Methods of Research

Lecture Compilation

Compiled by: A.M Somoray

Chapter 1: OVERVIEW OF RESEARCH

 Research is inevitable, the things that we enjoy at present are an outcome of an inquisitive
minds. Those intellectual heroes may have invested a considerable length of time, effort, money and
various resources in order to invent, discover of find out new knowledge and things for the benefit
of humanity.

In the diagnosis of various diseases, new technologies, new medicines are being developed
and discovered to treat some killer diseases like cancer, tuberculosis and more.
Children on the other hand are now enjoying the new taste of medicines like strawberry,
cherry, orange that delights them.
There are new trends in the field of medicine such as cosmetic surgery, artificial human
insemination, laser surgery and more. (Dr.Ronnie Bouing)

In the field of Agriculture:

In the early days, a minimum sack of rice were being harvested because of the manual
machineries and manual system of irrigation. Research made all things possible in the field of
agriculture from a new technology being developed in irrigation, planting and harvesting. A new
breed of crops, a new trends in animal raising, cross breeding, a new feeds being developed to speed
up the growth of poultry and hogs, artificial insemination and more.

In the field of Business

A new concept were develop a product to suit the consumers preferences and needs.
Examples are a new scent of a laundry soap from calamansi to floral, different flavours of instant
juices.
Researchers have already developed a device that allows you to see through eight-inch-
thick concrete walls, but now, scientists have devised another way to reveal objects that are hidden
from view: a camera that can see around corners.
Have you heard about a virtual supermarket shopping?

In the field of Information Technology

In the earlier times, communication takes a very long and slow process on how to relay of
messages to someone. Nowadays, communicating with our family and friends across continents
would only take a few seconds, we can even see them while communicating without the expense of
a long distance call.

This convenience shows the advanced technology prevalent in our global community.
Ceaseless innovations such as cellphones, laptops, notebooks, tablets, wi-fi, plastic money are now a
part of our everyday lives.

Activity: Think about an evolution and a new trend in the hospitality industry because
of research.
 Introduction to Research
Meaning of Research

- Research is a quest for an answer to a question. Knowing the answer to a question requires
a scientific method and not merely asking from various persons or merely observing several
situations that may out-rightly provide haphazard answers to posed questions.

- Research or re-search to research again, to take another more careful look, to find out
more.(Seltiz et al., 1976)

- Research is an activity which is meant to acquire better knowledge by relearning what we

already know though systematic observation and experimentation.

- Research is a systematic, controlled, empirical and critical investigation of natural

phenomena guided by theory and hypotheses about a presumed relations among such
phenomena.

- Research is systematic and objective analysis and recording of controlled observations that
may lead to the development of generalizations, principles or theories resulting in
prediction and possibly ultimate control of events. (Best & Khann, `89)

Activity: : Write your own definition of research ,based on the different meanings.

Common Elements of Research:

1. To attain or establish facts about the phenomenon being investigated

2. Systematic
3. Objective
4. Comprehensive investigation
5. Accurate gathering of data, recording and critical analysis of data and interpretation of facts

Characteristic of Research

1. Research is directed towards the solution of a problem.

2. Research emphasizes the development of generalization, principles or theories that will be
helpful in predicting future occurrence.
3. Research is based upon observable experience or empirical evidence.
4. Research demands accurate observation and description.
5. Research involves gathering new date from primary or firsthand sources using existing data
for a new purpose.
6. Careful designed procedures that apply rigorous analysis.
7. Research requires expertise.
8. Research tries to be objective and logical, applying every possible test to validate the
procedures employed, the date collected
9. Research involves the quest for answers to unsolved problems
10. Research is characterized by patience and unhurried activity.
11. Research is carefully recorded and reported.
 12. Research sometimes requires courage

2 Major Types of Research

1. Basic Research is the type which is conducted for the sake of knowing. Also known as
theoretical research

Objective of Basic Research:

Design to add to our understanding and store knowledge, but without any particular
practical goals.
To test or arrive at a theory with ultimate goal of establishing general principles

2. Applied Research is done when the purpose is to obtain knowledge for practical application also
known as practical research.
Applied research is designed to solve practical problems of the modern world, rather than to
acquire knowledge for knowledge's sake. One might say that the goal of the applied scientist
is to improve the human condition .
For example, applied researchers may investigate ways to:
improve agricultural crop production
treat or cure a specific disease
improve the energy efficiency of homes, offices, or modes of transportation

