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Dear Miss,
We express our gratitude to our honorable faculty Zakia Binte Jamal miss, who
has through her vast experience and knowledge has been able to guide us to
accomplish this report. She gave us the golden opportunity to do this wonderful
report on the topic which also helped us in doing a lot of analysis and we came to
know about so many new things.
We are making this report not only for marks but to also increase our knowledge.
Thanks again to all who helped us.
Agreement:
We both the parties are agreed to the terms and conditions of marketing policy.
By taking all logical legal steps we are in a way to collaborate the business.
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Terms and Conditions:
Pricing of the product should be determine according to the company
CN2P SAS.
At the time of product marketing all plans regarding marketing works will
be in a valid form.
No third party can commence with the new marketing ideas
All activities from both the parties will be done legally.
On the particular product selling strategy Blue eyes will get 20% profit.
All provisional works should be in a year based form.
All works will be done by informing both the parties.
Blue eyes can make change according to their wish in plan if needed.
By the consent of Bangladesh rules of constitution system we both the parties
have agreed to continue this business for 5 years.
Blue eyes CN2P SAS
Marketing agency Business company
CONTENTS
NO CONTENTS PAGE NO
3 Introduction 06
4 Needs and Corresponding Features/Benefits 07
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of CICRET BRACELET
5 SWOT analysis 08
6 Product offer 10
7 Marketing strategy 11
7,1 Objective of the Study 11
7.2 Target audiences 12
7.3 Positioning 14
7,4 Strategies 16
7.5 Marketing mix 17
7.6 Marketing research 22
8 Sales strategies about the new Product: 23
9 Promotion strategy 16
10 Campaign policy 18
11 Financials 19
12 Controls 19
12.1 Control body 19
12.2 Implementation 20
12.3 evaluation 21
13 Conclusion 21
14 Reference 23
3.Introduction
The cicret bracelet is a concept product thought by four guys from France run by
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CN2P SAS. The viewpoint of this product is a kind of new invention. Now a days
due to advance technology people are in a great want of exclusive products. So
this product can be a want of different people. Cicret product can be a great
competitor for new digital products. It is a great enhancement for both
economical and social viewpoint.
We are mainly targeting the young generation for this product as they use more
technologies now a days. Besides these businessmen, entrepreneurs, industrialist
can also take it as their want in regular life.
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After goggle glasses, Android gear, Apple watch, if you find these devise
extremely large to operate your smartphone. Here comes this Cicret Bracelet,
which uses your arm as the screen and it carries all the mobile operation on your
arm .You can play games, chat, send emails you can do all the stuff with the
cicret bracelet. This is just a bracelet which is connected to your smartphone and
make your skin the new touch screen. This is like a gadget from a science fiction
movie or a cartoon kind of stuff.
3. SWOT Analysis
Cicret bracelet has several powerful strengths on which to build, but our major
weakness is lack of brand awareness and image. The major opportunity is
demand for new our invention. And we also face the threat of ever higher
competition and downward pricing pressure.
Strengths:
1. Unique in market as it doesn't exist in the world yet.
2. It will help to keep an eye on mobile even from far.
3. The product is very handy.
4. Comes with beautiful design and colors and also with custom designs.
5. Large number of interested people.
6. Reasonable for our targeted market.
Weakness:
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1. Since the product is new people have less idea about the product.
2. Expensive marketing campaign.
3. Inexperienced operational system.
4. Lack of brand awareness: Feedback of consumers: people usually termed it
as fake due to lack of campaign.
5. Camera: no camera
Opportunities:
1. No competitors.
2. Any other company cannot come forward with a selling viewpoint of this
product.
3. Price can be increased or decreased by our will since the market is
Competitive.
4. When the user gets to know its great features it will soon be a necessity to
consumers.
5. Increasing demand:
6. Uniqueness:
Threats:
1. Product duplication might occur.
2. Since we are a new company people might not believe in our products.
3. Entrance of foreign product.
4. Product Offering:
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Cicret Bracelet offers the following standard features:
Accelerometer: To measure proper acceleration (G-FORCE)
Memory card+ Ram: For storage, it will be available in 32 and 64 GB
versions.
Processor: SOC processor
Vibrator-For vibration gestures
Micro USB port-For direct
transfer of your files
Proximity sensor-Quantity of 8
to acquire coordinates of your
touch
Pico Projector- TO project the
smartphone Screen on your
arm.
Bluetooth- For file Transfer
WI-Fi- It can Gain access to Wi-
Fi.
LED- For on and off indication.
And also available in 10 different
colors.
5. Market Strategy
The broad objectives of this study are to find out major marketing strategies and
prospects of Cicret Bracelet as well as find out the suggestion for effective
marketing plan. Our objective is aiming 5% share of the estimated volume for
smart technology in Bangladesh through unit sales volume of 100,000. Our
Second year objective is to achieve the break even on the Cicret Bracelet &
Launch our Second Model.
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Target audience Customer need Benefits
Students Playing games, map Students can play
through this cicret
bracelet or they can find
out their way.
Businessmen Answering calls, In business organization
Checking weathers, people should have
Checking emails. device for making their
works easy. It can be a
right hand to them.
General people For making themselves There are some person
look stylish who gives more priority
to stylish things rather
than workable things.
This can be a part of it.
High budget Due to unique device Doctors, Engineers,
professionals Celebrities high ranking
professionals can also use
it as their own work.
