Escolar Documentos
Profissional Documentos
Cultura Documentos
Group 6
One of the Low literacy rate Non profit agency The beginning
poorest countries 27% among founded in 1970 1977
in the world males and 12% Headquartered in Objective
Expected 3% - among females Washington DC subsidized
4% growth in Ignorance of birth Responsible for contraceptives
Gross National control method devising through
Product No pension strategies on commercial
20 million system/Financial family planning outlets
couples in fertile support information and The products
age group Frequent natural marketing birth Raja(condoms) ,
Rural population calamity control pills Maya (oral
91% Dowry system Successfully contraceptives)
Majority implemented Organization
population lived projects in Sri structure and
in villages and are Lanka processes
conservative Social marketing
project to control
population in
Bangladesh
Current Problem
Price reference
Direct marketing Successful point are tea and
Subsidized cigarette
such as street Advertising
canvassing, t shirt rate Price only to
distribution
campaign convey sense of
value
Availability in 3 Flexible
formats 3/12/100 packaging Wide reach
pieces a pack
format
over 80,000
retailers
Failure of Maya
Product
Lack of product awareness among medical practitioners and
consumers
Perceived Maya as inferior blamed for general ill health of women
Price
Subsidized price added to the misconception of inferiority
Place
Out of reach of Women (consumer) as placed at Pan shops
Promotion
Majority via newspapers, even though only 12% of women are
educated. (Exhibit 7)
Future Options for Maya
2. Marketing
1. Rebrand Maya
Improvement
Place
Involve the medical shops and pharmacies to build
credibility for quality
Involve RMPs put it in their travelling medical kits
Will not place at pan shops
Marketing Plan for Maya
Price