Escolar Documentos
Profissional Documentos
Cultura Documentos
JA
TEL
EL
JA
RO magazine
A
MA MINISTAR U VLADI SRBIJE /
Minister in the Serbian Government
MICHEL SAINT-LOT
Rasim
Osmeh i obrazovanje
NT dece su naa misija //
Ljaji
O
Smile and education of childern
are our mission
Reforme bez stezanja kaia // Ukusi i mirisi Libana //
Reforms without belt- tightening
NG The flavors and
aromas of Lebanon
TEL DIREKTOR AERODROMA DUBROVNIK /
DIRECTOR OF DUBROVNIK AIRPORT
Kovaica
ROKO Vojvodina u malom //
TOLI
Vojvodina in
small properties
Sinergijom do uspeha //
Sinergy leads to results
Vladimir Milovanovi
TRADICIJA KOJA OBAVEZUJE // A TRADITION THAT OBLIGES
rs
Re je o avio-kompaniji Prince aviation, ije uspeno poslovanje od preko 20 godina mnogima danas izgleda kao ostvarenje jedne
savremene bajke. Jer zaista bajkovito deluje kad pomislite da treba da letite negde, a za Va let ne postoji ekanje na aerodromu.
A vreme je novac, danas vie nego ikada ranije. Zato je u momentu kad Vam zatreba, Va avion tu za Vas, u vreme koje ste Vi
naznaili i prevee Vas do destinacije do koje elite. I sve to u kabinama privatnih vazduhoplova koje su opremljene tako da putnici
u svakom trenutku mogu da se osete spokojno i relaksirano, jer lete u potpunom komforu dodatno obogaenom raznovrsnom
zabavom - od ponude filmova za gledanje u avionu, preko razliite vrste muzike ili ak i satelitskog telefona koji je dostupan onima
koji ele da rade i ostanu u kontaktu sa kolegama, prijateljima ili familijom i tokom trajanja leta. U ponudi je i kvalitetan ketering, kao
i izabrani asortiman francuskih vina. Ukoliko to zahtevaju, putnicima se moe omoguiti i vodi kroz rutu leta.Jer letenje je odavno
prestalo da bude luksuz u poslovnom svetu, a postalo je apsolutna potreba dananjeg oveka.
Kao danas najvea avio-taksi kompanija u jugoistonoj Evropi, izgradili smo i zavidnu reputaciju u pogledu bezbednosti i najvieg
kvaliteta usluga koje se nude. Cilj je da se klijentima prui potpuni ugoaj i nezaboravno iskustvo letenja.
Ali pored komfora koji je prvi kriterijum koji Prince aviation sebi postavlja, bezbednost ipak, dolazi pre svega. Kada se naete
u avionu, znate da ste u sigurnim rukama. Vazduhoplovom upravljaju iskusni i dobro obueni piloti. Domaice vazduhoplova,
popularno znane kao stjuardese su, takoe, standardne lanice posade na svakom letu i njihova najvea odgovornost podrazumeva
brigu o putnicima.
Kada zamislite sve ovo i vratite se u prolost kada je sve i poelo, jo 1992. godine, sa Pajperom iroki 6, koji je mogao da povede
estoro putnika sve do Bea, a samo nekoliko meseci posle toga poeli su i prvi letovi visoke klase, sa Cesnom Citation 421, Golden
Eagle, koja je bila namenjena za taksi prevoz vazdunim putem za Mediteran i Zapadnu Evropu, onda je neverovatno da je ve
sredinom 90-ih prva mlazna Citation II Cesna 550 stigla u Beograd. I tu kompanija nije stala. Ubrzo stiu i prinove floti, pridruuju
im se i dva vazduhoplova Citation Bravo, kao i jedan Citation I. Danas posedujemo 5 XLS vazduhoplova i 1 Mustang, a sa jasnom
vizijom razvoja, raznovrsnost i kvalitet usluga koji se nudi moe samo da se podigne na vii nivo.
Sa ekspanzivnim poslovanjem, u cilju da obezbedi kvalitetne lanove posade, naa kompanija je izgradila i svoj kolski centar. Piloti
se obuavaju po programima u saglasnosti sa najstroim svetskim, vaeim propisima, a pored njih, ovde se obuava i vazduno-
tehniko osoblje, avio-mehaniari koji omoguavaju da avioni uvek budu u ispravnom tehnikom stanju i spremni za bezbedan let.
I upravo tu, gde se preplie stvarno i nestvarno, prolo i budue, ova bajka nam alje jasnu poruku da se prinevi nalaze meu
nama, obinim svetom. Oni, zapravo, oduvek postoje i postojae. Potrebno je samo da verujete u njih, jer onima koji veruju, njima
se i ostvare snovi.
O nce fairy tales were the favorite reading material for children at bedtime and princes were a compulsory part of them. Todays world
is different from what it used to be, but fairy tales and princes still exist. We are sure about that. As a proof, we will tell you the story
of a prince, whose kingdom stretches high among the clouds, but at the same it stands firmly on the ground.
It is the airline Prince Aviation, whose successful operations for over 20 years are perceived by many people as the realization of
a modern fairy tale.Actually, it is a kind of miracle that you can travel somewhere without waiting at all at the airport. Time is money
and today that is more real than ever before. That means that your plane will be ready at the specified time and it will transport you
to the destination you want. All this in the cabins of private aircrafts, which are equipped in such a way that passengers will always
feel peaceful and relaxed, because they fly in complete comfort, enriched by varied entertainment contents - from movies and
different types of music, up to satellite phone calls that are available for those, who want to work and stay in touch with colleagues,
friends or family during the summer.The offer includes high quality catering, as well as a selected variety of French wines.
If passengers require it, they can have a guide during the flight. The fact is that, in the world of business, flying stopped being
a luxury a long time ago and it has become an absolute need for contemporary people.
As todays largest air-taxi company in southeast Europe, we have built an enviable reputation regarding safety and top-quality
services. Our goal is to offer to our clients a perfect atmosphere and the unforgettable experience of flying.
But although comfort is the first criterion that Prince Aviation requires from itself, safety comes first of all. When you are on the plane,
you know that you are in safe hands. Plains are under the command of experienced and well-trained pilots. Aircraft hostesses,
popularly known as stewardesses are also standard crew members on each flight and their main responsibility is to take care of the
passengers.
When you think of all this and go back in time when everything started in 1992, you can see the evolution of the company, first the
Piper Cherokee 6, which could carry six passengers to Vienna, a few months later the first high-class flights began with a Cessna
Citation 421, Golden Eagle, which was intended for taxi air transport through the Mediterranean and Western Europe, and finally
the first jet Cessna 550 Citation II arrived in Belgrade in the mid-90s. But the company did not stop there. New additions to our fleet
keep arriving, including two Citation Bravo aircrafts, as well as a Citation I. Nowadays we have 5 XLS aircrafts and 1 Mustang.
Our clear development vision, combined with diversity and high-quality services, can only lead us to new heights.
Our company created its own training center, in order to provide top-quality crew members for its ever expanding operations.Pilots
are trained in accordance with thestrictest international, applicable regulations. Besides pilots, also air-technical personnel and
aircraft mechanics are trained there, so that planes might always be in good mechanical conditions and ready for a safe flight.
This fairy tale, which intertwines real and unreal, past and future, sends us a clear message: princes are among us, the ordinary
people. They have always existed and will always exist. You just have to believe in them,because if you believe, you will fulfill your
dreams.
SADRAJ / CONTENT
8 20 84 144 176
6 www.globe-magazine.com
THE GLOBE MAGAZINE
www.globe-magazine.com
Godina 2, Broj 5.-6.
Year 2nd, Issue 5.- 6. RE UREDNICE /
EDITOR'S LETTER
GLAVNA I ODGOVORNA UREDNICA /
EDITOR IN CHEF
MIRELA KRAJINOVI, mirela@globe-magazine.com
MARKETING
SOLUTIONS ARE IN THE FUTURE
GLOBE PRESS
marketing@globe magazine.com
y dear Globers, you who read and expect
LEKTURA / LECTOR the new edition of the magazine The Globe,
ABC prevodi For this double edition, my associates
ISIDORA INJAC
and myself have prepared many interesting
PREVODI / TRANSLATION interviews and reports about the economy,
ABC Prevodi.Balkanska 18 commerce, tourism and culture. We visited
Mr.sc. Violeta DamjanaC, prevodilac / translator the whole region and through interviews,
we would like to present some nice destinations, as the summer is
PROLEE/LETO / SPRING/SUMMER 2014
THE GLOBE MAGAZINE, izlazi tromeseno still here.
THE GLOBE MAGAZINE, is published quarterly The last 6 months were marked by floods throughout the region
caused by excessive rains, and changes in the political scene,
TAMPARIJA / PRINT
related to the repeated elections. I hope that this Government will
TAMPARIJA PORTAL
Lafontenova 1, Beograd, Bora last and survive through the next four years to fulfill the promises
proizvodnja@stamparijaportal.rs made to the citizens. But first of all, I wish that the flooded areas
and the affected families would get their homes back.
OBRADA TEKSTA / TEKST PROCESSING
So, lets move forward, lets not look in the past, which is the
THE GLOBE MAGAZINE
greatest enemy of Serbia. Lets leave the ex-leaders, ex-
NASLOVNA STRANA / COVER PAGE systems; lets turn to the future and the things that are still to
THE GLOBE MAGAZINE come. Surely, what is very important not only for Belgrade, but
for the whole region as well, is one of the largest projects in the
Balkans, our Belgrade On Water project. Not only isthisthe
largest project, but Belgrade On Water is our future. If you
are still in Belgrade, take a walk to Karaoreva Street, to the
building of Republic Geodetic Authority, and look into the future.
My son has already made a wish for one of the apartments next to
the Belgrade Tower. If you are still thinking about where to spend
your vacation, my warmest recommendation is Dubrovnik - the
city of history, culture, love, and the beautiful sea, where friendly
people will serve you the most beautiful coffee and pancakes in
Stradun, right next to the church of St. Vlah. While enjoying your
coffee, read through The Globe magazine and there you will find
nice stories about Dubrovnik. 7
8 www.globe-magazine.com
VLADIMIR
MILOVANOVI
TRADICIJA KOJA OBAVEZUJE
VISOKO POSTAVLJENI CILJEVI ZAHTEVAJU VIE OBAVEZA I VEU ODGOVORNOST
va domaa kompanija se tokom vie od 63. godine duge tradicije razvila u poslovni sistem
VLADIMIR
MILOVANOVI
A TRADITION THAT OBLIGES
HIGH GOALS REQUIRE MORE WORK AND GREATER RESPONSIBILITY
uring its 63 year long tradition, this local company evolved into a business system for design,
D consulting, engineering, construction and project management, which operates all around
the world - from Europe, Russia and Kazakhstan up to the Middle East, Africa and Peru. For
decades, it stands out as one of the most famous Serbian brands and it successfully maintains
a high level of business activities and a good position among domestic and international clients, despite
the global financial crisis. The total value of the works that Energoprojekt must accomplish in the coming
years exceeds 650 million, and by the end of 2014 we expect that new contracts will be signed at home
and abroad. There is a lot of work for the 2,300 employees of the company, who are rated among the best
international contractors, designers and consultants by the prestigious American magazine Engineering
News Record.
10 www.globe-magazine.com
Vladimir Milovanovi je rodjen 10.02.1961. Vladimir Milovanovic was born on February 10,
godine u Obrenovcu, Republika Srbija. Po zavretku 1961 in Obrenovac, Republic of Serbia. Upon completion
IV beogradske gimnazije, diplomirao je na Mainskom of the IV Belgrade High School, he graduated from the Faculty
fakultetu Univerziteta u Beogradu, smer termotehnika, of Mechanical Engineering of the University of Belgrade,
a potom stekao i zvanje Masters Certificate in Project Department of thermodynamics. Later he was awarded the
Management Univerziteta George Washington (SAD). Masters Certificate in Project Management from the George
lan je Drutva inenjera i tehniara Srbije i Project Washington University (USA). He is a member of the Society
Management Institute (PMI). of Engineers and Technicians of Serbia and of the Project
Management Institute (PMI).
Diplomirao je 1986. godine, a po odsluenju
vojnog roka, od 1988. godine radi u Energoprojektu. He graduated in 1986 and upon completion of the
Radio je na realizaciji veih i manjih projekata maininskih military service, he began to work in Energoprojekt in 1988.
i elektro sistema u zemlji i inostranstvu na poslovima He worked on the implementation of large and small projects
glavnog inenjera, koordinatora projekta, koordinatora regarding mechanical and electrical systems in the country
grupe projekata (Hotel Hyatt Regency Beograd, and abroad, including: Main Engineer, Project Coordinator,
Podzemna eleznika stanica Vukov Spomenik, Glavna Project Group Coordinator (Hyatt Regency Hotel of Belgrade,
eleznika stanica Prokop, Konferencijski centar u the Underground Railway Station Vukov Spomenik, the Main
Accra, Gana, i dr.), glavnog inenjera ino kompanije Railway station Prokop, the Accra Conference Center in
(Energo Nigeria Ltd.), pomonika direktora za investicije Ghana etc.), Chief Engineer of a Foreign Company (Energo
(Energoprojekt Oprema a.d.), tehniog direktora ino Nigeria Ltd.), Assistant Director for Investments ( Energoprojekt
kompanije (Energoprojekt Middle East LLC.) i direktora Holding p.l.c.), Technical Director of a Foreign Company
ino kompanije u Dubaiu (ECO MEP Technology LLC.), (Energoprojekt Middle East LLC.), Director of a Foreign
izvrnog direktora za realizaciju projakata, zamenika Company in Dubai (ECO MEP Technology LLC.) and Executive
direktora (Energoprojekt Oprema a.d.). Na radu u Director for the Implementation of Projects, Deputy Director
inostranstvu (Nigerija, Ruska Federacija i Ujedinjeni (Energoprojekt Oprema p.l.c.). He spent nine years working
Arapski Emirati) proveo je 9 godina. abroad (NigeriaFederation and United Arab Emirates).
Na rukovodeim funkcijama u zemlji i He has worked in management positions in the
inostranstvu radi od 1995. godine. Radio je na country and aborad since 1995. He has worked in the
poslovima mainskog inenjera, marketinga i pripreme fields of mechanical engineering, marketing and preparation
ponuda, pregovaranju i ugovaranju projekata vee of bids, negotiation of high-value contracts, organization and
vrednosti, organizacije i kontrole realizacije projekata, control of project realization, as well as in the preparation of
pripremi dugoronih i godinjih poslovnih planova i long-term and annual business plans and implementation
izvetaja o realizaciji. Govori, ita i pie engleski jezik reports. He speaks, reads and writes English and
i slui se ruskim jezikom. Od 28.10.2010. godine vri communicates in Russian. From October 28, 2010 he has acted
funkciju Generalnog direktora Energoprojekt Holding a.d.
as Chief Executive Officer of the Energoprojekt Holding p.l.c.
internacionalni izvoai u prvih 10. Interesanto je da se na ovoj listi When it comes to the rankings of Engineering News Record, which
u kontinuitetu, osim Energoprojekta, nikada nisu pojavile ne samo are published every year, it is important to remark that by the end of the
firme iz bive Jugoslavije, ve i iz okolnih balkanskih zemalja. Pre- 80s we were at the top, among the five best designers and consultants
ma izvetaju ovog uglednog amerikog asopisa, Energoprojekt se and among the ten best international contractors. It is interesting that up
na osnovu rezultata ostvarenih tokom 2013. godine nalazio na 229. today, besides Energoprojekt, no company from the former Yugoslavia
mestu od 250 najboljih internacionalnih izvoaa radova, dok je na or the neighboring Balkan countries has succeeded to enter into the list.
listi internacionalnih projektanata i konsultanata, rangiran na 144. According to a report from the prominent American magazine, based
mestu na listi od 225 najboljih internacionalnih konsultanata. Na on the results of 2013 Energoprojekt is in the 229-th place among the
poslovni prioritet predstavlja trajni i odrivi razvoj i rast kompanije 250 top international contractors and in the 144-th place among the 225
uz ostvarivanje profita za nae akcionare i rasta vrednosti akcija na top international architects and consultants. Our business priority is the
berzi, to je mogue samo ako profesionalno, kvalitetno i u ugovoren- permanent and sustainable development and growth of our company, in
im rokovima realizujete projekte i usluge. Zajedno sa tim i upravo order to create profit for our shareholders and to increase the value of
u tom cilju, veoma nam je znaajano i zadovoljstvo naih klijenata, our shares on the stock market, which is possible only by implementing
ali i naih zaposlenih, s obzirom na to da oni predstavljaju i najveu projects and services in a professional way, with high-quality and within
vrednost nae kompanije. the agreed time frame. Keeping that purpose in mind, the satisfaction of
our clients and employees is very important, because our employees are
U poslednje vreme ugovoreni su neki znaajni projekti the most important value of our company.
u zemlji i svetu. Trite Energoprojekta je zaista veliko
radite od Perua do Kazahstana, preko Evrope, Afrike i More recently your company has contracted some
Bliskog Istoka. Kako ste uspeli da odrite dobre pozicije important projects in the country and abroad. The market
na razliitim kontinentima ? Kako uspevate da se izborite of Energoprojekt is really great, stretching from Peru to
sa konkurencijom? Kazakhstan, from Europe to Africa and the Middle East.
