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Sandeep Kumar (sandeep7257@gmail.

com)

Tyre Industry Segmentation

MHCV PV 2/3 Ws

250 OEM Replacement


Export
200 18% 100%
OEM
Mn Units

150 36% 80%

Radial Tyres
60%
100
40%
50 Replacement
20%
0 46%
FY FY FY FY FY FY FY FY FY FY FY 0%
11 12 13 14 15 16 17 E 18 E 19 E20 E 21 E 2009 2014 2019
Figure: Category wise Sales Figure: Marketwise Sales Figure: Radial Tyre Share

Industry Fundamentals TVS Others,


Bridgest Srichakra, 9%
Threat of Substitues one, 4% 4%

Birla, 5% MRF,
Barriers to Entry
29%
Balkrish
Competitive Rivalry
na, 7%
Ceat, JK Apollo,
Bargaining Power of Suppliers 12% Tyres 17%
Bargaining Power of Buyers , 13%

Figure: Porter 5 Forces Analysis Figure: Market Share of Major Players Figure: Herfindahl - Hirschman Index

SGA Domestic (RSS 4 Kottayam) International RSS 4 Thailand


Nylon Tyre Cord
9% Fabric
Natural Rubber
12% 250
RUBBER PRICE (RS/KILOGRAM)

30%

Misc Expenses 200


9% Carbon 150
Black 8%
100
Rubber
Raw Material Chemicals 8%
Employee Cost 68% 50
9% Butyl Rubber
Other PBR 0
Power & Fuel Cost SBR 3%
6% 3%
4% 3% 2010 2012 2014 2016

Figure: Industry Cost Structure Figure: Domestic VS International Rubber Prices

Growth drivers for Industry

Rubber prices are not in a bull run yet


Sandeep Kumar (sandeep7257@gmail.com)

Anti-dumping duty by Indian government would soon be a reality; removal of anti-dumping duty by US
High geographic penetration potential in PV segment and shifting focus towards this segment; mitigating vagaries of cyclicality
in CV segment
Radialization of tyre industry; would enable players to earn better margins in comparison to bias tyres
Strong future outlook, with a CAGR of 9%, for Indian auto sector the prime feeder of tyre industry

Challenges

Automotive Tyre Manufacturers Association (ATMA) has asked the Ministry of Commerce for duty free import of natural rubber
equivalent to deficit in domestic production
Industry is prone to sharp volatility in natural rubber prices
Manufacturers are also worried about rampant dumping of Chinese radial tyres for truck bus segment.
Significant capex by major playesr would put pressure on utilization levels and hamper the operational margins of the industry
Manufacturers are unable to pass on price rise to OEMs
Looming threat over export due to cheap Chinese imports
Very high reliance on automotive industry and a threat of backward integration from major automobile players

Company Section

Ceat
MRF

JK Tyres Apollo
Sandeep Kumar (sandeep7257@gmail.com)

BKT Goodyear

TVS

Conclusion

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