NMIMS Assignment Sep 2017

By
DistPub.in|DistPub@gmail.com
Advanced Supply Chain Management
Q1: Assume that you have joined as the Chief Operating Officer in one of the
leading supermarket chains in the country. The owners of the supermarket chain
have asked you to increase the revenue and profits by at least 20 percent in a
year's time. You have decided to use "Innovative Pricing" as your key strategy for
extracting more revenue and enhancing profits. Explain why innovative pricing is a
good strategy in the above scenario? Discuss the concept of innovative pricing. How
innovative pricing can be applied in a supermarket chain? In your opinion are there
any other better strategies to maximize the profits? (10 Marks)
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Q2: Information Technology (IT) has become an integral part of the modern supply
chains. Select any single organization and discuss its strategic framework for IT
adoption in a supply chain. What are the goals of IT in the organization's supply
chain? Discuss how IT applications are helping the organization in improving its
supply chain performance. Explain the future IT trends in supply chain. (10 Marks)
Q3: In 2014, Mahindra & Mahindra Ltd (M&M) came out with its new sourcing
strategy under which purchasing of components for all its vehicles was brought
together under a single umbrella. This One Sourcing policy was a shift from the
company's existing model, where components for manufacturing automobiles, two-
wheelers tractors and trucks were being sourced through various departments.
M&M chief Purchasing officer, Hemant Sikka said "the new one sourcing strategy
the firm adopted will help it reduce at least 2-3% of the cost of purchasing from
component makers who supply parts to models across the segments and make its
supply chain more efficient."
(Source: Shally SethMohile, Mahindra to reduce supplier base as part of new
sourcing strategy, Live Mint,
http://www.livemint.com/Companies/lFOq6BpomNLkmJLIsPLRSK/Mahindra-to-
reduce-supplier-base-as-part-of-new-sourcing-str.html, Oct 06 2014)
a. Using the example of M & M explain the various sourcing strategies. (5
Marks)
b. Discuss how the new strategy will help M & M in sourcing. (5 Marks)
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Business Economics
Q1. State how the ordinal utility approach to consumer behaviour is different from
the cardinal utility approach by Marshall. In the context of indifference curve (IC)
technique using ordinal utility approach, explain whether following two statements
are true. - "IC slopes downwards because if the quantity of one product is reduced,
the quantity of other product must also be decreased" and "Slope of indifference
curve indicates the rate at which individuals are ready to substitute one commodity
by the other". Substantiate your view on each of the statements separately (10
Marks).
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Q2: With the help of the concept of production function, explain the difference
between Law of Variable Proportions and Law of Returns to Scale. Elaborate your
answer by citing real world examples. (10 Marks)

Q3a: Discuss product differentiation as an important feature of Monopolistically

Competitive market. Explain the statement "Price flexibility under monopolistic
competition depends on the degree of product differentiation", by referring to the
case of any FMCG industry. (5 Marks)

Q3b: PepsiCo has been a leader in soft drink industry. But over years, it has
diversified in various snack foods. Over half of its current profits come from non-
soft drink products. What, in your opinion, is the economic principle behind it? (5
Marks)

Business Ethics: Governance and Risk

1. The New Companies Act of 2013 introduced conditional CSR spend of 2 percent -
a first of its kind mandate globally. You have been retained as a CSR consultant by
Acumen Logistics Services, a company providing cold storage & transport services
Which according to you will be the two or three appropriate CSR initiatives for them
from schedule VII and what will be your recommendation/plan on how they should
implement them? (10 Marks)
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2. In the parking lots of Bangalore, it is a common sight to see provisions made to
recharge the car batteries of Reva, the electric car. The way it works is quietly
making sense to the customers. Elaborate on the ethical and sustainable
dimensions of manufacturing and marketing such a product in a country like India
(10 Marks)
3. Are you aware that you are being tracked and watched while you are surfing the
net. The advertisers observe your surfing behavior and accordingly target their ads
at you. You end up exposing your supposed needs unawares as someone is stealing
data about your online surfing patterns. This kind of tracking and placing ads in the
surfer's path is known as contextual targeting.
a. What is the inherent moral issue here? Why is it an issue? What does law say
about it. (5 Marks)
b. Marketer's say prohibition of tracking takes away the marketer's legitimate right
to study consumer behavior. Which side do you agree with and what are your
reasons for doing so? (5 Marks)

