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School of Retail Management
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CONTENTS
NO.
Campus Khabar 3
India to overtake US as worlds largest e-commerce market: Study 10
Shoppers Stop MD Govind Shrikhande looks to bring romance back
11
to retail; heres how
India may open up personal care sector for global food retailers 12
Of love and retail 13
Expanding Retail Footprints 14
Case Study : Why we need to sell plus size in a size zero world 15
Case Study : The consumer is a paradox 17
Watch out : Amazon Go store lets shoppers pick up goods and walk
18
out
Watch out : Smart wearables startup Leaf Wearables set to unveil
19
safety watch for kids
5 Signs Of High Emotional Intelligence 20
Impulse 71 21
Retailogy 22
Logo Quiz 23
Visual Treat 24
Job Openings 26
Laugh a while 27
Retail Update
Campus Khabar Noida
Honouring Alumni on Campus
FDDIretail #REDfavourite Shreya Chakarvarty- thank you for your wonderful and quiet
work on our twitter account, getting more followers and handling it so responsibly.This
gratitude is long overdue ...sorry for this delay.
From DishaGautam,B.Des
#FDDIRetail #RedFavourite Mannu Kumar Vipin Chauhan Shekhar Paliwal Harish Sir...
Thank u so much for motivating me always and for being there on my side whenever i
needed u.
Wish u all a very Happy Retail Employees Day..... Wish to meet u all soon.... I still miss those
days... Thank u sooo much for teaching me so many things
Retail Update
#FDDIretail #REDfavourite - Aditi Aggarwal- Thank you !
She creates, she leads, she sticks to her promises, she cares for you, she is beautiful ....after
all She is Aditi !Happy Retail Employee Day !!
#FDDIRetail #RedFavourite
...greenblue...yellow....vibgyor favourite #
Abhishek Bijanu
#FDDIRetail #REDfavourite - Saddam Emmanuel for making beautiful store windows and
for giving us Visual Treat.
Make this world more admirable !
Happy Retail Employee Day to all my seniors and my Dear friends I thank to my best friend
Arihant mehta who working at lifestyle and he always motivates me and I inspired a lot
from his way of working...he is always positive n meet with a smile...as well as my some
seniors like Aditi Aggarwal,NamitaArora, PrakharJain, Nisha Ghavri, Abhishek Bijanu,
Abhishek Sahai, abhishek ranjan sir ,Mukesh Jain..Aman Kukreja..and my respected
mentor Renu Sharma Ma'am Shweta Saini Ma'am and Anil Kumar Sir...thank to a lot to
every one..for being in my life as mentor or good friends..
Retail Update
Message from Pranshu Dixit, Department Manager&Jedi, Decathlon
Wishing all my seniors a very happy retail employee day. Coming to #REDfavourite I'd like
to start with Somya Khanna for being my ideal, u r truly inspiring in every aspect of life ,
and I like to thank my senior in h&m they help me a lot to make my job easier Rupanshi
Kaushal Udit Perfecto Vij Prakhar Jain Shashi Kant Singh and my senior also bec they help
me in clg life to make difficult thing easier Sonakshi Jain Swati Joshi Abhishek Bijanu
Mukesh Yadav Kumar Avantika Mishra Arjun Sharma Mradul Gupta
#REDfavourite #Fddiretail #TRRAIN
Wishing all my seniors a very happy retail employee day. Coming to #REDfavourite I'd like
to start with Pranshu Dixit for being my ideal, u r truly inspiring in every aspect of life then
my recent favourite Abhishek Ranjan , so happy to make your acquaintance lots to learn
from u. Then coming to all my seniors at paytm Aditi Aggarwal,Harsh Chandra,Abhishek
Chaturvedi,Saransh Dube, Priyanshu Gupta, Abhishek Sharma u made my internship a gr8
experience. Last but not the least Abhishek Bijanu for being a gr8 friend and guiding me
throughout.
Happy Retail Employee day to all. Let's keep the economy moving. To celebrate this day,
I worked an extra 150 mins.
More power to all of u
#FDDIretail #REDfavourite - Rahul Jain - Thank you for your active involvement in
connecting students with Retail Industry.
Happy Retail Employee Day !
Retail Update
Message from Shiprika Tyagi, IPRM
Wishing all my respectable seniors happy retail employee day ..!! Now coming to #red
favourite Aman Kukreja thanku so much for all ur support u were a great inspiration for
many ..!! Thanks once again for d guidance..!!! #RED FAVOURITE #HAPPY RETAIL
EMPLOYEE TO EACH AND EVERY SENIOR OF MINE ..!
