05 Focus on What Matters Most:

Table of Contents Driving Innovation page 20

When people think about big data use cases, new business
models and exciting new innovations are what spring to mind.
01 Introduction page 04
Were seeing new connections everywhere. Smart phones.
Laptops. Sensors on machines, vehicles, and appliances. All 06 An Integrated Big Data Cloud
of those connections are generating massive data. Platform Strategy page 24
How can you put a big data initiative to work at your
organization? A successful strategy has four processes.
02 Getting the Most of Out of Innovation page 06
To take advantage of big data opportunities, you need to
closely coordinate both innovation and production. You 07 What Big Data Means for You page 30
need the freedom to manage rapid development. Whether youre a data scientist working hands-on with data
assets, or a business professional, our solutions can help you
make the most of your data capital.
03 Focus on What Matters Most:
Customer Experience page 12
Lets take a closer look at how big data can help you focus 08 Conclusion: Drive Growth and Innovation with
on your top business imperatives. Big Data page 36
Its clear that big data has tremendous potential to help
organizations dramatically transform their business.
04 Focus on What Matters Most:
Operational Efficiency page 16
There are always opportunities to improve the efficiency of
your business processes.

02 Driving Growth and Innovation Through Big Data with Oracle and Intel Table of Contents 03
Chapter 1:
WSJ Global Exec Study: Gaining the Digital Advantage
Introduction
ere seeing new connections everywhere. Smart phones.
W Laptops. Sensors on machines, vehicles, and appliances. All of WSJ Slide Share: Gaining the Digital Advantage
those connections are generating massive amounts of data. For
companies that can transform and manage it, data represents a huge
opportunity as a source of competitive advantage and should be MIT Technology Review Custom: The Rise of Data Capital
leveraged as such.

Big data is touching every industry and every individual in some way,
from IT professionals and business leaders to the customers they
The Informed Executive: Improving organizational
serve. Retail shoppers can receive discounts or store directions
agility through workforce analytics
delivered to their smart phone as they browse a boutique. Online
consumers can get personalized offers tailored just for them.

By using big data, manufacturers are measuring the success of their Infographic: Data Capital
new products in days instead of weeks. And drivers can take
advantage of easier access to on-street parking based on real-time
data and smarter devices. Big data and cloud are the two
technologies driving some of these kinds of dramatic transformations. Video: The Rise of Data Capital
Together, they enable us to bring our most valuable assets together in
a new way.

Read More:Bringing Your Three Most Valuable

Assets Together

04 Driving Growth and Innovation Through Big Data with Oracle and Intel Chapter 1: Introduction 05
 Close

Chapter 1:
WSJ Global Exec Study: Gaining the Digital Advantage
Introduction
Bringing Your Three Most Valuable
ere seeing Assets Together
new connections everywhere. Smart phones.
W Laptops. Sensors on machines,would
Most organizations vehicles, andthat
agree appliances.
customers,All of WSJ Slide Share: Gaining the Digital Advantage
those connectionsemployees,
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and massive
data are amounts
their mostofimportant
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companies that canaretransform
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valuable, butit,
thedata
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you combine these
opportunity as a source
elementsof competitive advantage
together in new ways to and should
build be another is
on one MIT Technology Review Custom: The Rise of Data Capital
leveraged as such.what is essential for driving revenue and growth.

Big data is touching

Forevery industry
example, dataand every
alone hasindividual in some
limited value way,
without context. Organization
from IT professionals and business
But when leaders
you bring to the
real-time customers
data togetherthey
with historical
serve. Retail shoppers can receive
behavior metrics,discounts or store
demographics, anddirections
other data, you Infographic: Data Capital
delivered to their smart phone
unleash as theycompetitive
a powerful browse a boutique.
advantage. Online
Integrating this
consumers can get personalized
enriched offers
data with tailored
your just processes
business for them. empowers

By using big data,your employeesare

manufacturers to deliver the personalized
measuring offers
the success of theirand rich Video: The Rise of Data Capital
experiences
new products in days customers
instead of crave.
weeks. And It enables
drivers you to differentiate
can take
Employees Data
yourself
advantage of easier accessintoaon-street
tough marketplace.
parking based on real-time
data and smarter devices. Big data and cloud are the two
technologies driving some of these kinds of dramatic transformations.
Together, they enable us to bring our most valuable assets together in
a new way.

