Escolar Documentos
Profissional Documentos
Cultura Documentos
REALITY
Luminary
Luminary Labs | Labs
June 2017| June 2017 Kate Machtiger & Michelle Shevin
1
Since the earliest cave paintings,
humans have tried to represent their
reality.
THE GUARDIAN
QUARTZ
BUSINESS INSIDER
RE/CODE
PATENTLY APPLE
THE VERGE
Panorama paintings drew patrons into a round room where they were
surrounded by a floor-to-ceiling, 360-degree scene.
Dioramas allowed the audience to stay in one place while the scenery moved
in front of them. Lighting effects simulated movement and the passage of time.
Luminary Labs | June 2017 Image: Dr. Waldern/Virtuality Group - Dr. Jonathan D. Waldern 31
2006
I am therefore iPod
The Oculus Rift ushered in a new era of VR hype with a step change in
headset technology. Through motion tracking and powerful image displays
optimized for human eyes, the device allowed users to lose themselves in a
nearly-realistic 3D world.
Luminary Labs | June 2017 Image: Flickr user Rafael Valentim 37
2016
On the road to Viridian City
Global AR phenomenon Pokmon
Go sent millions of smartphone
users in pursuit of virtual characters
superimposed onto real places. Its
popularity offered a glimpse into the
market potential for engaging AR
experiences.
As we develop the power to make virtual experiences more believable, its time
to go beyond entertainment and serve real needs. One early effort in this area is
the EdSim Challenge, which seeks VR/AR simulations that will prepare
Americas students for the future workforce.
Luminary Labs | June 2017 39
What needs to happen
to make the hype real?
$
Luminary Labs | June 2017 43
More portability
Todays devices are often tethered or bulky.
Lighter mobile devices with better resolution
and battery life will generate new use cases
and improve the value proposition.