MARKETING STRATEGY

Chefs Mag's Diner intends to maintain great marketing campaign that will ensure the visibility of the business.

GOAL TACTICAL STEPS RESPONSIBLE TIME FRAME ESTIMATED COST EXPECTED ACTUAL STATUS
OUTPUT
A feasibility study
Expansion of for branch Marketing Jan. 11- 20, 2018 Php 70,000.00 Better location for
branch expansion Personnel branch expansions
OPERATIONAL STRATEGY

The business aim for establishing branches in different areas in Cebu City.

GOAL TACTICAL STEPS RESPONSIBLE TIME FRAME ESTIMATED COST EXPECTED ACTUAL STATUS
OUTPUT
Construction of
branch in the
following areas:
1. Lapu- lapu City Operations June- Dec. 2018 Php 100,000 New operating
Management branch
To have branches in 2. Tabok, Mandaue Operations June- Dec. 2019 Php 200,000 New operating
different areas of City Management branch
Cebu 3. Basak, Mandaue Operations June- Dec. 2020 Php 300,000 New operating
City Management branch

4. Liloan, Cebu City Operations June- Dec. 2021 Php 400,000 New operating
Management branch
5. Consolacion, Operations June- Dec. 2022 Php 500,000 New operating
Cebu City Management branch
HUMAN RESOURCE STRATEGY
We source out workers that is highly skilled and competitive.

GOAL TACTICAL STEPS RESPONSIBLE TIME FRAME ESTIMATED COST EXPECTED ACTUAL STATUS
OUTPUT
1. - Post in a print
ads
- Recruitment HR Management March- April, 2018 Php 5,000.00 To increase
through social applicants
media
To hire a highly - Giving Flyers
skilled and 2. Recruitment of
competitive workers applicants:
- Employment HR Management April- May, 2018 Php 3,000.00 To hired an
Background employee that is fit
- Initial Interview for the job
- Final interview
3. Assessment
- Training
- Observation for HR Management May- June, 2018 Php 15,000.00 Promotion for
probationary capable employees
- Workshop
FINANCIAL STRATEGY

The business financial strategy aims to meet the plan for expansions.

GOAL TACTICAL STEPS RESPONSIBLE TIME FRAME ESTIMATED COST EXPECTED ACTUAL STATUS
OUTPUT
To finance the 1. Borrow Short- Finance Personnel May- June, 2018 Php 12,000.00 Increase
branch expansions term Loans capitalization up to
Php 1,500,000.00
ORGANIZATIONAL STRUCTURE

Managing Director

HR Management
Operation Management

Marketing Personnel Finance Personnel

Staffs
Diner