Business Statistics
Q1. The above chart shows the sales of toys over a period of one year. Identify the
diagrammatic representation used and derive meaningful conclusions about the
sales of toys. (10 Marks)
Q2. The following table shows the results of a survey conducted across the country,
on 200 working professionals. The professionals were asked to identify the location
of their company and the type of industry of their company. The professionals were
allowed only to select one location and one industry. (10 Marks)
Industry Location Total
North South East West
Banking 24 10 08 14 56
Logistics 30 06 22 12 70
Telecom 28 18 12 16 74
Total 82 34 42 42 200
Suppose a professional is selected at random
a) Calculate the probability that the professional is from West
b) Calculate the probability that the professional is from Banking
c) Calculate the probability that the professional is from Logistics or from North?
d) Calculate the probability that the professional is from Telecom and South?
3. Titan industries Ltd., Indias leading watch manufacturer was established in
1984, as a joint venture between the Tata Group and the Tamil Nadu Industrial
Development Corporation. The company brought about a paradigm shift in the
Indian watch market, offering quartz technology with international styling.
Leveraging its understanding of different segments in the watch market, it launched
a second brand, Sonata, as a value brand to those seeking to buy functionally-
styled watches at affordable prices. The company diversified into jewellery in 1995
under the brand name Tanishq after taking stock of the huge opportunities and the
large size of the jewellery business in India.
Suppose, Titan has launched new jewellery designs under the Tanishq brand for
working Indian women. Past record indicates that the mean sale of this brand, from
various showrooms located across various towns is Rs. 20 million. If the distribution
of the sales is normal with standard deviation of Rs. 50,000
a) What is the probability of obtaining sale greater than Rs. 45 million this year? (5
Marks)
b) What is the probability of generating sale between Rs. 17 and Rs. 27 million? (5
Marks)

Consumer Behaviour
Q1. Kellogg launched cornflakes as a breakfast food in Indian market, they were
not able to penetrate the Indian market effectively, explain what could be the main
reason for not able to penetrate Indian breakfast segment effectively, and they
made certain changes in product positioning, what are the changes incorporated by
them. (10 Marks)
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Q2: One of the European company engaged in the manufacture of highly
specialized artificial nose (Electronic Smell Sensor), which has varied application in
various industries, however they are planning to find out the market opportunity for
their product in the food segment in India. Prepare a detailed questionnaire keeping
in mind food Industry in mind (Example - Fast food chains to identify quality of the
food etc.). (10 Marks)
Q3: An International company that is very well-known for Perfume brands in both
the categories of men and women. The company has their own manufacturing unit
and marketing team.
a) Discuss the market entry strategy from the point of Indian culture. (5 Marks)
b) Make steps you will consider pre-launch- explain each step logically. (5 Marks)

Corporate Finance
Question 1: TATA Steels is looking forward for entering into a joint venture with
United States Steel Corporation in USA. The company is planning to access funds
from the international market. Discuss
Meaning of the overseas sources of finance
Why the company wants to raise fund from international market?
Methods which can be employed by the company to raise fund from the
international market.
Is it advisable that company should go for Sourcing equity globally?
(10 Marks)
Question 2: LIMBDI Ltd started a chain of hotels with profit maximization as the
basic financial objective and TEBDI Ltd started with a portfolio management
company with the basic objective as wealth maximization. In light of the relevant
concepts of financial management give your opinion on which company will surely
survive in long run and why? (10 Marks)
Question 3: Kabra Motors is considering a proposal to install new machine. The
initial capital outflow will be 15 lacs. The expected cost of capital is 12%. The
expected cash inflows from the operations will be as under
Year Cash inflows
1 2
2 3
3 4
4 5
5 5

a) Calculate the NPV of the proposal. And give your opinion whether to accept or
reject the proposal. (5 Marks)
b) Calculate the profitability index and give your opinion whether to accept or reject
the proposal. (5 Marks)