11
Energoprojekt od 1990-te posluje u uslovima raznih kriza i nalazi od- Behind us is the year 2013, which was a difficult year
govore na sva iskuenja koja donose krize. Nauili smo da planiramo for many companies. However, you succeeded to sign
i unapred predviamo mogue poremeaje i da razvijamo alternativne contracts for a total value 650 million EUR, during the first
planove. Kada raspolaete kvalitetnim referencama, znanjem, iskus- quarter of this year, which was supposed to be still harder
tvom, ljudskim resursima i sistemom rada koji je profesionalan i od- than the previous one. Is that true?
govoran u odnosu na posao koji radite, u mogunosti ste da naete
odgovore na razne poremeaje. Since 1990, Energoprojekt has operated under various crises, but it
Velika je odgovornost zadovoljiti interese akcionara, obezbediti do- always found the answers to all the temptations that crises bring. We
voljno posla za 2,300 zaposlenih, od kojih je 800 visoko strunih ka- learned to plan ahead and anticipate possible disruptions, in order
drova i za vie hiljada radnika na tritima na kojima Energoprojekt to develop contingency plans. When you have quality references,
radi, i imati zadovoljnog klijenta koji e vam poveriti i naredne pos- knowledge, experience, human resources and a work system that is
love. Iako sam ja po funkciji najodgovorniji, rezultati se postiu u professional and responsible towards your business, you are always
timskom radu menadmenta na svim nivoima kao i svih zaposlenih able to find answers to a variety of disruptions.
u sistemu Energoprojekt. Radimo kao tim i nastojimo da obezbedimo It is a great responsibility to meet the interests of our shareholders, to
odriv rast prihoda i dobiti. provide enough work for 2,300 employees, out of which 800 are highly
13
I pored svih preduzetih aktivnosti, na poslovni rezultat za 2013. go-
dinu nije u potpunosti usklaen sa planom, ali s obzirom na sve okol-
nosti na koje se nije moglo uticati, verujemo da e postignuti rezul-
tat zadovoljiti oekivanja svih naih akcionara. Najvei poremeaj u
realizaciji poslovnog plana za prolu godinu je viemeseni zastoj u
realizaciji projekta izgradnje nove topionice i fabrike sumporne kise-
line u Boru, kao i odlaganje poetka izgradnje hotela Hyatt Regency
u Rostovu na Donu u Rusiji. U oba sluaja, nai investitori su bili prokop / prokop
suoeni sa problemom obezbeenja finansiranja ugovorenih projeka-
ta, re je o dva projekta ukupne vrednosti od oko 200 miliona dolara.
Iako je postignuti rezultat u naoj oblasti meu najboljima u Srbiji, mi
smo uvek okrenuti ka onima koji u inostranstvu postiu i bolje rezul-
tate od nas i teimo da ih dostignemo.
Od udara ove i prethodnih kriza najtee i najsporije se odvija opora-
vak aktivnosti u delatnosti visokogradnje, ali oekujem da poveanim
angaovanjem u inostranstvu i ovaj deo Energoprojekta prevazie
akumulirane probleme iz prolosti. Od posebne je vanosti oporavak
graevinskih aktivnosti u zemlji i sa nestpljenjem oekujemo poetak
realizacije projekta Beograd na vodi ali i razne druge investicije u
Beogradu i na teritoriji Srbije koji se najavljuju.
14 www.globe-magazine.com
Vladimir Milovanovi generalni direktor Energoprojekta / Vladimir Milovanovi Chief Executive Officer of Energoprojekt
15
Informacionim tehnologijama i Osiguranjem. U sklopu sistema Ener- we can contribute to speed up the recovery of the construction sector
goprojekt se nalazi ak devet uspenih kompanija u kojima radi vie and, at the same time, by increasing the possibilities of employment and
od 2.300 zaposlenih engagement at home, we obtain the capacity to contract and implement
Energoprojekt treba da ima istaknuto mesto u realizaciji investicija u many more projects overseas.
modernizaciju i izgradnju nove infrastrukture i javnih i komercijalnih When we look back at the history of Energoprojekt, it is clear that the
objekata u zemlji, ne zato to smo organizovani i iskusni, ve zato to company has invested in both, its people and innovation, perhaps because
moemo da budemo garanti kvaliteta i rokova realizacije i da dopri- it is not unusual that within your system there are also companies that
nesemo boljim budetskim prihodima Srbije i razvoju graevinskog deal exclusively with information technology and insurances. Within the
sektora i firmi koje e moi da svoje usluge izvoze u svet. Kompleks- Energoprojekt system there are nine successful companies that employ
nost oblasti u kojima Sistem Energoprojekt posluje, konkurentnost i over 2,300 employees ...
prednosti na domaem i internacionalnom tritu, tehnoloka znanja, Energoprojekt must have a prominent place in the realization of
kadrovski potencijal i kapacitet za inenjering poslove, znaajno investments related to the modernization and construction of new
mogu doprineti oporavku srpske privrede. infrastructure, as well as of public and commercial buildings in the country,
Percepcija Energoprojekta prvenstvo kao izvoake firme, nije do- not only because we are well-organized and experienced, but because
bra polazna osnova za definisanje poloaja sistema Energoprojekt we can guarantee high quality and timely implementation, contributing
u zemlji, jer se time iskljuuju drugi znaajni kapaciteti kao to su thus to better budget revenues for Serbia and to the development of
inenjering, projektovanje, konsalting i upravljanje projektima. the construction sector, as well as of companies, which will be able to
Ukoliko bi Energoprojekt bio integriui subjekt u izvoenju kapital- export their services to the world. The complexity of the areas, in which
nih infrastrukturnih i graevinskih projekata u Srbiji, koristi bi bile Energoprojekt operates, our competitiveness and advantages in both, the
viestruke: kvalitetnije izvedeni objekti, jeftinija izgradnja, jaanje domestic and the international markets, our technological know-how and
srpske graevinske operative i sticanje znaajnih referenci koje bi human resources and our engineering skills can significantly contribute
omoguile plasman usluga domaih firmi u svetu. Sistem Energo- to the recovery of the Serbian economy.
projekt bi mogao da bude lider povezivanja kompatibilnih delova The perception Energoprojekt mainly as a contractor company, is not
graevinskog sektora u novom ciklusu investicija, ime bi se postigla a good starting point for defining the position of Energoprojekt in
vea zaposlenost u ovoj privrednoj grani, kao i snaniji otpor inos- the country, because it excludes other important capacities, such as
tranoj konkurenciji, ali i sticanje izvoznog kapaciteta koji je nekada engineering, design, consulting and project management.
predstavljao znaajan deo budetskih prihoda nae zemlje. If Energoprojekt were an integrating subject in the performance of major
Kada bi se ovo i deslio, a naravno da ne zavisi sve od Energopro- infrastructure and construction projects in Serbia, the benefits would be
jekta, potrebno je da i ostali poslodavci imaju platformu odrivog multiple: high-quality buildings, cheaper construction, stronger Serbian
poslovanja i da adekvatno cene rad svojih zaposlenih i blagovremeno construction companies and the acquisition of important references
izvravaju svoje obaveze prema zaposlenima i dravi. that would allow the placement of services of local companies in the
16 www.globe-magazine.com
Radite mnogo, gradite mnogo, stvarate mnogo. Koje biste world. Energoprojekt could be a leader in the connection of compatible
projekte na kojima ste angaovani u zemlji u svetu izdvojili parts of the construction sector in a new cycle of investments, increasing
kao posebne? employment in this branch of the economy and ensuring a stronger
resistance to foreign competition. In this way we may achieve the export
Ne znam da li je re posebni adekvatna, jer svi ugovoreni projekti capacity, which represented once a significant portion of the budget
imaju iste ciljeve da budu realizovani na zadovoljstvo Investitora u revenues of our country.
ugovorenom kvalitetu i roku i da pri tome ostvarimo planiranu dobit. If this happened (of course it does not depend completely on
Ipak, sa posebnim linim afinitetom gledam na projekat Prokop jer Energoprojekt), it would be necessary that the other employers had a
sam kao mlad inenjer uestvovao u izgradnji podzemne eleznike platform for sustainable activities. That means that they should appreciate
stanice Vukov Spomenik, tokom sankcija, i bio akter prvih faza rea- adequately the work of their employees and fulfill their obligations to the
lizacije projekta Prokop, a godinama unazad sluam, kao i ostali State and their employees in a timely manner.
graani, da tu rupu treba zatrpati ili mnoga neispunjena obeanja
da e se nastaviti radovi. Zbog toga sam sa zadovoljstvom primio You work a lot, you build a lot and you create a lot. Among
odluku tenderske komisije eleznica Srbije da je ponuda Energopro- the projects that you have implemented in our country,
jekta ocenjena kao najpovoljnija i da je prihvaena. Energoprojekt je which would you single out as special?
radove na ovom projektu zapoeo davne 1996. godine, pa ovaj naj-
noviji ugovor, Faza 1 - Rekonstrukcija kapaciteta za prijem, otpremu I am not sure that the word special is adequate, because all contracted
i upravljanje saobraajem vozova smatram poetkom zavretka svih projects have the same goal - to be implemented to the Investors
preostalih radova na izgradnji nove glavne eleznike stanice u Beo- satisfaction, with the agreed quality and within the established time
gradu i stvaranjem preduslova za pripremu savskog platoa za potrebe frame, achieving the planned profit. However, I have a special personal
izgradnje, najavljenog velikog projekta, Beograd na vodi. Ovom affinity for the Prokop project, because as a young engineer I was
oekivanju, treba dodati i ve potpisane ugovore za izgradnju prve involved in the construction of the underground railway station Vukov
etape eleznike pruge od Beograda do Paneva, gde smo na tenderu Spomenik. It was during the sanctions when I was involved in the first
Ruskih eleznica u Moskvi, kao najpovoljniji, odabrani za izvoaa phase of the Prokop project. For years I have been listening, just as
radova na donjem stroju pruge, kao i izgradnju deonice autoputa na the rest of citizens that that hole should be covered, as well as many
koridoru E763 (Koridor 11) od Lajkovca do Ljiga, koju smo posle unfulfilled promises to continue to work. That is why; I was pleased
viemesenih pregovora sa kineskom firmom Shandong Hi-Speed by the decision of the Tender Committee of the Serbian Railways,
Ltd. ugovorili da realizujemo kao njihov lokalni podizvoa. according to which the bid of Energoprojekt was declared as the best
Kada je re o ostalim projektima, najvie me raduje ugovaranje and therefore accepted. Energoprojekt began to work on this project
graevinskih radova na projektu hidro elektrane Chacay u Peru, jer back in 1996 and for that reason I regard this latest contract, Phase 1 -
u nizu godina i zbog posledica sankcija, nismo uspevali da se vratimo Reconstruction of the Facilities for Receiving, Shipping and Managing
na teren izgradnje hidroenergetskih projekata, ali i konsultantski ugo- Railroad Transportation as the beginning of the completion of the
vor u Kataru za fazu 11 razvoja elektoenergetskog sistema. Svakako remaining works for the construction of a new main railway station in
treba izdvojiti i ugovor u Kazahstanu za projektovanje etiri kompre- Belgrade, creating thus the preconditions for the preparation of the Sava
sorske stanice na gasovodu kojim se transportuje kazahstanski gas za plateau for the construction of the large project Belgrade on Water. I
Kinu i projektovanje i izgradnju Ghana Airport Cargo center-a u should also add the already signed contract for the construction of the
glavnom gradu Gane. Kada se ovim ugovorima dodaju jo neki novi first stage of the railway Belgrade - Panevo. The Russian Railways in
projekti u inostranstvu i ugovoreni poslovi u zemlji, ukupna vrednost Moscow declared our bid as the best and chose us as the contractor for
radova koje Energoprojekt treba da realizuje u ovoj i narednim go- the substructure of the railroad. Another important contract refers to the
dinama je premaila 650 miliona evra. Dakle, to se tie Energopro- construction of a section of the highway on Corridor E763 (Corridor
jekta i ugovaranja novih poslova, ova godina je bolja od prethodne i 11) from Lajkovac to Ljig. This contract was signed after months of
oekujemo da godinji plan ugovaranja novih poslova ostvarimo pre negotiations with the Chinese company Shandong Hi-Speed Ltd., which
isteka polovine godine, to stvara ansu da nam ukupna realizacija i accepted that we will carry out the project as their local subcontractor.
ostvareni profit takoe budu bolji od planiranih za ovu godinu. As for the other projects, I am really glad that we were granted the
construction of the Chacay Power Plant in Peru, because due to the
Dobitnici ste raznih nagrada, koju dodeljuju preduzetnici sanctions we did not succeed for many years to participate in hydro-
i menaderi svojim kolegama na osnovu rezultata rada i power projects. I am also glad about the consulting contract for the 11th
linog stava. Kompanija koju vodite takoe dobija brojne stage of development of the power system in Qatar. Of course, I should
nagrade. Da li smatrate da ste ostvarili planove koje ste ima- single out the contract signed with Kazakhstan for the design of four
li od kada ste postali generalni direktor Energoprojekta? compressor stations on the pipeline that transports Kazakh gas to China,
17
Sva javna priznanja, kao i poslednje koje je dodeljeno naoj firmi as well as the contract for the design and construction of the Ghana
Energoprojekt Entel a.d., Najbolje iz Srbije za poslovnu izvrsnost Airport Cargo Center in the capital city of Ghana. When we add to
su znaajna. Od izbora na funkciju generalnog direktora Energopro- these contracts some other new contracts abroad and in the country,
jekt Holding a.d., oktobra 2010. godine, uprkos nasleenim proble- the total value of the works that Energoprojekt must carry out in the
mima bez oklevanja sam definisao glavni cilj, da pribliim poslovanje coming years amounts to more than 650 million Euros. That is, as
Energoprojekta pozicijama na kojima se nalazio sredinom i krajem far as Energoprojekt and the signing of new contracts are concerned,
80-tih. Ovaj visoko postavljeni cilj nije demagoki i siguran sam da this year is better than the last and we expect to accomplish our goals
je ostvarljiv uz nau dobru organizaciju i oekivanu podrku drave, regarding the negotiation of new contracts before the end of the year,
koju svuda u svetu imaju ovakve kmpanije. Za ostvarenje ovog cilja creating thus the conditions to obtain higher incomes and profit than
potrebno je da domae investicije realizuju domae firme, da eko- expected for this year.
nomska politika zemlje i bilateralni odnosi sa drugim zemljama budu
u funkciji privrede, da se adekvatno valorizuje i ceni profesionalan You are the winners are numerous prizes, awarded by entre-
rad, da se vodi politika koja e domaim firmama omoguiti sticanje preneurs and managers to their colleagues on the basis of
referenci kod kue, a koje e im omoguiti izvoz i roba i usluga na work performance and personal attitude. Also the company
ino trita. that you lead has received several awards. Do you think
Vreme je da sa deklerativnih opredeljenja o stvaranju poslovnog am- that you have accomplished the plans that you had when
bijenta u Srbiji koji e pogodovati kompanijama koje rade, stvaraju i you became Chief Executive Officer of Energoprojekt?
zapoljavaju kadrove u Srbiji u realnom sektoru, ponemo tako i da
se ponaamo. Patriotizam ne ini samo odbrana teritorijalnog integri- All public recognitions are important, including the last one awarded to
teta ve i zalaganje da ekonomska mo firmi, a time i drave, jaa. our company Energoprojekt Entel p.l.c., Best of Serbia for business
Treba nam vie ekonomskog patriotizma, a visoko postavljeni ciljevi excellence. Since I was elected Managing Director of Energoprojekt
zahtevaju i od mene i od svih zaposlenih u Energoprojektu da uloe Holding p.l.c. in October 2010, I defined our main goal without
maksimalnu energiju, ambiciju i znanja da se ostvaruju i premauju hesitation, regardless of all the inherited problems. Our main goal is
poslovni planovi. Za mene je jedina prava nagrada da Energoprojekt to bring Energoprojekt to the business position it held in the mid-to
bude velika i mona firma i da za svoje akcionare ostvaruje rast vred- late 80s. These high goals are not demagogic and I am sure that they
nosti akcija i stvara dobit. are attainable with good organization and provided that the State will
grant us the support that such companies have all around the world.
Kako vidite budunost Energoprojekta? In order to achieve this goal, domestic investments must be made
by domestic companies, the economic policy of the country and the
Energoprojekt vidim kao potvrenog lidera u Srbiji i regionu i kao bilateral relations with other countries must be based on the economy,
kompaniju koja se razvija i raste i svojim vlasnicima donosi sigurnost professional work must be adequately appreciated and there should
i dobit. Vidim je kao kompaniju koja realizuje poslove u vie zemalja be enforced a policy that will allow domestic companies to acquire
u svetu nego danas, a koju investitori svrstavaju u najpouzdanije, na- references at home, enabling thus the export of goods and services to
jodgovornije i najkvalitetnije. Vidim je kao poeljniju kompaniju za foreign markets.
mlade strunjake eljne sticanja novih znanja i prihvatanja najveih It is time that we begin to apply the declarative commitments of creating
izazova. Konano, vidim je kao drutveno odgovornu kompaniju i a business environment in Serbia, which will favor companies that
nosioca svih velikih infrastrukturnih projekata u zemlji, koja posluje work, create and employ staff in the real sector of Serbia. Patriotism
potujui zakonsku regulativu i ostvaruje profit koji se reinvestira u is not just to defend the territorial integrity of the country, but also
naoj zemlji. to commit to maintaining the economic strength of companies and
therefore of the State. We need more economic patriotism, because the
high goals that we have set to ourselves require that I and the employees
of Energoprojekt invest maximal energy, ambition and knowledge in
order to achieve and exceed our business plan. For me the only real
reward is that Energoprojekt will be a large and powerful company and
that it will create value and profit for its shareholders.
