7 W EB SITE IM PRO V EM EN TS

TO B RIN G IN

M O RE C U STO M ERS

B Y IA N T. RO G ERS

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Cont ent s

St ep 1 - Opt imize Your Mobile Experience

St ep 2 - Complet e t he Websit e Design Checklist

St ep 3 - Improve Your Websit e SEO

St ep 4 - Improve Your Websit e Cont ent

St ep 5 - Delight Your Users wit h a Great Experience

St ep 6 - Reduce t he Load Time Of Your Sit e Pages

St ep 7 - Generat e Leads wit h Calls t o Act ion

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STEP 1 - O PTIM IZ E YO U R
M O B ILE EX PERIEN CE

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Opt imize Your Mobile Experience
Over 50% of the Internet is accessed on a mobile device like a smartphone or tablet.
Statistically speaking, that means half of your website?s visitors will visit your site on these
mobile devices. As the world becomes mobile oriented, users will expect your site to be
mobile friendly.

Responsive Web Design

Responsive web design refers to a type of website that responds to the width of the
browser. As there are many types of mobile devices, there are thousands of different screen
sizes. Because it is nearly impossible to design for each screen size, responsive web design
is the smartest option to ensure all of your content is accessible on all devices, regardless
of screen size.

Responsive web design is also ideal because it allows a website owner or administrator to
update an entire website instead of multiple websites , making it a very cost effective
maintenance solution.

Responsive web
design allows for
all website
content to be
displayed on any
device width.

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Responsive Web Design Tips

- Content should be prioritized from top to bottom with the most important content at
the top and the least important at the bottom.
- Content should be easy to read on smaller screens, so keep body and paragraph text
size between 15px to 18px.
- Avoid any pinch and zoom functionality.
- Make your physical address and phone numbers clickable links that interact with the
device?s phone or maps application.
- Pay attention to navigation, especially when dealing with links inside pages and
articles. Keep in mind that text links are difficult to tap, whereas buttons are very easy
to find, tap, and interact with.
- Although there generally isn't a hover effect when dealing with touchscreen devices,
make sure that any important content is not hidden behind a hover effect. Cursors may
not always be available.

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STEP 2 - C O M PLETE TH E
W EB SITE D ESIG N C H ECK LIST

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The Websit e Design Checklist
The way your site looks is reflective of both you and your company. Business prospects may
look at your site before giving you a call or deciding to work with you. A properly designed site
that represents your brand well can be a great asset as you continue to grow your business.

Simple Websit e Design is Best

Many businesses won?t necessarily need a website design that is groundbreaking or award
winning, but they definitely need something that is unique and represents them well to their
audience and clients. For most small businesses selling a product or service, the simpler
the design, the better. This isn?t to be confused with barebones design or content. Make
sure your site?s design represents your brand properly by incorporating the colors, images,
and styles associated with your company, along with a few other basic principles.

Proper Websit e Design Checklist

Test your site with this checklist and see how you do:

- Is your company logo in the header area of your website? (If you don?t have a logo,
get one.)
- Are the proper colors being used from your logo?
- Is the font size large enough to read?
- Are certain website elements too close together? (Be sure to give text, images,
headlines, and web page blocks some breathing room.)
- The most important content should be at the top of your site, while the least
important should be at the bottom. This is on a page by page basis.
- Does the site respond well to different browser and screen sizes? Make sure all
content is accessible on a mobile device without having to zoom.

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STEP 3 - IM PRO V E YO U R
W EB SITE SEO

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Easy SEO Improvement s
Businesses should put forth every effort into making sure their website can be found through
organic Google searches. Having a website that is optimized for Google and other search
engines means that it will be much easier for your current clients and potential customers to
find you.

Choose Your Keywords

Think about which words your audience might type when looking for the products or
services your business provides. This could be ?dry cleaning in Portland,? ?dentist in Seattle,?
or ?personal injury attorney in Omaha.?
Make a list of your products and services, as well as the locations you provide them. Using
Excel or Google Sheets, come up with a list of terms that combines all possible products
and services in all geographical locations. This is your initial list of keywords.