Corporate Social Responsibility

Case Study:
M/s Sun Shine is in the manufacturing of best quality ISO certified Solar Panels.
The company is known for the durable solar panels having best features. The
government provides subsidy to the customers buying solar panels under the
Jawaharlal Nehru National Solar Mission in the country. The company has been
doing well consistently over the period of years. The awareness for usage of Solar
as a source of energy is increasing day by day. The company sells solar panels at
the lowest possible price. The company's vision is to light every house in the rural
India.
Q1: The company wants to sell Solar Panels in Sri Lanka and Bangladesh as a part
of "Go Global" Initiative. Explain the benefits and demerits of Globalization for M/s
Sun Shine (10 Marks)
Q2: The company plans to do CSR activity in rural India and hires you as a
consultant to advice the organization for at least five CSR activities. Which one
activity among the suggested five activities you would select for M/s Sun Shine.
Explain the same with reason. (10 Marks)
Q3. From the case above:
a) Assume you plan to implement one of the CSR activity, explain the process that
you would follow for its implementation in the organization. (5 Marks)
b) Explain any three voluntary codes in CSR that you would apply for the
organization. Explain the benefits of the same for M/s Sun Shine. (5 Marks)

Cost and Management Accounting

Question 1: You are the CEO of Patta Noodles Ltd and want to appoint Mr. Milind as
management accountant so there can be adequate coordination between accounts,
finance and management functions. Please brief him about his responsibilities and
the necessary qualities which he should reflect as a management accountant so as
to enable him to sincerely perform the job.

Question 2: Nokia recently launched N3310 model. The company is quite optimistic
to continue with producing NOKIA 3310 in the near future. The management of the
company prudently takes all decisions and they are analyzing their decision to
continue to manufacture the product. As an accountant discusses the necessary
factors the management should analyze in order to continue or to shut down any
production operation.

Question 3:
a) Calculate total earning as per Emerson's plan-
o Standard output in 5 hours = 30 units
o Actual output in 5 hours = 27 units
o Actual rate paid for each hour = Rs 50 per hour

b) Calculate the earnings and bonus as per Rowan's plan

o Standard time allocated to complete job = 10 hours
o Wage rate per hour = Rs 50
o Actual time taken to complete the job = 8 hours

Decision Analysis and Modeling

Q1: Observe any government department or service process that consumes limited
resources and/or has multiple restricts, and explain what are artificial variables and
why do we need them? Also using suitable example discuss how artificial variables
differ from slack and surplus variables? (10 Marks)
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Q2: Obtain an initial basic feasible solution to the following transportation problem
using the Vogel's Approximation Method. (10 Marks)
Warehouse Stores Availability
I II III IV
A 7 3 5 5 34
B 5 5 7 6 15
C 8 6 6 5 12
D 6 1 6 4 19
Demand 21 25 17 17 80

Q3: A processor of frozen fruits has to decide which crop to cultivate in which
geographical area. There are two strategies available: to plant apples and to plant
pomegranates. There are three possibilities of weather: perfect weather, variable
weather, and bad weather. The probability of perfect weather is 0.25, that of
variable weather is 0.50 and that of bad weather is 0.25. The outputs of the two
crops, measured in dollars, under the different conditions, are known. The utility of
the firm is to be measured by the dollar amounts as shown in the following payoff
table.
Actions Events
Perfect weather Variable weather Bad weather
Cultivate apples 40,000 30,000 20,000
Cultivate 70,000 20,000 0
pomegranate
s
a) Prepare the expected payoff table
b) What action should the processor select?

e-Commerce and Cyber Laws

Q1. With the boom of E-commerce, there has been huge explosion of payment
systems to cater the E-Commerce ecosystem. What do you understand by
electronic payment systems? List out two payment systems along with the risks
involved in each these payment systems. Provide examples to support your answer.
Do consumers easily adopt online payment systems? (10 Marks)

Q2. B2B (Business-to-Business) and B2C (Business-to-Consumer) are two different

lines of business ecosystem. Elaborate with five examples each on how B2B is
different from B2C. (10 Marks)

Q3. Ransomware is the most recent cybercrime attack that has gripped the world.
Over the last few days, the global ransomware attack WannaCry infected computers
running on older versions of Microsoft operating systems like XP, locking access to
files.
a. What are the different types of cyber-attacks? Describe two instances where
such large scale cyber-attacks have taken place and have caused mayhem and
destruction. (5 Marks)
b. Elaborate on the steps being taken by governmental agencies to control these
cyberattacks. (5 Marks)

