RIZAL TECHNOLOGICAL UNIVERSITY

CASE ANALYSIS

Metropolitan
Bank and Trust
Company
Araador, Christine Joy O.
Arcega, Cristina S.
Intalan, Jasmine A.
Pearanda, Rose Marie E.
Urrea, Christine Joyce A.
CBET- 01- 601E

Prof. Rodolfo Acosta

 Metropolitan Bank and Trust Company

Case Analysis

I. PROBLEM
As a leading provider of trade finance in the Philippines, how will
Metrobank further develop its products and services to stay in
demand in the market?

II. AREAS OF CONSIDERATION

Demands of the customers on the products and services

produced/rendered
The capabilities of the bank to provide better products and
services
Large competitors that offer the same line of products and services
The quality of products and services currently provided by
Metrobank
Current standing and ownership of Metrobank in the market

III. ALTERNATIVE COURSES OF ACTION

1. Improve systems technology against ATM theft and robberies

ADVANTAGES

Depositors will feel more secured regarding their accounts.

This will improve the banks services and will increase potential
customers.
Online banking will be more protected
Financial institution can take advantage of the social media to
enhance marketing

DISADVANTAGE

Upgrading systems technologies will incur large costs

 2. Train employees for faster rendering of services

ADVANTAGES

Employees can provide exceptional services to customers as

well as up to date information.
Having approachable employees will build good relationships
with customers gaining more trust from them.
Employees will be more flexible in handling different kinds of
situations.

DISADVANTAGES

Training and seminars for employees will incur additional cost.

Also, employees spare time will be affected. Time adjustments
are necessary.

3. Introduce additional benefits, creating new demands

ADVANTAGES

More customers will be attracted to invest or deposit in

Metrobank
Current customers loyalty will increase

DISADVANTAGE

Time adjustments for employees for better understanding of

the benefit to be able to explain these things to Metrobanks
customers

IV. RECOMMENDATION

We recommend the first alternative: Improve systems technology

against ATM theft and robberies.

To further develop the products and services of Metrobank, improving

its systems technology is one of the best choices. Bank robberies are
notorious these days, even the largest banks in the country are no
excuse. Even though upgrading the systems will incur large cost, it
has great benefits. Depositors of Metrobank will feel secured and
customers loyalty and trust will increase. Potential depositors and
investors in the bank will also increase. Not only that, online banking
 will be more protected. Financial institution can take advantage of the
social media to enhance marketing.

V. ACTION PLAN

ACTIVITIES TIME FRAME

Conduct research on what technology

to apply/use and how much will it 1 month
cost in order to improve services

Implement the new technology. This

1 week
includes test runs and revisions.

Educate the public as well as the staff

regarding the new technology that the 2 weeks
company will use.