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CHAPTER: 1
INTRODUCTION
Motivation is the process of steering a persons inner drives and actions towards
certain goals and committing his energies to achieve these goals. It involve a chain
reaction starting with felt needs, resulting in motives which give rise to tension
which census action towards goals. It is the process of stimulating people to strive
willingly towards the achievement of organizational goals motivation may be
defined as the work a manager performs an order to Induce Subordinates to act
on the desired manner by satisfying their needs and desires. Thus motivations is
concerned with how behaviour gets started, is energized, sustained and directed.
WHAT IS MOTIVATION?
The word motivation has been derived from motive which means any
idea, need or emotion that prompts a man in to action. Whatever may be the
behavior of man, there is some stimulus behind it .Stimulus is dependent upon
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the motive of the person concerned. Motive can be known by studying his needs
and desires.
There is no universal theory that can explain the factors influencing motives which
control mans behavior at any particular point of time. In general, the different
motives operate at different times among different people and influence their
behaviors. The process of motivation studies the motives of individuals which
cause different type of behavior.
In order to motivate workers to work for the organizational goals, the managers
must determine the motives or needs of the workers and provide an environment
in which appropriate incentives are available for their satisfaction .If the
management is successful in doing so; it will also be successful in increasing the
willingness of the workers to work. This will increase efficiency and effectiveness
of the organization .There will be better utilization of resources and workers
abilities and capacities.
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Definition of Motivation.
Importance of motivation
Motivation is one of the most important factors determining organizational
efficiency. All organizational facilities will go to waste in absence of motivated
people to utilize these facilities effectively. Every superior in the organization must
motivate its subordinates for the right types of behavior. The performance of
human beings in the organization is dependent on the ability in the motivation.
Rensis Likert called motivation as" the cost of the management". Motivation is an
effective instrument in the hands of management in inspiring the workforce.
Motivation increases the willingness of the workers to work, thus increasing
efficiency and effectiveness of the organization.
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Improvement upon skill and knowledge:- all the members will try to be
efficient as possible and will try it improve upon the skill and knowledge to the
progress of the organization which, in turn will provide the promised and more,
ultimately enabling them to satisfy their needs - personal and social both.
Better Image: - a firm that provides opportunities for the advancement of its people has a better
image in the minds of the public as a good employer. This, image helps in attracting qualified personnel
and thus simplifies the staffing function. This will also improve employee satisfaction and reduce
industrial stifle.In a nutshell, to achieve the organizational and individual goals in an economical and
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efficient manner, motivatiis an important tool in the hands of management to direct the behavior of
subordinates in the desired and appropriate direction and thus minimize the wastage of human and
other resources.
Motivation is one of the most crucial factors that determine the efficiency and
effectiveness of an organization with its help a desire is born in the minds of the
employees to achieve successfully the objective of the enterprise. All
organizational facilities will remain useless people are motivated to utilize these
facilities in a productive manner. Motivation is an integral part of management
process. An enterprise may have the best of material, machines and other means
of production but all these resources are meaningless so long as they are not
utilized by properly motivated people. There was a time when the human
resource of production was treated like other non-human resources and was not
given any special importance. But this old concept has lost all importance in this
competitive age classifying the importance of motivation Renis Likert has called it.
"The core of Management". The importance of motivation becomes clear from
following facts :
6-Increase in Morale.
10-Easier Selection.
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11-Facilities Change.
Motivation involves getting the members of the group to pull weight effectively, to
give their loyalty to the group, to carry out properly the purpose of the
organization. The following results may be expected if the employees are properly
motivated.
The workforce will be better satisfied if the management provides them with
opportunities to fulfill their physiological and psychological needs. The workers
will cooperate voluntarily with the management and will contribute their
maximum towards the goals of the enterprise.
Workers will tend to be as efficient as possible by improving upon their skills and
knowledge so that they are able to contribute to the progress of the organization.
This will also result in increased productivity.
The rates of labors turnover and absenteeism among the workers will be low.
There will be good human relations in the organization as friction among the
workers themselves and between the workers and the management will
decrease.The number of complaints and grievances will come down. Accident will
also be low.There will be increase in the quantity and quality of products. Wastage
and scrap will be less. Better quality of products will also increase the public image
of the business.
Theories of Motivation.