Financial Accounting and Analysis

Question 1: Calculate Net cash flow from operating activities and discuss how here
the non-cash item and the non-operating items are to be treated
Net profit for the year 155000
One of the machinery whose opening written down value is 120000/-
depreciation charged on the same Rs 15000 is sold at the year-end for Rs
95000.Loss on sale of machinery included in above.
Interest received included in above Rs2000
The opening balances of stock is Rs 50000/- and the closing is Rs 55000/-
The opening balances of creditors is Rs 75000/- and the closing is Rs 90000/-
(10 Marks)
Question 2:
You being the accounts manager of JVP Ltd in the online grocery business. The
account executive recognizes the income arising from lease rentals on the basis of
accounting standard -9 which talks about revenue recognition. You have a
difference of opinion with him as this Accounting standard is not applicable to
income arising from lease agreement and other income mentioned there. How will
you make him understand what exactly AS-9 talks about? (10 Marks)
Question 3
From the following information
Liabilities Amount Assets Amount
Equity share 225000 Fixed assets (net 226000
Capital depreciation)
Reserves & Surplus 105000 Stock 48000
Bank Over draft 115000 Debtors 72000
Creditors 55000 Bank 154000
Total 500000 Total 500000

Calculate
a. Cash ratio and interpret the results (5 Marks)
b. Interpret how quick ratio is different from current ratio if computed in the above
scenario (5 Marks)

Financial Institutions and Market

Q1: XYZ Ltd. is a Govt. recognized export house with annual turnover of Rs 2200
crores Mr Pathak is Vice President- Finance of the Company. The company follows
policy of no hedging of the US$ exposure. What all risks that Mr. Pathak has to
enlists in his presentation to the management in a floating exchange rate scenario?
(10 Marks)
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Q2: PSL Bank Ltd. is a private sector bank. The treasury division has an immediate
need to arrange Rs. 100 Crores to finance its one of the top corporate client.
However the requirement is for very short period of around 7 days. So what
sources are available for Mr. Das to raise the required fund, who heads the treasury
divisions of the Bank? (10 Marks)

Q3A: LMH Ltd. Has floated an Investment Company. You are appointed as the CEO
to spearhead the investment in secondary market. So to initiate these investments,
explain the mechanism that you will follow. (5 Marks)

Q3B: JFK Ltd. is listed Company on the exchange and the share price is quoted at
Rs. 340 as of today, the Company reported EPS of Rs. 25.00 for FY 2017. In the
recently concluded board meeting, the Company announced stock split and
accordingly, the face value has been reduced to Rs5.00 from Rs. 10.00. The
outstanding shares of the Company are 30,00,000. Calculate the number of
outstanding shares of the Company post stock split and adjusted share price of the
Company post stock split. Also calculate the PE ratio of the Company post stock
split (5 Marks)

Information System for Managers

Q1. A public sector bank is currently striving to differentiate itself from the
competition to private sector bank in the same region. The customers at the public
sector bank complain about the employees who are not informed about each
customer's needs, preferences, and interaction history. The bank has been unable
to cultivate more profitable relationships with the customers which has impacted its
growth. Their inability to proactively identify risk elevating customer behaviour
has attributed to further losses. As the Chief Information Officer (CIO) of the public
sector bank, elaborate on your understanding of customer relationship
management and its importance. How you would acquire, retain and create lasting
relationships with the customers? How would creating these relationships help your
bank? (10 Marks)
Q2. The Healthcare industry is inundated with massive volumes of data generated
each minute. With the adoption of electronic health records, mobile health apps and
wearable technologies this is poised to increase dramatically over the next few
years. This comprises of data being generated by patients in different forms such as
the patient reports generated by the diagnostic labs, the data in the form of vital
stats generated by the wearable devices and body patches, data from medical
insurance companies, to name a few. Explain data mining and its importance in the
healthcare industry. With the help of a suitable example elaborate how patient data
can be used for preventive healthcare. Would you recommend the use of Data
mining in healthcare? (10 Marks)

Q3. a. As the Indian city of Chennai went under floodwaters following heavy rains,
it became clear that the effects of a lack of planning can be devastating for small
companies. Reports suggest, as many as 40 to 60 percent of small businesses
never recover after being hit by natural disasters. Some companies looked on
helplessly as systems went down. They found themselves drowning in a flood of
complaints from enraged customers as the water level rose on Chennai streets.
Many enterprises believe that they can survive any disaster if they put in place a
robust physical infrastructure and technical expertise. But floods in Chennai
confirmed that technology companies need to do more to escape the ill-effects of
natural disasters. Organizations wanted to make sure that their data centers dont
shut down, and continue to function as usual. However this was in vain. Explain
BCP and its importance.
What factors play an important role in the successful implementation of a BCP? In
your opinion, should small businesses invest in BCP? (5 Marks)

