Chapter 4 - Environmental Scanning & Industry Analysis

Strategic Management & Business Policy, 13e (Wheelen/Hunger)
Chapter 4 Environmental Scanning and Industry Analysis
1) Environmental scanning is the monitoring, evaluating, and disseminating of information from

the external and internal environments to key people within the corporation.
Answer: TRUE
Diff: 1 Page Ref: 98
Topic: Environmental Scanning
2) A corporation uses environmental scanning to avoid strategic surprise.

Answer: TRUE
AACSB: Analytic Skills
3) Political-legal forces regulate the values, mores, and customs of society.

Answer: FALSE Sociocultural Forces
4) The task environment includes the economic, technological, political-legal, and sociocultural
forces.
Answer: FALSE natural environment
5) Industry analysis was popularized by Michael Porter.

Answer: TRUE
6) In dynamic environments, the CEO's focus is on forces in the societal environment.

Answer: FALSE
7) Today's organizations must scan the natural environment for factors that might previously
have been taken for granted.
Answer: TRUE
8) The transferring of profits from a foreign subsidiary to a corporation's headquarters is known

as repatriation of profits.
Answer: TRUE
1
9) An example of an economic variable in the societal environment is antitrust regulation.
Answer: FALSE political-legal environment
10) The growing health consciousness is an example of a political-legal force.

Answer: FALSE sociocultural force
11) One of the demographic variables in the societal environment is the changing household
composition.
Answer: TRUE
12) One of the breakthrough developments in technology is the portable information device.
Answer: TRUE
AACSB: Use of IT
13) A multinational corporation is a company with significant assets and activities in multiple
countries.
Answer: TRUE
14) The origin of competitive advantage lies in the ability to identify and respond to
environmental change well in advance of competition.
Answer: TRUE
15) The willingness to reject unfamiliar as well as negative information is called issues priority.
Answer: FALSE strategic myopia
2
16) A corporation's internal strategic factors are those key environmental trends that are judged to
have both a medium to high probability of occurrence and a medium to high probability of
impact on the corporation.
Answer: FALSE
17) An industry is a group of firms producing a similar product or service.

Answer: TRUE
Topic: Industry Analysis: Analyzing the Task Environment
18) According to Michael Porter, the weaker each of the competitive forces, the more limited
companies are in their ability to raise prices and earn greater profits.
Answer: FALSE
AACSB: Reflective Thinking
19) According to Michael Porter, a high force can be regarded as threat because it is likely to
reduce profits.
Answer: TRUE
20) An entry barrier is an obstruction that makes it difficult for a company to enter an industry.
Answer: TRUE
21) One of the possible barriers to entry is product differentiation.

Answer: TRUE
22) The need to invest huge financial resources in manufacturing facilities in order to produce
large commercial airplanes creates a significant barrier to entry to any competitor for Boeing and
Airbus.
Answer: TRUE
3
23) Governments can do little to erect barriers to entry in an industry.
Answer: FALSE
24) NutraSweet can serve as a product substitute for sugar satisfying the same need.
Answer: TRUE
25) A buyer may be powerful when changing suppliers costs a great deal.
Answer: FALSE - supplier
26) A consolidated industry is dominated by a few large firms, each of which struggles to
differentiate its products from the competition.
Answer: TRUE
27) Multidomestic industries are specific to each country or group of countries.

Answer: TRUE
28) The only factor used to determine whether an industry will be primarily multidomestic or
primarily global is the pressure for local responsiveness.
Answer: FALSE
29) McDonald's and Olive Garden are in the same strategic group.
Answer: FALSE
30) Reactors are companies with a limited product line that focus on improving the efficiency of
their existing operations.
Answer: FALSE - defenders
4
31) In hypercompetitive industries, competitive advantage comes from an up-to-date knowledge
of environmental trends and competitive activity coupled with a willingness to risk a current
advantage for a possible new advantage.
Answer: TRUE
32) Key success factors seldom vary from industry to industry.

