NMIMSGlobalAccess

SchoolforContinuingEducation(NGASCE)
Course:B2BMarketing
InternalAssignmentApplicableforSeptember2017Examination
AssignmentMarks:30

Instructions:

AllQuestionscarryequalmarks.
AllQuestionsarecompulsory.
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrationsasfaraspossible.
Allanswerstobewrittenindividually.Discussionandgroupworkisnotadvisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
sourceofreference.

Students should write the assignment in their own words. Copying of assignments from
otherstudentsisnotallowed.

Studentsshouldfollowthefollowingparameterforansweringtheassignmentquestions.

ForTheoreticalAnswer ForNumericalAnswer
AssessmentParameter Weightage AssessmentParameter Weightage
Introduction 20% Formula 20%
ConceptsandApplication 60% Procedure/Steps 50%
relatedtothequestion
Conclusion 20% CorrectAnswer& 30%
Interpretation

Q.1 Design a suitable Supply & Value Chain for any organization in the B2B category of
your own choice with valid justification. (10 Marks)

Q.2 Prepare a Customer Relationship Management (CRM) Plan for any organization in
B2B category of your own choice. (10 Marks)


NMIMSGlobalAccess
SchoolforContinuingEducation(NGASCE)
Course:B2BMarketing
InternalAssignmentApplicableforSeptember2017Examination

Q.3 Read the following Case & solve the questions given:

ABC is a leading brand of furniture in B2C segment having presence in various cities in
India. ABC now plans to introduce in B2B category by launching a product line in the
office furniture category. It intends to sell both Indian as well as imported furniture so as to
cater to the different needs & wants of the target audience. It intends to target corporates
but is not clear how to go about marketing & selling it to corporates (B2B) as ABC was
always involved in selling home furniture (B2C).

Questions:

a) Suggest positioning strategies to be adopted by ABC for their new product line in
B2B Category. (5 Marks)

b) Suggest a suitable sales promotion strategy for ABCs new product line of office
furniture. (5 Marks)

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