Q3b. What are ERP systems and mention five benefits of using them. With the help
of an example of any company with a failed ERP implementation, highlight the main
reasons companies experience failures in implementing ERP systems. What were
the lessons learnt to avoid the same mistakes in future? (5 Marks)

Insurance and Risk Management

Q1: Mr.ABC is a 25 year old working professional & is interested in exploring an
annuity plan that can take care of his pre-tax money which he can also disclose to
the IT dept whilst filing his IT return. As an Insurance advisor, which type of
annuity plan would you suggest to him & why? Name some of the existing annuity
plans being provided by service providers in India. Also chart out an investment
based annuity plan for Mr.ABC (10 Marks)
Ans: Solution by DistPub. Send email to distpub@gmail.com

Q2: India has one of the lowest Insurance penetration rates in the world. Given this
fact, if you were to take over as the CEO of a brand new private sector Insurance
company by the name of "WeCare Insurance" that has commenced operations,
elaborate on the strategy & steps that you would undertake to help increase
Insurance penetration & also of your firm's Insurance product suite namely between
ANY TWO of the following provided options
i) Health Insurance,
ii) Life Insurance,
iii) Property: Home Insurance &
iv) Motor Vehicle Insurance? (10 Marks)

Q3: "Boilers India Ltd", a well established company into the manufacturing of
Boilers & Boiler related equipment located at Pune had covered their commercial
property under Commercial Property Insurance coverage during the year 2010.
During 2016, owing to an electrical disturbance, there was a major fire within the
plant premise leading to a near total damage of all their 3 Boiler equipment
machinery.
A) As an adjuster of the Insurance Company, you are tasked with providing the full
claim amount as refund for fire damage caused by electrical disturbance towards
the value of the 3 Boiler equipment machinery damaged. Explain your process to
assess & verify the claim amount?(5 Marks)
B) As an adjuster for the Insurance Company, would you pay the entire refund as
claimed by Boilers India Ltd? Justify with reasons depending upon whether your
response is affirmative or negative (5 Marks)

International Banking and Foreign Exchange Management

Q1: Xlone Ltd is an Indian company planning to raise capital from US market. If
you are the head of finance department of the Xlone Ltd suggest them various ways
to do so? If company doesn't want to list in US stock market, than how company
can generate fund in USD? What are the Challenges for the same? (10 Marks)
Ans: Solution by DistPub. Send email to distpub@gmail.com
Q2: 1991 is the year of transformation for economy of India; LPG (Liberalization,
Privatization and Globalization) policy opened the door for many foreign companies
in Indian Market. In context to LPG there were many amendments in foreign
exchange act. Please explain the same and compare that with the law before LPG.
(10 Marks)

Q3: FRANKFURT: The European Central Bank is adding half a trillion euros ($579
billion) in stimulus to the eurozone economy as it hopes to support growth as
Europe heads into what could be a tumultuous election year. The chief monetary
authority for the 19 countries that use the euro said Thursday it would keep
injecting money into the economy through its bond-buying program until at least
December, past the previous end date of March. It will reduce the amount of bonds
it buys after March to 60 billion euros ($64 billion) a month from 80 billion euros.
That effectively adds at least 540 billion euros in stimulus to the existing 1.74
billion ($1.87 trillion) effort. That's slightly more than expected by analysts, who on
average thought the ECB would extend for only six months at the same current
rate. SOURCE: Economic Times
a. Why the European Central Bank is injecting the money in the Economy? (5
Marks)
b. How monetary policy and Export Policy are related? What is the role of
Balance of Payment to improve the employment in the nation? (5 Marks)

International Logistics and Supply Chain Management

Q1: How can you relate value creation and demand synchronizing to Supply Chain
Management. Relate this to challenges faced by an auto ancillary company (which
supplies precision engine parts to a car manufacturer on JIT basis) in framing and
executing their overall supply chain objectives. (10 Marks)
Ans: Solution by DistPub. Send email to distpub@gmail.com

Q2: Explain how you will apply the concept of vendor management, asset
management and lean supply chain management to a food franchisee company.
(10 Marks)
Q3: JSRK Omni is an Indian company which manufactures mobile hand sets. They
procure some parts of the handset from Taiwan.
a. State and give examples of the different primary and secondary value chain
activities of this firm. (5 Marks)
b. Enlist four inter related ways how your global supply chain management plan can
contribute to value addition. (5 Marks)