One Page Per Keyword

In an ideal situation, you?d have a single page on your website dedicated to one particular
keyword. For instance, if you have 20 keywords, your site would have at least 20 pages.

Easy SEO Tips t o Implement on Your Websit e

- When writing copy and content, use the keywords naturally. Google can tell when you
are trying to game their system by overusing their keyword. To limit this, make sure
your wording is readable to a human.
- Name your pages using the keywords you chose. This will update the ?title? tag of the
page, which is one of the biggest factors Google uses when ranking sites.
- Use images on website pages that reflect your keyword, and describe the image using
the alt text of the image.
- Update the ?meta description? of your page to include natural keyword usage.
- Re-read the mobile friendly tips from this series, as Google prefers sites to be mobile
friendly and responsive.
- Make sure your site loads fast, which is upcoming on Step 6.

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STEP 4 - IM PRO V E YO U R
W EB SITE C O N TEN T

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Websit e Cont ent Improvement s
Ultimately, the content on your website plays the most important role in helping users find
your site and generating leads. Poor website content means your site will not attract visitors
or prospects.
One of the best ways to establish a foundation of strong content is to start a blog. Many
industries change frequently, so sharing timely information about your industry with your
audience is a great tactic to invite visitors and engagement to your site. Remember that your
potential clients may be doing research online to familiarize themselves with your industry,
products, or services. If they read your perspective, they may be willing to become a customer.

Blogging / Cont ent Publishing Tips

- Pick a name for your blog. It doesn?t need to be called ?Blog.? It could be ?Company
News,? ?Articles,? or something unique and catchy.
- Stick to a predictable schedule of publishing new content on your blog. This could be
twice per week, twice per month, once per week, etc.
- Write at least 300 words per blog article.
- Select at least one image per blog article. Use the Creative Commons image search to
find free images you can use.

Cont ent Improvement Tips

- Update your website?s pages as your products and services change.
- Re-read step 3 and insert keywords in your copy. If necessary, rewrite your old,
outdated content.
- Avoid large blocks of text, as these can be daunting to users. Keep in mind that most
users do not read your entire website, but rather skim each page for what interests
them.
- Write good headlines on your website pages that make it easy for users to find what
they?re looking for.
- Break up the copy with headers, images, graphics, and bullet points.
- Link to external sources that validate your reasoning or points made in your website.

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STEP 5 - D ELIG H T V ISITO RS
W ITH A G REAT EX PERIEN C E

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Improve t he User Experience
The experience your users have on your website can create positive or negative feelings.
When someone is browsing your website, ask yourself: how do I want my visitors to feel?
Neutral? Happy? Frustrated? How you display content on your site and its accessibility to
users is called the user experience.

W hat Makes a Bad User Experience?

Ultimately, user experience on a website comes down to one key idea: control. Take control
away from the user, and they?ll likely have a negative experience on a website. Here are some
of the most common things that could make the user feel like they don?t have control:
- Auto-rotating sliders and carousels
- Pop-ups for ads and newsletter opt-ins
- Poor navigation
- Difficulty finding information or lack of quality content

User Experience Tips

Implement these basic principles on your site to give your users a better experience:

- Remove pop-ups that block visible content on the screen and interrupt reading.
- Disable slider and carousel autorotation. (See more about this in Step 6)
- Indicate whether links will open up in a new tab/ window. New windows and tabs
disable the user?s back button.
- Put your address and phone number at the top of the page, on every page.
- Make an easy to find Contact page.
- For businesses with multiple locations and storefronts, create a page for each location
with contact information and directions.
- Make your website responsive to disabling pinch and zoom on mobile devices. (See
Step 1)
- Reduce the load time of your web pages (See more about this in Step 6).

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STEP 6 - RED U C E TH E LO A D
TIM E O F YO U R SITE PA G ES

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Make Your Sit e Load Quickly
Did you know that the best site pages in the world load in two seconds or less? For every
fraction of a second it takes your web pages to load, a percentage of users will leave.
Therefore, the faster your site loads, the higher the retention rate will be for visitors on your
site. This is especially true for E-commerce websites. Your website?s load time will have a
direct financial impact on your business.
Google has also announced that their site ranking algorithm takes site speed into
consideration.

