Escolar Documentos
Profissional Documentos
Cultura Documentos
Course Code : MS 94
Course Title : Technology Management
Assignement Code : MS-94/TMA/SEM - II /2012
Coverage : All Blocks
1. Discuss the role of technology at the enterprise level in a nation. List out the factors which may affect the
management decisions concerning technology.
TECHNOLOGICAL CHANGES AT THE ENTERPRISE LEVEL SHOULD TAKE COGNISANCE OF THE FOLLOWING:
TECHNOLOGY GAPS AND ENTERPRISE NEEDS IDENTIFY THE GAPS IN THE ENTERPRISE LEVEL.
1.feedback data on the performance of existing equipment and failure analysis report comparing
productivity , cost of production and quality vis--vis acceptable standards.
2.feedback data on basic product parameters vis--vis other competitors and keeping watch on their
plans and activities.
3. Technology scanning by product group.
4. Interaction with customers, foreign companies, consultancy organizations, institutions etc
5.mapping the international technological status through tendering , obtaining quotations, engaging
foreign consultants and evaluating the same in terms of domestic / exports environment for the
enterprise.
6.clearly defining the technology life cycle of new products as a consequence of technological change
by means of cost benefits analysis and with reference to time frame for implementation.
7. Energy conservation and pollution control policies and strategies.
======================================
THE TECHNOLOGY PROPOSED TO BE ACQUIRED FROM OUTSIDE MAY BE EXAMINED WITH RESPECT TO
THE FOLLOWING
adaptability and reliability of operation and maintenance of the proposal product / process/
equipments in the Indian conditions.
suitability of indigenous raw materials and other local endorsement for the technology.
major technical features/ parameters of the product/ process such as performance / efficiency /
productivity , inputs like power consumption , fuel consumption etc
Performance and reliability indicators of the products and processes.
Government guidelines for import of technology.
up gradation guidelines and the costs involved
participation by foreign collaborators
competitiveness and reputation of the licensors products in the Indian and world market
together with market share and back up service.
willingness on the part of the collaborator to assist the licensee in attracting the site problem ,
removing generic defects in the equipment and debugging other operational problems.
capability with regard to other product range , types, models etc not covered, in the original
agreement.
possibilities of engineering and other back up support within the country and potential for
indigenization as fast as possible.
cost analysis for enterprise and its comparison with global and domestic competition.
##############################################################################
2. Explain the concept of Information Technology Revolution citing relevant examples.
IT (information technology) is a term that encompasses all forms of technology used to create, store,
exchange, and use information in its various forms (business data, voice conversations, still images, motion
pictures, multimedia presentations, and other forms, including those not yet conceived). It's a convenient
term for including both telephony and computer technology in the same word. It is the technology that is
driving what has often been called "the information revolution."
This surge in the availability of more timely information has enabled business management to remove large
swaths of inventory safety stocks and worker redundancies. Stated differently, fewer goods and worker hours
are now involved in activities that, although perceived as necessary insurance to sustain valued output, in the
end produced nothing of value.
Those intermediate production and distribution activities, so essential when information and quality control
were poor, are being reduced in scale and, in some cases, eliminated. These trends may well gather speed and
force as the Internet alters relationships of businesses to their suppliers and their customers, a topic to which I
shall return in a moment. The process of information innovation has gone far beyond the factory floor and
distribution channels. Computer modeling, for example, has dramatically reduced the time and cost required
to design items ranging from motor vehicles to commercial airliners to skyscrapers.
In a very different part of the economy, medical diagnoses have become more thorough, more accurate, and
far faster. With access to heretofore unavailable information, treatment has been hastened, and hours of
procedures have been eliminated. Moreover, the potential for discovering more-effective treatments has
been greatly enhanced by the parallel revolution in biotechnology, including the ongoing effort to map the
entire human genome. That work would have been unthinkable without the ability to store and process huge
amounts of data.
The advances in information technology also have been an impetus to the ongoing wave of strategic alliance
and merger activity. Hardly a week passes without the announcement of another blockbuster deal. Many of
these combinations arise directly from the opportunities created by new technology - for example, those at
the intersection of the Internet, telecommunications, and the media.