Internet Marketing
Q1. You have recently joined as Chief Digital Officer of a Govt PSU Shipping
company. The company does not have a web presence at all. Explain in detail the
process of setting up a website. Explain atleast 2 innovative approaches that would
form part of your website (10 Marks)

Q2. You are the Chief Marketing Officer of a newly opened French restaurant in
Delhi by the name of LePain. What Online Media tools will you deploy via your
restaurant website to generate traffic to your website? (10 Marks)

Q3. You have decided to become an entrepreneur by setting up your own business
in travel & tourism sector with a facility to make travel bookings online via your
website?
a. What will be your approach towards Social Media Marketing? Explain ( 5 Marks)
b. How do you plan to leverage mobile marketing platforms? Suggest innovative
approaches. (5 Marks)

Management Theory and Practice

Q1. On account of the protectionist stands taken by some major countries the
Global consulting Business of the IT giant IND Solutions is hurt. The entire business
strategy for the consulting business is being realigned. As a HR Specialist, you are
required to share the Organization structure and propose a new (organization
structure). (10 Marks)

Q2. You are the HR Manager in an organisation handling a regional profile and are
aspirational and would want to be the Chief People Officer. In the corporate world
the completion is stiff and you need to have a good professional image. Differences
of opinions are common and needs to be handled carefully. How do you plan to
handle conflicts effectively, discuss your thoughts. (10 Marks)

Q3. As the Chief Learning officer of the company. You are currently training the
fresh batch of Management Trainees.
a. Explain with examples the different types of leaderships (min 5) and what
situation these leadership styles can be used effectively to get results (5 Marks)
b. Maslows theory on Hierarchy of Needs can be effectively used to understand
human behavior. Explain it to the Management Trainees with a simple example. (5
Marks)

Marketing Management

Case
Ayurvedic India is a new company started by two young entrepreneurs Mr.
Dharam and Mr. Raj. Ayurvedic India deals with traditional Indian Ayurveda
medicines. The company has already opened 10 stores across two cities namely
Delhi and Mumbai in India and it has a plan to open at least 50 more stores in less
than a year time. All the stores will have an Ayurvedic Doctor to provide free
medical assistance. The company is known for its brands Dant Rakshak which is
toothpaste, Kesh Rakshak which is hair oil, Chehra which is a cosmetic cream,
Tez Chyawanprash which is nutritive jam that helps in boosting immunity. The
stores have a huge space both for the patient treatment and a dedicated space for
the retail counter. The company plans to give competition to the market leaders i.e.
Patanjali and Dabur.

Q1. The company hires you as a Marketing Manager and asks you to prepare the
Segmentation and Targeting for Ayurvedic India. (10 Marks)
Q2. Ayurvedic India deals with the concept of treatment of patients and then
selling them the medicine. You have been asked to prepare the 7Ps of Marketing
Mix for Ayurvedic India. (10 Marks)

Q3. Answer on the basis of the case above:

a. Prepare the positioning strategy for Ayurvedic India. (5 Marks)
b. Prepare a list of five celebrities who can act as a Brand Ambassador for
Ayurvedic India Explain the selection of celebrities with reason. (5 Marks)

Sales Management
Q1. New Indian consumer goods company would like to enter Indian market, you
being their Sales Director what are the steps you will initiate, explain each step with
one example. (10 Marks)
Ans: Solution by DistPub. Send email to distpub@gmail.com

Q2. One of the Indian Pharma company you have recently joined them as their
Head of Sales and Marketing of pharmaceutical generics, you will notice that, the
company is not able to sustain sales as per their annual sales budget, due to
several low price generics manufacturing companies which was affecting their top-
line and bottom-line. Work out how will you take care this situation and work out a
effective strategy to improve the revenue generation and expand the market at the
same achieve top-line and bottom-line as per the sales budget. (10 Marks)

Q3. Indian Industrial chemical manufacturing company well established in West

zone covering 4 states, now they would like to expand their market geographically
in the South zone covering 5 states:
a. Work out sales team deployment in each state, and explain basis of your
deployment and how will you carry out recruitment. (5 Marks)
b. What is the basis you will choose the specific state for your market expansion
programme. (5 Marks)

Social Media Marketing and Web Analytics

Q.1) You have been appointed as an external digital marketing consultant to help a
recently opened luxury real estate property by the name of Trump Tower in
Mumbai which has launched its own website. Which people segments will you target
to be able to sell your luxury apartments effectively & describe in detail as to what
social media promotional tools will you adopt to build awareness amongst the
prospective buyer communities? (10 Marks)