18 www.globe-magazine.com
19
Od 2000. godine priamo o reformama. One su zapoinjane, ali nijed- We are constantly talking about the reforms since the year 2000. We
na nije dovedena do kraja. Reforme ponu, a onda se prave kozmetike have started them but they have never been finalized. The reforms start,
promene i truli kompromisi jer, logino, one uvek nekog pogaaju. then some cosmetic changes are made as well as some rotten compro-
Ne moete da sprovedete reforme i da ljudi odmah oseaju boljitak. mises, because logically the reforms usually hit someone. You cannot
Obino se benefit promena osea nakon dve, tri godine i zato niko ne just implement them at once and feel the progress immediately. Usually
eli da zapoinje reforme jer je oigledno da, u kratkom vremenskom the benefit of such changes can be felt two or three years later, and no-
roku, ima i negativnih efekata. Mi sada imamo ansu da zaista re- body wants to go into that because obviously in the short terms you will
forme dovedemo do kraja, ma koliko e nas to kotati za etiri godine. have some negative effects as well. We have a chance now to undertake
Siguran sam da e ljudi pozitivno reagovati na tako neto jer e efekti real reforms and bring them to an end, no matter how much it costs us
biti vidljivi, videemo svetlo na kraju tunela i otvorie se perspektive. after four years, but I am sure that people will react positively, because
Sada je potrebno da vratimo nadu ljudima jer vie ne veruju da ovde the effects will be visible, we will see the light at the end of the tunnel
moe biti bolje i vrlo su apatini. Mislim da moe da bude bolje, uko- and perspective will open. What we need right now is to bring back hope
liko se svi trgnemo i ukoliko ispunimo obeanja do kraja. to the people because they do not believe that things can be better and
20 www.globe-magazine.com
RASIM LJAJI
REFORME BEZ STEZANJA KAIA
K
ao ministar koji se bavio trgovinom najavljuje skori dolazak Lidla i Ikee, kao
predsednik SDPS-a obeava socijalnu pravdu, a kao politiar za koga e sigurno
ponovo biti mesta u Vladi Srbije istie neophodnost reformi koje e, tvrdi, neko
konano sprovesti do kraja.
RASIM LJAJI
Reforms without belt- tightening
s a Minister of trade, he announces the imminent arrival of Lidl and Ikea, as the
Reforme su neophodne, pre svega, zbog ekonomije? they are very apathetic. I think it could get better if we all wake up and
really bring what we had promised to an end.
Do kraja godine moramo da uradimo nekoliko stvari, jedna od njih je
donoenje 21 sistemskog zakona do kraja juna. Tu su, izmeu ostalih, Reforms are indeed necessary, primarily because of the
Zakon o radu, steaju, privatizaciji, izgradnji i planiranju. Sutina tih economy?
zakona je poboljanje poslovnog ambijenta u zemlji da bude pri-
mamljiv za strane ulagae. Kroz predizbornu kampanju se provlaila By the end of the year we will have to do several things and one of
pria ta e nama strani ulagai, mi imamo resurse i moemo sami them is passing of 21 laws by the end of June, among others, the Labor
da podignemo nau ekonomiju. Nemamo ih. Voleo bih da je tako ali Law, the Law on Bankruptcy, the Law on Privatization, the law on
nije. Nijedna ekonomija danas ne moe sama. Ni mnogo vea trita Planning and Constructions. The objective of these laws is to improve
ne mogu sama da opstanu. Morate da ispunjavate pet k, kako volim the business environment in the country, to make it become attractive
da kaem: kvalitet, kvantitet, kontinuitet, kontrolu i konkurentnost da for foreign investors. Throughout the election campaign we heard the
bi se Va proizvod dobro plasirao na svetskom tritu. Sutina ovih same things - why do we need foreign investors, we have the resources
21
reformi je da, sa jedne strane, iskoristimo svoju pamet i resurse i, sa to raise our economy by ourselves. Well, we dont, I wish we do but
druge, da privuemo strane investitore koji donose novu tehnologiju, we dont. No economy today can stand alone. Not even markets big-
kulturu rada, standarde... ger than ours can survive alone. You must meet five conditions, as I
like to say. Quality, quantity, continuity, control and competitiveness
Vaa stranka, Socijaldemokratska partija Srbije, zalae se to make your product competitive in the worlds market. The essence
za socijalnu pravdu. Kako uklopiti neophodnost reformi sa of these reforms is, on one hand, that we use our intelligence and re-
brigom o ugroenim kategorijama stanovnitva ? sources, and on the other, to attract foreign investors who bring new
technology, work culture, standards...
Mi kao partija teimo socijalnoj pravdi. I da nismo u krizi, da nije
ovolika nezaposlenost i nizak standard, uvek bi bilo ljudi koji zavise Your party, the Social Democratic Party of Serbia, advo-
od drave. To su ljudi koji zbog svoje bolesti, starosti, invalidnosti ne cates for social justice. How to harmonize, on the one hand
mogu da brinu o sebi. U Srbiji ima 40.000 ljudi koji ive sami. To su the necessity of reforms, and on the other the need to take
staraka, samaka domainstva po naputenim selima. Ko e da brine care of vulnerable groups?
o njima ako ne drutvo i drava? Oko 200.000 ljudi iznad 65 godina
nemaju nikakva primanja nisu ostvarili pravo na penziju, iz nekih As a party we strive to social justice. Even if we were not in crisis,
administrativnih razloga nemaju ni pravo na socijalnu pomo. O nji- if there was no such a large unemployment and low standard, there
ma drava mora da brine. Tu su i osobe sa smetnjama u razvoju, inva- would always be people who depend on the state and what the state
liditetom... U konanom zbiru, ak i da izaemo iz krize, uvek e biti can offer. Those are people who, because of their illness, old age,
oko dvesta, trista hiljada ljudi o kojima drava mora da brine. Da ne disability, cannot take care of themselves. We have 40 000 people
govorimo o deci sa smetnjama u razvoju, o domovima za naputene. living in single-person households in Serbia. These are elderly, sin-
Ima i penzionera koji imaju penzije od kojih ne mogu da ive i njih gle-person households in abandoned villages. Who will take care of
drutvo mora da pomae. Moramo, konano, da ponudimo reformu them if not the society, the state? We also have almost 200 000 people
penzionog sistema, odnosno PIO fonda na koji nain on moe manje over 65 without any income. They are not entitled to a pension for
da zavisi od budeta a vie od svojih prihoda, da utvrdimo kolika je some administrative reasons, and do not have the right to receive so-
imovina PIO fonda, kako da je stavimo u funkciju da prihoduje, a ne cial aid. The state must look after them, too. You have people with
samo da eka da se popune rupe iz budeta. To su pitanja koja mora- disabilities, invalids... Finally, even if we get out of the crisis, there
mo da reavamo. Ona nisu nimalo laka i zato se kao partija zalaemo will always be some two hundred, three hundred thousand people that
za socijalnu pravdu da drava pomogne onimada za one koji ne the government would have to take care of. Not to mention children
mogu da ostvaremaju elementarne uslove za ivot. with disabilities who are abandoned in nursing homes. If you have the
pensioners who receive their pensions, but cannot live from them, the
Iako je Vlada bila u tehnikom mandatu, uspeli ste da society must help them. Finally, we have to present the reform of the
pokrenete socio-ekonomski dijalog izmeu poslodavaca, pension system, or to be more precise, the reform of a pension fund,
sindikata i drave koji je, na neko vreme, bio obustavljen. to find a way to make it less dependent on budget and to have make it
ta je cilj njegovog obnavljanja ? rely more on its own income, to determine its assets and the manner
they will be managed, the manner it would create an income and not
Cilj je da doemo do to veeg stepena saglasnosti o Zakonu o radu, just wait to fill holes in the budget. These are the issues that we need
kljunog sistemskog zakona za ceo radni svet. elimo da pokuamo to solve, it is not easy and thats why we, as a party are advocating for
da se dogovorimo, da budemo uporni u traenju nunih kompromisa, social justice - for those who cannot obtain the basic requirements for
da vidimo oko kojih taaka se slaemo, moramo da uvaimo zahteve life, to have the state be the one that do it for them.
sindikata. Nee to, da se razumemo, ii nimalo lako, ali mislim da
smo blizu dogovora o spornim takama, a to je pitanje otpremnina, Although the government was in a technical mandate, you
ugovora o radu, minimalne zarade, uslova za otkaz i ukupnih rad- were able to initiate the socio - economic dialogue among
no-pravnih odnosa, instituta koje treba ugraditi ili ne. Verujem da employers, trade unions and the state, which were suspend-
moemo da napravimo iskorak. ed for some time. What is the purpose of its recovery?
22 www.globe-magazine.com
23
VERAN MATI
Nijedno dobro delo ne prolazi nekanjeno
vako kalkulisanje sa populizmom samo e nas gurati dalje od ekonomskih
S reenja Prvi ovek TV B92 Veran Mati, na pitanje kako uspeva da se na veoma
ozbiljan i uspean nain bavi humanitarnim radom, iako je u veini sluajeva
ono maska za neto sasvim drugo odgovara citatom Kler But Lus, urednike,
dramatiarke i lanice Amerikog kongresa. Nijedno dobro delo ne prolazi nekanjeno. Od
osnivanja B92, bavimo se humanitarnim, socijalnim, politikim aktivizmom i imamo veliko iskust-
vo sa pogrenim percepcijama, zlonamernim tumaenjima, pokuajima diskreditacija, udara
na kredibilitet. Na to uvek raunamo, kao i da emo na razliite naine biti kanjavani upravo
zbog toga to veoma uspeno i transparentno radimo za dobrobit graana i zajednice.
VERAN MATI
No good deed goes unpunished
iven that you are seriously engaged in humanitarian work and that in most
G cases humanitarian work is the mask for completely different things, how
difficult is it to organize diverse humanitarian actions in such conditions?
No good deed goes unpunished (these words are attributed to clare boothe luce,
editor, dramatist and member of the u.s. congress). Since the foundation of b92, we have been
engaged in humanitarian, social and political activism, and we have extensive experience in
the field of misperceptions, malicious interpretations and attempts to discredit or to attack our
credibility.we always count on that and on the fact that we will be punished in many ways,
because we work successfully and transparently for the benefit of citizens and the community.
25
Odavno smo snano profesionalizovali rad i u ovoj oblasti. Fond B92 We professionalized our work in this area a long time ago. The b92
ima vrst interni kodeks, a zaposleni i aktivisti snanu posveenost fund has a strong internal code. Employees and activists have a strong
principima koji ukljuuju potenje, transparentnost i maksimalnu po- commitment to principles that include integrity, transparency and max-
sveenost idejama i projektima Fonda. Uz uspene akcije, to je za nas imum commitment to the ideas and projects of the fund. Together with
najefikasnija odbrana. successful operations, this fact is an efficient defense for us.
Meu najveim problemima sa kojima se suoavamo jesu nepovoljno One of the greatest problems that we face isthe unfavorable environ-
okruenje i lo tretman filantropskog i dobrotvornog rada. Nedostaju ment and negative attitude to philanthropic and charitable work.We
povoljan zakonski okvir i razvijena praksa fondacija i slinih organi- lack a favorable legal framework and a developed practice for founda-
zacija. Nema zakonskih ni praktinih olakica, podsticaja, ohrabrenja, tions and similar organizations.There are no legal or practicalbenefits,
za donatore i filantrope. Ne postoje uspostavljeni standardi koji e incentives or encouragement measuresfor donors and philanthropists.
kompanije i privrednike koji u osnovu poslovanja ugrauju drutveno There have not been established standards to present companies and
odgovorno poslovanje, predstaviti kao kvalitetnije, vrednije organiza- entrepreneurs that incorporate responsible business behavior in their
cije sa kojima je bolje saraivati nego sa onima koje to ne interesuje, basic activities as better and more valuable organizations, with which
koje interesuje samo profit koji se preliva u jahte i druge luksuzne it is better to cooperate rather than with those that do not care and just
navike. Ja sam lino i pod neprekidnom policijskom zatitom upra- seek profit, which is quickly transformed into yachts and other luxury
vo zbog drutvene odgovornosti koja se ogleda i kroz raskrinkavanje habits. I amunder constant police protection because of the social re-
pojava koje dovode do pogoranja ivota graana. Verujem da pored sponsibility that we show by exposing situations that lead to the dete-
reavanja problema graana i insituticija, moramo govoriti i o proble- rioration of life.I believe that, besides solving the problems of citizens
mima koji dovode do toga da se pojedine grupe ljudi nalaze u veoma and institutions, we need to talk about the problems that put certain
loem poloaju. Bavei se time kao kompatibilnim delom humanitar- groups of people in a very bad position. I pay a heavy price in my pro-
nog i socijalnog angamana, plaam veliku cenu u profesionalnom i fessional and personal life, because i am engaged in such activities as a
privatnom ivotu. compatible part of my humanitarian and social engagement.
Koliko su nai uticajni i bogati ljudi spremni da uestvuju To what extent are our influential and wealthy people ready
u pomoi drugima? to participate and help others?
ini mi se da se to nije mnogo promenilo od Rimskog carstva. Marko It seems to me that things have not changed much from the times of the
Aurelije je zapazio: Nakon to nekome uine uslugu, neki ljudi uvek roman empire.Marcus aurelius remarked: after doing a favor to some-
trae da se na to pozovu. Neki to ne ine, ali ipak ne zaboravljaju one, some people will always require recognition for that. Some people
ipak to smatraju dugom. Ali ima onih koji ne rade ni to. Oni su poput do not so, but they do not forget their good actions and consider them a
loze koja raa groe ne traei nita zauzvrat... Kada pomognu dru- debt. However, there are some, who do not do even that. They are like a
gom... Oni samo odu dalje... Takvi bi trebalo da budemo. vine that bears grapes without asking anything in return. When they help
Veoma mali broj ljudi je plemenit sam po sebi, bez bilo kakvog inte- others, they just go further. That is how we should be.
resa ili priklanjanja trendu. Vrlo je malo i onih koji su standarde CSR Very few people are noble by nature, without any interest or trendy be-
potpuno autentino prihvatili i integrisali u rad svojih preduzea, koji havior. A very small number of people have completely and authentically
ire kulturu dobroinstva, i unutar preduzea, i prema zajednici. integrated csr principles into the activities of their companies, spreading
ira je grupa onih koji su zahvaljujui korporativizaciji prihvatili thus the culture of charity,within the company and in the community.
standarde, ali su ih pogreno integrisali u organizaciji, stavljajui ih There is a wider group that has accepted the standards thanks to corpo-
u sektor marketinga. Tu je vei broj onih koji se bave drutvenom ratization, but integrates them into their organizations in a wrong way,
odgovornou vie iz potrebe da marketinki poboljaju poziciju ili by placing them in the marketing sector. Most of them engage insocially
dobiju povoljnije rezultate u odnosima s javnou. Nije redak sluaj responsible activities in order to improve their marketing position and
da se upravo zbog neke PR nezgode pribegava humanitarnoj partici- obtain better results inpublic relations.It is notrare that due to some pr ac-
paciji kojom se pegla problem. Postoje, naravno, i oni koji to ine cident, they resort to humanitarian actions in order to iron the problem.
iz poslovnih razloga - ja tebi donaciju, ti meni posao. And of course, there are also those that do it for business reasons - i give
Sve ee i marketinke i PR agencije klijentima preporuuju uee you a donation and you give me some work.
u ovakvim akcijama ili pokretanje sopstvenih, kao deo strategije ko- More and more marketing and pr agencies recommend their clients to
munikacije sa javnou i klijentima. participate in such actions or launch their own, as part of a communica-
Uee u akcijama Fonda B92 najvie zavisi od prirode same akcije, tion strategy with public and clients.
kvaliteta kampanje i situacije u drutvu. Nastojimo da obuhvatimo Participation in the actions of b92 fund depends on the nature of the ac-
najire slojeve: izuzetno nam je vano uee graana, pojedinaca, tions, the quality of the campaign and the social situation. We try to in-
bez obzira na esto simboline sume novca, jer iako sa milion takvih corporate the widest layers: we give special attention to the participation
uesnika uspemo da prikupimo znaajnu pomo, jo je vanija nji- of citizens and individuals, regardless of the often symbolic amounts of
hova ogromna pozitivna energija koja gura i sve ostale na uee. money, not only because by collecting a million of such contributions we
Imamo uticajne i imune koji se uvek javljajaju i uestvuju u svakoj manage to obtain considerable funds, but still more important, because
akciji, ne birajui, zato to imaju potrebu da budu korisni i humani. of their tremendous positive energy, which encourages the participation
Oni pruaju podrku bez nekih zadnjih namera i to je veoma va- of others. We have influential and wealthy people that always participate
na baza za procenu mogunosti uspeha akcija koje planiramo. Njih in all the actions, without choosing, because they feel the need to be use-
najee ne zanima publicitet, ni neka posebna zahvalnost. esto se ful and humane. They provide support without any hidden agenda and
ovim angamanom bave i van Fonda B92. Mislim, meutim, da smo that is a very important basis for judging the success of the actions that
26 www.globe-magazine.com
Nijedno dobro delo ne prolazi nekanjeno / No good deed goes unpunished
se iscrpli kada je re o mogunosti rasta broja onih koji su stekli tu na- we plan. They are usually not interested in publicity or in any kind of
viku, ili im je to redovna aktivnost, i zbog toga je vano da se napravi recognition. They are often engaged in this kind of activities also outside
novi iskorak. Taj iskorak vidim u povoljnim, stimulativnim zakonima, the b92 fund. I think, however, that we have exhausted the chances of
oslobaanju od poreza ili ak poreskih stimulacija na iznose koji se increasing the number of people that have acquired such habit or that
uplauju u humanitarne, socijalne, edukativne svrhe. do it on a regular basis. Therefore, it is important to make a new break-
through. I see a possible breakthrough in favorable and stimulating laws,
Na koji humanitarni fond ste najvie ponosni i gde ste imali exemption from taxes and even tax incentives for the amount paid for
najvie uspeha, odnosno gde su prikupljena najvea mate- humanitarian, social and educational purposes.
rijalna sredstva?
