Arteric Develops Website Centerpiece of Award-Winning Psoriasis Patient

Activation Campaign

Rise Up Against Psoriasis Wins Golden Scalpel Award.

Summit, NJ, August 21, 2017 --(PR.com)-- Arteric (http://arteric.com), a digital healthcare marketing
agency that fuses exceptional software development skill with healthcare marketing expertise to help
brands connect patients, caregivers, and healthcare professionals with the health information and tools
that patients need to live longer, healthier lives proudly announces that the patient activation campaign
Rise Up Against Psoriasis won a coveted Golden Scalpel award. In collaboration with McCann Health
London and McCann Wien, Arteric developed and implemented the campaign's website centerpiece
(riseagainstpsoriasis.com/de) for Celgene sterreich (Celgene Austria). The strategic process behind this
award-winning collaboration is described in detail at arteric.com.

Presented by Pharma Marketing Club Austria, the Golden Scalpel awards represent best-in-class
pharmaceutical advertising in Austria. Two juries of industry experts - one with general marketing
expertise and the other with digital marketing expertise - selected award recipients. Rise Up Against
Psoriasis received a Golden Scalpel in the category Digital Media non-RX/non-OTC.

Psoriasis poses risks that go far beyond skin lesions. Research findings point to an increased risk of
depression, anxiety, and risk of suicide in people with psoriasis. [1] The Rise Up Against Psoriasis
campaign was developed to activate patients who had disengaged from the healthcare system.

The website accomplishes this through 4 tactics:

1. A short movie follows 3 people through their daily struggles to help psoriasis sufferers recognize that
they are not alone.
2. A quiz helps psoriasis sufferers quantify the impact of the disease on their daily lives.
3. A physician finder connects psoriasis sufferers to local dermatologists.
4. A discussion guide creates the foundation for a successful conversation with the physician.

These tactics are delivered through a beautifully designed responsive website that is instrumented to track
engagement and provide insights about visitors, to guide future campaign development.

Arteric's president, Hans Kaspersetz, explains, Rise Up Against Psoriasis has been successful because it
authentically speaks to the psoriasis sufferer's daily struggles with the disease - it calls out to all those
directly and indirectly affected by psoriasis, sending the essential message that help is available. The
website invites site visitors to complete the Dermatology Life Quality Index survey to assess the impact
of psoriasis on their quality of life, helping to build context for a conversation with their doctor."[2]

Mr. Kaspersetz continues, Arteric has a robust global digital marketing practice with clients in North
America, the EU, Asia, and Australia. For more than a decade, we've created websites and digital
campaigns for audiences all over the world. Our team has delivered digital assets in 28 languages in 35

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markets. We're especially pleased to create locally recognized best-in-class work with international
partners like McCann Health London.

Jonathan Kukathasan, General Manager of McCann Health London, concurs. While developing the Rise
Up Against Psoriasis campaign, we worked alongside key partners to ensure it was a success. As the
creative agency, we enjoyed working with Arteric, which played a critical role. It was great working
alongside them to create this campaign and we look forward to working with them in the future.

Mr. Kaspersetz summarizes the effort this way. "The award validates the years of effort we've invested in
understanding global needs and local markets. Whether in the US or in Austria, our goal is to connect
people with the health information and resources they need to live longer, healthier lives."

For two decades, Arteric has worked directly with healthcare clients and partnered seamlessly with their
service providers to develop award-winning websites, mobile apps, and Web applications that work
everywhere and every time to help brands win. Contact Hans Kaspersetz at 201.558.9910 to put Arteric's
digital marketing expertise to work for your brand.

Learn more about Rise Up Against Psoriasis at http://www.riseagainstpsoriasis.com/de.

About Arteric
Arteric is a digital healthcare marketing agency built on a foundation of technology expertise - digital
strategy, software engineering, search engine optimization, and search engine marketing. Arteric develops
the strategy and the software -websites, mobile apps, and Web applications - that drive pharmaceutical
and biotechnology digital marketing campaigns and connect the public and healthcare professionals with
information about life-changing therapies, technologies, and devices.

References
1. Kurd SK, Troxel AB, Crits-Christoph P, Gelfand JM. The risk of depression, anxiety and suicidality in
patients with psoriasis: a population-based cohort study. Arch Dermatol. 2010;146(8):891-895. Available
at https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2928071/. Accessed August 18, 2017.
2. Findlay A, Khan G. Dermatology Life Quality Index (DLQI). 1992. Available at
http://www.bad.org.uk/shared/get-file.ashx?id=1653&itemtype=document. Accessed August 21, 2017.

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Contact Information:
Arteric
Ross O'Shea
201.546.9910
Contact via Email
http://arteric.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/727344

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