Depot Main catalogue ................................................. 2 In the case of product docu-
FIF ....................................................................................... 3 mentation and other product Library explanation or information, the information is always in the foreground. The contents are clearly structured and visualiza- tion is kept to the essential. Intelligible, self-explanatory user guidance is imperative, particu- larly in the case of a wide range of media.
Due to production technology
and the medium, there may be design restrictions as regards detail; however, the major basic guidelines regarding logo and font are always to be observed.
David Freemantle - What Customers Like About You - Adding Emotional Value For Service Excellence and Competitive Advantage-Nicholas Brealey Publishing (1999)