Get Your Page Speed Score

Many tools can measure your site speed. The best one, PageSpeed insights, is from the big
players themselves? Google. Simply enter your website URL, and you?ll be given a score out of
100 for desktop and mobile site speed.
You?ll also get a list of recommendations on what you can do to improve your site speed. It?s
in the best interest of your business to address their recommendations ASAP. Generally, the
list may seem daunting and technical if you are not a web developer, but there are basic
principles that can have a big impact.

- Reduce the file size of images. All images should be compressed

and ?saved for web.? Keep in mind that print quality images
drastically increase page load time.

- In most cases, you will need to disable any sliders on your

homepage and other pages. Sliders can cause a variety of page
load issues as they are Javascript dependent. In addition, many
studies show that 90% of users never look past the first slide.

- Enable caching. If your site runs on a CMS like WordPress, there are
plugins such as W3 Total Cache that are easy to setup and will
enable caching easily. You can also talk to your webhost about
enabling ?mod_pagespeed? on your website, which automates
many of the suggestions Google gives in their PageSpeed Insights
tool.

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STEP 7 - G EN ERATE LEA D S
W ITH C A LLS TO A C TIO N

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Generat e Leads Online
Many will argue that the entire point of a website for a small business is to generate leads, but
that is not quite the case. There are many other business functions for your site, such as
displaying client or portfolio work, service offerings, sharing knowledge in the industry, etc.
Ultimately, it's your users that will help you generate more business.
There are many ways to generate leads online. Some of the most common include:

- Asking users to call you by offering an easy to find phone number

- Engaging in a live chat
- Encouraging users to fill out an online contact form

These are all effective lead generation methods, but keep in mind that if you haven?t
convinced the site visitor that you?re the best fit for them, they have no incentive to contact
you. One of the best ways to get additional leads at the top of the sales funnel online is to
offer an incentive to your users in exchange for contact information.
Some ideas include:

- An E-book or whitepaper with ?How-To? or ?Why? content

- A series of emails of premium content
- A video of you talking on the subject

You can offer these premium pieces of content by incorporating a Call to Action on your site.
A Call to Action is simply asking the user to take action in exchange for your offering. For
example, an accounting firm could offer a free E-book titled ?10 Tax Deductions 90% of Small
Business Owners Miss? in exchange for the visitor?s name, email address, and company.
Bear in mind that the quality of the offering should correlate with the amount and type of
information you are asking for. For example, a 10 page E-Book might carry enough value with
your users that you can ask for their name and email address. But this may not be enough
incentive for them to give you their home address, annual revenue, etc. Typically, the more
information you ask for, the less likely you are to receive sign-ups for the content, so you?ll
need to make up for that by ensuring the user?s perceived value matches the amount of
information they are giving away.

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About M vest or M edia
Specializing in the WordPress platform, we produce functional, custom websites. Our cutting-edge
solutions engage customers and support business owners. This means interactive, quality designs,
built to grow as you do.

We believe quality is paramount, avoid template-based solutions, and specialize in the software
platform on which we build. Our in-house production team never uses templates, contributing original
design that showcases the uniqueness of each business.

Abou t t h e Au t h or

IAN T. ROGERS
Driven in business and skilled at web development, Ian Rogers wasted no
time in blazing an entrepreneurial trail. After high school, he quickly
advanced in web development and SEO while attending classes at UNLV.
Within two years, Ian went all-in and launched Mvestor Media. As owner
and Principal of Mvestor Media since 2009, Ian has built a reputation as an
adept innovator.
Ian also authored the book Websites That Win: 11 Mistakes You Don?t Know
You?re Making. The book is designed for business owners who want to
learn how to get the most out of their website.

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Need Help?
Mvestor Media is available to help implement these steps into your website. Contact us using
one of the methods below and we'll make sure your site is in tip top shape.

mvestormedia.com

(702) 530-7360

hello@mvestormedia.com

7 Website Improvements to Bring in More Customers by Ian T. Rogers

www.mvestormedia.com
2017 Mvestor Media, LLC
All rights reserved. No portion of this publication may be reproduced in any form without permission from the
author, except as permitted by U.S. copyright law. For permissions contact:
hello@mvestormedia.com

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