Wishing each and everyone of you a very Happy Retail Employees day..
Keep rocking the retail world by teaching mentoring ,learning ,working or creating or
modifying things so that our development industry as a whole grows and prospers.
School of Retail & Fashion Merchandising, FDDI Fursatganj, presented Research paper at
National Conference on Indian Economic Reforms- 25 years.The National Conference
held on 10th December, 2016 was conducted by Feroze Gandhi College, Raebareli in
collaboration with The Institute of Public Research, Allahabad.
Retail Update
The conference was inaugurated by
Prof. J. V. Vaishampayan, Vice
Chancellor, C.S.J.M. University, Kanpur.
The Research paper with the topic, A
comprehensive study of reforms in
Indian retail sector was presented by
Dr. Avinash Bajpai (Sr. Faculty- Retail)
and Mr. Mohd. Siraj (Faculty- Retail) of
FDDI, Fursatganj.
The paper was focused to study the transformation dynamics in Indian retail sector,
analyzing the gaps in retailing practices in developed countries like US and in developing
countries like India and the Impact of reforms on players of organized & unorganized
retail.
Another Research paper with the topic, Economic Growth in Indian Leather Industry with
significance of its Global Exports was presented by Mr. Varun Gupta, Jr. Consultant- FT
and Mr. Neeraj Sharma, Sr. Instructor- FT of FDDI Fursatganj.
This Paper analyzed the strength, weakness, threat & opportunity of Indian Leather
Industry with reference to its economic growth. Export data was evaluated to do the
SWOT analysis.The audiences were all ears to listen to the experts valued inputs. Both
papers were appreciated by all.
In this
practical task
of display they
chose
Perfume as the merchandize and named perfume
Blossom. Flowers were used as props that symbolized the
beauty and the sweet fragrance, which the perfume
provides. Thus the one who will use the perfume will surely
Blossom with Blossom.
Retail Update
India to overtake US as worlds largest e-commerce
market: Study (Source-Indian express)
The Indian e-commerce market is set to overtake the US and become the second largest
in the world in less than two decades, going head-to-head with China for the numero uno
position, according to a report by global payments firm Worldpay. The report said the e-
commerce market is expected to grow exponentially with emerging markets leading the
charge particularly India, where the segment is predicted to mature by 28 per cent per
year from 2016 to 2020.
Ron Kalifa, Vice Chairman at Worldpay, said the research found a number of trends that
point to Indias potential for astounding e-commerce growth in the next two decades.
The market is predicted to reach USD 63.7 billion by 2020 and overtake the US by 2034.
This enormous development will in turn open up
enormous opportunities for companies who sell
online, he said.
The report said much of Indias eCommerce growth will be the result of rising internet
penetration as roughly 350 million Indian citizens are already online and that number is
expected to nearly double to 600 million by 2020.
Another major factor driving e-commerce growth in India is the huge uptake of mobile
phones. India is the worlds biggest consumer of mobile phones with the price of data
plans running two times cheaper than in China and three times cheaper than in the
United States, it said.As the countrys middle class switches over to 3G and 4G networks,
both offered at affordable prices, India is expected to see more mobile shopping,
especially amongst millennials.
Retail Update
Shoppers Stop MD Govind Shrikhande looks to bring
romance back to retail; heres how (Source-Financial Express)
Celebrating its 25th anniversary in India, homegrown department chain Shoppers Stop is
betting on achieving 15% of its revenue through digital by 2020. To this aim, it is launching
a new ad campaign to build on its digital presence. The company wants to focus on its
uniqueness as it adds more private labels as well as international brands to its kitty as per
its expansion plans. The chains MD of 16 years, Govind Shrikhande in conversation
with BrandWagons Meghna Sharma, talks about the changing landscape of retail in the
country and what one needs to do to understand the ever-changing customer. Excerpts:
In the last 25 years, how has Shoppers Stop witnessed the changing retail
landscape in India?
When I look back at 1991, there was no concept of a department store in India. Every city
had a mini-department store concept like Mumbai had Akbarallys and Century Bazaar,
and they usually focussed on apparel with a typical store size ranging from 1,500 sq.ft. to
4,000 sq.ft. We were the first ones to start a 4,000 sq.ft. men apparel store in Andheri
(Mumbai) and expand it to a 50,000 sq.ft. store.
Customers were scared of entering an air-
conditioned store as they equated it to high prices.
In a country where realty prices are high, what works better high street or a mall?
