18/9/16

BUSI 4006 Strategic Management Agenda

Chapter 3: Assessing the Internal 1. Understanding resources and capaciNes

Environment of the Firm
2. Resource Based-View
Instructor: Ya ( Lisa) LIN Sustainable CompeNNve advantages

Fall, 2016
3. Value chain analysis

4. SWOT and Exercise

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CompeNng on Resources (1) CompeNng on Resources (2)

Opening Case: Answer:
Consider the intense compeNNon in HK fast food There must be resources and capabiliNes specic
industry. to successful rms that are not shared by their
unsuccessful compeNtors in the same industry.
External environment analysis suggests that all
rms stuck in this industry are likely to suer. This insight has been developed into a
resource-based view, which has emerged as
QuesNon: one of the three leading perspecNves on
How can rms consistently do well in such an strategy.
unabracNve industry?
This is the heart of this chapter

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