Read More: Bringing Your Three Most Valuable

Assets Together

04 Driving Growth and Innovation Through Big Data with Oracle and Intel Chapter 1: Introduction 05
 But a well-planned integration strategy is essential to putting this
innovation to work in your business environment. Your innovation
may need to reside on a new platform, and must work smoothly with
Chapter 2:
your existing systems and processes. No matter where the innovation
Getting the Most of came from, you still need to access data, and figure out how to make
it scale.
Out of Innovation
o take advantage of big data opportunities, you need to closely
T coordinate both innovation and production. You need the
freedom to manage rapid development in an environment with Production
minimal controltogether with the ability to migrate your innovation
into a production environment to support real-world needs that are
constantly changing.
Innovation
Innovation and Production Go Hand in Hand
Like most companies, you probably possess a wealth of information Big Data
about your customers, your business, even your competitors. Its likely
you want to be able to use all this information to innovate rapidly,
uncovering new markets or data-driven products and services. You
want to involve not only your technology team, but business and
IDC White Paper: 6 Patterns of Big Data & Analytics Adoption
strategic leaders as well. And you want to try out new business
processes, search for new insights, and test new hypotheses.

06 Driving Growth and Innovation Through Big Data with Oracle and Intel Chapter 2: Getting the Most of Out of Innovation 07
Digital Television Company Captures Customer
Clicks with Real-Time Streaming Analytics
One of the world's leading providers of digital television
entertainment services is delivering a premium video experience
through state-of-the-art technology, unmatched programming, and
industry leading customer service to more than 37 million customers
in the U.S. and Latin America.
The high-profile and much respected programming leader turned to
Oracle GoldenGate, Oracles real-time data streaming solution to
help them gain a more complete picture of customer behavior so
they could match programming with specific and desirable
customer needs.
To capture every click from the customers remote control device, the
solution required real-time loading of the change data from a receiver
collected on Oracle Golden Gate then on to Kafka and finally to the
Hadoop Distributed File System (HDFS). The entire process happened
nearly instantaneously.
ORACLE REAL-TIME BIG DATA SOLUTION
Customer Oracle Golden Gate Kafka HDFS
08 Driving Growth and Innovation Through Big Data with Oracle and Intel
The Oracle real-time big data solution enabled it to track every
customer activity very closely and make decisions based on real and
intimate data. The solution now captures between 180 million and 200
million transactions per day without impacting user performance. With
this level of detailed visibility into customer viewing activity, this
digital television leader is now able to determine programming
success rates and tailor individual offerings based on each customers
preferences. Chalk up one more benefit for the customer.
REAL-TIME ANALYTICS
Customer Customer
StubHub Moves from the Lab
to the Real World
StubHub, the worlds largest ticket
marketplace, wanted to implement
real-time analytics to get better insight into key business subjects,
such as churn prediction, product recommendations, and fraud alerts
for its online customers.
Chapter 2: Getting the Most of Out of Innovation 09
The firm deployed the Oracle Database solution to increase capacity to
store information about millions of customers from more than 25 data
sourcesall in a single data warehouse. Its data scientists can work
directly with customer-related data, such as ticket purchasing history,
inside the database. They can explore the data graphically, and build
and evaluate multiple data-mining models, before choosing the best
approach for deployment to a production environment.

Closely coordinating innovation and production also helps StubHub

discover and respond to fraud issues faster. Fraudsters react to
detection by changing their approach to defeat it. With big data Today, we have a cohesive set of solutions for big
analytics, StubHub can discover changing fraud behaviors faster; data analysis that help us acquire the data we need,
innovate to create new fraud mitigation models; and integrate those discover new insights, make improved business
models into their existing applications quickly and simply. decisions, and scale associated information systems
Gaining better insight into its customers has enabled StubHub to for ongoing analysis.
reduce fraud by up to 90 percent, improving customer satisfaction
Brian Motzer, Principal Database Administrator, StubHub
and saving the firm reimbursement expenses. Big data requires not
only innovation or production capabilities alone. To unlock the full
potential of innovation, you need to have both, and get them to work
smoothly together.