Methodology of Research

1. Qualitative Research (information)

- Qualitative research is a type of scientific research. In general terms, scientific research
consists of an investigation that:
seeks answers to a question
systematically uses a predefined set of procedures to answer the question
collects evidence
produces findings that were not determined in advance
produces findings that are applicable beyond the immediate boundaries of the
study

Qualitative research is especially effective in obtaining culturally specific information about

the values, opinions, behaviour, and social contexts of particular populations

What are some qualitative research methods?

a. Participant observation is appropriate for collecting data on naturally occurring behaviours
in their usual contexts.
b. In-depth interviews are optimal for collecting data on individuals personal histories,
perspectives, and experiences, particularly when sensitive topics are being explored.
c. Focus groups are effective in eliciting data on the cultural norms of a group and in
generating broad overviews of issues of concern to the cultural groups or subgroups
represented.
 2. Quantitative Research ( numbers)
- Is conducted to find answers to questions about relationship among measurable variables
with a purpose of explaining, controlling and predicting phenomena.

- In quantitative research your aim is to determine the relationship between one thing (an
independent variable) and another (a dependent or outcome variable) in a population.
Quantitative research designs are either descriptive (subjects usually measured once) or
experimental (subjects measured before and after a treatment). A descriptive study
establishes only associations between variables. An experiment establishes causality.

- Quantitative research is all about quantifying relationships between variables. Variables are
things like weight, performance, time, and treatment. You measure variables on a sample of
subjects, which can be tissues, cells, animals, or humans. You express the relationship
between variable using effect statistics, such as correlations, relative frequencies, or
differences between means.

Comparison on Quantitative and Qualitative Research

Quantitative
General Framework -Seek to confirm hypotheses about
phenomena
-Instruments use more rigid style
of eliciting and categorizing
responses to questions
-Use highly structured methods
such as questionnaires, surveys,
and structured observation
Qualitative
-Seek to explore phenomena
-Instruments use more flexible,
iterative style of eliciting and
categorizing responses to questions
- Use semi-structured methods such
as in-depth interviews, focus
groups, and participant observation

Analytical Objectives -To quantify variation -To describe variation

-To predict causal relationships -To describe and explain relationships
-To describe characteristics of a -To describe individual experiences
Population -To describe group norms

Question format Closed ended Open ended

Data Format Numerical (obtained by assigning
numerical values to responses)
large sample
standardized instruments
Report of findings Numbers, statistics, aggregated data
Textual (obtained from audiotapes,
videotapes, and field notes)
small sample
observations, interviews
Words, narratives, individual quotes,
personal voice

Research Report and Layout

Title Page
Endorsement Page
Approval Sheet
Acknowledgement
Abstract
Table of Contents
List of Tables
List of Figures, Illustrations, Plates
List of Appendices

Chapter I: THE PROBLEM AND ITS BACKGROUND

Introduction
Statement of the Problem
Hypothesis
Significance of the Study
Scope and Limitation

Chapter II: REVIEW OF RELATED STUDIES AND LITERATURE

Related Literature
Theoretical / Conceptual Framework
Research Paradigm
Definition of Terms

Chapter III: RESEARCH METHODOLOGY

Research Design
Locale and Population of the Study
Description of the Respondents
Statistical Treatment Used
Instrumentation and Try-out Phase

Chapter IV : PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

Chapter V : SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

Summary of findings
Conclusions
Recommendations

BIBLIOGRAPHY
APPENDICES
CURRICULUM VITAE (Bouing , R)
Research Title & Knowing the Problem
 Before we proceed to your Research title, a researcher must be able to identify the problem
first. Research problem refers to the research title. The title is a very important part of all thesis
documents, as it introduces readers to the nature. Many professors recommend that students create
their theses titles only after they have completed writing their theses so that they can be sure that the
title accurately reflects the content of the theses document. Other professors recommend that
students begin the entire thesis with the thesis title and use the title as a method of directing the
content.

A good title should have the following properties:

1) The title needs to be very specific in nature
2) In spite of being specific it should also have the expressive power to show the entire scale
of the research study in those few words.
3) It should tell the total nature of the subject.
4) It needs to be very definite and clear.
5) The title needs to be attractive and interesting enough to catch the attention of the readers.