Understanding what motivated employees and how they were motivated was the
focus of many researchers following the publication of the Hawthorne study
results (Terpstra, 1979). Six major approaches that have led to our understanding
of motivation are Mcclellands Achievement Need Theory, Behavior Modification
theory; Abraham H Mallows need hierarchy or Deficient theory of motivation. J.S.
Adams Equity Theory, Vrooms Expectation Theory, Two factor Theory.
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The intellectual basis for most of motivation thinking has been provided by
behavioral scientists, A.H Maslow and Frederick Heizberg, whose published works
are the Bible of Motivation. Although Maslow himself did not apply his theory to
industrial situation, it has wide impact for beyond academic circles. Douglous Mac
Gregor has used Maslows theory to interpret specific problems in personnel
administration and industrial relations.
The crux of Maslows theory is that human needs are arranged in hierarchy
composed of five categories. The lowest level needs are physiological and the
highest levels are the self actualization needs. Maslow starts with the formation
that man is a wanting animal with a hierarchy of needs of which some are lower
ins scale and some are in a higher scale or system of values. As the lower needs
are satisfied, higher needs emerge. Higher needs cannot be satisfied unless lower
needs are fulfilled. A satisfied need is not a motivator. This resembles the standard
economic theory of diminishing returns. The hierarchy of needs at work in the
individual is today a routine tool of personnel trade and when these needs are
active, they act as powerful conditioners of behavior- as Motivators.
Hierarchy of needs; the main needs of men are five. They are physiological needs,
safety needs, social needs, ego needs and self actualization needs, as shown in
order of their importance.
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Safety: - The next in order of needs is safety needs, the need to be free from
danger, either from other people or from environment. The individual want to
assured, once his bodily needs are satisfied, that they are secure and will continue
to be satisfied for foreseeable feature. The safety needs may take the form of job
security, security against disease, misfortune, old age etc as also against industrial
injury. Such needs are generally met by safety laws, measure of social security,
protective labor laws and collective agreements.
Social needs: - Going up the scale of needs the individual feels the desire to
work in a cohesive group and develop a sense of belonging and identification with
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a group. He feels the need to love and be loved and the need to belong and be
identified with a group. In a large organization it is not easy to build up social
relations. However close relationship can be built up with at least some fellow
workers. Every employee wants too feel that he is wanted or accepted and that he
is not an alien facing a hostile group.
Ego or Esteem Needs: - These needs are reflected in our desire for status and
recognition, respect and prestige in the work group or work place such as is
conferred by the recognition of ones merit by promotion, by participation in
management and by fulfillment of workers urge for self expression. Some of the
needs relate to ones esteem
e.g.; need for achievement, self confidence, knowledge, competence etc. On the
job, this means praise for a job but more important it means a feeling by
employee that at all times he has the respect of his supervisor as a person and as
a contributor to the organizational goals.
Self realization or Actualization needs: - This upper level need is one which
when satisfied provide insights to support future research regarding strategic
guidance for organization that are both providing and using reward/recognition
programs makes the employee give up the dependence on others or on the
environment. He becomes growth oriented, self oriented, directed, detached and
creative. This need reflects a state defined in terms of the extent to which an
individual attains his personnel goal. This is the need which totally lies within
oneself and there is no demand from any external situation or person.
be either positive or negative. The more positive the reward the more likely the
employee will be highly motivated. Conversely, the more negative the reward the
less likely the employee will be motivated.
X Theory
Individuals inherently dislike work.
Y Theory
People view work as being as natural as play and rest
People will exercise self direction and control towards achieving objectives they
are committed to
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CHAPTER: 2
TYPES OF MOTIVATION
Incentives
An incentive is something which stimulates a person towards some goal. It
activates human needs and creates the desire to work. Thus, an incentive is a
means of motivation. In organizations, increase in incentive leads to better
performance and vice versa.
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INCENTIVES
Insurance - Praise
Piece Rate: this is where the workers are paid depending on the quantity of
products made. The more they make the more they get paid. This system of wages
is followed where the output can be counted.
Time Rate: This payment by the hour. The longer you work the more you get paid.
This system of wages is followed where the output cannot be measured.
Bonus
Bonuses motivate employees to raise their performance to meet business goals.
