Xerago

Private & Confidential

QUESTIONNAIRE TO
IDENTIFY THE RIGHT
BRAND IDENTITY
SOLUTION TO YOUR
COMPANY

Do not circulate Confidential

December/04/2013

Queries and correspondence in this regard to be addressed to:

M. Patric Charles
Phone: +91 - 9840554007
Email: patric@xerago.com

No. 3, 17th Avenue, Harrington Road, Chetpet, Chennai 600 031. www.xerago.com
Xerago
Private & Confidential

THIS DOCUMENT CONTAINS CONFIDENTIAL INFORMATION, WHICH IS PROVIDED FOR THE SOLE PURPOSES OF PERMITTING
THE RECIPIENT TO EVALUATE THE CONTENTS SUBMITTED HEREWITH. IN CONSIDERATION OF RECEIPT OF THIS
DOCUMENT, INDUSTRIAL MINERALS COMPANY AGREES TO MAINTAIN SUCH INFORMATION IN CONFIDENCE AND NOT
REPRODUCE OR OTHERWISE DISCLOSE THIS INFORMATION TO ANY PERSON OUTSIDE, EXCEPT THAT THERE IS NO
OBLIGATION TO MAINTAIN THE CONFIDENTIALITY OF ANY INFORMATION WHICH WAS KNOWN TO INDUSTRIAL MINERALS
COMPANY PRIOR TO THE RECEIPT OF SUCH INFORMATION OR BECOMES PUBLICLY KNOWN THROUGH NO FAULT OF
INDUSTRIAL MINERALS COMPANY.

Logo Design Questionnaire

Please answer these questions thoughtfully, as they will help you communicate to us what you
would like in your new logo design. If you have any questions, please do not hesitate to call us

Questions related to Brand Identity Creation

1) What is your organizational philosophy?

2) What is the one word that will describe your brand to a stranger?

3) How is your brand different from the rest?

4) What does your brand do to impress?

No. 3, 17th Avenue, Harrington Road, Chetpet, Chennai 600 031. www.xerago.com
Xerago
Private & Confidential

5) Who will come in contact with your brand?

(e.g. promoters, consultants, etc.)

6) What should people feel when they see or think of your brand?
(e.g. Reliable, strong,etc.)

7) In what markets will your brand be present in?

(Domestic / Global)

8) What does your brand aspire for?(eg. Popularity, market leader etc.)

No. 3, 17th Avenue, Harrington Road, Chetpet, Chennai 600 031. www.xerago.com
Xerago
Private & Confidential

9) What adjectives should best describe your brand? (e.g. strong, exciting,
warm, etc.)

10) What colour or colours will best suit your brand?

11) What style would best suit your brand?(e.g. Modern, traditional, etc.)

12) What logos appeal to you and why?

(eg. I like Nike logo because it represents positive attitude)

No. 3, 17th Avenue, Harrington Road, Chetpet, Chennai 600 031. www.xerago.com