Learn More: StubHub Taps into Big Data for Insight into
Millions of Customers Detecting and Preventing Fraud
in Real-Time

10 Driving Growth and Innovation Through Big Data with Oracle and Intel Chapter 2: Getting the Most of Out of Innovation 11

Chapter 3:
Focus on What Matters Most:
Customer Experience
ets take a closer look at how big data can help you focus on
L your top business imperatives. The customer experience is
certainly top of mind in todays highly competitive environment. Your
customers have more choices than ever, and more freedom in
choosing how, where, and when they do business. Technology makes
it easy for them to compare prices, share reviews and opinions, and
switch to a competitor if their needs arent being met.
Consumer expectations are growing, too. Your clients expect an
informed, personalized interaction every time they do business with
you. People who feel valued are more loyaland help you stay
profitable over the long term.
Toward a Customer-Centric Organization
How can you differentiate yourself in this tough environment?
Delivering a personalized experience is key. Your customers are
generating plenty of data, which gives you an unprecedented
opportunity to understand them betterand do more for them.
12 Driving Growth and Innovation Through Big Data with Oracle and Intel
Customers can interact with you day or night, creating a stream of
real time data. No matter how or when they engage, you need be
able to capture and apply that data.
Tracking customer behavior, including physical location, and
always respecting their privacy, lets you offer them more relevant
products and services. Spatial analytics will help you locate
individual customers, or spot patterns in the movements of large
numbers of them.
Customers can choose from a variety of channels, whether in
person, online, on the phone. To keep every interaction informed
and engaging, you need automated decision making coupled with
machine learning.
Business Organization
Customers Customers
Data Services and Products
More data opens the way to new products and services that you can
deliver anytime, anywhere. And it helps you to personalize what you
do for each customer.
Chapter 3: Focus on What Matters Most: Customer Experience 13
Delivering a Delightful Customer Experience
De Persgroep, a multimedia publishing company
in The Netherlands, improved marketing and
segmentation by gaining a 360-degree view of
customers and prospectsincluding their
payment habits, potential areas of interest, and
online activity. With better-targeted campaigns, the company
improved customer prospecting results by 600 percent.
Learn More: De Persgroep Predicts Customer Behavior with
92% Accuracy and Reduces Churn
Our strategy is extremely customer-centric, and we
wanted to get a 360-degree view of our customers and
prospects. Oracle Big Data Appliance helped us
achieve that goal, and in addition, we have found
new ways of doing business, new ways of improving
our products, and new ways of marketing and
customer segmentation.
CIO, De Persgroep
14 Driving Growth and Innovation Through Big Data with Oracle and Intel
Another firm, Wargaming.net, an
award-winning online game
developer and publisher, tracked
player metrics to deliver a more enjoyable gaming experience and
drive company success.
Learn More: Wargaming Creates Complex Analytical Models
in Minutes Instead of Hours
In launching business intelligence at Wargaming, our
plan was to embed a network of analysts across the
company to assist local management as well as our
teams for design, development, and marketing with
advanced analytics. We started by mapping our
requirements to various options, and Oracle emerged
as the frontrunner because of its proposed
architecture plus its global presence and strength.
Head of Global Business Intelligence, Wargaming.net
As these examples show, big data helps you understand not only
customer preferences, but their behavior, so you can deliver the right
product or service at the right time, through the right channel. If you
can do this faster than your competition, your approvals and your
market share will start to rise.
Chapter 3: Focus on What Matters Most: Customer Experience 15

