Contact: 9231527860

Mail: acharya.anin@gmail.com
Twitter: @Itsanindita

Anindita Acharya
WORK EXPERIENCE:

INDUS NET TECHNOLOGIES, KOLKATA

Working as Senior Content Marketing Executive at Indus Net Technologies,

a digital service company (February 2017-present)

The job involves:

Ideating and developing SEO-oriented content

Editing articles
Developing social media strategies to improve brand awareness and
attract traffic
Interviewing industry experts
Ensuring the presence of keywords in the articles
Monitoring social media outlets and responding on topics related to
industry
Proofreading and scrutinizing content for factual and grammatical
errors
Cross-checking content and website design before website goes live

Promoting articles on social media platforms

Worked with HINDUSTAN TIMES, KOLKATA as Deputy Chief Content

Producer (September 2008- January 2017). I joined Hindustan Times as a
sub-editor in 2008. I closely worked with HT City, the daily entertainment and
lifestyle supplement of HT. I handled both reporting and desk responsibilities.
Find some of my published stories here:

http://www.hindustantimes.com/columns/anindita-acharya

The job involved:

Writing and editing feature articles for print and digital editions

Plan the content of the pages in accordance with editorial policy, and
ensuring error-free content

Making pages on Adobe InDesign

Worked with various teams and produced maximum output in

conducive environment

Releasing pages within deadline

Covering press conferences and events

Designed campaigns for promotion of articles on digital media

Covered a range of areas (e.g., films, television, theatre, travel, food,

music, art, news, fitness, theatre, healthcare, city events)

Interviewed top actors, filmmakers (such as Shyam Benegal, Adoor

Gopalakrishnan, Aparna Sen), television stars, painters, musicians,
travel experts and entrepreneurs and many other achievers from every
sphere of life

Coordinated photo shoots

Ensuring proper photographs are being used with the articles with
prior permission of the owners

Kept a tab on peoples pulse to find the next story

 Been a part of the editorial team of Hindustan Times Kolkata Puja
magazine Utsav

Some of my standout stories:

I broke the story on Mrinal Sen and why his retrospective was sent to
the backburner at Kolkata Film Festival. The story was followed up
by several media houses.
http://www.hindustantimes.com/kolkata/mrinal-sen-retrospective-
sent-to-the-backburner-at-kolkata-film-festival/story-
6SZl7WUFmjn5HqUxyqndPJ.html

Though Aamir Khans Dangal broke all box-office records, there were
very few takers for womens wrestling in Bengal. This story, too, was
followed up by leading English daily in Kolkata.
http://www.hindustantimes.com/kolkata/despite-dangal-craze-very-
few-takers-for-women-s-wrestling-in-bengal/story-
DEJu3WBSzIOvG1m6h1ap4N.html

Bengals film industry dances to ponzi fund tune

http://www.hindustantimes.com/kolkata/bengal-s-film-industry-
dances-to-ponzi-fund-tune/story-Yd2eKB471cyg2uOZv56WQL.html

Worked with THE TELEGRAPH, KOLKATA as a trainee sub-editor

(May 2008-September 2008)

The job involved:

Designing pages
Editing

Interned with PRESS TRUST OF INDIA, KOLKATA (April 2008-May

2008)

The job involved:

 Editing
Reporting on citys cultural scenario

Interned with TIMES OF INDIA (NIE), KOLKATA (December 2007-

February 2008)

TECHNICAL KNOWLEDGE:
Digital Marketing (Course to end in May)

Enrolled for the professional Digital Marketing course at EduPristine,

Kolkata

The course involves:

Keyword planning
SEO
Social Media Marketing
Search Engine Marketing
Email Marketing
Lead Management
Fundamentals of Google analytics

Other technical knowledge:

Highly competent in Adobe InDesign, QuarkXpress
Extremely internet savvy and enjoy a good social media presence on
Twitter and Facebook
Worked on Methode and Swing
Competent in MS Word and also has knowledge of MS PowerPoint
and MS Excel. Also has the ability to learn any software within short
span of time
Know the basics of Photoshop

SOCIAL MEDIA:
 Highly active on social media platforms such as Facebook, Twitter,
Instagram, LinkedIn and Pinterest

Presently have 2,830 followers on Twitter @Itsanindita

Passion for photography is reflected through my Instagram account

(https://www.instagram.com/anindita_acharya/?hl=en)

ACADEMICS:

Post graduation: Secured 71.5 % in Post Graduate Diploma in

journalism from The Indian Institute of Mass
Communication (2007-2008)

ABOUT MYSELF:
As a journalist with more than eight years of experience in journalism (both
print and digital), I am honest, hardworking and quick at learning new
things. My stint with Hindustan Times prepared me to handle both reporting
and desk responsibilities with equal ease. I have a proven track record of
ideating and generating stories in the past.

In this digital era, an omnichannel strategy is extremely important when it

comes to content marketing. My present experience in content marketing is
sharpening my skills in this domain.

I am a loyal and trustworthy employee. I share cordial relationships with my

colleagues. I believe given a chance I would try my best to uphold the
principle of the organisation.

PERSONAL DETAILS:
Date of Birth: June 24, 1985

Nationality: Indian

Languages known: English, Bengali and Hindi

 The information is true to the best of my knowledge

Anindita Acharya

West Bengal