Which charity action are you most proud of and where have
Posebno sam ponosan na sveobuhvatan uinak Fonda B92 i ljudi koji you had your largest successes, in what action have you
ga ine svojom posveenou i ovekoljubljem. Naime, svojim anga- collected the largest amount of funds?
manom uinili su da fond bude najprestinija institucija ove vrste u
Srbiji, ali i nekakav model na koji i u drugim zemljama gledaju kao na I am particularly proud of the overalleffect of the b92 fund and of
neto to treba iriti dalje kako bi drutva bila bolja i kako bi se razlika the people that make it possible through their dedication and love for
izmeu najbogatijih i najsiromanijih, najnemonijih smanjivala, ili mankind.In fact, their commitment made this fund the most prestigious
kako bi se gradio most solidarnosti. Siguran sam da je Fond B92 do- institution of its kind in serbia and also a model that people in other
prineo da u naoj zemlji poraste broj pojedinaca i institucija u kojima countries regard as something that should be spread further, in order
je princip davanja jedan od osnovnih ivotih ili poslovnih principa. to improve society and reduce the differences between the richest and
Samim tim je i broj onih koji su dobili pomo porastao. poorest, by building bridges of solidarity. I am sure that the b92 fund
Bitka za bebe - porodilita je do sada najuspenija akcija koja je oku- has contributed to increasing the number of individuals and institutions
pila 1.3 miliona uesnika. Prikupljeno je preko 3.5 miliona evra, i in our country that consider giving as one of the leading principles in
od tog novca je kupljena oprema. Svako porodilite u Srbiji i svaka business and life. As a consequence, the number of people that receive-
deija bolnica dobili su vanu opremu, prvo za prevremeno roene assistance has increased.
bebe, a potom i onu koja im je najhitnije bila potrebna, kada je re The battle for the baby - maternity hospitalhas been so far the
o preivljavanju beba. Pored toga to smo opskrbili sva porodilita most successful action, with 1.3 Million participants.3.5 Million eur
neophodnim inkubatorima, do sada smo svom neophodom opremom was raised, and it was used to purchase equipment. Every maternity
27
potpuno opskrbili deset porodilita. Ve u prvoj godini, u Institutu hospital and childrens hospital in serbia received important equip-
za neonatologiju zabeleeno je smanjenje smrtnosti beba roenih sa ment, first for premature babies, and then the equipment that they most
manje od 1000 grama za dvadeset odsto. Sigurno su ti rezultati sada urgently needed to ensure the survival of babies. Besides the fact that
jo bolji i uoljiviji. Ova akcija prelila se i u Bosnu i Hercegovinu gde we have equipped all maternity hospitals with incubators, so far we
smo reili polovinu potreba za inkubatorima na teritoriji cele Bosne, have provided ten maternity hospitals with all the necessary equip-
a akcija je posluila kao inspiracija za slinu u Hrvatskoj. Kampanja i ment. During the first year,the institute for neonatology registered a
sama akcija dobili su brojna domaa i svetska priznanja. Vano je rei 20% decrease in the mortality of babies born with a weight of less than
da akcija jo uvek traje i ovog meseca se dogovaramo sa kompanijom 1000 grams. Certainly those are our best and most visible results so
Nordeus da doniraju sredstva koja e pomoi da se potpuno ree pro- far. This action spilled across the border into bosnia and herzegovina,
blemi najmanje jo tri porodilita u razliitim delovima Srbije. where we have solved half of the needs for incubators in the entire ter-
Za uspeh akcija su veoma vane i kreativne kampanje koje nam pro ritory of bosnia. A similar action took place in croatia. The campaign
bono radi agencija Satchi & Satchi, kao i druge agencije grupe Publi- and the action received numerous national and international awards. It
cis koju vodi Mia Luki, koji je takoe potpuni posveenik drutveno is important to say that the action is still going on and that this month
korisnog poslovanja. Zahvaljujui i toj posveenosti i kampanjama we are negotiating with nordeus company, which will donate the nec-
koje je radila najnagraivanija agencija sa naih prostora. Ovo je jo essary funds to completely solve the problems of at least three mater-
jedan dokaz da kada se drutveno odgovorni angaman stavi u osnovu nity hospitals in different parts of serbia.
delatnosti bilo kojeg preduzeamoe da da izuzetan uspeh i kredibili- Successful action require large and creative campaigns, which are or-
tet, novu dodatnu vrednost kompaniji. ganized by satchi&satchi agency and two more agencies of the publicis
A kada je re o rezultatima Fonda B92, mogue ih je i ovako pred- group led by mialuki, who is a complete devotee of socially oriented
staviti: business.I would like to point out the dedication and campaigns con-
1 digitalni pokretni mamograf = preko 55.000 pregleda i ducted by most the awarded agencies of our region. This is one more
preko 1.000 spasenih ivota proof that, whenever a company places socially responsible involvement
9 slobodnih zona (festival angaovanog filma) = preko 125.000 as the corner stone of its activities, it can have remarkable success and
gledalaca credibility, adding new value to the company.
1 transfuzioloki autobus =preko 10.000 litara donirane krvi And when it comes to the results of the b92 fund, we can present them
1 regeneracija = prva regionalna web serija sa preko pola mi- in the following way:
liona gledalaca
5 sigurnih kua = preko 3.000 zatienih od nasilja 1 = Digital mobile mammograph = over 55,000 examinations
1 hrana za sve = preko 60 narodnih kuhinja ponovo otvoreno, and over 1,000 saved lives
stalna pomo kuhinjama na Kosovu 9 Free zones (socially engaged film festival) = over 125,000
1 kulturni centar Rex = preko 4.000 dogaaja, sa preko pola viewers
miliona posetilaca, za 20 godina postojanja 1 Transfusion bus = more than 10,000 liters of donated blood
1 Bitka za bebe = 207 inkubatora za preko 10.000 prevremeno 1 Regeneration = first regional web series with over half a mil-
roenih beba svake godine lion viewers
1 centar za bezbedni internet =preko 20.000 informisane dece, 5 Safe houses = more than 3,000 people protected from vio-
spotovi lence
1 Fond B92 = 10 godina rada 1 Food for everyone = 60 reopened soup kitchens, constant
assistance for soup kitchens in kosovo
Pre skoro dve godine ste izjavili da je model 90-tih ponovo 1 Rex cultural center = over 4,000 events with over half a mil-
zaiveo. Da li se neto promenilo od tada? lion visitors during 20 years of existence
1 Battle for the babies = 207 incubators for over 10,000 pre-
Povod za tu izjavu bile su reakcije na na serijal o rasipanju para na mature babies per year
Kosovu, besomunoj pljaki sredstava iz budeta, to je proizvelo 1 Safe internet center = more than 20,000 well-informed chil-
hajku na Insajder i B92, ali i niz drugih dogaaja, kao to je agresiv- dren, spots
no oglaavanje ekstremnih desniara, pravljenje spiskova nepodobnih 1 B92 fund = 10 years of work
po etnikim, politikim, kulturolokim kriterijumima. Danas moe-
mo rei da je i skuptinski odbor za preispitivanje troenja budetskih A short time ago you declared that the model of the 90 has
sredstava na Kosovu doao do istih zakljuaka kao Insajder, ali de- been revived. Has anything changed since then?
sniarske organizacije i dalje imaju veliki manevarski prostor u poli-
tikom ivotu. Na politikoj sceni, kroz tabloide koji pripadaju razli- The reason for this statement was the response to our series about the
itim uticajnim grupama, bilo politikim ili ekonomsko-tajkunskim, waste of money in kosovo, about the crazy looting of funds from the
vodi se pravi rat kojim se kre ne samo etiki, moralni, lini integritet, state budget, which lead to a campaign against insider and b92, as
ve se svakodnevno ine i krivina dela. well as to a number of ugly events, such as the aggressive advertising
Naravno, pojavljuju se i naznake mogunosti da se odreene pojave iz by extreme right-wingers and the creation of lists of undesirable peo-
devedesetih raskrinkaju, kao to su politika ubistva, ili da se odreeni ple based on ethnic, political and cultural criteria. Nowadays, we can
aspekti prvobitne akumulacije kapitala razliitih tajkuna razotrkiju i say that the parliamentary commission for the review of budget spend-
sankcioniu tamo gde za to postoje dokazi. Veoma je vano to vrlo ing in kosovo came to the same conclusions as insider, but right-
konkretno suoavanje sa naom proslou kako bismo obezbedili da wing organizations continue to have a large leeway in political life.
nam se dogaaji iz devedesetih nikada ne ponove. On the political scene,tabloids belonging to various influential groups,
28 www.globe-magazine.com
Nijedno dobro delo ne prolazi nekanjeno / No good deed goes unpunished
Kau da e ovo biti najtea godina do sada? Da li je to oaj- politicians or tycoons, lead a war in violation of ethical, moral and
niki pokuaj prethodne vlasti da opravda dosadanji neu- personal integrity, carrying out criminal offenses on a daily basis.
speh, pre tri godine su nam govorili da emo izai iz krize Of course, there are indications that certain events of the ninetiesmight
do kraja 2014. godine? reappear, such as political assassinations, or that certain aspects of the
primitive accumulation of capital by various tycoons are unveiled and
Uvek ima tee i gore. Ne znam da li e biti najtea, ali je ve preteka. punished, if there is evidence.It is very important to face our past in
Naime, ovu godinu smo skoro pa izgubili jer e formiranje nove vlade order to ensure that the events of the nineties will never happen again.
sigurno trajati do poetka leta. Ostaje nam onda jesen da se priprema-
mo za narednu godinu. Nee biti toliko izgubljena ako postoji ree-
nost da se ubrzaju reforme, da se najbolji izaberu da vode najvanije It is said that it will be one of the most difficult years so far?
segmente ekonomije i privrede, ako se angauju iz sveta iskusni me- Is that a desperate attempt by the current government to
naderi za to vei broj pozicija, i ako se paralelno bude vodilo rauna justify its failures? Three years ago, the previous govern-
o socijalnoj politici na odriv nain. Svako kalkulisanje sa populiz- ment said that we would getout of the crisis by the end of
mom samo e nas gurati dalje od ekonomskih reenja. Na politikom 2014. What do you think about that?
planu, bez obzira ko bude na vlasti i sa kojim procentom se dogodi
pobeda na izborima, mora se stvoriti iroka koalicija oko neophodnih There is always more difficult and worse.I do not know whether this will
poteza. Ja bih najvie voleo ako bi budua vladajua koalicija pozvala be the most difficult one, but it is very difficult. We have practically lost
za okrugli sto i opoziciju i vanije nevladine organizacije, predstav- this year, because the formation of a new government will certainly last
nike sindikata i vodeih naunih ustanova. Svi bi oni morali zajedno until the beginning of the summer. We will have just this autumn to pre-
da promisle neophodne reformske inicijative, kako bi se dolo do to pare for the next year. The losses will not be so large, if there is a deter-
ireg konsenzusa oko njih, ali i kako bi graani bili bolje informisani mination to accelerate reforms and pick the most necessary ones, which
o tome ta ih eka i zbog ega je to apsolutno neophodno. Vano je da will transform important segments of the economy, in case experienced
se preventivno reaguje na moguu eksploziju gneva siromanih, oaj- managers are engaged in the largest possible number of positions and
nih, bespomonih... Treba im pokazati da postoji nain da se i njihova if social policy is implemented in a sustainable manner. Populist cal-
pozicija popravi, i delima to i dokazati. culations will only push us away from economic solutions. At political
level, it does not matter which party is in power and what percentage it
Da li moete da predvidite politiku i javnu sliku Srbije po- won; the fact is that a broad coalition will have to be formed in order to
sle izbora i do kraja godine? make the necessary moves. I would like the future ruling coalition to
organize a round table and invite the opposition, important non-govern-
Nisam prorok i u Srbiji je vrlo nezahvalno predviati. Potpuno je ja- ment organizations, labor union representatives and the main scientific
sno da e politikom scenom dominirati SNS, a najvie Aleksandar institutions. All of them should rethink together the necessary reform
Vui. Bilo bi idealno ako bi imali snage da naprave okrugli sto koji initiatives, in order to reach the widest possible consensus aroundthem.
sam pomenuo u prethodnom odgovoru, kako bi se napravio ozbiljan They should also inform the public, so that citizens will know what to
pokuaj stvaranja konsenzusa oko reavanja najvanijih pitanja, kako expect and why such measures are absolutely necessary.It is important
bi se kasnije to eliminisalo iz svakodnevne politike borbe. I vlast i to respond preventively to the risk of an anger explosion of the poor,
opozicija imaju obavezu prema graanima, a ne sami prema sebi, i desperate, helpless etc. It is important to show them that there is a way
oni moraju uiniti sve ono to do sada nije injeno da zajednikim toimprovetheir position,and that this will be proved by facts.
snagama spree bedu, siromatvo, beznae, da stvore osnove razvoja
zemlje koja e obezbeivati ravnopravnost graana, snanu solidar- Can you predict the political and public situation in Serbia
nost, modernizaciju ekonomije, privrede... after the elections or until the end of the year?
Verovatno budui predsedavajui Evropske komisije an Klod Junker
je rekao: Svi mi znamo ta treba uraditi, samo ne znamo kako da I am not a prophet and it is very difficult to predict anything in serbia.It
nakon toga budemo izabrani. is clear that the political scene will be dominated by the serbian progres-
SNS, a i druga politika elita u Srbiji, moraju se odvojiti od ove ma- sive party (sns), and mostly by aleksandarvui. It would be ideal if there
trice koja ne dozvoljava da se uradi ono to svi znamo da mora da se were forces, which might organize the round table that i mentioned in
uradi zbog toga to onda nee biti izabrani na narednim izborima. Pa the previous answer. Such a round table is necessary if we wish to make
ta? Ne propada svet ako se izgubi vlast, a narod dobije prosperitetni- a serious attempt to create the consensus required to solve the most im-
ju budunost. Ne postoji nita vanije od toga. portant issues and remove them from the daily political struggle. Both
29
Nijedno dobro delo ne prolazi nekanjeno / No good deed goes unpunished
Insajder je obraivao razne teme. Da li je ostala neka government and opposition have a duty towards citizens and not only
koja bi mogla da se istrai? to themselves. They must do all that has not been done so far to prevent
misery, poverty and hopelessness, i.E. To create the basis for the develop-
Na desetine vanih tema nije obraeno i veoma je teko sa malim ment of the country, in such a way that there will be provided equal rights,
timom novinara i ogranienim budetom realizovati vie. Insajder je strong solidarity, modernization of the economy etc. The probable future
postao neka vrsta projekta javnog servisa i verujem da bi trebalo da chairman of the european commission jean-claude junker said: we all
ozbiljni fondovi razviju sistemsku pomo istraivakom novinarstvu know what to do. We just do not know whether we will be elected again
uopte, a Insajderu posebno, kako bi se svo to iskustvo pretoilo i u after doing it. The serbian progressive party (sns) and the rest of the
region, ali i kako bi se znanje podelilo sa veim brojem novinara. Sve political elite of serbiamust give up the matrix, which does not allow
je manje novinara istraivaa koji mogu preneti znanje drugima. them to do what we all know that must be done, because that will pre-
Uz to bilo bi zanimljivo istraiti i ta se dogodilo sa sluajevima koje vent them to win the next elections.So what? It is not the end of the
je Insajder razotkrio - zato nisu procesuirani? Zato su neke oso- world if you lose power, but people will have a more prosperous future.
be abolirane? Zato na osnovu tih primera nije izmenjeno ponaanje There isnothing more important than that.
vlasti? To su prave reforme. Inae e i ono to je Insajder, po cenu
bezbednosti Brankice Stankovic, a i moje, napravio, ostati bez neke Insider investigated several issues. Are there any issues left
vee koristi. Isto kao to e se desiti ako se nita ne naui iz istrage that might be investigated?
o 24 privatizacije koje je zapoela Verica Bara. Pametni se ue na
grekama, a nesposobni i glupi uvek i iznova ponavljaju greke. Dozens of important issues have not been addressed and it is very difficult
to do it with a small team of journalists and a limited budget. Insiderhas
Koliko manjak odgovornosti u medijima utie na sadanju become a kind of public service project and i believe that serious funds
sliku i ivot Srbije? are necessary to develop systemic assistance for investigative journalism
in general andmore specifically for insider. In that way, this experience
Mislim da je re o konceptima. Pojam odgovornost jednostavno ne will spill all over the region and the necessary knowledge will be shared
postoji u velikom broju ovdanjih medija. Prvo, postoje mediji sa with a larger number of journalists.There are less and less investigative
konceptom odreene politike grupacije. Potom, oni sa tajkunskim journalists, who cantransfer their knowledge to others.
konceptom - sa meovitim ekonomsko-politikim motivima. Postoje Besides that, it would be interesting to explore what happened in thecases
i mediji koji imaju puno problema sa ekonomskim opstankom na tri- exposed by insider- why arent those people prosecuted?Why were cer-
tu i koji zbog toga moraju da rtvuju kvalitetno novinarstvo. tain people pardoned? Why hasnt the governments behavior changed
U ovim situacijama, odgovornost se i ne spominje kao neto to bi mo- based on these examples? These are the real reforms. Otherwise, there
ralo da bude osnova za svaku javnu delatnost. Verujem da je to rezultat will be no major benefit from insider and from the risks to my personal
sveukupnih odnosa u drutvu, srozavanja na svim nivoima, ali to ne safety and to the safety of brankicastankovi. The same will happen if
sme da bude opravdanje za neodgovorno ponaanje. Zastraujue je to find out nothing about the 24 privatizations that vericabara began to in-
se ne potuju ni vrednosti koje su na elementarnom nivou ovenosti, vestigate. Smart people learn from their mistakes, while incompetents
jer i van naih profesija imamo neke svoje obaveze - kao ljudi. and idiots repeat their mistakes again and again.