Today most of our stores are mall stores because high-street stores are very difficult to get
these days, especially in big metros. And with the rentals they come with, they are clearly
unaffordable. Therefore, going ahead, we see expansion happening in malls as well as
tier-II cities. There are opportunities at reasonable prices in tier-II.
The move, once implemented, will effectively open up Indias lucrative USD 10 billion
home and personal care (HPC) market for foreign deep-discount retailers, bringing them
in direct competition with consumer goods companies such as Godrej, Dabur, Colgate-
Palmolive and yoga guru Baba Ramdev-promoted Patanjali Ayurved.
The move is significant, because local traders a core constituency of the ruling
Bharatiya Janata Party (BJP) have been persistent in their opposition to allowing foreign
giants to set up stores in India arguing that such mega supermarkets will endanger the
livelihood of millions of neighbourhood mom-and-pop stores and street vendors. Inter-
ministerial consultations are currently on for writing the finer policy rules to fully open up
the food sector to overseas investors.
The Department of Industrial Policy and Promotion (DIPP), which pilots all FDI policy rules, is
examining the finer points of the proposed rules. Allowing 100 percent FDI in food retail is a
major step given the ruling Bharatiya Janata Party's persistent opposition to foreign giants
setting up stores in India. The previous UPA II government had allowed up to 51 percent
FDI in multi-brand retail. European mega chain Tesco, which set up a joint venture with
the Tata group in 2013, is the only foreign multi-brand retail outfit operating in India
currently.
Retail Update
Of love and retail (Source-Business line)
A study on emotional and brand bonds shows 79 per cent of Indian customers would
cheat on their favourite retailers
The majority of Indian consumers are now in less committed relationships with their
favourite retailers than ever before, says a study by global loyalty marketing agency ICLP.
Only 21 per cent are devoted to some retail brands. Devotion is key to growing high-
value, enduring relationships between people and brands, says the study.
ICLP surveyed consumers in India to rate their experiences with friends and romantic
partners, as well as brand relationships, on seven core relationship criteria. Those were
recognition, rewards, reciprocity, reliability, respect, trust and communication. By
partnering with Prof Ron Rogge, a global authority on relationship dynamics, from the
University of Rochester, the
company was able to create a
model that is based on
Sternbergs Triangular Theory of
Love.
Can something this big be niche? After spending her years in college wearing mens shirts
and denims, hunting for clothes at unbranded stores or relying on tailor-made apparel,
once she started working, things got better for Areng. Marks & Spencer had arrived in
India with a range for her body type.
Except, she found the brand really expensive. Areng has moved to online shopping now.
Nobody judges you there, she says. In the last three years, Amazon Fashion has seen an
average of 280% growth in sales of large size categories across kids, men, and women;
whereas the brands overall growth has been relatively lower at 100%. Myntra has seen an
average 70% hike in sales of plus size clothing for women across ethnic and western wear.
Even offline players specifically catering to the segment, like aLL, Pluss, Xmex, and
Mustard, facilitate online buying now. aLL (A Little Larger part of Future Lifestyle Fashion),
the pioneer in the category, has seen 30% y-o-y growth in sales over the last couple of
years. In August this year, it collaborated with fashion designer Shilpa Chavan to
introduce Lakme Fashion Weeks first ever plus size
show where models were chosen from an audition of 160 people. Even brands like Aditya
Birla and Westside have ventured in the segment with their lines like Alto Moda and Gia.
Size doesnt matter : Why is India Inc reluctant to acknowledge its burgeoning plus size
economy? Some of the (obvious) reasons: the segment is too small to justify marketing
expense. For ethnic wear brand Biba, plus size clothing takes up 8%-10% of inventory.
Marketing campaigns revolve around the brand thought. We look at promoting plus size
through BTL instead, says Siddharth Bindra, MD of Biba.
Retail Update
Hemant Pursnani, director - business development, Xmex, believes pull is not necessary in
this category . The demand is already there. People find us on their own. Moreover, the
price of plus size clothes is very high because its a niche industry and theres not much
competition. If brands start advertising, theyll have to include that cost in the price as
well, points out Hoimi Bandyopadhyay, a casting director who has modelled for Xmex in
the past.
Shame Shame, Body Shame! Then theres body shaming! In India, we are not too far
removed from the time Guddi Maruti was considered comedy gold purely because she
was fat. This is a country where everyone from strangers to hosts of comedy shows make
your weight their business.
