive Lists of Organizations Using Social Media. A list of lists from interactive insights group. [...]

93 HJ Jan 27, 2010 at 1:15 pm

Thank you! What an invaluable resource for marketers.

94 Tweets that mention Social Media Case Studies SUPERLIST- 23 Extensive Lists of Organizations Using Social
Media (UPDATED) — Topsy.com Jan 28, 2010 at 6:23 am

[...] This post was mentioned on Twitter by Catchfire Media, Ben Milne. Ben Milne said: RT @catchfiremedia: Still
don't believe social media is being used in your industry? Check this mega list of social media case studies:
http://ctch.fr/162 ^MT [...]

95 The changing world of marketing « News in the Digital Age Jan 30, 2010 at 3:43 pm

[...] a complete list of sites like these, go to Social Media Case Studies SUPERLIST. [...]

96 Gallito » Blog Archive » Marketing sui Social Media Feb 1, 2010 at 10:38 am

[...] http://www.interactiveinsightsgroup.com/blog1/social-media-examples-superlist-17-lists-and-tons-of-e... [...]

97 Organizations Using Social Media « April Payne's Blog Feb 1, 2010 at 11:39 am

[...] Using Social Media Our second class assignment required us to look at the Social Media Case Studies
 SUPERLIST and pick three case studies to talk [...]

98 Frank Feb 15, 2010 at 10:51 am

Hi. This is a great and really helpful list.

Here at The Group we’ve put together a corporate blogging directory you might find useful. To try to make sense of
the corporate blogosphere the (ever-growing) directory is divided into company blogs (the perspective from inside
companies) and insight blogs (the view from those on the outside looking in) and contains over 220 entries.

Take a look here: http://www.the-group.net/index.asp?pageid=230

99 Robin Broitman Feb 15, 2010 at 1:26 pm

Thank you Frank for leaving the link to your Blog Resource!

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