5.3 Positioning
Using product differentiation, we are positioning the Cicret Bracelet as the most
versatile, convenient, value-added model for personal and professional use. Our
marketing will focus on the value-priced multiple communication, entertainmet,
and information capabilities differentiating the Cicret Bracelet.
Attributes Percentage
Versatility 85%
Convenience 55%
Value added process 70%
multiple communication 0% Page | 13
Entertainment 60%
Capability 88%
Durability 70%
Flexibility 90%
Designing 90%
5.4 Strategies:
The Cicret Bracelet are going to be very different when it comes to marketing.
The idea is that the most important information is delivered to consumers front
and center. When people wont be able to carry mobile phones with them, the
smart Bracelet will help them.
We and our team have a simple mission to find out what people think of
technology, if the response is positive then we will increase our production.
Product: The Cicret bracelet, which uses arm as the screen and it carries all the
mobile operator on arm. Including play games, chat send emails and any other
stuff with the Cicret Bracelet. Cucret Bracelet including all the features described
will be sold with one year warranty. It will introduce the Cicret Bracelet 2016.
After established our brand, the brand and logo will be displayed on our product
and packaging as well as in all marketing campaigns.
Pricing: Cicret Bracelet will be introduced at a consumer price of 25000taka per
unit. This price confirmed according to the process of cicret bracelet and by
taking the actual usage capacity of consumers viewpoint.
Distribution: Our channel strategy is to use selective distribution, through
marketing the durable shelves of well-known retail chain, consumer durable
chain store, electronic product retailers and prominent online retailers. During
the first year we will add channel partners until we have coverage in all major
markets. We will provide demonstration product, detail specification handouts,
and full-color photos and displays featuring the product.
Marketing communications: By integrating all messages in all media, we will
reinforce the brand name and the main points of product differentiation. Page | 14
Research about consumption patterns will help our advertising agency choose
appropriate media and timing to reach prospects before and during product
introduction. Therefore, advertising will appear on a pulsing basis to maintain
brand awareness and communicate various differentiation messages.to generate
buzz, we will host a user generated video contest on our web site.to attract,
retain and motivate channel partners for a push strategy, we will use trade sales
promotions and personal selling. Until the Cicret Bracelet brand has been
established, our communication will encourage purchases through channel
partners rather than from our web site.
7.Promotion strategies
Product promotion is one of the necessities for getting our brand in front of the
public and attracting new customers. There are numerous ways to promote a
product or service. Some companies use more than one method, while others
may use different methods for different marketing purposes.
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i. Social Media:
Its no secret that social media are also the biggest consumers of any
product. We believe that the social media consumption could increase.
Social media websites such as Facebook and Google+ offer companies a
way to promote products and services in a more relaxed environment. This
is direct marketing at its best. Social networks connect with a world of
potential customers that can view your company from a different
perspective. Rather than seeing our company as "trying to sell" something,
the social network can see a company that is in touch with people on a
more personal level. This can help lessen the divide between the company
and the buyer, which in turn presents a more appealing and familiar image
of the company.
ii. Contests:
Contests are a frequently used promotional strategy. Many contests don't
even require a purchase. The idea is to promote our brand and put our logo
and name in front of the public rather than make money through a hard-
sell campaign. People like to win prizes. Sponsoring contests can bring
attention to your product without company overtness.
iii. Mail Order Marketing:
Customers who come into your business are not to be overlooked. These
customers have already decided to purchase our product. What can be
helpful is getting personal information from these customers. Offer a free
product or service in exchange for the information. These are customers
who are already familiar with your company and represent the target
audience you want to market your new products to.
iv. Point-of-Sale Promotion and End-Cap Marketing:
Point-of-sale and end-cap marketing are ways of selling product and
promoting items in stores. The idea behind this promotional strategy is
convenience and impulse. The end cap, which sits at the end of aisles in
grocery stores, features products a store wants to promote or move
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quickly. This product is positioned so it is easily accessible to the customer.
Point-of-sale is a way to promote new products or products a store needs
to move. These items are placed near the checkout in the store and are
often purchased by consumers on impulse as they wait to be checked out.
v. Customer Referral Incentive Program:
The customer referral incentive program is a way to encourage current
customers to refer new customers to your store. Free products, big
discounts and cash rewards are some of the incentives you can use. This is
a promotional strategy that leverages your customer base as a sales force.
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8. Campaign policy:
Social media
Outside campaign
TVC
Others
This product will help people for getting digitalized and work with a
pace. It will increase the communication enhancement thus will make
it worth. Due to its cheap price and new coming device it can easily
grab consumers attention. It has also different colours which can
provide a classy look.
9. Financials:
Price Collaborat Targe 1st Month( 1st Total Profit
ing t sell selling year(selling selling (Yearly)
price(Selli (per price) price) produc Page | 19
ng price day) t in 1
per unit) year
10. Controls:
Controls are being established to cover implementation and the
organization of our marketing activities.The whole process go through
a regular phonetic activities. Mainly some specific person controls the
procedure.
Control Comittee
Cicret co-founder Guillaume Pommier tells Gizmag that the first prototype is due
for completion in about three weeks time.
Conclusion
We have required agreement and necessary documents for marketing cicret
bracelet. We have commenced almost every legal outmost work in order to
assure product legacy.
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References:
http://cicret.com/wordpress/
http://www.gizmag.com/cicret-bracelet/35109/
http://www.gadjetgeek.com/cicret-bracelet-your-arm-as-display/
http://www.gadjetgeek.com/cicret-bracelet-your-arm-as-display/