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Stopie II
ZZ1
Weronika Pluskota
wiczenie 5.
I. INTRODUCTION
In this project I will make a scenario analysis of agritourist farm. I will give five
macro-factors which have an influence on agritourist farms success and
determine the scale of importance, type of tendency and probability of this
factors.
1. Macro-factors
- Size of competition
- Lifestyle of potential customers
- Political restrictions
- Advertising and information flow
- UE grants
Type of Scale of
Probability
tendency importance
1. Size of -2 0,4
competition
-1 0,3
+3 0,2
Type of Scale of
Probability
2. Lifestyle of tendency importance
potential +3 0,5
customers
+1 0,2
-3 0,1
Type of Scale of
Probability
tendency importance
3. Political
restrictions -3 0,6
-1 0,2
+2 0,2
Type of Scale of
Probability
4. Advertising tendency importance
and +2 0,3
information
1 0,4
flow
-1 0,3
Type of Scale of
Probability
tendency importance
5. UE grants +3 0,5
1 0,3
-1 0,2
The most positive:
III. CONCLUSIONS
This scenario analysis allowed to get the most positive, the most pessimistic and
the most probable effect of even macro-factor.