A mailing aims to publicize information through direct visual appeal rather than just informational content. The design uses consistent logo, typography, images and colors but also aims to go beyond standard presentations to provoke a reaction from recipients.
A mailing aims to publicize information through direct visual appeal rather than just informational content. The design uses consistent logo, typography, images and colors but also aims to go beyond standard presentations to provoke a reaction from recipients.
A mailing aims to publicize information through direct visual appeal rather than just informational content. The design uses consistent logo, typography, images and colors but also aims to go beyond standard presentations to provoke a reaction from recipients.
has a strong publicity connota- Library tion. Its direct appeal and so to speak visual stimulus are what count most of all. The information is, if anything, secondary. Naturally, the important design constants for logo use, typogra- phy, style of picture and colours are always used. In addition to this, however, a mailing necessi- tates compositions which go beyond the standard presentation and which, ideally, challenge the recipient to react.