Before we state the problem, let us learn first the standards in writing a title.

1. The title must be concise. It contains only the words enough to hint the content of the
research. Omit phrases and words like:
A Study of
The Implications of
A Comparative Study of
An Assessment of
An Analysis of
Inquiry
Investigation

These are overused words and phrases or can be stated in the body of the study.

2. The title must be stated in declarative form, not interrogative form.

3. If the title exceeds beyond one line, it must be stated like V-form. Likewise, no title
Shall be written in excess of three lines regardless the number of words. (Bouing)

Activity:

Construct a problem and a title out of your course (Hospitality Industry). There are several
general ideas to choose from such as:
Lodging (hotel, motel, inn)
Restaurant (bar, fine dining, fast food, cafe , restaurant, cafeterias)
Food service (catering, bartending et al.)
Food (baking, culinary, herbs, spices, sanitation et al.)
 Event (birthdays, wedding, corporate event)
theme parks and recreational parks
transportation (air, land and water transportation)
Travel (places, travel agency, forms of transporation)
Tourism ( tourist, tourist destinations, festivals, eco tourism)
Yourself the student
University offering a hospitality courses

Say you choose :

Restaurant

Comment: (too broad)

1. Modify the problem and the title. It should be SMART

2. Choose a key issues of concern in a restaurant service business.
3. Let say you want to focus on a Quick Service Restaurant

Analyze the given topic: Discrete Negative Emotions and Customer Dissatisfaction Responses
Among the Quick Service Restaurant Along Katipunan Quezon City

Subject matter : Customer dissatisfaction

Locale of the study : Katipunan, Quezon City
Population involved : Customers

Note: Sometimes, we need to analyze the words carefully , other unnecessary words are need to be
omitted, and can be placed on the scope and limitation of the study or avoid associating the
place with negative situation or image)
 Constructing a Statement of the Problem

The simplest way to approach problem statements is to start by looking at where

they fit into your document. Problem statements make up the core of the introduction to
your document. Your introduction should set the stage for your readers and give them a
clear idea of your argument. An effective document will motivate readers by articulating a
problem that the document can help resolve. You can only be sure that your readers
understand the problem the same way as you if you express not only the problem or the
situation, but also the consequences that make the problem worth solving.

A good problem statement should answer these questions:

1. What is the problem? (how, what, when, where, who, which, why?)
2. Who has the problem or who is the client/customer? This should explain who needs the
solution and who will decide the problem has been solved.

3. What form can the resolution be? What is the scope and limitations (in time, money,
resources, technologies) that can be used to solve the problem.

4. Limit the problem The problem may be very broad, try to focus on scope and boundaries
research should be SMART ( Specific, Measurable, Attainable, Realistic & Time Bound)

Activity: Try to limit these following topics:

o Smoking be banned in all public places
o Children obesity prevention
o Diabetes related to childhood obesity
o Violence in Workplace
o Junk Foods

These steps may help you in the construction of the statement of the problems:

1. Make a clear and analytical introduction which usually encompasses the main
problem the title, stated in the expanded form.
2. The first question inquires the information linked to the introduction.

3. Create subsidiary questions clearly, logically and subsequently derived from the
problem.

4. Ensure that you construct a question that elicits the presentation of the new
knowledge or situation to a problem.

5. Pose a hypothetical that shall be tested, if necessary

6. Check if your questions are sufficient, about 3-6 statements, and are able to elicit
information that provide substantial answer to make the main problem (Bauing)
Example Statement of the Problem:
The researchers aims to know the Discrete Customer Dissatisfaction Responses Among the
Quick Service Restaurant Along Katipunan Quezon City.

Specifically, the study aimed to answer the following questions:

1. What are the characteristics of a quick service restaurant?

2. What are the negative emotions and customer dissatisfaction in a quick service restaurant?
3. How are these negative emotions and dissatisfaction contributes to the image of these quick
service restaurants?
4. Is there a significant relationship between a discreet negative emotions and customer
dissatisfaction to the overall performance of a Quick Service Restaurant?