You might want your employees to lower production costs, for example, or
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eliminate waste in the materials they use. You might give cash or non-cash
bonuses as incentives. Employees earn rewards for special achievements,
improving productivity and raising profits. Bonuses can serve as an important tool
for small businesses, which have smaller staffs and a smaller reservoir of talent
than larger firms, helping ensure employee loyalty and reducing turnover.
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nature of the work. This way efficient worker can get challenging jobs in which
they can prove their worth. This also helps in the greatest motivation of the
efficient employees.
Are they born with the self-motivation or drive? Yes and no. If no, they can be
motivated, for motivation is a skill which can and must be learnt. This is essential
for any business to survive and succeed.Performance is considered to be a
function of ability and motivation, thus:
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Restructuring jobs
Essentially, there is a gap between an individuals actual state and some desired
state and the manager tries to reduce this gap. Motivation is, in effect, a means to
reduce and manipulate this gap.
CHAPTER: 3
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Techniques of Motivation
Financial Incetives-
Incentive is an act or promise for greater action. It is also called as a stimulus to greater
action. Incentives are something which are given in addition to wagers. It means
additional remuneration or benefit to an employee in recognition of achievement or
better work. Incentives provide a spur or zeal in the employees for better performance.
It is a natural thing that nobody acts without a purpose behind. Therefore, a hope for a
reward is a powerful incentive to motivate employees. Besides monetary incentive,
there are some other stimuli which can drive a person to better. This will include job
satisfaction, job security, job promotion, and pride for accomplishment. Therefore,
incentives really can sometimes work to accomplish the goals of a concern. The need of
incentives can be many:
To increase productivity,
To get the maximum of their capabilities so that they are exploited and utilized
maximally.
Job enlargement:
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Job enrichment-
Job rotation:
it refers to shifting an employee from one job to another. Such job rotation
doesnt mean hanging of their job but only the employees are rotated. By this it
helps to develop the competency in several job which helps in development of
employees.
Skills shortages occur when there is a lack of skilled individuals in the workforce.
Skills gaps occur when there is a lack of skills in a companys existing workforce
which may still be found in the labour force as a whole.
According to the Treasury and DfES, both skills shortages and gaps are major
problems acting as major barriers to economic growth and the reduction in long-
term unemployment in the UK.
Participation :
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Delegation of authority:
Delegation of authority is concerned with the granting of authority to the
subordinates which helps in developing a feeling of dedication to work in an
organization because it provides the employees high morale to perform any task
Management by objectives:
It is used as a motivation and technique for self control of performance. By this
technique superior and subordinates set goals and each individual subordinates
responsibilities clearly defined which help to explore the sill and use in the
organization effectively
.Behavior modification:
CHAPTER: 4
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CHAPTER: 4
Financial rescue plans: Since the credit crisis started in the United
states, The American government arranged in Sept 2008, for an 800
Billion US$ rescue plan to save the financial market. The aim was to
save the most important investment banks and insurance companies
from bankruptcies to prevent further financial deterioration. Many
central banks around the world presented similar rescue plans with
different scoop.
Central banks monetary policies: central banks around the world have
resorted to all monetary policies to contain the financial crisis. The most
critical of these policies was to lower the interest rate drastically. The
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Reform of the WTO and global trade: The WTO should play more
active role in balancing global trade. Countries such as China should not
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CHAPTER: 5
CONCLUSION
The global recession 2008 is the outcome of the financial crisis that has
originated in the United States mortgages market and extended to the
rest of the world. The financial crisis has forced the insolvency of many
banks and financial institutions in the U.S. and the world. Governments
adopted different policies such as; financial saving plans, spending
stimulus packages, and aggressive monetary policies to contain the
crisis. However, the negative spread affect of the crisis has extended to
other sectors and industries (e.g. Motor Industry). The financial credit
crisis has moved the US and the global economy into deep recession.
Bankruptcies and foreclosure of banks and firms has caused huge
layoffs. Increased unemployment coupled with decline of wealth and
income of consumers around the world has lowered demand for
consumer and industrial products. As production output declines, this
will cause factories to lay off more labor. The spiral effect will take a
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BIBLIOGRAPHY
WEBLIOGRAPHY
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SOURCES:
www.google.com
www.yahoo.com
www.wikipedia.com
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