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1. Rising incomes have seen a rise in demand for luxury hotels, although business and leisure
travellers are increasingly focused on value affordable prices combined with the basic
amenities are what they look out for. Most hotels also offer their own loyalty rewards programs
as a method of improving customer retention.
(a) Explain the factors that can affect price elasticity of demand and cross elasticity of demand
for a product. [10]
(b) Discuss the relevance of demand elasticity concepts to a hotel chain operator. [15]
2. Economies of scale were the main drivers of corporate gigantism in the 20 th century. They
were fundamental to Henry Fords revolutionary assembly line, and they continue to be the
spur to many mergers and acquisitions today.
Adapted from: The Economist
(a) Explain the different types of economies of scale. [10]
(b) To what extent is economies of scale the main consideration to mergers and acquisitions
today? [15]
3. Income inequality in Singapore last year was the lowest in a decade, showing a decrease
in the Gini Coefficient from 0.463 in 2015 to 0.458 in 2016.
Source: The Straits Times
(a) Explain why governments intervene when income inequality and market dominance is
present. [10]
(b) Discuss whether there is a need to make changes to the policies to reduce income
inequality in Singapore. [15]
Section B
One or two of your chosen questions must be from this section
4. The figure below shows Singapores economic performance in 2013.
6. International trade is the exchange of goods and services between countries. In 2016, world
trade was at $30.98 trillion.
(a) Explain the benefits and disadvantages of international trade. [10]
(b) Discuss the view that government subsidies to domestic industries are the best way to
cope with the challenges of international trade. [15]