Activity # 1: (Individual)
- Underline the key words focus of the study .
- Construct a statement of the problem on the following research titles:
1. Tour Guide Performance and Tourist Satisfaction: a Study of the Package Tours in a
Selected Travel Agencies In Metro Manila
2. Tipping and Service Quality of a Fine Dining Restaurant
3. Pampanga as a Culinary Tourism Destination

Activity #2 : Form a group composed of 3 members. Let the students conveniently

select their members. Arrange them in a circular form. Elect a group leader, secretary.
(for Research 1 class only)

Assignment : (for Research 1 class only) (optional activity for Research 2)

1. Each member should present a topic, a title, and a problem.
2. On the following meeting, each group should present its own research topic and a
research problem. (It should be presented in front of the class, make sure that the
presenter must provide a visual aid and should present without reading.)
3. Have the class analyze and criticize the presented title.
4. The best topic will be the basis for the title defense.
 Descriptions of the Parts of Research

Title Page
It includes the title of the research which shall stated briefly. It may of at least one line but
not exceed three lines written in full uppercase making a V form. Other information in the
title page include the name of the university, the degree to which the researcher is a
candidate, the name of the researcher and the month and year when the paper will be
presented. The font size of the title page shall not be smaller than 12 not bigger than 14
using Time New Roman, Arial, Bookman Style, or as prescribed by the institution.

Chapter I

Introduction

Thesis introduction is the first part of a thesis paper. Thesis introduction allows the
readers to get the general idea of what your thesis is about. Thesis introduction acquaints the
readers with the thesis paper topic, explaining the basic points of the thesis research and pointing
the direction of your research.

Thesis introduction has to contain the following information:

The thesis paper topic;

The reasons which pushed a student to write his or her thesis paper exactly on this topic;

The thesis topic preface, or the background information on the thesis paper topic;

The goals you are going to achieve;

The tasks to complete in order to attain the goals, or the direction of the thesis research
development;

Remember that your thesis introduction has to contain all the information presented above. But it is
not enough just to know the components of the thesis introduction if you want to succeed in thesis
paper writing. You also have to know several secrets of the thesis introduction writing. We will tell
you these secrets, so that you could prepare a brilliant thesis introduction.
 You should write your thesis introduction after composing the entire thesis paper. It will
allow you to analyze the whole work, and discover the best way to introduce your thesis to
the readers.
You should not use any terms in your thesis introduction, since it can baffle the readers. You
should present the terms related to the topic of your thesis paper only in the main body of
the thesis paper.

Try to use simple language within your thesis introduction.

Remember that one of the main tasks of the thesis introduction is to attract the readers
attention to your thesis paper.

Hypotheses of the Study

Formulate Hypotheses A hypothesis is an educated guess about how things work:

"If _____[I do this] _____, then _____[this]_____ will happen."

You must state your hypothesis in a way that you can easily measure, and of course, your
hypothesis should be constructed in a way to help you answer your original question.

The hypothesis must be worded so that it can be tested in your experiment. Do this by
expressing the hypothesis using your independent variable (the variable you change during
your experiment) and your dependent variable (the variable you observe-changes in the
dependent variable depend on changes in the independent variable). In fact, many
hypotheses are stated exactly like this: "If a particular independent variable is changed, then
there is also a change in a certain dependent variable."

Example Hypotheses
"If I open the faucet [faucet opening size is the independent variable], then it will increase
the flow of water [flow of water is the dependent variable].
"Raising the temperature of a cup of water [temperature is the independent variable] will
increase the amount of sugar that dissolves [the amount of sugar is the dependent
variable]."
"If a plant receives fertilizer [having fertilizer is the independent variable], then it will grow
to be bigger than a plant that does not receive fertilizer [plant size is the dependent
variable]."

Lets review : Hypotheses is a making a possible outcome of the study

Tentative theoretical scheme for the research problem

The hypothesis should be stated in a testable form
Null hypothesis should be stated. Stated in the negative to make it easier to prove or
disapprove
Qualitative research does not test hypothesis

Significance of the Study

 Who will benefit from your study? How will they benefit?
This should state why the problem investigated is important and what significance the
result have.
Statement on relevance felt needs,
Potential contribution of the research to new knowledge
Policy implications and other possible uses for its results

Scope and Limitation

This tells the coverage and boundaries of the study. It tells the attributes and characteristics
that are included or excluded. Scope and Limitation may be applicable to place, time, people,
value or other factors. (Bouing)

The "scope" section is where you list what you are doing. The "bounds" section is where you
set the boundaries and you list some thing explicitly that you are not doing because they are
outside the bounds of the project.