Iako nisam vernik moemo videti i srozavanje potovanja vredno-
sti i na tom nivou.Najmanje est bojih zapovesti primenjivo je na To what extent does the irresponsibility of mass-media in-
drutvenu komunikaciju (kloniti se klanjanja idolima, krivokletstva i fluence the general picture and life in Serbia?
psovke; potovati starije, tradiciju; kloniti se nasilja; kloniti se porno-
grafije; kloniti se korupcije; kloniti se lai; te biti solidaran sa drugim I think it is a matter of concepts.The notion of responsibility simply
novinarima). Isto tako, vrednosti Jevanelja mogu biti saete u pet does not exist in a large number of localmass-media. First of, there is
rei: sloboda, dostojanstvo, pravda, mir, ljubav (ljubi blinjeg svog mass-mediathat supports the concepts of certain political groups.Then,
kao samog sebe). Mislim da je i zdravstvo na nekom prvom mestu there are those that support tycoons concepts, with mixed economic and
po ozloglaenosti u percepciji graana. I tu imamo podudaranje (sa political motives. There is also mass-media that has a lot of problems
novinarskim kodeksom) i sa medicinskim vrlo starim vrednostima regarding their economic survival in the market and therefore have to
angaman, saoseanje, integritet, kompetencija, istraivaki duh, po- sacrifice the quality of journalism. In these situations, responsibility is not
verljivost, odgovornost prema korisnicima i zajednici. mentioned as something that should be the basis for any public activity. I
Kada se, dakle, pogleda iri kontekst ovih temeljnih obaveza u da- believe that this is the result of the overall relations in society, which have
nanjem kontekstu, vidimo opte srozavanje profesija i ljudi u odno- crashed low on all levels, but it should not be an excuse for irresponsible
su na ove elementarne vrednosti. U tom kontekstu, treba gledati i na behavior.It is frightening that even the most elementary human values are
srozavanje u naoj profesiji. Zbog toga to je ovo iri trend, bie tee not respected, because we have duties beyond our profession, as human
vratiti procese na pravi put, upravo i zbog toga to nove platforme, beings.Although i am not a believer, we can see the degradation of values
nove tehnologije, nove navike niu svaki dan i udaljavaju nas novim at that level as well.At least six commandments are applicable to social
praksama od elementarnih vrednosti, jer je opte srozavanje i u obra- communication (stay away from idolatry, perjury and swearing; respect
zovnom sistemu gde ne postoji kapacitet za formiranje znanja na ta- the older and tradition; shun violence, pornography, corruption and false-
kav nain da ono ostaje univerzalno, bez obzira na nove tehnologije i hood, and show solidarity to other journalists).Similarly, the values of the
navike. Veoma je vano stvoriti uslove da se dogodi preporod drutva gospel can be summarized in five words: freedom, dignity, justice, peace,
najvie kroz prosvetiteljske procese, odgovornu, modernu i sposobnu love (love your neighbor as much as yourself).I think that citizens regard
vlast, ali i kroz snano uee nevladinih organizacija, pojedinaca, health care as the most disreputable segment. Here we can see that the
kompanija, itd. press code coincides with the very old medicinal values - commitment,
30 www.globe-magazine.com
31
Kako reagujete na one koji kritikuju B92? Da li su to kon- compassion, integrity, competence, exploratory spirit, confidentiality and
struktivne kritike sa nekim predlozima ili samo omiljeni responsibility to customers and the community.Therefore,when we look
srpski sport? from the broader perspective of these basic obligations in todays con-
text, we may see a general degradation of the profession and of the peo-
Svaka kritika je vana, ne treba ih ignorisati, treba ih iskoristiti da ple in relation to these basic values.In this context,weshould also look at
bismo postali bolji, ili da bar sami procenimo kakvi smo. Jako je va- the degradation of our profession.Given that this is a broader trend,it will
no da prvo budemo poteni sami prema sebi, da ne nalazimo stalno be more difficult to restore processes in the right way, precisely because
alibije, da prikrivamo slabosti, da sami sebe ubeujemo da je neto new platforms, new technologies and new habits pop up every day and
zlonamerno, da iza toga stoji ovaj ili onaj. Naravno, teko je to su- push us away from elementary values, by introducing new practices. The
oavanje, ali je i veoma vano, u svakom poslu, kako ne biste izgu- reason is the general degradation of the education system, which is not
bili vezu sa realnou. B92 je danas neto drugo u odnosu ono to able to offer knowledge that remains universal, regardless of new habits
je bio devedesetih. Puno toga se oko nas promenilo, pa je morala da and technologies.It is very important to create conditions that will make
se menja i priroda B92. Ja bih bio mnogo sreniji da smo uspeli da possible the rebirth of society mainly through an enlightenment process,
B92 razvijemo kao najbolji svetski medij sa orginalnim poslovnim a responsible, modern and capable government, and the strong participa-
modelom, ali nismo. Ne znam da li neko tako neto moe da napravi. tion of non-government organizations, individuals, companies etc.
I dalje razmiljam o tome kako jedan takav medij napraviti, da u osno-
vi vlasnike strukture stoji Fondacija, a da medijska grupa slui za How do you react to those that criticize b92? Are these con-
objektivno, originalno, inovativno informisanje, edukovanje i zabavu, structive criticisms that propose something or just exam-
da pri tom bude profitabilan, a da sredstva koriste Fondaciji za razvoj ples of the favorite serbian sport?
misije. Dakle, profit koji bi bio investiran u misiju, a ne u luksuzne
jahte i drugu vrstu bahaenja. Any criticism is important and it should not be ignored. Criticism must be
used in order to become better, or at least tojudge by ourselves what we
Kakvi su vam planovi u predstojeem periodu, emisije i no- really are.First of all, it is important to be honest with ourselves and not to
vinarstva, neka eventualna pojaanja? find permanent alibis to hide our weaknesses, to convince ourselves that
everything is done with malicious intentions and that someone is behind
Veoma je teko govoriti o novim planovima kada imate pad trita. Za that criticism. Of course, facing criticism is hard, but it is also a very
samo pet godina, trite oglaavanja je vie nego duplo smanjeno. Taj important thing in any business, which prevents you from losing contact
trend se nastavlja. Re je, dakle, vie o tome kako ouvati supstancu, with reality. B92 is nowadays something different from what it was in the
kapacitet za proizvodnju kredibilnih vesti, emisija kvalitetnih debata, nineties. Many things have changed around us and therefore the very na-
zahtevnih istraivakih emisija, kvalitetnih zabavnih emisija. Prioritet ture of b92 had to change as well. I would be much happier if we had been
u ovoj godini jeste finansijska, poslovna stabilizacija koja e omogu- able to develop b92 like the worlds leading mass-media, with an original
iti pravljenje novog modela za razvoj onih vrednosti po kojima je business model, but we did not. I do not know whether someone can
B92 poznat. Ove godine obeleavamo 25 godina od osnivanja Radija do such thing. I am still thinking about how to create such mass-media,
B92, i bie to odlina prilika da se podsetimo tih bazinih vrednosti with a foundation in the base of the ownership structure. Such a media
po kojima smo postali svetski poznati. group would offer objective, original and innovative information, as well
as education and fun, keeping profitability and using the funds to develop
Da li su tabloidi tekovina demokratije, ako jesu, zato? the mission of the foundation. Thus, theprofit would be invested in the
mission and not in the luxury yachts and other types of money wasting.
Pre par godina u Zagrebu je bila, prema reima naih kolega, zanimlji-
va situacija: na medijskoj sceni su postajala dva jaka igraa sa razli- What are your plans for the coming period regarding emis-
itim, ali izgleda komplementarnim stilovima. Jedan je pretio javnim sions, journalism and possible reinforcements?
linostima nee vas biti u medijima, ako... A drugi obrnuto - staviu
te na naslovnu stranu i strano kompromitovati... Svi su mislili da je It is very difficult to talk about new plans when the market is in decline.
prava srea to su se mrzeli, a onda su se oni pomirili i to su bili vrlo In just fiveyears the advertising market has fallen to less than one half.
zastraujui trenuci. Kod nas, kada govorimo o tabloidima govorimo, This trend continues. Therefore, the question is rather how to preserve
kao to sam ve pomenuo, o odreenim konceptima, vie politikim the substance and the capacity to produce credible news, high-quality
i konceptima centara moi, nego to su to koncepti koji su iskljui- debates, demanding investigative programs and good entertainment
vo vezani za prihode od tiraa i oglasa u novinama. Takvu situaciju shows. The priority of this yearis thefinancial and commercial stabiliza-
proizvodi i tolerie politika elita. Zbog toga nema mogunosti da tion, which will allow the creation of a new model for the development
se problemi koje proizvode tabloidi ree regularno, kroz pravosudni of those values,by which b92 is known.This year we are celebrating 25
sistem ili kroz samoregulaciju kroz medijska udruenja. Kada pomi- years of the creation of b92 radio. It will be a good opportunity to re-
njete tekovine demokratije moda mislite na ono Volterovo ili ije ve member the basic values that have made us renowned worldwide.
: Ne slaem se sa vama, ali u uiniti sve da moete da iznesete svoje
miljenje. Ovde je re o miljenju i svakako je to elementarni postu- Do tabloids represent a democratic tradition and if so, why?
lat demokratije. Meutim, kod nas vie ne govorimo o miljenju kao
problemu, ve o besramnim laima koje se iznose bez ikakvih kon- A few years ago something happened in zagreb, which according to
sekvenci, o optubama, hajkama koje imaju politiki ili ekonomski our colleagues represents an interesting situation: two strong players
motiv, a ne novinarski. ak i tabloidi se moraju pridravati kodeksa, a with completely different, but complementary styles appeared in mass-
da ne govorim o potovanju zakona, prezumpcije nevinosti, itd. media landscape.One threatened public figures - you will not appear
32 www.globe-magazine.com
Nijedno dobro delo ne prolazi nekanjeno / No good deed goes unpunished
Koliko ste u toku sa drutvenim mreama, kako ih koristite in mass-media, if ..., While the other one was the opposite - we will
i da li mislite da hejtovanje najlaki nain da nekog na- put you on the front page and compromise you terribly ... Everyone
pravite popularnim? thought it was a stroke of luck that they hated one another but then
they reconciled and those were very frightening moments. In our coun-
Kada sam osnivao Opennet B92, prvi provajding centar u Srbiji to- try, when we talk about tabloids, we are talking about certain concepts,
kom 1994. i 1995. godine, imao sam prevashodni motiv da poveem as i already said, about the concepts of political forces and centers of
sve one koji su otili iz zemlje sa nama koji smo ostali. Hteli smo da power, rather than concepts strictly related to incomes from sales and
gradimo i tu vrstu zajednice koja bi nam pomogla da se ne oseamo advertisements. This situation is produced and tolerated by the politi-
mnogo naputenim, i kako bi oni koji su otili svojim talentima mogli cal elite. That is why; it is not possible to solve the problems created
da pomognu nama koji smo ostali i da tu vrstu mosta razvijamo kako by tabloids in a regular manner, through the judicial system or through
ne bismo tako drastino osetili deficit strunih mladih kadrova. Nismo self-regulation by mass-media organizations. When you mention demo-
tada u tome uspeli, ali smo inovativnim korienjem interneta uspeli cratic traditions, you probably refer to what voltaire said: i disagree with
da savladamo zabranu iz 1996. godine i dospemo na naslovne stranice you, but i will do all that i can, so that you might express your opinion.
Njujork tajmsa, Vaington posta, u temate Vajrdmagazina, i taj sluaj We are talking about opinion and that is an elementary part of democracy.
se kasnije detaljno prouavao u strunoj literaturi i preporuivao. However, in our country we do not talk any more about opinion as a
B92 je, razvijajui svoj portal, razvijao i sve nove platforme: sa VIP problem, but as shameless lies that are uttered without any consequences,
blogom postigli smo veliki bum i to je praktino bila prva organizo- charges or prosecution, because they have political or economic motives,
vana pojava graanskog novinarstva. Na sajt je u vrhu poseenosti i not professional ones. Even tabloids have to comply with a certain code,
uticaja, FB stranica sa preko 250.000 lajkova, Tviter je maksimalno u not to mention the respect of law, the presumption of innocence etc.
upotrebi... Trudimo se da imamo to prijateljskiji odnos prema novim
tehnologijama i navikama, pa imamo posebne aplikacije za telefone How informed are you about social networks? How do you
i zbog toga nas preko polovine posetilaca prati preko mobilnih plat- use them? Do you think that constantly attacking someone
formi. Veoma aktivno pratimo drutvene mree nastojei da ih isko- is the easiest way to make them popular?
ristimo to vie u korisne, plemenite, humanitarne svrhe. Takoe smo
kroz Fond B92 producirali prvu web igranu seriju Samo kaem za When i founded opennet b92, the first providing center in serbia during
tinejdersku populaciju, jer nove generacije vie i ne prate televiziju 1994 and 1995,my primary motive was to connect all those who left the
na klasian nain, ve putem neta i mobilnih telefona.Hejtovanje mi je country with those that decided to stay here.We wanted to build a kind of
naporno i to ne pratim. Naalost, jo jednom se nove platforme i teh- community that would make us not feel abandoned and that would allow
nologije mnogo vie koriste tako da donesu tetu, a ne korist. No, na those that left to use their talents to help those that stayed. We developed
nama je da pokuamo da pronaemo nove modele koji e motivisati such a bridge so that we would not feel so drastically the deficit of profes-
ljude da ih koriste vie za optu i pojedinanu dobrobit. sional young staff. We did not achieve that, but by using the internet in
an innovative way, we succeeded to overcome the ban of 1996 and reach
the front page of the new york times, the washington post and the wired
magazine. This case was thoroughly studied later in specialized literature.
By developing our own portal,we developed completely new platforms
and thanks to the vip blog we achieved a great boom. Practically it was
the first organized form of citizen journalism.Our site is at the top of the
traffic and influence. Our facebook page has over 250,000 likes, while
twitter is at its maximum use. We try to have the friendliest possible at-
titude to new technologies and habits. We have a special application for
phones and that is why over half of our visitors follow us through our
mobile platform. We actively followsocial networks trying to use them
as much as possible for useful, noble and humanitarian purposes.We also
produced the first web serial through the b92 fund, samokaem (i am
just saying), which is intended for the teenage population, because the
new generation does not watch tv in the traditional way, but through the
internet and mobile phones.I do not like programs that constantly attack
some and i do not watch them. Unfortunately, still nowadays new plat-
forms and technologies are more frequently used to bring harm rather
autor / author: than benefit.But it is our task to try to find new models that will motivate
Nada Gruji people to use them more for general and individual welfare.
33
PRIVREDNI IZVETAJ /
ECONOMIC REPORT
ROKO TOLI
SINERGIJOM DO REZULTATA
ranu luku ilipi zovu jo i recepcijom Dubrovnika jer najvei broj turista
Z koji dolaze u ovaj primorski raj stie avionom. Ima potpisane ugovore sa vie
od 65 aviokompanija, glavni strateki partner joj je Croatia Airlines a ljudi
koji vode aerodrom nisu uljuljkani dobrim poslovnim rezultatima. Uspeh,
kae direktor Roko Toli, nije samo rezultat atraktivnosti destinacije ve i timskog rada
zaposlenih. Najvanija je lojalnost prema zajednikoj misiji jer ,ocenjuje on, aerodrom
nikada nije bio rezultat rada samo jednog oveka. Glavni poslovni cilj je da ilipi
ostanu efikasan, siguran i ugodan aerodrom za sve korisnike usluga. Menadment
rado istie i dobre veze sa kolegama u regionu kao i elju da saradnja sa srpskim
avioprevoznikom Air Serbiom bude obimnija i kvalitetnija.
ROKO TOLI
SYNERGY LEADS TO RESULTS
ilipi Airport is also called Dubrovniks reception, because the largest number
of tourists who come to this coastal paradise arrive by plane. It has signed
contracts with more than 65 airlines and its major strategic partner is Croatia
Airlines. However, the people who run the airport are not lulled by good
results. Director RokoToli says that success is not the result just of the attractiveness
of the destination, but also of the team work of the employees. The most important is
loyalty to a common mission, because - he says - the airport has never been the result
of only one man. The main business goal is that ilipi might remainan efficient, safe
and comfortable airport for all its users.The management is pleased to point out the
good relations with colleagues in the region and its desire to cooperate with the Serbian
carrier, Air Serbia, in a more extensive and efficient way.
34 www.globe-magazine.com
35
Sinergijom do rezultata / Synergy leads to results
Da li je tee bilo voditi grad, kao pomonik gradonaelnika Is it harder to run the city, as assistant mayor of dubrovnik,
dubrovnika, ili instituciju kao to je aerodrom or to run an institution, such as the airport?
Svaki posao nosi svoju odgovornost, teinu i izazove, a razlika izmeu Each job carries its responsibilities, difficulties andchallenges, and
korporativnog upravljanja i rukovoenja u lokalnoj samoupravi do- the difference between corporate governance and management
ista jest poprilina. Aerodromski posao je dinaminiji u kontekstu in a local government is really considerable.Airport work is very
brzine donoenja odluka te provoenja istih, rad u avijaciji je glo- dynamic,due the speed that is necessary to make a decision and
baliziran, a podlonost stalnorastuim, svjetskim standardima brane implement it. Aviation is a globalized business, always susceptible to
kontinuirana. Istovremeno, voenje Grada koji ima status kulturne the ever-growing global standards of the industry. At the same time,
batine ovjeanstva i nosi epitet bisera Jadrana, jest uistinu posao the management of a city, which has the status of cultural heritage
prepun specifinosti. Rado se sjeam tog razdoblja ivota, premda i of mankind and is called the pearl of the Adriatic, is truly a very
danas imam priliku blisko suraivati s gradonaelnikom, prije sve- specific work. I love to remember that period of my life, although
ga na poslovima vezanim uz destinacijski menadment. Tada sam I still have the opportunity to work closely with the Mayor, mainly
bio na poetku poslovne karijere, a bivanje u prilici da nastupam u on activities related to destination management. By that time, I was
ime Dubrovnika me je neizostavno etabliralo na drutvenoj sceni, at the beginning of my business career, and having the chance to act
kako lokalne tako i nacionalne razine. Danas predstavljam i vodim on behalf of Dubrovnik is something that inevitably put me on the
najznaajniji gospodarski subjekt hrvatskog juga i zajedno sa svojim social scene at both, local and national level. Today I represent and
timom imam ambiciju pokrenuti novi, dosad najvei projekat razvoja run the most important economical subject of the South of Croatia
prometne infrastrukture u naem kraju. Zasad smo na pravom putu and, together with my team, I have the ambition of starting the largest
da u tome i uspijemo. project up today for the development of infrastructure in our region.
So far, we are on track to succeeding.