Answer: FALSE
33) An industry matrix summarizes the key success factors within a particular industry.
Answer: TRUE
34) Competitive intelligence is an informal program of gathering information on a company's

competitors.
Answer: FALSE - formal
Topic: Competitive Intelligence
35) Business intelligence is one of the fastest growing fields within strategic management.
Answer: TRUE
36) A.C. Nielsen is an example of an outside organization providing a firm with competitive
intelligence.
Answer: TRUE
37) To combat the increasing theft of company secrets, the U.S. government passed the
Economic Espionage Act.
Answer: TRUE
38) Faulty underlying assumptions are the most frequent cause of forecasting errors.
Answer: TRUE
Topic: Forecasting
5
39) Extrapolation rests on the assumption that the world is relatively dynamic and changes
quickly in the short run.
Answer: FALSE - consistent
Topic: Forecasting
40) Statistical modeling is a quantitative forecasting technique that attempts to discover causal or
at least explanatory factors that link two or more time series together.
Answer: TRUE
Topic: Forecasting
41) An industry scenario is a forecasted description of a particular industry's likely future. It is

developed by analyzing the probable impact of future societal forces on key groups in a
particular industry.
Answer: TRUE
Topic: Forecasting
42) The combination of the degree of complexity and the degree of change existing in an
organization's external environment is/are called
A) strategic factors.
B) strategic issues.
C) environmental uncertainty.
D) strategic fit.
E) scenarios.
Answer: C
43) According to the text, one reason environmental uncertainty is a threat to strategic managers
is because
A) it is a costly and time consuming process.
B) the strategic manager cannot control the environment.
C) it forces the strategic manager to be reactive.
D) it hampers their ability to develop long-range plans.
E) there are too many uncontrollable variables.
Answer: D
6
44) Which of the following is NOT descriptive of external environmental scanning?
A) Used as a tool to ensure a corporation's long-term health.
B) Used to monitor, evaluate, and disseminate information from the external environment to key
people within the corporation.
C) Used to identify opportunities and threats.
D) It is a tool that corporations use to avoid strategic surprise.
E) Used to identify strengths and weaknesses.
Answer: E
45) The corporation's task environment

A) encompasses the physical working areas of the organization.
B) includes those elements or groups within an organization's industry.
C) is an advisory committee to top-management.
D) is an accounting of the many jobs within an organization.
E) is the job requirement specification listing necessary skills and abilities.
Answer: B
46) Which of the following is NOT an element of the organization's task environment?
A) local communities
B) trade associations
C) governments
D) technological developments
E) special interest groups
Answer: D
47) Which environment was generally perceived by business people to be a given until the 20th
century?
A) the task environment
B) the natural environment
C) the industry
D) the societal environment
E) the external environment
Answer: B
AACSB: Ethical Reasoning
7
48) Which of the following is NOT a major force in the societal environment?
A) political-legal forces
B) labor forces
C) economic forces
D) technological forces
E) sociocultural forces
Answer: B
49) All of the following are technological breakthroughs already having a significant impact on
many industries EXCEPT
A) growing health consciousness.
B) alternative energy sources.
C) genetically altered organisms.
D) smart, mobile robots.
E) virtual personal assistants.
Answer: A
50) Which societal force includes demographic trends?