Activity:
1. Each member of the group should work on Chapter 1 (Introduction, Statement of the
Problem, Hypothesis, Significance of the Study, Scope and Limitation). Ready to
present on the following week the outcome. (Research 1 class only)
2. Research 2 Bring a hard copy of your manuscript, analyze and scrutinize your
Chapter 1. Be ready to answer questions from the class.

Chapter II
REVIEW OF RELATED STUDIES AND LITERATURE

Related Literature

A review of related literature is an integral part of theses or dissertations. It may also be a

required part of proposals. The main purpose of a review of related literature is to analyze
scientific works by other researchers that you used for investigation critically.

How to Write the Introduction of a Review of Related Literature

In order to make the Introduction elaborately, take the following steps:

1. Identify the general topic of the sources under discussion. Thus, you will provide the context
of your review of related literature;
2. Discuss what was already presented about the topic of your paper: conflicts in a theory,
conclusions, gaps in research and scholarship, etc.
3. Explain why the literature used is worth reviewing.
 How to Write the Body of a Review of Related Literature

When writing the Body, do the following:

Group the sources according to their common dominators (approaches, objectives or any
specific chronologies);
Give the examples of how to sort out these groups. Use quotations, evidences, data, etc.
They will make your review of related literature more valid.

How to Write the Conclusion of a Review of Related Literature

To make the Conclusion, do the following:

Summarize the contributions of the literature sources made to the area of study you
investigate. Maintain the central focus in the Introduction;
Give a kind of insight into the relationship between the topic of your review and a larger
study area (e.g. a discipline, a scientific endeavour, etc.)

Citation
It is a way of strengthening or concretizing ones idea by citing the similar or relevant ideas or
findings of other researchers and authorities. Documentation was done through footnoting or
parenthetical reference citation. Modern writers is now using parenthetical reference style. The
style is called American Psychological Association style or APA style

Examples of APA style of citation

Works by single author

According to Flippo (1984) proper job performance is achieved
only if employees are trained because they will improve their skills.

from theory on bounded rationality (Simon, 1945)

Flippo (1984) stated the relationship or training and performance,

thus:

After personnel have been obtained, they must be to some degree

developed. Development has to do with the increase of skill through
training, that is necessary for proper job performance.

Works by multiple authors

When a work has two authors, always cite both names every time the reference occurs in the text. In
parenthetical material join the names with an ampersand (&).

as has been shown (Leiter & Maslach, 1998)

In the narrative text, join the names with the word "and."
as Leiter and Maslach (1998) demonstrated

When a work has three, four, or five authors, cite all authors the first time the reference occurs.
Kahneman, Knetsch, and Thaler (1991) found

In all subsequent citations per paragraph, include only the surname of the first author followed by "et al."
(Latin for "and others") and the year of publication.
Kahneman et al. (1991) found

Writing the related literature

In a report, the original information stated by the researcher are printed double space , while the
borrowed information are encoded in single space if copied word for word from the source.
Paraphrased information is stated also in double space (Bouing)

Group activity:
1. Each member furnish a copy of foreign and local literature of their study.
2. Harmonize the information following the sequence of the question under Statement
of the Problem
3. Lift, adopt, paraphrase or quote the essential substance of a written source.
4. Present the output to the class
(Bouing)
Theoretical / Conceptual Framework

A conceptual framework is the researchers idea on how the research problem will have to be
explored. This is founded on the theoretical framework, which lies on a much broader scale of
resolution. The theoretical framework dwells on time tested theories that embody the findings of
numerous investigations on how phenomena occur.

The theoretical framework provides a general representation of relationships between things in a

given phenomenon. Theoretical framework cites the salient outcomes of the previous studies
presents the theories formulated by other writers, these will be used as bases in proving or
disapproving the applicability of such theories on present time.

The conceptual framework, on the other hand, embodies the specific direction by which the
research will have to be undertaken. Statistically speaking, the conceptual framework describes the
relationship between specific variables identified in the study. It also outlines the input, process
and output of the whole investigation. The conceptual framework is also called the research
paradigm.
Research Paradigm
Paradigm is a chart, diagram or illustration of the existence of the problem. It provides solutions
and the outcomes of the processes or intervention done.