Kao direktor velikog javnog preduzea, koje dosadanje
rezultat smatrate pohvalnim As director of a large public company, which of your results
do you find commendable?
Zrana luka Dubrovnik ima imid efikasnog, tipino destinacijskog
aerodroma i na najvei uspjeh je da funkcioniramo kao pouzdana Dubrovnik Airport is the image of an efficient destination airport and
logistika potpora najvanijoj dubrovakoj gospodarskoj grani, our greatest achievement is to function as a reliable logistics support
a to je turizam. Gotovo pa 70% turistikih dolazaka na nau rivi- for the most important economic branch of Dubrovnik, which is
jeru se odvija zranim putem i nije neopravdano da se smatramo tourism. Almost 70% of tourist arrivals to our Riviera take place by
svojevrsnom recepcijom Dubrovnika. Poslujemo pod uvjetima izra- air and it is not unreasonable to consider our airport as Dubrovniks
zite sezonalnosti, a to vam primjerice znai da u jednom vikendu reception. We operate under conditions of extreme seasonality, which
jula ili avgusta, odradimo itav mjeseni promet januara, februara, means that during one weekend in July or August, we may have the
ili nekog drugog izvansezonskog mjeseca. Sve to zahtjeva podosta traffic of January, February or any other non-seasonal month. That
umjenosti u planiranju infrastrukture i radne snage, a brojna dosad requires a good deal of skill in planning infrastructure and manpower.
dobivena priznanja od etabliranih svjetskih aviokompanija, kao i That is why; we have obtained numerous recognitions from solid
posebno priznanje Vijea aerodroma Evrope (ACI Europe) za drugi international carriers, as well as the special recognition of the Council
najbolji aerodrom u kategoriji do 5 milijuna putnika, govore da se of Airports of Europe (ACI Europe) for the second best airport in the
itekako imamo ime pohvaliti. Naravno, tu valja spomenuti i okol- category of up to 5 million passengers. These facts clearly show that
nost da se aerodrom Dubrovnik na polovici svog ivotnog vjeka, we have what to boast of. Of course, we should also mention that, at
morao doslovce uzdignuti iz pepela i uz veliki trud svojih zaposle- the middle of its lifespan, Dubrovnik airport was literally raised from
nika dosegnuti standard i reputaciju kakvu danas uivamo. its ashes and that thanks to the efforts of its employees, it achieved the
standards and reputation it enjoys today.
Koje su to kompanije i destinacije koje povezuju Dubrovnik
sa ostalim delom evrope i sveta? Which are the airlines and destinations that connect
dubrovnik with the rest of the world?
Zrana luka Dubrovnik je prole godine imala potpisan ugovor s
ak 65 aviokompanija i po tome bi se stekao dojam da je rije o Last year Dubrovnik Airport signed contracts with as many as 65
nekom velikom vorinom aerodromu, tzv. hubu, no u pozadini je airlines and that produces the impression that we are a large nodal
samo injenica da su brojni dijelovi svijeta iz kojih ljudi ele doi airport or hub, but at the background is just the fact that people from
i vidjeti Dubrovnik. Na glavni, strateki partner je Croatia Airlines many parts of the world wish to come and see Dubrovnik. Our main
i od te suradnje oekujemo jo vie u budunosti, poglavito nakon strategic partner is Croatia Airlines and we expect much more from
optimistinih rezultata koje dolaze kao rezultat procesa restruk- this collaborationin the future, especially after the optimistic results
turiranja toga prijevoznika. Oni su nam od krucijalne vanosti upravo obtainedby restructuring the carrier. Croatia Airlines is extraordinarily
s obzirom na injenicu da nas dre u cjelogodinjoj povezanosti, a to important for us, because it keeps our connectivity during the entire
se tie sezone....tada dolaze doista svi i gotovo da se ne mogu sjetiti year... When we talk about the tourist season, I can hardly recall a
renomiranije kompanije koja ne leti prema Dubrovniku, bilo da je renamed company that does not fly to Dubrovnik, regardless that they
rije o tradicionalnim, tzv. legacy carrierima, bilo o low costerima, ili do it as traditional, so-called legacy carriers, low cost carriers, or
pak charter prijevoznicima. charter carriers.
36 www.globe-magazine.com
Da li e air serbia da spaja dubrovnik sa evropom u zim- Will air serbia connect dubrovnik with europe during winter
skim mesecima i da li u decembru i januaru oekujete months? Do you expect higher numbers of passengers to
povean broj putnika ka Dubrovniku? Dubrovnik in december and january?
Mi se toplo nadamo da je dosadanja razina suradnje sa srbijans- We warmly hope that the current level of cooperation with the Serbian
kim avioprijevoznikom, najbolji jamac za skoro donoenje odluke o air carrier is the best guarantee for adopting in the near future the
cjelogodinjem letenju izmeu Beograda i Dubrovnika. Posebice to decision on year-round flying between Belgrade and Dubrovnik. That
dolazi do izraaja danas, kada je Air Serbia dio velike i snane obitelji is particularly viable nowadays, when Air Serbia is part of a large and
pod okriljem Etihada i mi smo uvjereni da e potencijal te alijanse powerful family under the auspices of Etihad. We are convinced that the
svakako imati vrlo skore benefite po nau zajedniku suradnju. Nara- potential of this alliance will enjoy soon the benefits of our cooperation.
vno, i avijacijskom laiku je jasno da je letenje u zimskom razdoblju Of course, even a layman in the aviation business will easily realize that
lieno dominantne turistike potranje, ali bilo bi povrno sagledavati flying in winter is devoid of the dominant tourism demand, but it would
potencijal te rute, a da se ne sagleda gravitirajue podruje Dubrovnika be superficial to evaluate the potential of the route, without taking into
(prije svega mislim na Trebinje i Herceg Novi), kao i sjajnu novu po- consideration the gravitating Dubrovnik area (primarily Trebinje and
nudu konekcija iz Beograda prema Bliskom i Dalekom Istoku koje e, Herceg Novi), as well as a the excellent new offer of connections from
uvjeren sam, interesirati, kako turiste i poslovne ljude, tako i brojne Belgrade to the Middle and Far East, which will certainly awake the
graane s dravne tromee koju mi opsluujemo u ilipima. interest of tourists, business travelers and many citizens from the border
area of the three states, who use the services of ilipi Airport.
Kakva je saradnja sa kolegama iz regiona?
What is the collaboration with colleagues from the region?
Rekao bih da smo ak i privilegirani obzirom na konkretnost i
srdanost suradnje sa svim kolegama iz regiona i ona viestruko I would say that we have a privileged position, due to the concrete
nadilazi uobiajene forme dobrih poslovnih odnosa te je prerasla u and warm cooperation with our colleagues from the region. In many
37
Sinergijom do rezultata / Synergy leads to results
prava prijateljstva. Ne bih Vam pri tom znao rei da li je to zato ways, this cooperation has gone beyond the usual forms of good
to batinimo tradicionalni kozmopolitski duh kojeg Dubrovani working relationships and has developed into a real friendship. I
vjekovima njeguju kao jednu od svojih temeljnih karakteristika, ali do not know whether that happens because we have inherited the
nije kliej ukoliko Vam kaem da se uistinu radujemo biti dobri traditional cosmopolitan spirit that Dubrovnik has cherished for
domaini svojim avijacijskim kolegama, njihov oslonac pri even- centuries as one of its basic characteristics, but it would not be
tualno zatraenoj strunoj pomoi te jednako tako i kao rado vieni a clich to tell you that we are really happy to be good hosts to
gosti diljem regiona. our counterparts from the aviation business and to support them
whenever they need professional assistance. Weare also glad to
Sleu li low cost kompanije na ilipe i koje? welcome guests from the entire region.
Low cost prijevoznici znaajno poveavaju svoj udio u ukupnom Do low-cost airlines fly to ilipi and which are they?
prometu svaku godinu, a kad nas su aktivni: Easyjet, Condor, Eu-
rolot, Germanwings, Jet2.com, Monarch Airlines, Norwegian Air Low cost carriers have significantly increased their share in the total
Shuttle, Transavia i Vueling. Sveukupno lete na 23 evropske desti- turnover of each year. The following airlines are active: Easyjet,
nacije i premda jo uvijek nemamo suradnju s ultra-niskotarifnim Condor, Eurolot, Germanwings, Jet2.com, Monarch Airlines,
Ryanairom, vjerujem da je ovo respektabilna mrea koja e itekako Norwegian Air Shuttle, Transavia and Vueling. All together, they fly
zadovoljiti poklonike ovakvog tipa aviokompanija. to 23 destinations across Europe. Although we still do not collaborate
with the ultra-low-cost Ryanair, I believe that it is a respectable
Koji je va recept za uspeh s obzirom da ste najmladji network that will certainly satisfy the fans of this type of airline.
direktor aerodroma u regionu?
What is your recipe for success, taking into consideration
Teko mi je to odgovoriti.... Vjerojatno sam jo nezreo da bih znao that you are the youngest airport director in the region?
ak i recept za neuspjeh! alim se naravno. Parametre uspjenosti
svakako ne bi trebalo vezati uz ivotnu dob i mislim da bi prije sve- I find hard to answer that. Probably, I am not mature enough to
ga, trebalo voditi rauna o neijim kompetencijama za obnaanje know even a recipe for failure! I am kidding of course. Success
povjerene dunosti. U tom kontekstu, krajnje neskromno bih prim- parameters should not be linked to age and I think that first of all,
jetio da moja karijera izgleda poprilino logino. Nakon prelaska iz you should take into account a persons competence to perform
gradske uprave, proveo sam osam godina u menadmentu aerodro- the entrusted duties. In this context, I will be extremely immodest
ma kao pomonik za ope, pravne i kadrovske poslove te informa- by saying that my career seems pretty logical. After leaving the
tiku i zatitu zranog prometa. Za glavnog direktora sam imenovan city administration, I worked for eight years in the management
2009. Godine i trenutno sam u petoj godini svojeg mandata. Od of the airport as Assistant for general affairs, legal affairs, human
2003. godine sam certificirani auditor ICAO-a za zatitu zranog resources, information technology and the protection of air traffic. I
prometa, od 2009. lan boarda IAAE (International Association of was appointed General Director in 2009 and I am currently serving
Airport Executives), 2011. sam stekao AMPAP-International Air- the fifth year of my time in office. I have been an ICAO certified
port Professional diplomu te postao ACI (Airport Council Interna- auditor for the protection of air traffic since 2003 and member of
tional) Member of the Security Commitee, odnosno lan Komiteta the IAAE (International Association of Airport Executives) board
za sigurnost. E sad, nakon svega ovog pobrojanog, elim rei da since 2009. In 2011 I was awarded the AMPAP - International
lino smatram da bez sinergije tima kojeg vodim ne bi bilo ni Airport Professional diploma and became Member of the Security
poslovnih rezultata s kakvima se danas volimo podiiti. Aerodrom Committee of ACI (Airport Council International).
Dubrovnik nikada nije bio jedan ovjek niti je to sada, a nee Now, after saying all this, I would like to add that I personally
biti ni nakon mene. Bezrezervno vjerujem u lojalnost svih zaposle- believe that the business results we boast of would have never been
nika prema zajednikoj misiji, a to je da budemo efikasan, siguran possible without the synergy of my team. Dubrovnik Airport has
i ugodan aerodrom za sve korisnike naih usluga. Pri tome ne bih never been one man; it is not nowadays and it will never be after
imao nita protiv da me Va cijenjeni magazin, kojem elim jo my departure. I unconditionally believe in the loyalty of all our
puno izdavakog uspjeha, jednog dalekog dana ponovno poasti employees to a common mission, which is to be an efficient, safe
prilikom za intervju, s tim da tada slobodno budem najiskusniji and comfortable airport for all our users. Of course, I would not
direktor aerodroma u regionu! mind if one distant day your respected journal will give me the
honor of interviewing me again, so that I might freely say that I am
autor / author: Mirela Krajinovi the most experienced airport director in the region!
38 www.globe-magazine.com
39
40 www.globe-magazine.com
PRIVREDNI IZVETAJ /
ECONOMIC REPORT
GRADONAELNIK DUBROVNIKA
ANDRO
VLAHUI
OBAVEZA U KOJOJ SE UIVA
rvi ovek jedne od najatraktivnijih svetskih turistikih destinacija bio je i
P ministar zdravlja i upravnik bolnice, a trenutnu funkciju vidi kao izazov. Svoj
posao smatra odgovornim, ne tako tekim, trudi se da radom doprinese boljem
ivotu sugraana i brojnih gostiju, gleda iskljuivo napred, a najvei doprinos
rodnom gradu dao je na polju obrazovanja. U vrtie su uvedeni specijalni programi, kole
imaju asistente u nastavi, a studentima je omoguen beskamatni kredit za kolovanje
na poznatim svetskim univerzitetima. Koliko uiva u poslu, uiva i u mirisu grada, a
drage goste bi poveo skalinama u etnju stradunom i gradskim zidinama da vide ovaj
srednjovekovni grad u moderno vreme.
MAYOR OF DUBROVNIK
ANDRO
VLAHUI
A DUTY TO ENJOY
he first man of one of the worlds most attractive tourist destinations was also
41
Obaveza u kojoj se uiva / A duty to enjoy
S obzirom na Vau bogatu profesionalnu politiku karijeru, Given your rich professional political career, it seems that
reklo bi se da ste od studentskih dana na nekoj od vanih you have held some important positions since you were a
funkcija. Koja Vam je bila najdraa i na koju biste se ponovo student. What was your favorite position and to which you
vratili? would like to return?
Jedna od najdraih funkcija je sigurno trenutna funkcija gradonaelni- One of my favorite positions is definitely the current one, as city mayor.
ka, a druga koja mi je draga je funkcija upravnika Ope bolnice u Du- The other one is that one of Director of the General Hospital in Du-
brovniku. Svako vreme nosi svoje, u svakom poslu koji sam radio sam brovnik. Every period of time has its charm and I have enjoyed in a cer-
na neki nain i uivao, jer se poslu posveujem s puno energije. Raduju tain way all the positions I have had, because I fully commit to my work.
me novi izazovi, posebno kada ih uspeno savladam i kada se rezultati I love new challenges, especially when they are successfully overcome
vide. Nazad se ne bih vraao, jer uvek u ivotu gledam napred. and results can be seen. I would not like to go back, because I only look
ahead in life.
Da li je tee biti ministar zdravstva u Vladi ili voditi Dubrov-
nik jednu od najatraktivnijih turistikih destinacija u regi- What is harder, to be in the government as Minister of Health
onu? or to lead Dubrovnik, one of the most attractive tourist des-
tinations in the region?
Ne bih rekao da se uopte radi o teini posla, nego o odgovornosti koju
je potrebno preuzeti. Lino uivam i uivao sam i u jednom i u drugom I would not say that it is a matter of difficulty at all, but of the responsi-
poslu. bility that must be assumed. Personally I have enjoyed both positions.
Da li ste zadovoljni onim to te postigli tokom svojih man- Are you satisfied with what you have accomplished during
data? your time in office?
Jesam, jer iza mene stoje vidljivi i vrlo uverljivi rezultati. Kad sam bio Yes, I am satisfied because I have had very convincing results. When I
ministar, u Ministarstvu zdravstva pokrenuli smo mnoge vane prome- was a Minister, we launched many important changes in the Ministry
ne, kao to je kompjuterizacija zdravstvenog sistema. U Dubrovniku of Health, such as the computerization of the health care system. In
poslujemo u suficitu, radimo na kapitalnim projektima, smanjujemo Dubrovnik we are operating with surplus, working on capital projects,
nezaposlenost, kupujemo imovinu umesto da je prodajemo, subven- reducing unemployment, buying property instead of selling it, subsi-
cioniemo vazduni i drumski saobraaj naim graanima do glavnog dizing air and road transportation for our citizens up to the capital city
grada Zagreba, u 2013. smo smanjili dopunski porez sa 15 na 10 posto, of Zagreb. In 2013 we reduced the surtax from 15 to 10 percent, and
a svakodnevno radimo na novim merama i projektima. every day we work on new measures and projects.
Koliko je teko, u globalno looj ekonomskoj situaciji, voditi How hard is it to lead the city when the global economic
grad? situation is bad?
Na poetku je bilo teko vratiti dugove i smanjiti budet. Meutim, It was difficult at first to repay debts and reduce the budget. However,
locirali smo mesta gde se novac nepotrebno troio, pa smo nakon dve we identified those places where money was unnecessarily spent, and
godine poeli opet da ostvarujemo rast prihoda i budeta. Pritom, ni- two years later we began again to register growth in revenue and bud-
smo ukinuli nijedno pravo graanima, posebno socijalnim kategori- get. In doing so, we did not deprive our citizens, especially the most
jama, nego smo samo pametnije, poslovnije i odgovornije poeli da vulnerable categories, of any of their rights. We just began to use our
koristimo sve gradske resurse, u prvom redu imovinu. Prihodnu stranu resources, first of all our assets, in a smarter, more businesslike and
budeta okrenuli smo vie prema turistima i onim delatnostima koje more responsible way. We turned the revenue side of the budget to-
nisu zahvaene krizom, tako da moemo da kaemo da Dubrovnik od wards tourists and those activities that are not affected by the crisis.
2012. vie nije u recesiji. tavie, budetsku 2012. i 2013. zavrili smo For that reason, we can say that by 2012 Dubrovnik was no longer in
sa suficitom, a javnost e rei kako nikad nije bilo vie investicija iz recession. Moreover, we ended the budgets for 2012 and 2013 with
gradske blagajne nego u tom periodu. a surplus and I can say to the public that there have never been more
investments from the city treasury than in that period.
Da li su oekivanja ponekad nerealna s obzirom na gradsku
kasu? Are expectations regarding the city treasury sometimes
unrealistic?