Besides, even if a brand does strike out with a body positive message, its swimming
against a tide of ads and cues spoken and unspoken that make it very clear whats worth
aspiring for and what the norm ought to be.
Anaggh Desai, founder of AD consulting, and a plus-sized consumer himself, points out
For every brand taking up the cause of plus sized janta, there are 90 telling you, if youre
not fit, youre going to die. I have lost nine friends this year - most of them were below 40
and extremely fit. Why do we link the two things?
That people are becoming more comfortable in their own skin is something all these
players have gathered. Which is why they are fast moving from plus size clothing to plus
size fashion.
Instead of waiting for consumers to discover them, its up to the brands to reach out. It
could allay some of the damage caused by an environment that encourages body
shaming. Susan Credle, global CCO of FCB had told us advertising can do incredible
things, when done right.
The outcome of one well-meaning mainstream campaign may stand the test of RoI, and
who knows, it could potentially change the narrative of this category in India. Isnt that a
chance worth taking?
Retail Update
Subject Area : Consumer Behaviour
Case Study : The consumer is a paradox
(Source : Business Line)
Social time vs me time : This story illustrates why todays consumer is a paradox. So
marketers can either cater to Surekhas digital needs and voyages by creating an even
smarter mobile phone or social website for her; or, on the other hand, they can provide
her offerings that play to her yearning for the real pleasures of the physical world.
Marketers therefore have the opportunity to offer them very good solutions. Here are
some other consumer paradoxes which are worthwhile thinking about.
Formal vs informal : Many offices have a Friday dress-down code, which is well
appreciated by so many of us. Informal dress makes us feel at ease with ourselves, and it
often makes us feel liberated as well. And then there is the sweet spot that sits at the
junction of this paradox, apparel that is formal but also informal, that straddles both
spaces at the same time.
A good example of a brand that occupies this sweet spot is Hush Puppies, the famous
brand of formal mens shoes, with the sole of a sports shoe, and a design that is
comfortable for brisk walking and running. Hush Puppies offers an easy, elegant look that
can be worn quite comfortably with a formal suit, but also equally comfortably with a pair
of jeans.
Once again, at the sweet spot of this wonderful paradox are rapidly growing brands with
unique appeal, such as Paper Boat and Fabindia. Both these brands are rooted in
authentic Indian tradition, but at the same time they also have very international
sensibilities.
Retail Update
Watch out : Amazon Go store lets shoppers pick up
goods and walk out (Source : The Guardian)
Amazon has opened a corner store
where customers can pick up their
groceries and just walk out without
having to queue up and pay at the
checkout.
With our Just Walk Out Shopping experience, simply use the Amazon Go app to enter
the store, take the products you want, and go! No lines, no checkout.
(No, seriously.)The Amazon Go store, which is 1,800 sq ft and sells most food staples,
follows the Seattle-based companys launch of a physical bookshop in its home town last
year. Bookshops are also slated to open in San Diego, New York, Portland and Chicago.
The company, which has been offering its Fresh service in some densely populated parts
of the US since 2007, has been expanding the grocery delivery service rapidly, recently
adding new cities across the US. It is now available in Seattle, New York, Washington,
Boston, northern New Jersey, Philadelphia, Connecticut, Baltimore and large parts of
California.
In June it launched outside of the US for the first time, offering grocery delivery to homes in
parts of north and east London.
The British service is offered to Amazon Prime members in 69 postcodes for an additional
6.99 ($8.50) a month.Amazon posted annual sales of $107bn last year, more than double
the amount it generated just four years earlier. Its net income totalled $596m.
Retail Update
Watch out : Smart wearables startup Leaf Wearables
set to unveil safety watch for kids (Source : Financial Express)
The year 2015 witnessed 3,27,394 crimes against
women as per the National Crime Records Bureau,
including 34,651 cases of rape. The number of crimes
against children was 94,172 which included crimes
such as kidnapping, rape and sexual harassment
amongst others.
The watch will allow children to make calls to designated guardians without needing to
pair it with a mobile phone. The watch has an SOS button which sends the childs location
to the guardians and makes a call automatically as well, said Paras Batra, co-founder,
Leaf Wearables.
Guardians can download the SAFER by Leaf app on their phone through which they
can track the childs location and call the childs watch. The safety watch is expected to
be priced around Rs.5000. We will start pre-booking soon and the product will be
launched by early 2017, added Batra.