Q.2) You are a leading fast food chain company in India. Recently two of your
employees have played a prank by uploading a fake video on YouTube that shows
that unhealthy ingredients are used to prepare your fast food. As Chief Marketing
officer, entail atleast 5 steps or ideas that you will undertake to ensure that this
claim is false & rebutted including on Social Media & Web based Platforms (10
Marks)

Q.3) You have decided to become an Entrepreneur & have decided to foray into the
business of Food Sauces in Mumbai & your website is called as Exoticsauces.com.
You plan to use only online bookings.
A) Which tool will you use to track your website traffic & how will you associate the
tool with your website? (5 Marks)
B) Once you have shortlisted the online tool, what types of online metrics will you
use to assess the performance of your website Exoticsauces.com. (5 Marks)

Strategic Cost Management

Q1: A closely held successful start-up venture has recently converted itself into a
publicly listed company post a successful IPO and handed over the management in
the hands of young professional managers. These teams of managers are a bit
inexperienced in strategic business decisions. They have heard that Pears and
Robinson have in their paper discussed the various dimensions of strategic issues.
Discuss how these dimensions of strategic issues will be relevant in current
scenario. (10 Marks)
Q2: The Cost Accounting department and the Engineering department of a large
EPC company have been at loggerheads off late. Their main contention has been
the concept of Total Productive Maintenance (TPM) & Total Quality Management
(TQM). The Engineering team feels that they are both the same with old wine in
new bottle, whereas the Cost Accounting department opines otherwise. You are a
newly appointed intern in the Cost Accounting department having freshly qualified
as CMA. You are expected to resolve this conflict by providing your note discussing
the similarities & differences between the two. (10 Marks)
Q3a: An input of 100 kgs. of materials yields to a standard output of 10,000 units.
Standard price per kg of material is Rs.20. Actual quantity of material issued & used
by production department is 10,000 kgs. Actual price per kg of material is Rs.21.
Actual output 900,000 units. Compute Direct Material Cost variance, Material Price
variance & Material Usage variance (5 Marks)
Q3b: Number of employees is 200. Standard wage rate per employee is Rs.40 per
day and standard daily output per employee is 100 units. Total number of days
worked is 50 days (Idle time paid for and included above is half day for each
employee). Actual wage rate per day is Rs.45. Compute Direct Labour Cost
variance, Direct Labour Rate variance & Idle Time variance (5 Marks)

Treasury Management in Banking

Q1: Sneha had just completed her MBA and was placed in a bank. She was
appointed to manage the foreign exchange department. Her manager had asked to
prepare a short report on various exposures she would be facing while handling
foreign exchange transactions. Help her to prepare the report keeping in mind key
exposures. (10 Marks)
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Q2: ABC Ltd had recently made fresh recruitments for the position of Treasurer and
Controller. If you are their reporting manager, prepare a report of their job
responsibilities, keeping in mind they have completed their post graduation in
Finance. (10 Marks)
Q3: The manager of a bank wants to analyse the post effects of increasing the
interest rate from 6% to 7% on the value of assets and liabilities. The current asset
value of the bank is 250 lacs and the current liability value is 240 lacs. Average
duration of assets is 4.2 and average duration of liabilities is 1.1. Calculate the
change in the value of:
a) Assets (5 Marks)
b) Liabilities (5 Marks)

World Class Operations

Q1: The Mumbai Dabbawalas have achieved Six Sigma Quality in Customer Service
Excellence. What do you understand by Six Sigma Quality in Customer Service
Excellence? Briefly explain the features of Six Sigma Quality in Customer Service
Excellence. (10 Marks)
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Q2: "TPM is a maintenance philosophy aimed at eliminating production losses due
to equipment status." As an operations Manager, how can you implement TPM in
your firm? (10 Marks)
Q3a: "To achieve world class standards in operations, an increasing number of
firms are adopting the best tools and practices with the aim of maximizing
production, reducing costs, eliminating waste and delivering quality products." How
far do you agree with this statement? Give a suitable example in support of your
answer by selecting a firm from the Indian automobile industry. (5 Marks)
Q3b: Select a firm of your choice from the Indian fast moving consumer durables
industry and briefly explain how the firm has successfully implemented the
principles of World Class Manufacturing. (5 Marks)

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