Definition of Terms
This part simplifies the key words used in the study. It serves as the glossary of the research paper.
Terms may be defined conceptually or operationally. Conceptual definition includes those lifted
from the dictionary or written resources. Operational definition refers to the definition constructed
by the researcher as applied to the present study. (Bouing)

Locale and Population of the study

This part identifies the setting, venue, place or location of the study. It includes the population and
the sample taken from the population. The sampling method is also included here (Bouing)

Activity:
Present to the class your Theoretical Framework, and explain why you derived or how this theory
applies to your study.
Illustrate a Conceptual Paradigm of your study to the class and explain how the research problem
will have to be explored.

ACTIVITY TEST: (Per Group)

1. Be ready to present once again your Chapters 1, 2 and 3

2. Prepare a short presentation without reading and simply explain each chapters.
3. Other groups should comment and ask questions for clarification.
4. Check the grammar of your study carefully before presenting your manuscript.

Chapter III
Research Design

refers to as a scheme or plan of action for meeting the objectives of the study.
- Each research design has its own applicability factors to consider:
nature of problem
objectives of the study
attributes ad geographical dispersion of the subjects
Investigators capability
Availability of resources and time element

Types of Research Design

1.Historical Research Design is the systematic and objective location, evaluation and
synthesis of evidence in order to establish the facts and draw conclusions about past
events.
Example : A Tale of Two crises: The Belgian and Irish Dioxin Contamination
Incidents by Donald Casey

2.Descriptive Research Design - aims to find out what prevail in the present conditions or
relationships, held opinions and beliefs, process and effects and developing trends

Types of Descriptive Research:

a. Case Study - is an empirical inquiry that investigates a contemporary phenomenon
within its real-life context, especially when the boundaries between phenomenon
and context are not clearly evident.

Example : Rural Women in Rice Enterprise : A Case Study by D.D. Torreta

b. Trend Study - predicts on the basis of available data, the direction and future status
of certain phenomenon like population size, school, population size, school
enrolment, business growth, household expenditures and residential location.
Example: Trends in Breastfeeding Prevalence and Duration by Zelda

c. Survey - detailed and quantified description of a population of a population

precise map or precise measurement of potential.
Example: Customer Satisfaction of ABC Travel and Tour by D.C Castro

d. Content Analysis/ Document Analysis to find out the type and the quality of
message found in current documents deals with communication, processes.
Example : Rhetorical Patterns of Speeches of Pres. Benigno Aquino III

e. Feasibility study scheme use when the objective of the study is to find out the
viability of starting a business venture, implementing a development
program,establishing an institution, forming organization, putting up a television
network or constructing a commercial building. Components: market, technical,
financial and management aspects of the desired undertaking.
Example : Establishment of Food Service Business in Antipolo City by A.M Somoray
f. Development study a scheme to find out how and to what extent individuals grow
or develop in terms of physical, intellectual, emotional and social dimension.
Types: longitudinal (years to finish) and cross section (one point in time)
Example : The Development of Social Awareness Among Filipino Children by
PNC Research Center
g. Follow-up study is conducted with the goal of finding out what happened to
individuals who completed a program a program, a treatment or a course of study.
Example: OLFU Student Monitoring Program : A Follow up Study
 h. Evaluation study to find out whether or not a given program is working or an
institution is successful.
Example: An Evaluation of the National Tuberculosis Program in Western Visayas by
V.B. Ardales

i. Ethnographic study is a field method study and uses the techniques of observation
and integration to the group and conservation and interviews with informants.
Observes beliefs, attitudes, fears and hopes of cultural or ethnic groups, real life
setting.
Example: Belief sand Customs of Farmers in Gapan, Nueva Ecija

j. Relational study to find out the direction and extent of relationship between two
Or more paired variables or two or more sets of data.
Example: Relationship Between Economic Status and Academic Performance and
Career Preference of Senior High School Students in the Iloilo City

k. Ex Post Facto Studies/Casual Comparative Design is a method wherein the

investigator studies the problem by analyzing past events or existing conditions to
determine the influence. To find out the existing differences in the status behaviour,
attitude and belief of groups of individuals.
Example: Some Factors in Job Satisfaction Among Employees in a Five Star Hotel
In Metro Manila by A.M Lopez

l. Replication and Secondary Analysis repetition of a research work but in a different

set of participants, setting and time. Challenging and verifying the conclusions of
previous studies.
Example: Social Change in Mindanao : A Review of the Research of the Decade
By M.A Costello

3. Experimental Research Design - is a research method in which the investigator manipulates a

variable(s) under very controlled conditions and examines whether changes occur in a second
variable(s). Independent & Dependent Variables

The manipulated variable is called the INDEPENDENT VARIABLE (presumed "cause." ) The
variable that is expected to change as a result of the manipulation of the independent variable
is called the DEPENDENT VARIABLE. (presumed "effect.")