It is not possible to know which of the many new technologies will ultimately find a firm foothold in our
rapidly changing economy. Accordingly, many high-tech companies that wish to remain independent are
hedging their bets by entering into strategic alliances with firms developing competing technologies. In
addition, the new technology has fostered full mergers that allow firms to take greater advantage of
economies of scale and thus reduce costs. Without highly sophisticated information technology, it would be
nearly impossible to manage firms on the scale of some that have been proposed or actually created of late.
Although it will be a while before the ultimate success of these endeavors can be judged, information
technology has almost certainly pushed out the point at which scale diseconomies begin to take hold for some
industries.
The impact of information technology has been keenly felt in the financial sector of the economy. Perhaps the
most significant innovation has been the development of financial instruments that enable risk to be
reallocated to the parties most willing and able to bear that risk. Many of the new financial products that have
been created, with financial derivatives being the most notable, contribute economic value by unbundling
risks and shifting them in a highly calibrated manner. Although these instruments cannot reduce the risk
inherent in real assets, they can redistribute it in a way that induces more investment in real assets and,
hence, engenders higher productivity and standards of living. Information technology h as made possible the
creation, valuation, and exchange of these complex financial products on a global basis.
At the end of the day, the benefits of new technologies can be realized only if they are embodied in capital
investment, defined to include any outlay that increases the value of the firm. For these investments to be
made, the prospective rate of return must exceed the cost of capital.
The Information and technology driven strategy structure of a (IT) technology strategy
Relations the important components of information techno-strategy are information technology and strategic
planning working together.
==================================
METHOD OF CONSUMER PRODUCT PROMOTION OVER THE INTERNET USING UNIQUE PRODUCT PACKAGE
NUMBERS.
A method for consumer product promotion through the Internet. A consumer purchases a package containing
a consumer product identified by a universal product code and having a package identification number unique
to the package. The consumer can access to a Web site to play an Internet game offered therein upon
presentation of the package identification number to the Web site if the package identification number
satisfies the following two conditions: the format of the package identification number matches a
predetermined format, and the package identification number has not been presented yet.
##############################################################################
3. What do you understand by relevance trees? Develop a problem relevance tree for a solar car.
RELEVANCE TREE
A relevance tree allows you to map out your initial ideas on a topic, in this case demand for transport, and
think through various sub-topics in order to help you identify a specific area to research. Here, TWO key
factors are suggested as affecting demand for transport: the individuals ability to pay and the need to
travel. Although a number of ideas are considered in response to the overall topic of demand for
transport, the sub-topic of work journeys as a branch from need to travel appears to offer the best focus
for a research project (this is placed in a circle). Thinking through a relevance tree, and perhaps adding notes
regarding possible sources of information for each topic, can help you see whether your topic is too broad
or too narrow to work as a dissertation project.
Demand for transport
Individual's ability to afford travel-------------- Need to travel
--------------------------------------------------------Work journeys
Cost of travel/ Income/ Leisure journeys ----------Location of people Work activities Location of work Visits to
places Holiday visits Day trips Visits to people Friends Relatives
###########################################
4. Think of a technological innovation which has changed the world. List out the major attributes of this
innovation and how these attributes can be used to develop a communication strategy for the target
market.
Solution: Internet/broadband/WWW (#1)
Coming in at #1 is the Internet. Our slavery to Google, our addiction to Twitter, our ability to keep up-to-date
on any given news topic, our ability to send and receive far too many e-mails...The Internet enabled so many
other phenomenon that it's starting to realize the Internet as we know it only arrived in the '90s. But it didn't
take long to change our lives forever.
The World Wide Web WWW or simply Web is an information space in which the items of interest,
referred to as resources, are identified by global identifiers called Uniform Resource Identifiers (URI). It is
often confused as being analogous to the entire Internet, whereas in fact it is a major subset of it. The purpose
of the WWW is to allow users to view or make use of more than just text"
The internet / IT technology has made a significant contribution/BENEFITS to most businesses.
Helps the business with speedy information to and from the customers. [SAVES TIME/SAVES
MANPOWER/SAVES POSTAL CHARGES/TOTAL COST SAVINGS.