Chapter 4:
Focus on What Matters Most:
Operational Efficiency
here are always opportunities to improve the efficiency of your
T business processes. Whether youre looking to streamline
internal processes, optimize supply chains, or accelerate regulatory
compliance and reporting, improving efficiency can save money and
reduce risk. Indeed, taking an existing process and making it more
efficient is a first big data project for many organizations.
Improving Product Quality
In many industries like aerospace and transportation, product quality
doesnt stop at the factory door. Manufacturers need to test their
systems in normal operation to ensure they perform to specification.
Whether you need to test fly a plane, test drive a car, or test operate a
baggage handling system, the right information from the physical
world is critical: you need sensor data from products, and the right
analytics to uncover whats going on.
16 Driving Growth and Innovation Through Big Data with Oracle and Intel
With real-world operational data, your analysts can turn around test
flights or test drives much more quickly. Informed by the right
operational data, the deployment of complex systems from conveyor
belts to railroad equipment can go smoother. Improving product
quality this way also accelerates time to market.
Video: Airbus Uses Big Data
Appliance to Improve Flight Testing
Video: Oracle IoT Cloud Service
Helps Gem Drive Safety
and Quality
But quality issues dont stop once products
make it into production. Gem manufactures
valves, actuators and control systems that are used in industries like
pharmaceutical manufacturing. Product quality extends to ensuring
that installed components continue to operate reliably and to
specification. The right sensor data and analytics can detect and even
predict degraded performance or failure.
Read More: Big Data and the Internet of Things:
A Powerful Combination
Chapter 4: Focus on What Matters Most: Operational Efficiency 17
 Close
Oracle solutions enabled Airbus analysts to speed up data acquisition
and analysis processes, and now flights are turned around much
Big Data and the Internet of Things: A Powerful Combination
Chapter 4:
quicker. Overall testing time has been reduced by 30 percent. This has
a direct and immediate impact on Airbus ability to deliver its new
Focus on What Matters Most:
One of the best ways to boost operational efficiency is through preventive A320 Neo aircraft faster than they could before.Internet of
maintenance. Discovering and solving potential issues before they can impact Things (IoT)
Operational Efficiency
equipment or key business processes is one area where big data analytics really
shine. When combined with rich, real-time data from the Internet of Things Learn More: DIRECTV Captures Customer Clicks with
hereanalytics
are always opportunities to improve
effective.the efficiency of your
T (IoT), become even more
business processes. Whether youre looking to streamline
Real-time Streaming Analytics

The IoT can deliver a constant stream of sensor data from any device that can
internal processes, optimize supply chains, or accelerate regulatory
be monitoredwhether its an engine component, a robot on the factory floor,
compliance and reporting, improving efficiency can save money and
an HVAC system, or a moving vehicle. Big data analytics enable you to evaluate
reduce risk. Indeed, taking an existing process and making it more
these metrics, together with historic data, discover patterns, and build Thanks to Oracles Big Data Appliance, our test
efficient is a first big data project for many organizations.
predictive models. team can now handle a larger volume of flight data
Airbus
WhenReduces
you combineTesting Time
the real-time dataBy 30 Percent
provided by the IoT with predictive than before. And that data is available for analysis
models based on analytics, you can gain the insight you need to trigger action much more quickly. As a result, our team can now
Airbus, a leading aircraft manufacturer, employed big data analytics to
and get out in front of issues. So you can dispatch a technician to repair an air solve problems in a few hours that previously
streamline its product testing processes. Flight testing comes at the ANALYTICS
conditioning unit before it fails in mid-summer. Update a component before it
end of the development process, so any delay in testing has a direct probably took several days.
can shut down your assembly line. Or tune up an airline engine before it causes
and immediate impact on delivery of the plane to their airline
problems in flight. Fabrice Bregier, President and CEO, Airbus
customers. Every test flight returns with terabytes of data showing
how Big
the data
planeanalytics andAirbus
performed. the IoTanalysts
complement one anothers
are eager strengths.
to get their hands They enable Internet of Internet of
youdata,
on this to apply
workwhat
with youve learned
it, and learn from
from it. past data, and put it to use to solve Things (IoT) Things (IoT)
real-time challenges.
Read More: Big Data and the Internet of Things:
A Powerful Combination

16 Driving Growth and Innovation Through Big Data with Oracle and Intel Chapter 4: Focus on What Matters Most: Operational Efficiency 17
 White Paper: Driving Real-Time Insight:
The Convergence of Big Data and the Internet of Things

Video: Big Data, Big Picture:

How to Datafy Anything

Oracle Advanced Analytics data mining

UK Health Service Discovers
New Savings
One public sector organization, the UKs NHS Business Services
Authority, employed Oracle solutions to boost its efficiency by gaining
value from data spread across its IT systems, data, storage, and
analytical capabilities.
NHS identified up to GBP100 million (US$156 million) that could
potentially be saved across the NHS through benefit fraud and error
reduction, by deploying a new analytics infrastructure.
capabilities and Oracle Exalytics performance
really impressed us. The overall solution is very
fast, and our investment very quickly provided
value. We can now do so much more with our
data, resulting in significant savings for the NHS
as a whole.
Nina Monckton, Head of Information Services,
NHS Business Services Authority