Volim da kaem kako je mogue ispuniti svaku elju. Zaista, Grad Du-
brovnik danas je finansijski izuzetno stabilan. Meutim, to ne znai da I like to say that it is possible to fulfill every wish. Indeed, the City of
treba laziti u populistike investicije koje nemaju svoje ekonomsko Dubrovnik is nowadays very stable from the financial point of view.
opravdanje.Samo jedna besmislena investicija u nerentabilan proje- However, this does not mean that we should make populist invest-
kat moe da ugrozi sistem javnih finansija koji smo proteklih godina ments that have no economic justification. One pointless investment
izgradili. Upravo su u tome nerealna oekivanja pojedinih drutvenih in an unprofitable project is enough to endanger the whole public fi-
grupa, koje misle da Grad treba da gradi i sportsku dvoranu, i fudbal- nance system that we have built over the past years. That is why; the
ski stadion, i kolske i vrtike zgrade ili neku drugu infrastrukturu. Ja expectations of certain groups are unrealistic, because they believe that
sam spreman da ulaem novac samo kad projekat ima svoju ekonomsku the city should build a sports hall, a football stadium, school and kin-
opravdanost i kad sam siguran da u budunosti nee stvarati gubitke dergarten buildings and other infrastructure, but I am willing to invest
42 www.globe-magazine.com
only when the project is economically justified and I am sure that it
will create no losses in the future.
Da li ste zadovoljni radom gradskih slubi? The Administration can be more professional, more efficient and fast-
er. We have succeeded in some areas and we have the most efficient
Uprava moe biti profesionalnija, efikasnija i bra. U nekim oblasti- office for the issuance of building permits in Croatia. That does not
ma smo to ostvarili, pa imamo najefikasniju kancelariju za izdavanje apply to some sectors and it is not easy to change that, because it is
graevinskih dozvola u Hrvatskoj. U nekim sektorima to ipak nije a specific characteristic of public bureaucracies all around the world.
u potpunosti tako i to nije lako menjati, ali to su specifinosti javne However, it is important that all officials of the city administration
birokratije u celom svetu. Ipak, vano je da svi slubenici gradske know that they are there because of citizens and entrepreneurs and
uprave znaju da su tu radi graana i preduzetnika i da uvek treba da that they should always be at their service.
budu na usluzi.
How satisfied are you with the number of investments, and
Jeste li zadovoljni brojem investicija i na koje naine privu- how will you attract new investors, taking into consider-
i nove ulagae, s obzirom da Dubrovnik turistiki grad? ation that Dubrovnik is a tourist town. Is tourism the main
Turizam je osnovna privredna grana Dubrovnika? industry of Dubrovnik?
43
Doneli smo prostorni plan i uskoro e u Gradu Dubrovniku po- We adopted the spatial plan and the City of Dubrovnik will promptly
eti realizacija UPU-a Bosanka II i UPU-a portsko-rekreacijski begin to implement the two General Urban Plans: Bosanka II and
park s golf igralitem i turistikim zonama Bosanka sjever i Bo- The Sports and Recreation Park with a Golf Course and Tourist
sanka jug, nakon ega oekujemo nova zapoljavanja i angaman Areas Bosanka North and Bosanka South, after which we expect
lokalnih fabrika, kao i prihod od komunalnog doprinosa za Grad. new employment opportunities and additional involvement of local
Otvoreni smo prema investitorima, maksimalno im izlazimo u su- companies, as well as an increase in the income from communal con-
sret, a u poslednje vreme smo, po broju realizovanih projekata, bili tributions to the City. We are open to investors and willing to provide
najvee gradilite na jugu Hrvatske. Naa kancelarija za izdavanje them maximal assistance. In the last time, we have been the largest
graevinske dokumentacije je meu najefikasnijima u Hrvatskoj, construction site in the south of Croatia according to the number of
a najuspjenija je u Hrvatskoj u reavanju legalizacije bespravno implemented projects. Our administrative department in charge of
izgraenih objekata koja je u toku. issuing construction permits is among the most efficient in Croatia. It
is certainly the most successful in Croatia in addressing the legaliza-
tion of illegally constructed buildings.
44 www.globe-magazine.com
Obaveza u kojoj se uiva / A duty to enjoy
Koliko ima nezaposlenih u Dubrovniku ? How many people are unemployed in Dubrovnik?
Zakljuno sa 28. februarom 2014. godine, stopa nezaposlenosti u Gra- As at February 28, 2014 the unemployment rate in the city of Du-
du Dubrovniku iznosila je 6,87 posto. brovnik was 6.87 percent.
Na koji doprinos razvoju Dubrovnika ste posebno Are you particularly proud of some contribution to
ponosni? the development of Dubrovnik?
Posebno sam ponosan na projekat Obrazovne vertikale, koji ukljuuje I am especially proud of the project Education Verticals, which
MENSA NTC program u vrtiima, jednosmensku nastavu, programe includes the MENSA NTC program in kindergartens, single-shift
produenog boravka i asistenta u nastavi u osnovim kolama, stipen- schooling, extended-stay schooling and teaching assistants in primary
diranje i subvencionisanje kreditiranja visokog obrazovanja, kao i schools, as well as scholarships, subsidized loans for higher education
podsticaje za zapoljavanje pripravnika. Projekat ukljuuje i posebni and incentives for the employment of trainees. The project includes a
program beskamatnog finansiranja u vrednosti do 50 hiljada dolara special interest-free financing program for up to 50 thousand dollars,
za studiranje na jednom od sto najboljih svetskih univerziteta, ime which will enable students to study at one of the worlds top one hun-
je zainteresovanim studentima omoguen povoljan pristup najboljem dred universities and have access to the best education in the world,
obrazovanju na svetu uz osiguran odloeni povraaj glavnice kredita. postponing the repayment of the loan principal.
Ovaj program je uestvovao na izboru Urbane ideje u akciji: nagrai- This program took part in the competition Urban Ideas in Action:
vanje kreativnih projekata, u organizaciji Financial Times-a i Citiban. Rewarding Inventive Projects organized by the Financial Times and
Program je u svojoj kategoriji uao meu pet najboljih nominovanih Citybank. The program is among the top five nominated projects of its
projekata u celom svetu, a ujedno je bio i jedini finalista iz Evrope u category in the world and it was the only finalist from Europe in the
kategoriji obrazovanja. Projekat je prepoznat kao holistiki i efikasan category of education. The project has been recognized as an effective
pristup obrazovanju ija se metodologija moe primenjivati irom sve- and holistic approach to education that can be applied around the world
ta, a cilj nam je da svaki pojedinac i svako dete ostvari maksimum svo- with the same methodology. Our goal is that every individual and ev-
jih potencijala, bez obzira na finansijsko stanje svoje porodice. Drugi ery child might reach maximum potential, regardless of the financial
projekat na koji sam posebno ponosan su saobraajna reenja kojima status of the family. Another project that I am particularly proud of is
smo u poslednjih nekoliko godina saobraaj u Dubrovniku uinili efi- the solution that we have applied in the last years to traffic problems in
kasnim, a gradske ulice ureenijima i skladnijima. Dubrovnik. Thanks to our efforts the city traffic became more effective
and flowing, while the city streets are more orderly and harmonious.
Da li Vam koriste iskustva drugih gradonaelnika u regionu
i da li su problemi koji mue grad slini ? Do you use the experience of other mayors of the region
and which are the problems that plague similar cities?
U naoj regiji relativno malo saraujemo sa susednim gradovima, ali
imamo intenzivniju saradnju sa gradovima na Mediteranu, lan smo We do not have a large collaboration with neighboring cities of the
Hrvatske udruge povijesnih gradova, gde razmenjujemo iskustva o region, but we collaborate more intensively with Mediterranean cit-
ouvanju batine i pozitivnoj praksi. Takoe, saraujemo sa gradovima ies. We are members of the Croatian Association of Historic Towns,
iz razliitih delova sveta. Trenutno ih je jedanaest: Ravena, Vukovar, within which we exchange ideas about heritage conservation and good
Grac, Helsingborg, Raguza, Bad Homburg, Monterej, Sarajevo, Ri- practice. We have sister cities in different parts of the world. Currently
jej Malmezon, Venecija i Sanija. Veina gradova-prijatelja su gradovi there are eleven: Ravenna, Vukovar, Graz, Helsingborg, Ragusa, Bad
slinih karakteristika od kojih Grad Dubrovnik moe nauiti, primeniti Homburg, Monterey, Sarajevo, Rueil-Malmaison, Venice and Sanya.
neke primere dobre prakse i razmeniti iskustva. Na primer, gradovi Most sister cities have similar characteristics and Dubrovnik can learn
Monterej i Sanija su manji turistiki primorski gradovi bogatog isku- a lot from their experience, apply some of their best practices and
stva. S Vukovarom i Sarajevom Grad Dubrovnik deli ratnu prolost. exchange experiences with them. For example, Monterey and Sanya
Odlinu kontinuiranu saradnju s Bad Homburgom dugujemo dobroti i are less touristic coastal towns with rich experience. The city of Du-
upornosti predsednice udruenja Kroatienhilfe Olgi Stoss. brovnik shares wartime history with Vukovar and Sarajevo. The ex-
cellent and continuous cooperation with Bad Homburg is due to the
Koji je Va omiljeni deo grada i gde provodite najvie vre- kindness and perseverance of Olga Stoss, President of the Kroatien-
mena? Koje mesto biste prvo pokazali gostima iz inostran- hilfe Association.
stva i gde bi se oni, po Vaem miljenju, najbolje proveli?
What is your favorite part of the city where you spend most
To su, svakako, istorijska jezgra zgrada, zidine, Stradun, gradske ulice, of the time? Which is the first place you would show first to
skalini i kafii, miris naeg Grada. Srednjovekovni grad u moderno foreign guests and where do you think that they can have
vreme. most fun?
Certainly the historical core, the walls, Stradun, the main streets, the
autor / author: old stairs, the bars and the smell of our city. It is a medieval city in
Mirela Krajinovi modern times.
45
PRIVREDNI IZVETAJ /
ECONOMIC REPORT
MILJKO RISTI
Moj lini i profesionalni cilj
je prva transplatacija plua u Srbiji
oj lini i profesionalni cilj je prva transplatacija plua u Srbiji. Nadamo se da emo
MILJKO RISTI
My personal and professional goal is to carry
out the first lung transplant in Serbia
y personal and professional goal is to carry out the first lung transplant in Serbia. We
M hope to find a donor soon, because we already have receivers, in agreement with the
pulmonologists from the Institute of Mother and Child, where young patients with lung
fibrosis are treated. I do not expect that the costs will amount to more than 30,000 EUR
per patient, which means big savings for the health system, because surgery costs abroad amount to
more than 120,000 EUR - said Miljko Risti, director of the Clinical Center Serbia (KCS) at
the beginning of our conversation.
46 www.globe-magazine.com
47
Moj lini i profesionalni cilj je prva transplatacija plua u Srbiji / My personal and professional goal is to carry out the first lung transplant in Serbia
Posle nekoliko meseci od najave ovog, u svakom smislu, veoma This very complex procedure was announced a few months ago and
sloenogz ahvata, i posete srpskih hirurga klinikama u Belgiji gde su Serbian surgeons visited Belgian hospitals, where they attended
prisustvovali transplataciji, jo nije pronaen odgovarajui donor, to transplantations. However, no suitable donors have been found and
je ponekad najkomplikovanije, budui da je u pitanju osetljiv organ, this is maybe the most complicated issue, because it is a highly
moda i najosetljiviji. sensitive organ, perhaps the most sensitive one.
elja mi je da se u Srbiji obavi bar etiri-pet takvih operacija koje It is my wish to carry out in Serbia at least four or five such operations,
su prilino zahtevne, sa direktorima grudne i kardiohirurgije, i koor- which are very demanding, together with the directors of thoracic and
dinatorom za transplantacije, na klinikama u Belgiji u kojima je do cardiac surgery, as well as with the transplant coordinator. We have
sada obavljeno 800 takvih zahvata, razgovarali smo o svim aspektima been at Belgian hospitals, where 800 procedures of this kind have been
presaivanja plua kako bismo napravili plan za izvoenje ovih zah- performed. There we talked about all aspects of lung transplantation, in
vata u KCS. order to create a plan for carrying out these procedures in the KCS.
Zato su liste ekanja na operacije duge po nekoliko mese- Why are the waiting lists so long, that people have to wait a few
ci, ponekad i godinu-dve? months, sometimes a year or two before being operated?
Robovi smo zastarelih propisa donetih pre i 30-tak godina. Objek- We are slaves of outdated regulations adopted 30 years ago. Objectively,
tivno, manjak postoji, jer se zapoljavanje medicinskog osoblja odvija we have a staff shortage, because the recruitment of medical staff is
prema broju postelja u ovoj znaajnoj zdravstvenoj ustanovi. U ap- carried out according to the number of beds at this important medical
surdnoj smo situaciji, jer je broj postelja, ukupno 3500 ostao isti, dok institution. We are in an absurd situation, because the number of 3,500
je obim posla na nekim klinikama poveani do deset puta! Krajnje beds remained the same, while the amount of work in some clinics
je vreme da se promene, da se potreba za proirenjem obavlja prema has increased up to ten times! It is time to make changes, to expand
obimu posla, a ne prema posteljama koje su nerealan parametar, jer ne according to the quantity of work and not according to the number of
moete oekivati da jedan broj ljudi obavi hiljadu operacija kojih je beds, which is an unrealistic parameter, because we cannot expect that
ranije bilo stotinak. U poslednje vreme govori se o utedi na bazi re- the same number of people will carry out one thousand operations,
strikcije medicinskog osoblja, zbog toga ustanove zapoljavaju ljude when they previously performed one hundred. Lately there have been
na osnovu sopstvenih prihoda, koji su jako ogranieni, a dobijamo ih some talks about saving funds by reducing the medical staff and, for
od osiguranika koji plaaju jer nisu osigurani. Sve je to suvie malo da that reason institutions employ people according to their income,
bi se finasirali svi trokovi, kao i plate, iako je KCS u maloj prednosti which is very limited. That income comes from people that pay,
jer leimo ljude iz drugih drava.Trenutno imamo dosta pacijenata iz because they have no insurance, but it is not sufficient to finance all
Crne gore i RepublikeSrpske i to su prihodi koji godinje iznose de- costs and wages. However, KCS has a slight advantage, because we
setak miliona evra. Na osnovu toga moemo da zaposlimo kadar koji treat people from other countries. Currently, we have a lot of patients
nedostaje, ali opet propisi kau da broj ne moe da pree deset odsto from Montenegro and Republika Srpska, who contributed with about
u odnosu na broj zaposlenih. Ako hoemo kvalitet i uvoenje novih ten thousand euros. This income allows us to employ the staff we lack,
tehnologija, moramo da to obezbedimo makar putem broja ljudi, but once again rules say that the number of such staff can not exceed
ten percent of the total number of employees. If we want quality and
Kako biste reili taj problem? the introduction of new technologies, we need to have at least the
suitable number of people.
U granama gde postoje velike liste ekanja kao to su oftalmologija,
kardiohirurgija i ortopedija, ne moete da oekujete da ljudi rade How would you solve that problem?
preko vremeno jer je umor vaan element u pruanju tih usluga. En-
tuzijazam mladih lekara nam omoguava da moemo da radimoi iznad In those sectors where there are huge waiting lists, such as
mogunosti, ali opet republiki zakon i nam ograniavaju i broj tih sati, ophthalmology, cardiac surgery and orthopedics, you can not expect
po propisima. Svaki dan smo u koliziji sa njima, toliko da ne udi to people to work overtime because fatigue is an important element in the
je nedavno u Hrvatskoj hirurg napustio operaciju, jer mu se zavrila provision of these services. The enthusiasm of young doctors allows
smena. Ja tako nikad ne bih postupio, ali ne udi me njegova odluka, us to think that we can work beyond our possibilities, but once again
jer takvi su evropski propisi, a Hrvatska je lanica. Ne moete nekog the national legislation limits the number of those hours, according to
naterati da radi prekovremeno, imate i entuzijaste koji provode dane i regulations. Every day we are in conflict with those regulations. It is
noi na poslu, ali mora se nai neka mera da ti ljudi koji imaju kvalitet not surprising that recently, a Croatian surgeon left surgery because
u poslu budu adekvatno plaeni. Umesto da nagradite takvu osobu i da his shift was over. I would have never done that, but I am not surprised
je motiviete, doli smo do primene Zakona o solidarnom porezu, znai by his decisions, because such are European regulations and Croatia
umesto da ga stimuliete, kanjavate ga s procentom od 20 posto. To is a EU member. No one can force you to work overtime, but we
opravdavam u smislu da je ogranieno i da ne traje godinama., e sad da have enthusiasts who spend their days and nights at work. However,
li je bilo drugih reenja je pitanje vlade koju smo mi graani izabrali.. we must take some measures to pay adequately these people, who
perform high-quality work. Instead of rewarding and motivating
Kako uspevate da ipak obezbedite deo potrebnog broja those people, we apply the solidarity tax, which means that instead
ljudi? of stimulating them, we punish them by taking 20% of their salary. I
justify this measure if it is temporary and it will not last years. Was
U poslednje vreme se govori o utedi na bazi restrikcije medicinskog there any other solution? That is a matter of the government that we,
osoblja. Zbog toga ustanove zapoljavaju ljude na osnovu sopstvenih the citizens, elected.