Provides almost a 24 x 365 service. [SAVES TIME / UNLIMTED COMMUNICATION= TOTAL
PERFORMANCE IMPROVEMENTS]
customers can book ORDERS anytime.[ NO LOSS OF ORDERS/ TIMELY DELIVERY HELPS TO
IMPROVE PERFORMANCE]
provides auto response.[ NO LOSS OF CUSTOMERS/ HENCE BUSINESS ]
Provides security with information. [NO LOSS OF INFORMATION/IMPROVES EFFICIENCY/HENCE
PERFORMANCE]
Provides privacy to the individuals. [MAINTAINS CONFIDENTIALITY AND HENCE RETAINS CUSTOMER
BUSINESS AND HENCE BUSINESS]
enables payment thru credit card [EFFICENCY /EFFECTIVENESS IN MONEY TRANSACTION AND
SAVINGS/AVOID WASTAGE]
provides 24 hour INFORMATION FOR CUSTOMERS ON PRODUCT/PRICES [IMPROVED SERVICE/
MORE BUSINESS/IMPROVED PERFORMANCE]
can video conference with customer [ single/group ] [BETTER COMMUNICATION / IMPROVE
BUSINESS RESULTS]
can enable video clips for various PRODUCTS//SERVICES for the benefits of CUSTOMERS.
[VIRTUALLY SELLS PRODUCTS FEATURES/BENEFITS AND HENCE IMPROVED SALES PERFORMANCE.
Can provide site maps of BUSINESS LOCATIONS, IF YOU HAVE A SHOP. [ADDS STRENGTH TO YOUR
BUSINESS PRESENCE]
can enable YOUR BUSINESS TO manage YOUR PROCUREMENT programs [ BY SETTING UP B2B
E-COMMERCE AND IMPROVED BUSINESS EFFICIENCY]
The Internet offers numerous opportunities for the small entrepreneur. A number of these are:
The Web as a shop window for goods and services, either
to inform prospective clients/customers of product lines, or
To enable products to be purchased online.
The sale of high quality content delivered through the web.
Offering high quality content free of charge, and
accepting banner ads, and/or
Acting as an affiliate for relevant businesses.
Operating a portal, or one stop gateway to sources of valuable content, and
accepting banner ads, and/or
acting as an affiliate for relevant businesses, and/or
Charging a commission on sales resulting from traffic delivered via the portal.
Operating an online community, and
accepting banner ads, and/or
acting as an affiliate for relevant businesses, and/or
offering a facility for members to sell content (for a commission), and/or
Allowing selected corporate partners, for a fee, to provide valuable content alongside links
to their products.
Offering Web-related services, e.g. visual design, navigational design, information structure design,
programming, multimedia production, server hosting/administration, consultancy.
Offering other services, e.g. secretarial, translation, accountancy, graphic design, and publishing.
THERE ARE MANY TOOLS AVAILABLE TO IMPLEMENT AND ENABLE THE PARTICIPANTS TO FULLY
EXPLOIT.
After action review
Balanced scorecard
Benchmarking
Best practice (or: Good practice)
Coaching
Double-loop learning (or: Generative learning)
E supply chain failures in an organization.
E-Learning
Organisational learning
Single-loop learning involves using knowledge to solve specific problems based on existing assumptions,
and often based on what has worked in the past.
Etc
5. List out the options available for financing new technology projects. Explain each of them in brief.
The major sources of debt financing are international and national commercialbanks. Other sources of debt
financing include multilateral development banks
(MDBs) and the International Finance Corporation (IFC), debt/equity investment
Funds, equipment suppliers, and private investors. These banks can play a majorrole by syndicating the debt
financing of a major project among several banksso as to minimize their own risk exposure on any given
project.
International funds dedicated to development projects will often create loans withgenerous repayment terms,
low interest rates and flexible time frames. Suchloans are called soft-loans, and precisely because of their
lower interest rates
And flexible terms, they are generally preferable to commercial loans.
An additional consideration with loan funding is that foreign loans are subject toforeign currency oscillations,
risking that the principal amount borrowed and theinterest owed could increase dramatically if exchange rates
fluctuate. The
Economies of many developing countries tend to be unstable, and the costs of labour, goods, or equipment
could fluctuate during the course of a long-termproject, while the loan currency might fluctuate as well.
