A&MP ASSIGNMENT 02

Message Strategy & Media Mix

By: Monika Rajpal

Roll No.340157
Message strategy:
Message strategy is one in which the producer gives the product a single sentence line message
such that, that message represents the whole product advantages that consumer will be
beneficial.
Such a good message strategy is used to attract more audience and based on that advertisement
of particular product is made.
Media Mix:
Media mix is a combination of different channels of communication where the marketer uses the
different methods of marketing channels like internet, print media, TV ads, radio ads etc. to
promote their ads.
Here the product I used are:

Bournvita
Horlicks
Bournvita:

Tagline: Tayyari Jeet Ki

My Message strategy:
Tagline Bardte raho
I use this tagline as message strategy for the Bournvita because I have been using bournvita since
my childhood, and this product gives me an energy to increase.
The ad should be like where the boy fights against his daily schedule in a day and before he begins
his day his mother give him a 1 glass of milk with bournvita to start his day and then he gets
success in all terns and every day. This message conveys that this product helps the boys to fight
his difficulties and gives him an enery for aage Badhne ki.
Media Mix:

Facebook
Twitter
Internet
Blogging
Radio
Print Media
TV Commercials

Horlicks:

Tagline Taller Stronger Sharper

My Message strategy:
Tagline: Be a Brave Boy
This tagline have been selected by me for Horlicks because, the tagline covers all the aspects of
the Horlicks in terms of the taste, healthy etc, where a mother gave Horlicks to his son to become
a brave boy in future, she daily give 1 glass of Horlicks to hi and her boy achieve a first in his class.
Media Mix:

Facebook
Twitter
Internet
Blogging
Radio
Print Media
TV Commercials