Learn More: NHS Business Services Authority Gains Better

Insight Into Data

18 Driving Growth and Innovation Through Big Data with Oracle and Intel Chapter 4: Focus on What Matters Most: Operational Efficiency 19
 Sensors

Chapter 5 :

Focus on What Matters Most: Customers Devices

Driving Innovation
hen people think about big data use cases, new business
W models and exciting new innovations are what spring to mind.
Innovators like Uber, AirBnB, and Facebook are in many ways the face
of big data.

While innovative discoveries can sprout from new big data projects,
innovation can sometimes emerge from a project that a company has
been working on over the long term. In some cases, existing projects
with a limited scope can become a springboard for something new.
Opportunities in Reach
Consider your own business, and see if there are any opportunities to
solve new problems with new data. Determine whether you could
combine data from devices, sensors, customers, and analyze that in
real time to react better and faster. For example, you may already
have the data you need to offer location-based services.
Real Time Analytics
You may also want to evaluate your data to determine whether you
can open the door to new opportunities in an adjacent market, such as
offering predictive maintenance services to your existing customers.
In many cases, new data or technology can accelerate time to market.
It can help you identifying your most valuable customers and
launching special programs to boost loyalty that match their interests.
Video: Big Data Discovery Helps
CERN Understand the Universe

20 Driving Growth and Innovation Through Big Data with Oracle and Intel Chapter 5: Focus on What Matters Most: Driving Innovation 21
CaixaBank Makes the Most of Customer Data
For many organizations, big data analytics
are much more than an IT initiative. They
play an important strategic role in
powering innovation and growth. For example, CaixaBank, the largest
domestic bank in Spain with more than 13.8 million customers, uses
Oracle solutions to integrate massive data from all points of sale and
customers online and mobile profilesenabling the bank to
understand customers, their preferences and their mood. This
initiative is driven at the CEO level, and gives CaixaBank the insight The implementation of this Big Data solution
they need to offer customers tailored solutions more quickly and will help CaixaBank remain at the forefront of
flexibly. As a result, the bank experienced a 50 percent sales increase innovation in the financial sector.
in targeted offers.
Juan-Maria Nin, CEO, CaixaBank

Learn More: CaixaBank Maximizes Big Data Business Value

22 Driving Growth and Innovation Through Big Data with Oracle and Intel Chapter 5: Focus on What Matters Most: Driving Innovation 23
Chapter 6:
01 Aggregate: Connect People to the
Information They Need
The information you need for your big data initiative will come from
An Integrated Big Data many different sources. You may be bringing together:

Cloud Platform Strategy Publicly available content from social media or other sources

Data from sensors connected to equipment, packages, or even

ow can you put a big data initiative to work at your customers on mobile devices
H organization? A successful strategy will encompass four main
Content from third-party data providers, such as Dun & Bradstreet
processes. All of these steps build on one another, but they dont
or the Oracle Data Cloud, who can blend different data streams to
always happen in sequence. You need the freedom to work with data
meet your needs
as you see fit, and as your analysis leads you in different directions.
Data from your existing enterprise applications

Aggregate
A robust architecture is required to support these myriad data sources.
It should enable you to aggregate data from these multiple sources,
Manage Data Experiment to Innovate then collect, clean, and prepare the dataor even transform it to the
right formats.
Analyze and Act Sometimes theres a need to take immediate action on data thats
arriving quickly before you transform or store it. If a sensor in a
manufacturing environment shows a machine out of tolerance, youll
need to discover it right away and take action. That requires sifting
Video: AMBEV Chooses Big Data through huge volumes of information and performing real-time
Cloud Service for Its Robust Platform
analytics on the data stream while its moving at full speed.

