COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGY

COCHIN UNIVERSITY COLLEGE OF ENGINEERING

KUTTANADU, PULINCUNNOO, ALAPPUZHA Dist.

KERALA-688504

AUGUST 2017

SEMINAR REPORT ON

DATA ANALYTICS

Submitted on partial fulfillment of the requirement for the award of the degree in master of
computer application From Cochin university of science and Technology

Submitted by

MANISHA DAMODARAN K (Reg No:95515186)

DEPARTMENT OF MASTER OF COMPUTER APPLICATIONS

 COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGY

COCHIN UNIVERSITY COLLEGE OF ENGINEERING

KUTTANADU

CERTIFICATE

This is to certify that this seminar report entitled DATA ANALYTICS is a

bona fide record on partial fulfillment for the degree of the Master of Computer
Applications to the cochin university of science and technology through dept of
computer applications, Cochin University College of Engineering Kuttanadu,
Alappuzha done by Maneesha Damodaran K (Reg. No:95515186)in the year
2017

Head of the department Internal Examiner

 DECLARATION

We hereby declare that the seminar entitled DATA ANALYTICS submitted to

the Department of Computer Applications , Cochin University College Of
Engineering, Kuttanadu in the partial fulfillment of the requirements for the
award of Degree in Master Of Computer Applications is a record of original
work done by me under the guidance of Mrs.Blessy Paul, Assistant Professor of
Computer Application., Mrs Radhika B.,Mrs Assistant Professor of Computer
Application., DIVYA G Assistant Professor of Computer Application., during my
period of study in Cochin University College Of Engineering, Kuttanadu.

Place: Pulincunnoo MANISHA DAMODARAN K

Date : 14-08-2017
 ACKNOWLEDGEMENT

We are thankful to god almighty for the blessings in the successful completion
of our seminar DATA ANALYTICS. We would like to record my profound
gratitude to Dr.SUNIL KUMAR, Principal and Mrs.JAYAPRABHA Head of the
Department, MCA, Cochin University College of Engineering who has deeply
inspired us to do our seminar.

Its grateful to express our thanks toMrs.BLESSY PAUL, Mrs DIVYA G.,Mrs
RADHIKA B, Assistant Professor , in MCA Department our Seminar guide,
Cochin University College of Engineering, Kuttanadu, because her effective
guidance ,constructive criticism and innovative and useful stream of suggestions
that helped us to complete our seminar.

We are thankful to various resources that provide requirements for our seminars,
because requirements are back bone of every seminar.

We are also thankful to our teachers, friends, family members, for their support
and prayer for us to complete our seminar.
 ABSTRACT

Data analytics (DA) is the process of examining data sets in order to draw
conclusions about the information they contain, increasingly with the aid of specialized
systems and software. Data analytics technologies and techniques are widely used in
commercial industries to enable organizations to make more-informed business decisions and
by scientists and researchers to verify or disprove scientific models, theories and hypotheses.

As a term, data analytics predominantly refers to an assortment of applications, from

basic business intelligence (BI), reporting and online analytical processing (OLAP) to various
forms of advanced analytics. In that sense, it's similar in nature to business analytics, another
umbrella term for approaches to analyzing data -- with the difference that the latter is oriented
to business uses, while data analytics has a broader focus. The expansive view of the term
isn't universal, though: In some cases, people use data analytics specifically to mean
advanced analytics, treating BI as a separate category.

Data analytics initiatives can help businesses increase revenues, improve operational
efficiency, optimize marketing campaigns and customer service efforts, respond more quickly
to emerging market trends and gain a competitive edge over rivals -- all with the ultimate
goal of boosting business performance. Depending on the particular application, the data
that's analyzed can consist of either historical records or new information that has been
processed for real-time analytics uses. In addition, it can come from a mix of internal systems
and external data sources
 CONTENTS

1. INTRODUCTION1

1.1 WHAT DATA ANALYTICS....1

2. CATEGORIES OF DATA...2
2.1 STRUCTURED......2
2.2 UNSTRUCTURED3
2.3 SEMI STRUCTURED...3
3. WHAT IS QUALITATIVE ANALYSIS....4
4. WHAT IS QUANTITATIVE ANALYSIS.....5
5. TYPES OF ANALYTICS....7
5.1 WHAT IS DESCRIPTIVE ANALYTICS....7
5.2 WHAT IS PREDICTIVE ANALYTICS..8
5.3 WHAT IS PRESCRIPTIVE ANALYTICS..9
6. WHO IS DOING DATA ANALYTICS..10
6.1 DATA ENGINEER..11
6.2 DATA ANALYSTS.11
6.3 DATA SCIENTISTS........11
7. THE SEVEN KEY STEPS OF DATA ANALYSIS..12
8. DATA ANALYTICS TECHNIQUES 14
8.1 VISUALIZATION14
8.2 OUTLIER DETECTION..15
8.3 REGRESSION ANALYSIS.16
8.4 NURAL NETWORK17
9. LANGUAGES USED FOR DATA ANALYTICS.18

10. TOOLS FOR DATA ANALYTICS..19

11. CONCLUSION20

12. REFERENCES21