Leaf Wearables first product Safer is a piece of jewellery which can be worn as a
pendant. The jewellery has an in-built button, which works on Bluetooth low energy and
thus works in coordination with the Safer app on the users smartphone. In an emergency
situation, the user simply double-clicks the pendant, which sends an alert to the victims
pre-designated network. Priced at R2499, the jewellery takes just 15 minutes to charge for
a week of use.
Since its launch, Leaf Wearables has sold over 8000 units, and has an online presence
across the globe, including in the US and the UK. It also has distributors in Turkey and the
product is available in 70 retail stores. Most recently, it bagged a deal from distributors in
South East Asia (SEA) to have a retail presence in the region. While the start-up plans to
strengthen its international presence via distributors, Batra said that India will remain the
focus for Leaf Wearables.
Retail Update
5 Signs Of High Emotional Intelligence (Source : Forbes)
Emotional intelligence predicts peoples ability to regulate themselves, manage other
people, and achieve success. So, how can we tell if someones got it or not? Here are
five signs of people with high emotional intelligence.
3. Theyre good listeners. Great listening requires a developed listening structure that
separates the facts from interpretations, reactions and ends. People with emotional
intelligence can identify the emotions that shut down their ability to listen.
5. They apologize when theyre wrong. People with high emotional intelligence dont
invest valuable time trying to prove they are right when they realize theyre wrong.
Instead of looking for excuses, they offer a simple, honest apology that lets them quickly
get back on track.
Retail Update
i-mpulse - 71
(Abhishek Bijanu, ACM, Lifestyle & Pranshu Dixit, Department Manager ,Decathlon)
Q.1 Name the Global payments major that has filed a complaint opposing the
registration of Paytm's Trademark .
Q.2 Name the two online grocery retailer that will home deliver cash upto Rs 2000
to consumers who place order on their platform .
Q.3 Name the Fashion discount chain that launched a 3-day Free Shopping
Weekend mega sale event in order to take on Flipkart's Big Shopping Days and
Snapdeal's Unbox 2017 sale .
Q.4 Name the Online fashion and lifestyle player that has recently launched a
category focused campaign showcasing its range of sports apparel and footwear.
Q.5 Which Japanese consumer brand has re-entered the Indian market and has tied
up with a local Indian electronics distributor (Paras Group ) to begin sales ?
Q.6 Name the Airport that has launched Indias first airport e-Shopping platform
www.shopflydel.in for domestic passengers.
Q.7 Which digital wallet company recently launched an e-wallet protection plan for
all its users, both consumers and merchants in partnership with Reliance General
Insurance Company ?
Q.9 What is the speciality of the programme "Reach " launched by Shopclues under
its Business Edge Initiative ?
Q.10 Name the Switzerlands 165-year-old luxury brand that is returning to India in
a joint venture with Reliance Brands Ltd .
(1) Siam Makro (Thailand) (2) Snapdeal (3) Decathlon & Arena (4) Bhubaneswar
(Odisha) (5) Freecharge (6) Myx (7) Bookmychotu provide its customers with a 'helper'
to stand in long ATM queues for them. This 'helper' will stand in the queues for Rs. 90
per hour on behalf of the customer (8) Flipkart (9) It uses computer vision, a whole
bunch of sensors and deep learning to let you walk into a store, sign in with an Amazon
Go app, fill up your bags and leave without stopping for a checkout line (10) Flipkart
Smart buy
RETAILOGY
Retail Update
LOGO QUIZ 28
(Abhishek Bijanu,ACM,Lifestyle & Deepti Kumari, DFRM10,NOIDA)
The aspirant should be a team player who can work with Creative,
Operations and Vendors to develop a strategic plan. Aspirant should have
the ability to work under pressure without compromising with the deadlines
and quality.
Freshers can also apply. Interested candidates can send their resume to
ayushi@conceptsandsolutions.in
Need Fashion Consultants for Top Luxury Brands under Reliance : Paul & Shark
, Bally , Kate Spade . Job location : DLF Emporio , Vasant Kunj
__________________________________________________________________________
INTERNSHIP OPPORTUNITY WITH Pepe Jeans:
The person should have worked upon OTB, Buying plan, MS Excel and should
posses good product knowledge. This role requires direct reporting to HOD.
Pls message Rahul Jain, if interested.
Retail Update
Retail Update
VISUAL TREAT
(NUTANNAYAN NIGAM, PGDRFM, NOIDA)
Retail Update
FDDI Retail -Facebook Page
https://www.facebook.com/FDDIRetail
https://www.facebook.com/groups/FDDIRetail/
Mentor Alumnus :
AbhishekBijanu
ACM, Lifestyle