48 www.globe-magazine.com
prihoda, koji su jako ogranieni, a dobijamo ih od osiguranika koji How do you still manage to provide, at least partially, the
plaaju, jer nisu osigurani, to je suvie malo da bise sve finansiralo. U required number of people?
maloj smo prednosti, jer leino ljude iz drugih drava, trenutno ima-
mo dosta pacijenata iz Crne Gore, Republike Srpske i to su prihodi Last time we talked about saving by reducing the medical staff. That
koji godinje iznose desetak miliona evra, i na osnovu toga moemo is why; health institutions employ people according to their income,
da zaposlimo kadar koji nedostaje. Opet propisi kau da ne mogu which is very limited. We obtain that income from people that pay,
prei deset odsto u odnosu na broj zaposlenih to je malo, budui da because they are not insured, but such funds are too small to finance
KC obavlja toliki obim posla da je to nerealno, ako hoemo kvalitet i everything. However, we have a slight advantage, because we treat
uvoenje novih tehnologija moramo da to obezbedimo makar putem people from other countries. We currently have a lot of patients from
potrebnog broja ljudi... Za kvalitet morate imati dovoljan broj ljudi. Montenegro and Republika Srpska, who provide funds amounting to
Kao u utakmici kada trener menja igrae ubacujui nove, tako i u ten million EUR. That income allows us to employ the staff we lack.
granama gde postoje liste ekanja, oftalmologija, kardiohirurgija i Once again regulations say the number of those people cannot exceed
ortopedija... ne moete oekivati da ljudi rade prekovremeno, jer je ten percent of the total number of employees, but that is not enough,
umor vaan element u pruanju tih usluga. Entuzijazam mladih lekara because KCS has such a volume of work that is unrealistic. If we want
nam prua to to moemo da radimo iznad mogunosti, ali oni mogu quality and the introduction of new technologies we have to provide
da rade kada ispotuju sta starijih lekara da budu prvi u operacionoj at least the necessary number of staff. It is very simple, if we wish
sali, mladi ekaju svoj trenutak koji im se ukae kasno tokom dana quality, we must have enough people, just like in a football match,
ili na deurstvima. Opet, republiki zakoni nam ograniavaju i broj when the coach makes changes by introducing new players. The same
tih sati, jer ne moete da radite due od 40 sati meseno, to je stvar happens in those sections, where there are long waiting lists, such as
fizike spremnosti pojedinaca, nekom nije problem da radi i vie od ophthalmology, cardiac surgery and orthopedics. You can not expect
60 asova, a neko neeli da radi prekovremeno i to je to. people to work overtime, because fatigue is an important element
in the provision of these services. The enthusiasm of young doctor
S im se jo suoavate kao direktor Klinikog centra? gives us the chance of working beyond our possibilities. They have
to respect the seniorship of older doctors, who have the first place in
Svakodnevna pojava je postao i nepotizam, ovde esto rade itave the operating room and therefore, young doctors have to wait for their
porodice. U redu je da i ta deca kolega imaju neka prava, al dajte da chance later in the day or when they are on duty. Once again, national
potujemo sva prava podjednako, a ne zato to su mi mama i tata ovde legislation limits the number of these hours to forty per month. It is a
49
BIOGRAFIJA / BIOGRAPHY
OBRAZOVANJE: Education:
Institucija: Research:
Klinika za kardiohirurgiju, Kliniki centar Srbije, Project Biologic valves
Medicinski fakultet Univerziteta u Beogradu Project Vancomycin study
Predmet: Kardiohirurgija, Vaskularna hirurgija, Opta hirurgija
Languages:
JEZICI: French
Francuski konverzacijski nivo, Engleski, panski English
Spanish
50 www.globe-magazine.com
Moj lini i profesionalni cilj je prva transplatacija plua u Srbiji / My personal and professional goal is to carry out the first lung transplant in Serbia
zaposleni treba da imam prednost da bih radio na nekom odeljenju. matter of physical fitness of individuals. Some have no problem to work
To je toliko uzelo maha a situacija je apsurdna jer onda porordine over 60 hours, while others do not want to work overtime.
odnose prebacujete i na posao. Treba stati na put takvom ponaanju,
ne moete izbei pristrasnost prema detetu, jer omogueno mu je da What else do you have to face as director of the Clinical
lake napreduje i doe do nekih vanih pozicija. Smatram da treba Center?
zakonom regulisati izbegavanje takvih odnosa. Kada sam traio iz
kadrovske podatke da bih video koliko ljudi radi i lanova njihovih Nepotism has become a daily phenomenon. You have entire families
uih porodica, naleteo sam na veliki otpor u sindikatima. Nisam working here. It is okay that the children of our colleagues should have
verovao da je takva reakcija bila mogua, bunili su se. Ovo je veliki some rights, but let us respect the rights of everyone equally. People
kolektiv ima oko osam hiljada zaposlenih, u redu bilo je sluajeva should not have advantages to work at certain sector, because mom and
da se ljudi prvo zaposle a onda se razviju ljubavi i brak, ali to su dad work there. It is so widespread that the situation is absurd, because
sluajevi kojih je mnogo manje nego klasinog nepotizma. To sve vie family relations are transferred to work. We must put an end to such
ugroava funkcionalnost Klinikog centra, jer ne moete da glumite behavior. Of course, one cannot avoid being biased towards their own
policajca i to sankcioniete u svakom trenutku, a sluajeva ima barem child and therefore he/she has better chances to obtain an important
nekoliko stotina i to nije normalno. position. I think that such situations should be prevented by law. When
I asked the Staff Department to provide me with data, so that I could see
ta bi jo trebalo promeniti u cilju to boljeg funkcionisan- how often people work with their closest relatives, I found a very strong
ja Klinikog centra? resistance from the Labor Union. I never believed that such reaction
was possible, but they started a rebellion. We have a large number of
Iznenadio sam se to se veliki broj lanova sindikata nalazi u employees, about eight thousand, and it is normal that love relationships
rukovodeim strukturama. Naime, im dou do sindikalne funkci- may appear, which will eventually lead to marriage, but such cases are
je naputaju svoja radna mesta zbog kojih su zaposleni. Recimo, much less frequent than classical nepotism. It is already affecting the
anestetiar prema normativima treba da radi 176 sati, po tim statutima functionality of the Clinical Center, because one cannot pretend to be
i propisima ne radi toliko ve 40 sati, a ostatak radnog vremena je a policeman and give fines to everyone and we have hundreds of such
sindikalni funkcioner, sada zbog toga imamo manjak anesteziologa. cases, which is not normal.
Kliniki centar je prinuen da plaa sindikalnu funkciju u vrednosti
plate generalnog za niu spremu, zbog toga svi osnivaju sindikate, jer What should change in order to ensure a better functioning
su automatski osloboeni rada na svom radnom mestu. Znai, trebalo of the Clinical Center?
bi menjati sindikalne propise i da se bore da zaista zatite svoje rad-
nike, a ne da idu u drugu krajnost. Realno, kada sve sagledate vidite I was surprised when I saw that a large number of the Labor Union
da je sve to bez potrebe i u funkciji lakih zarada. members work in decision-making structures. In fact, as soon as they
get some high position in the Labor Union, they leave the workplaces,
Ipak, budunost lei u mladim doktorima kako ste rekli? for which they were employed. For example, according to our standards
an anesthesiologists should work 176 hours, but due to statutes and
Budunost Srbije je u mladim lekarima, iako im nije pruena mak- regulations, he/she works just 40 hours and spends the rest of the time
simalna ansa da ue i napreduju. Veoma je vaan kontakt sa bitnim working at the labor Union. The consequence is that we have a shortage
medicinskim ustanovama u svetu, nije dovoljna samo edukacija u Sr- of anesthesiologists. The Clinical Center is forced to pay Labor Union
biji.Taj kontakt treba proiriti na lekare koji su skoro zavrili speci- wages amounting to the salary of a junior general physician. That is
jalizacije i treba ih uputiti i usmeriti, kontakt s centrima treba da bude why; everyone is founding Labor Unions, because in this way they are
to razvijeniji. Tu su bitne i privatne veze, u rejtingu tih ustanova im automatically exempt from working at their workplaces. That is, Labor
je vano da koluju i nekog ko nije iz njihove zemlje, tako sam ja Union regulations must change, so that they could fight to protect the
specijalizirao u Belgiji, to je pravi put. Stvorio sam neke kontakte s workers, without going to the other extreme. In reality, when you take
medicinskim kuama i jedan broj lekara se tamo kolovao, a to se vidi everything in consideration, you realize that everything is unnecessary,
im se vrate u zemlju i ponu da to znanje primenjuju u praksi. just for the sake of position and easy earnings.
51
52 www.globe-magazine.com
PRIVREDNI IZVETAJ /
ECONOMIC REPORT
ALEKSANDAR
VASILIJEVI
SPOJ TRADICIONALNE GOSTOLJUBIVOSTI I SVETSKIH TRENDOVA
razgovoru za magazin The Globe, Aleksandar Vasilijevi govori o postignutim rezultatima,
U oekivanjima kao i o planovima za naredni period. Iako je od otvaranja prolo samo godinu
dana, Falkensteiner hotel Beograd, ve je visoko pozicioniran u kategoriji poslovnih hotela sa
etiri zvezdice, i belei sve vei uspeh i napredak u poslovanju. Pored dobre lokacije, odline
povezanosti sa aerodromom Nikola Tesla, i uspenog poslovanja, Falkensteiner hotel Beograd, od drugih
hotela izdvaja usluga, odnosno njegovi zaposleni.
ALEKSANDAR
VASILIJEVI
THE MIXTURE OF TRADITIONAL HOSPITALITY AND WORLD TRENDS
n an interview for The Globe magazine, AleksandarVasiljevi speaks about the achieved results,
I expectations, as well as the business future plans.Even though it has been only a year since the opening
of Falkensteiner Hotel Belgrade, it is already highly positioned amongthe 4 star business hotels, and
records even more successand improvements in its business. Besides the excellent location, good
connection to the Nikola Tesla Airport and great work, the FalkensteinerHotel Belgrade alsostands out for
its service and its employees.
53
54 www.globe-magazine.com
Spoj tradicionalne gostoljubivosti i svetskih trendova / The mixture of traditional hospitality and world trends
Falkensteiner hotel Beograd pripada kategoriji gradskih Falkensteiner hotel Belgrade belongs to the city hotels ca-
hotela. Da li su vai gosti najee poslovni ljudi ili ima i tegory. Are your guests mostly business people or doyou
onih koji dolaze radi odmora? have those who come for holidays?
Jedan od vanijih ciljeva Falkensteiner hotela Beograd je da se na One important goal of Falkensteiner Hotel Belgrade is to develop as a
tritu Srbije razvijamo kao lideri u segmentu korporativnih gostiju. leader in the area of corporate tourism in Serbia. Serbia is the fastest
Srbija je najbra rastua kongresna destinacija u Evropi, a to se pose- growing congress destination in Europe, and it especially refers to
bno odnosi na Beograd. Upravo zbog toga najvei procenat u strukturi Belgrade. That is the reason why the highest percentage of our guest
naih gostiju ine poslovni ljudi. structure is composed of business people.
Kako se va hotel pozicionirao u Srbiji? How has your hotel positioned in serbia?
Falkensteiner hotel Beograd se veoma dobro pozicionirao na hotels- Falkensteiner Hotel Belgrade has placed very well in the hoteliers
kom tritu Srbije i postao je znaajno odredite za poslovne ljude i market of Serbia and has become a significant destination for busi-
kongresni turizam. O konstantnom porastu MICE aktivnosti u hotelu, ness people and congress tourism. MICE tourist activities in the hotel
govori i podatak da u prvom kvartalu ove godine one ine preko 65%, are increasing, which is evident by the fact that they have madeup
te da su se mnoge svetske poznate kompanije odluile da u naem over 65% of the activities in the first quarter of this year, and that
hotelu organizuju svoje razliite korporativne aktivnosti, promocije, many internationally recognized companies have chosen our hotel for
konferencije, seminare i treninge. Pripadanjem Falkensteiner grupa- theorganization of various corporate activities: promotions, conferen-
ciji na hotel ima dobru mogunost pozicioniranja na srpskom tritu. ces, seminars and trainings. Belonging to the FalkensteinerGroup, our
U odnosu na konkurentske hotele, Falkensteiner nudi vei izbor i kva- hotel hasa good possibility of positioning in the Serbian market. In
litet usluga koje su spoj internacionalne gostoljubivosti sa modernim relation to our competitors, Falkensteiner offers better choices and a
svetskim trendovima. Beograd kao regionalni centar ima velike potre- quality of servicethat make a mixture of international hospitality and
be za ovakvim hotelom, a posebno sada kada je prisutan pojaan trend modern world trends. As a regional city, Belgrade needs this kind of a
novih investicija.U odnosu na konkurentske hotele,Falkensteiner nudi hotel, especially now withthe increased trends of new investments.
vei izbor i kvalitet usluga koje su spoj internacionalne gostoljubi-
vosti sa modernim svetskim trendovima. Beograd kao regionalni grad In your opinion, what has the greatest impact on success
ima velike potrebe za ovakvim hotelom, a posebno sada kada je prisu- and good position of falkensteiner hotel in serbia?
tan pojaan trend novih investicija.
Since the very beginning, the opening of Falkensteiner Hotel Belgrade
ta smatrate da ima najvei uticaj na uspeh i dobro pozi- has recorded a constant business success. One of the reasons for our
cioniranje Falkensteiner hotela u Srbiji? good business is good location, as our hotel is placed in the heart of
the business zone of Novi Beograd and has an excellent connection to
Od samog poetka, odnosno otvaranja, Falkensteiner hotel Beograd the airport. Besides many business premises, it is located in the vici-
belei konstantan poslovni uspeh. Jedan od razloga za nae dobro pos- nity of many shopping malls. Altogether, that represents an advantage
lovanje je dobar odabir lokacije, jer se na hotel nalazi u srcu poslovne for a business hotel. However, what stands out and what reflects in our
zone Novog Beograda i ima odlinu povezanost sa aerodromom. U business the most is our service, or to be more precise, our employees.
njegovoj blizini su, osim brojnih poslovnih objekata i veliki trni They are the ones that make us distinctive and whose kindness and
centri. Sve to zajedno predstavlja prednost jednog poslovnog hotela. personal attitude make our guests welcome and make them return.
Meutim ono to se ipak istie i to se definitivno u najveoj meri
odraava na nae poslovanje je usluga, odnosno nai zaposleni. Oni su Where do the majority of yours guests come from?
ti koji nas izdvajaju od drugih i zbog ije ljubaznosti i linog odnosa
se nai gosti oseaju dobro doli i esto nam se vraaju. During 2013, FalkensteinerHotel Belgrade was occupied by approxi-
mately 90% foreigners, while the percentage increased to 95% in the
Odakle najee dolaze vai gosti? first quarter of this year. The majority of guests were from Croatia,
Austria, Germany, Slovenia, Italy and Great Britain.
Nai gosti su uglavnom iz inostranstva. Tokom 2013.godine u Falk-
ensteiner hotelu Beograd boravilo je oko 90% inostranih gostiju, dok Although the hotel industy has been accompanied by dif-
je u prva tri meseca ove godine taj procenat porastao na 95%. Najvie ficulties in the last years, caused by the world economic
gostiju je bilo iz Hrvatske, Austrije, Nemake, Slovenije, Italije i Ve- crisis, falkensteiner company in serbiahas maintained its
like Britanije. success and business progress
Iako hoteljersku delatnost poslednjih godina prate po- According to the first quarter business report for this year, Falkens-
tekoe u poslovanju, uzrokovane svetskom ekonomskom teinerHotel Belgrade reached approximately 50% increase in the
krizom, kompanija Falkensteiner u Srbiji odrava napredak number of overnight stays in comparison to the same period last year,
i uspeh u poslovanju which is a great result, especially having in mind that our hotel has
been working for over a year now. We are very satisfied with bookings
Prema izvetaju poslovanja hotela u prvom kvartalu ove godine, Fal- for the summer and we expect a positive balance through the end of
kensteiner hotel Beograd ostvario je za oko 50% vei broj noenja u the year.
55
Spoj tradicionalne gostoljubivosti i svetskih trendova / The mixture of traditional hospitality and world trends
Mi konstantno investiramo
u svoje kapacitete,
poboljavamo kvalitet
usluga i zapoljavamo
struno i profesionalno
osoblje. Nedavno smo
svoju ponudu obogatili
otvaranjem terase koja
radi u okviru restorana
Pink Topaz
odnosu na isti period prole godine, to predstavlja odlian rezultat, Since it has been built up, falkensteiner hotel belgrade
posebno imajui u vidu da na hotel postoji neto vie od godinu has been continously introducing some novelties in the
dana. Veoma smo zadovoljni i kada je re o rezervacijama za letnji business
deo sezone i do kraja godine oekujemo pozitivan bilans.
Exactly. We are constantly investing in our capacities, improving the
Od svoje izgradnje Falkensteiner hotel Beograd kontinui- quality of our services and hiring professional staff. We have recently
rano uvodi novosti u svoje poslovanje expanded our facilities with the opening of a terrace within the PINK
TOPAZ restaurant. In the green zone of the hotel, our guests are offered
Upravo tako. Mi konstantno investiramo u svoje kapacitete, a specially created a la carte menu with an excellent choice of healthy
poboljavamo kvalitet usluga i zapoljavamo struno i profesionalno meals and a great selection of salads and summer refreshments.
osoblje. Nedavno smo svoju ponudu obogatili otvaranjem terase koja
radi u okviru restorana Pink Topaz. U zelenoj oazi hotela gostima What are your plans for the future?
je na raspolaganju specijalno kreiran la carte jelovnik sa velikim
izborom zdravih jela i irokom ponudom salata i letnjih napitaka. Our plan is to become the best 4 star hotel in Belgrade, as well as to
keep investing in human resources and thequality of services, which
Koji su vai planovi za naredni period? is the key point of every successful company.
56 www.globe-magazine.com
346/2%. :! "):.)3 ) :!"!65
&ALKENSTEINER (OTEL "ELGRADE ****3
&ALKENSTEINER (OTEL "ELGRADE PREDSTAVLJA PRAVO ODREDITE ZA POSLOVNE LJUDE I KONGRESNI
TURIZAM A SVOJIM SADRAJIMA PRUA SVE UDOBNOSTI KOJE ZAHTEVAJU INTERNACIONALNI
TURISTI /D VENjANJA I PROMOCIJA BRENDOVA DO KORPORATIVNIH PROSLAVA I MEUNARODNIH
KONFERENCIJA &ALKENSTEINER (OTEL "ELGRADE SVOJIM GOSTIMA NUDI JEDINSTVENU
MOGUlNOST DA SE U NAJBOLJEM SVETLU PREZENTUJU