4.Factorial Research Design - design is often used by scientists wishing to understand the effect of
two or more independent variables upon a single dependent variable.

5. Action Research Design - learning by doing - a group of people identify a problem, do something
to resolve it, see how successful their efforts were, and if not satisfied, try again. While this is the
essence of the approach, there are other key attributes of action research that differentiate it from
common problem-solving activities that we all engage in every day.
6.Participatory Research Design - Is an arranged effort by the researcher and the people to conduct
a study the result of which is relevant to actions for transforming or improving peoples condition.

is a recognized form of experimental research that focuses on the effects of the researcher's direct
actions of practice within a participatory community with the goal of improving the performance
quality of the community or an area of concern.

7.Operations Research Design - Is the application of analytic methods that help decision makers
choose among various options to accomplish specified goals. It is useful in solving problems that are
related to the conduct and coordination of operations of organizations.

Sampling Procedure

Sampling refers to taking a representative subsection of the population. Contacting,

questioning, and obtaining information from a large population, such as the 370,000 households
residing in Antipolo City, is extremely expensive, difficult, and time consuming. A properly designed
probability sample, however, provides a reliable means of inferring information about a population
without examining every member or element.

Two General Types of Sampling:

A. Probability sampling - is taking a sample from the population. It ensures that there is a
possibility for each person in a sample population to be selected. A probability sample tends to be
more difficult and costly to conduct. However, probability samples are the only type of samples
where the results can be generalized from the sample to the population. In
addition, probability samples allow the researcher to calculate the precision of the estimates
obtained from the sample and to specify
the sampling error.

Types of Probability Sampling:

5. Random Sampling This is similar to lottery method that provides everyone in the
population the equal chance to be picked as sample.
6. Systematic Sampling This is used if a high density of a population is at stake. The
researcher may find a record of the population, list the name alphabetically at any
desired order, identify the sample size, then proceed to a system of selection. Say the
population is 1000 and he preferred sample is 20%, the researcher needs 200, so he
picks every 5th name from the list. (Bouing)
7. Stratified Random Sampling - dividing up the population into smaller groups, and
randomly sampling from each group.
 Example: To get a sample from the City of Antipolo. To obtain more precise
estimates of the population, the researcher may want to stratify the sample by
geographic region or baranggay.
4. Cluster Sampling - is similar to stratified sampling because the population to be
sampled is subdivided into mutually exclusive groups. However, in cluster sampling
the groups are defined so as to maintain the heterogeneity of the population.
Example: Female members of Baranggay San Isidro.

B. Non-Probability Sampling - in contrast, do not allow the study's findings to be generalized

from the sample to the population. When discussing the results of a non probability sample, the
researcher must limit his/her findings to the persons or elements sampled. This procedure also
does not allow the researcher to calculate sampling statistics that provide information about the
precision of the results. The advantage of non probability sampling is the ease in which it can be
administered. Non probability samples tend to be less complicated and less time consuming than
probability samples. If the researcher has no intention of generalizing beyond the sample, one of
the non probability sampling methodologies will provide the desired information.

Types of Non-Probability Sampling

1. Network sampling referral sampling that stems from one or few identified
samples who after being involved in the study will lead the researcher to other
samples who possess the same attributes. (Bouing)
2. Accidental Sampling - A sampling by opportunity in which the researcher takes the
respondents from those he meets unexpectedly.
3. Purposive Sampling Judgemental sampling. A deliberate selection of individuals
by the researcher based on predefined criteria. Example, if the researcher wants to
know about childbirth problems, the respondents may be obstetrician, gynecologist.
4. Convenience Sampling Selecting respondents in the easiest way. The respondents
may be the nearest people, friends, relatives, accessible organization, available
person.
5. Quota Sampling - a population is first segmented into mutually exclusive sub-
groups, just as in stratified sampling. Then judgment is used to select the subjects or
units from each segment based on a specified proportion. For example, an
interviewer may be told to sample 200 females and 300 males between the age of 45
and 60. This means that individuals can put a demand on who they want to sample
(targeting).