24 Driving Growth and Innovation Through Big Data with Oracle and Intel Chapter 6: An Integrated Big Data Cloud Platform Strategy 25
You may need to compare your real-time data to models youve
Seamless
developed from storing and analyzing historical data. In many cases, a
single data point wont provide the context you require. Youll have to Data Access Secure
be able to spot not just a single event, but patterns and trends derived
from multiple events and data points. Compliant

02 Manage Data: Ensure Availability

and Security
Data management was once a relatively simple process.
Data should be accessible to anyone who needs it and has permission.
Finally, access needs to be fast and reliable, no matter what
technologies and applications you are using for managing your data.
Organizations could easily store all their important data in a
relational database and access it when needed. But in todays big
data environment, even data that was once considered unimportant is
now potentially significant. Tools like Hadoop and NoSQL provide
03 Experiment to Spark Innovation

Building a lab to experiment and manipulate your organizations data

new capabilities and capture data that might in the past have been
is another important step for a big data initiative. A data lab is not a
discarded or ignored. But they also introduce complexity into your
system of record, but a system to drive innovation.
data management architecture.
When raw data is first acquired from a source, its rarely ready for
To take advantage of the latest innovation, you need a data
analysis. You need tools to transform it, remove parts of the data that
management layer that can work with new data types and storage
arent important, and combine data in novel ways. You need to be
technologies. Access to all this data needs to be seamless, secure,
able to explore and understand the data, and search for unexpected
and compliant with the policies and corporate standards you already
correlations and connections through big data discovery. And you
have in place. Your employees should be able to use their existing
need more rigorous analysis tools like R on Hadoop to examine what
skills, and your applications should continue to work without
big data discovery turns up. Your data scientists need to be able to
extensive modification.
build predictive models based on these findings. They will want to
test them, refine them, and compare their performance to existing
models. When they develop a successful model, they need to be able
to deploy it to production fast

26 Driving Growth and Innovation Through Big Data with Oracle and Intel Chapter 6: An Integrated Big Data Cloud Platform Strategy 27
04 Analyze and Act

After youve aggregated your data, successfully managed it, and

worked with it in the data lab, its time for the real payoff: putting the
data to work. Working with data visualization and business
intelligence tools, advanced analytics can transform your data
to provide valuable business insights. The output should be
consumable by:

Predictive analytics models in production

Applications that you have bought or built yourself, such as

financial analytics or customer analytics

Data services that can be delivered and consumed by other parts

of the company elsewhere, or even sold externally

Visual analytics that are used by business leaders

Sharing your optimized data throughout your organization can benefit

a variety of groups. For example, automobile companies can take
consumers service and repair information and make it available to
their marketing or sales teams (with their customers permission). And
telecommunications firms often sell aggregated and anonymous
location information about their subscribers to retailers and other
companies for footfall analysis.

28 Driving Growth and Innovation Through Big Data with Oracle and Intel Chapter 6: An Integrated Big Data Cloud Platform Strategy 29
 Business Leaders: Scale Insights Across
the Business
Chapter 7: Regardless of their industry, line of business leaders have common

What Big Data Means for You
ig data, enabled by the Oracle Cloud Platform, can help
B organizations unleash benefits across the organization. Whether
youre a data scientist working hands-on with data assets, or a
business professional exploring how to apply technology to your
companys processes, our solutions can help you make the most of
your data capital.
priorities and care-abouts. Theyre focused on driving data-driven
decisionsoften without ITs involvement. And they are looking for
better ways to visualize information and patterns that are based on
real-time information sources.
Big data can bring these business leaders the visibility they need to
make better, more informed decisions more quickly. It helps
businesses swiftly eliminate the noise and see signals faster.
The Oracle Cloud Platform for Big Data helps business leaders:

Collaborate and share insights more easily

Visualize critical business patterns anytime, anywhere

Gain instant access to analytics on all data, and see signals faster

Oracle Cloud Platform For line of business leaders, the end result is the ability to make better,
data-driven decisions, without requiring direct IT involvement. Oracle
Business Leaders Data Scientists
solutions help business professionals connect to the existing
applications they need, and enjoy self-service access to tools and
resources to do their jobs more effectively.

