The paper discusses the IBM business group and states that IBM remains an international leader in the

IT industry due to the emphasis they

place on the satisfaction of its customers' needs and the technological advancements they incorporate in their products. The paper emphasizes
that the development and implementation of the necessary strategies has taken into consideration the various internal and external forces that
influence IBM. The paper concludes that the company has an established brand and good reputation, they do not base their strategies on them,
but develop new ways in which to address the market.

"The corporate mission of IBM's is extremely appropriate for the industry in which it operates and it is also relevant to the nature of the operations
conducted by the organization. It emphasizes on both the incorporation of the latest technologies, but also on the desire to completely satisfy the
customers' needs and wants. Given that the mission statement is only a generic presentation of the company's goals, it is only normal for it to
contain limited information. But I could also state an increased focus on the personnel. In this order of ideas, IBM's mission statement could also
relate to their efforts of integrating the employees into the corporate culture and the efforts the company makes to train, motivate and reward its
employees. Foremost, in the social context of increased attention to reducing the negative effects of operational process onto the natural
environment, IBM could also state its dedication to developing environment friendly procedures and techniques that reduce the waste eliminated
and pollute less."