Determining the Sample

Determining sample size is a very important issue because samples that are too
large may waste time, resources and money, while samples that are too small may lead to inaccurate
results. There is no general rule regarding the sample size. However, we can say that the higher the
percentage, the higher the validity. It is natural to say that the bigger the population, the lesser
percentage of the sample is taken.

Some statisticians suggest the Slovin formula in computing the sample size.

n = N
1+Ne2

Where: n = number of sample

N = number of population
E = margin of error

The margin of error may be .01 to .05. But the lower the margin of error, the higher the accuracy of
the result.

Activity : Compute the sample size. Where the number of population is 1,200 and the margin of
error is 3%
n = N
1+Ne2

N = 1,200
E = .03
n=?

n = 1,200
1 + 1,200 (.03)2

n = 1,200
1 + 1,200 (.0009)

n= 1,200
1+ 1.0800

n= 1,200
2.0800

n= 575.92 or 580

Validity and Reliability

Validity and Reliability are two important characteristics of both the research process and research
output.

Validity refers to the degree of appropriateness, correctness, truthfulness and accuracy of the study.
In other words, the procedure shall measure what is intended to measure. (Bouing)

Types of Validity
1. Content Validity - pertains to the degree to which the instrument fully assesses or measures
the construct of interest. For example, an educational test with strong content validity will
represent the subjects actually taught to students, rather than asking unrelated questions.
2. Face Validity - is a component of content validity and is established when an individual
reviewing the instrument concludes that it measures the characteristic or trait of interest. It
requires a personal judgment, such as asking participants whether they thought that a test was
well constructed and useful.
3. Criterion Validity - assesses whether a test reflects a certain set of abilities. To measure the
criterion validity of a test, researchers must calibrate it against a known standard or against
itself.
Example:
For market researchers, criterion validity is crucial, and can make or break a product. One
famous example is when Coca-Cola decided to change the flavor of their trademark drink.

Diligently, they researched whether people liked the new flavor, performing taste tests and
giving out questionnaires. People loved the new flavor, so Coca-Cola rushed New Coke into
production, where it was a titanic flop.
The mistake that Coke made was that they forgot about criterion validity, and omitted one
important question from the survey.

People were not asked if they preferred the new flavor to the old, a failure to establish
concurrent validity.
The Old Coke, known to be popular, was the perfect benchmark, but it was never used. A simple
blind taste test, asking people which flavor they preferred out of the two, would have saved
Coca Cola millions of dollars.

Reliability - The degree of consistency between two measures of the same thing. (Mehrens and
Lehman, 1987).

The measure of how stable, dependable, trustworthy, and consistent a test is in measuring the
same thing each time (Worthen et al., 1993)

Example 1 : If we wish to measure a person's weight, we would hope that the scale would register
the same measure each time the person stepped on the scale.

Example 2 : If we wanted to measure the length of a piece of wood, the tape used better yield the
same measure each time. Even if you had someone else re measure the wood, the result should be
consistent.
Example 3: Assume that you gave a student a history test yesterday and then gave the test again
today. You found that the student scored very high the first day and very low the second day. It could
have been that the student had an off day or that the test is simply unreliable.

Statistical Treatment of Data

Scientists frequently use statistics to analyze their results. Why do researchers use
statistics? Statistics can help understand a phenomenon by confirming or rejecting a hypothesis. It
is vital to how we acquire knowledge to most scientific theories.

Statistical treatment of data also involves describing the data. The best way to do this is through
the measures of central tendencies like mean, median and mode. These help the researcher explain
in short how the data are concentrated. Range, uncertainty and standard deviation help to
understand the distribution of the data. Therefore two distributions with the same mean can have
wildly different standard deviation, which shows how well the data points are concentrated around
the mean.
Statistical treatment of data is an important aspect of all experimentation today and a thorough
understanding is necessary to conduct the right experiments with the right inferences from the data
obtained.

Chapter IV : PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

Chapter V : SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

Summary of findings
Conclusions
Recommendations

BIBLIOGRAPHY
APPENDICES
CURRICULUM VITAE