IT Users Business Analysts

30 Driving Growth and Innovation Through Big Data with Oracle and Intel Chapter 7: What Big Data Means for You 31
Business Analysts: Enable powerful analysis,
visualization, and discovery
Business analysts are continually focused on gaining better insights
into data. They need to gain better insights not only across their
companys relational databases, but through unstructured sources
such as Hadoop, NoSQL and other tools.
Business analyst teams need the power to better visualize the
complexities of big data through more self-service tools that dont
require technical data science backgrounds. Like line of business
leaders, business analysts want the freedom to work with data,
without interrupting an IT team.
With the Oracle Cloud Platform for Big Data, business analysts gain:
Insights across all types of data, including RDBMS, Hadoop, NoSQL
Self-service capabilities for large numbers of users
Access to data lab for experimentation
With access to best-in-class analytics tools, business analysts can
uncover hidden patterns faster. They can gain insights about the data
right away, and easily share their analysis with their line-of-business
colleagues. The result is improved innovation and business agility.
32 Driving Growth and Innovation Through Big Data with Oracle and Intel
IT Users: Increase Agility and Responsiveness
to Business
IT users in the big data space are focused on enabling cloud-based,
rapid deployments. They need to make their environments secure, and
manage and support heterogeneous, cross-platform infrastructures
spanning on-premises, mobile, and cloud environments.
The Oracle Cloud Platform for Big Data helps IT:
Rapidly deploy into production with automation
Secure and manage all data
Gain cross-platform support across on-premises, mobile, and
cloud deployments
With a flexible, cloud platform in place, IT organizations can benefit
from higher quality of service and lower operational risk. They can
free up more budget for innovation, and refocus their roles to act as
more strategic service brokers for business clients.
Chapter 7: What Big Data Means for You 33
Data Scientists: Gain Comprehensive Analytics for
Data Lab and Production
Data scientists play a critical role in helping companies unlock the
potential of big data. They are extremely talented at manipulating
data, but they need specialized tools and open source technologies
that can help them control and transform it more effectively.

Most data scientists would rather spend more time putting their
statistical knowledge to use, instead of trying to become technology
experts in assembling the data together.

The Oracle Cloud Platform for Big Data helps data scientists:

Power extreme performance with in-memory, parallel algorithms

Enable predictive and statistical modeling on Hadoop, and in

the database
Spend time analyzing data, not assembling it

With the Oracle Cloud Platform for Big Data, data scientists can
expand the reach of their analysis, and perform analytics on all the
data they acquire, rather than on a limited range of samples.

34 Driving Growth and Innovation Through Big Data with Oracle and Intel Chapter 7: What Big Data Means for You 35

Chapter 8 :
Conclusion: Drive Growth and
Innovation with Big Data
ts clear that big data has tremendous potential to help
I organizations dramatically transform their business to drive
innovation, efficiency, and a more satisfying customer experience.
The Oracle Cloud Platform for Big Data is one cloud for the entire
business, meeting everyones needsfrom technical users at the IT
level to strategic business leaders steering the line of business. The
Oracle integrated platform:
Connects people to information through tools that help you
combine and aggregate data from any source
Delivers best-in-class capabilities for managing and securing all
datamaking your applications run optimally and securely
Supports tools to experiment on data for greater innovation
Transforms your business through insights
36 Driving Growth and Innovation Through Big Data with Oracle and Intel
Only Oracle offers this level of breadth in offerings with
the choice of in-the-cloud or on-premises in partnership
with Intel, leveraging Intel Xeon processors engineered
for big data.
Building on Three Core Principles
The Oracle Cloud Platform for Big Data is a natural extension of our
belief in the power of data. At Oracle, we believe that using data can
make a difference in the world. Harnessing the power of data can
impact peoples lives. We are serving a higher purpose. Its not about
devices, its about people.
Oracle also believes in the power of enabling people to answer the
tough questions. Those people are our customers and our employees
spanning every profession. Getting value from data means enabling
more people to see it, to play with it, and to use the results of that
experimentation.
And finally, we believe that these insights are driving us to new
innovations. Digital disruptors arent the only companies that are
capable of breathtaking innovation. Your organization is trying to
make a difference in acquiring information and acting on it in ways
nobody would have thought possible. Oracle can help you make your
vision a reality.
Continue your Big Data journey at www.oracle.com/bigdata
Chapter 8 Conclusion: Drive Growth and Innovation with Big Data 37
Chapter 8 Conclusion: Drive Growth and Innovation with Big Data 35