2. Equity
Equity investors provide capital in a project in return for a share of the equity ofthe project. It involves high-
risk financing that expects high returns and therefore requires finding interested investors, who are willing to
buy into the project,
And matching the investors with the project and the risks. It entails sharing ownership and/or revenues with
the investment partner(s) through ordinary or preferential shareholding, including those equity investors
maintain the right to get
Involved in the decision-making process of the project or company in order toprotect their investment. The
expected return on equity is generally two or more
Times greater than return on debt. In return for the higher expected yield, equityinvestors bear the greatest
risks and have rights to distributions from the
Project only after all other financial and tax obligations are met.
Common investment channels to acquire equity financing include project developers, venture capitalists,
equity fund investors, equipment suppliers, multilateral development banks, and institutional (banks,
insurance companies) and
Individual investors. Because venture capitalists invest in new companies in theirearliest and riskiest stages,
they expect to earn even higher returns.
1. Government-led model
As mentioned earlier, most of the financing programmes are still managed by a government body or donor
organization, although the actual model can take on several different forms and include different market
players.
For example in the PRONASOL6 project financing programme in Mexico, the over- all management and
allocation of funds remained under federal government control, but it also involved some form of private
sector participation, as a vendor of goods and services (not as the owner-operator) and a high degree of
Participation from the communities. Approved projects were reviewed and technically approved by the utility
Commission Federal de Electrician (CFE) in order to guarantee quality, before being let to
Tender to get the lowest prices.
2. Market-based models
Due to the perceived high risk and low return on investment for RE and EE projects, few success stories using a
market-based model are available. However, international aid agencies have been developing several market-
based business models, especially for rural electrification programmes. To become economically viable with
less or ultimately no governmental or donor support, RE and EE projects should strive to get embedded in
conventional economic activity, by integrating more private actors in the process, by gradually increasing
income through the delivery of energy services and the differentiation of the client base.
3. Consumer finance
The consumer financing (CF) approach implies consumers purchase their system from a dealer on credit by
making a down payment and financing the balance with a loan, making periodic payments of capital and
interest. The customer gets (gradual) ownership of the system. The loan plan is generally funded by a
Separate, small-scale and unregulated financial institution. Successful programmes have kept the down
payment at or below 25-30 per cent of the cash cost. By maintaining a high volume of installations, dealers can
also reduce the price because fixed costs are spread over a larger number of units. The flexibility of interest
rates is limited. Sustainable CF programmes can only reduce rates by seeking affordable financing, controlling
operating costs, minimizing loan defaults, and ensuring timely recovery of capital and interest.
Finally, adequate after sales service and end-user education are important since they prevent poor system
performance and therefore maintain cost recovery and achieve financial stability.
4. Leasing
In the leasing model, the leasing company procures systems on a wholesale basis, and then offers them to
households through retail lease agreements. In contrast to the CF approach, the leasing company retains
ownership of the system, although it is often gradually transferred to the customer. The leasing company
usually is a dealer or a related financial or development institution. The payments from the customer cover
the equipment costs of the leasing company minus a slight residual value, interest costs and a return on
capital. Most programmes also allow the customer to purchase the system when the lease expires.
The main advantages of this model are the increased affordability for households thanks to the leasing option
and the decreased transaction costs. Since the leasing company retains ownership of the system, it may be
easier for the leasing company than in the case of consumer financing to secure capital and to disconnect
delinquent customers.
5. EXISTING POLICIES AND REGULATIONS
Private investment occurs when investors can recover the investment made over a reasonable period of time
with a profit. Since the financial sector perceives RE and EE projects as involving high risks, high transaction
costs and often low returns, there is a need for specific policy intervention to stimulate private sector
investment and financing by financial institutions. The major policy instruments to stimulate financial
institutions to play a greater role in RE and EE projects have focused on decreasing the investment costs for
project developers and investors, by adopting tax and subsidy schemes favoring RE and EE projects, and more
sophisticated market-based support instruments such as quota and feed-in systems. Furthermore multilateral
and regional development banks are dedicating specific funds to clean energy investments.