A) political-legal forces
B) labor forces
C) economic forces
D) technological forces
E) sociocultural forces
Answer: E
51) Which of the following is NOT one of the eight sociocultural trends mentioned in the text?
A) Increasing environmental awareness.
B) Growth of the seniors market.
C) Decline of the mass market.
D) Increasing food consumption.
E) Impact of Generation Y boomlet.
Answer: D
Diff: 2 Page Ref: 104-105
8
52) Which is the largest of the current US generations?
A) Baby Boomers
B) Woofies
C) Silent Generation
D) Gen X
E) Gen Y
Answer: A
53) A company with significant assets and activities in multiple countries is known as a(n)
________.
A) multinational corporation
B) repatriated corporation
C) transferable corporation
D) duplicate corporation
E) emancipated corporation
Answer: A
54) When strategic managers have a willingness to reject unfamiliar as well as negative
information it is referred to as
A) strategic paralysis.
B) corporate inertia.
C) management indifference.
D) strategic myopia.
E) Corporate apathy
Answer: D
55) The issues priority matrix used in environmental scanning is composed of two axis or
dimensions which are labeled
A) importance to the industry and likelihood of occurrence.
B) industry growth rate and probable competitive position.
C) probability of occurrence and probable impact on the corporation.
D) probable industry attractiveness and business strength/competitive position.
E) issue importance and relative power of stakeholder groups.
Answer: C
9
56) What are the key environmental trends that are judged to have a medium to high probability
of occurrence and a medium to high probability of impact on the corporation?
A) external strategic factors
B) scenarios
C) industry forces
D) strategic issues
E) historical concerns
Answer: A
57) Industry analysis is primarily concerned with a corporation's

A) societal environment.
B) task environment.
C) sociocultural environment.
D) economic environment.
E) internal environment.
Answer: B
58) According to Porter, the corporation is most concerned with

A) the intensity of competition within its industry.
B) the aggregate level of demand for a product line.
C) a market's position on its life cycle.
D) the amount of pressure from the societal environment.
E) the level of government action in an industry.
Answer: A
59) In addition to Porter's Five Forces, another force added in the text is
A) bargaining power of unions.
B) other stakeholders.
C) threat of prospects.
D) threat of shareholders.
E) bargaining strength of employees.
Answer: B
10
60) The collective strength of the interaction of potential entrants, buyers, substitutes, suppliers,
firm rivalry, and other stakeholders determine
A) the level of government action in an industry.
B) the probable industry attractiveness and business strength position.
C) the ultimate profit potential in the industry measured in terms of long-run return on invested
capital.
D) the aggregate level of demand for a product line.
E) the amount of pressure from the societal environment.
Answer: C
61) According to Porter's model, a strong or high force is likely to reduce profits and can be
regarded as a(n)
A) benefit.
B) opportunity.
C) advantage.
D) threat.
E) risk.
Answer: D
62) According to Porter's model, a low force can enable the company to earn greater profits and
can be regarded as a(n)
A) benefit.
B) opportunity.
C) advantage.
D) threat.
E) risk.
Answer: B
63) Which of the following is NOT descriptive of the "threat of new entrants?"
A) Depends on the presence of entry barriers.
B) Have a desire to gain market share.
C) Depends on the reaction of existing competitors.
D) Does not impact industry attractiveness.
E) Brings new capacity and substantial resources.
Answer: D
11
64) Which barrier to entry uses brand identification to force new entrants to spend heavily to
overcome existing customer loyalty?
A) rivalry among existing firms
B) switching costs
C) capital requirements
D) product differentiation
E) access to distribution channels
Answer: D
65) Which barrier to entry uses cost advantages associated with large size?
A) rivalry among existing firms
B) switching costs
C) cost disadvantages independent of size
D) capital requirements
E) economies of scale
Answer: E
*66) Which barrier to entry is demonstrated by Microsoft's MS-DOS operating system?

A) government policy
B) switching costs
C) cost disadvantages independent of size
D) capital requirements
E) economies of scale
Answer: C
*67) Intel was able to gain a significant cost advantage over its competitors in the production and
sale of microprocessors because of
A) capital requirements.
B) product differentiation.
C) switching costs.
D) economies of scale.
E) access to distribution.
Answer: D
12
68) Which of the following is NOT descriptive of intense rivalry among firms?
A) slow industry growth
B) high fixed costs
C) high exit barriers
D) few competitors or competitors that are roughly equal in size and power
E) product offerings that are highly differentiated
Answer: E
69) Which of the following is NOT descriptive of "threat of substitute products or services?"
A) Substitute products appear to be different, but satisfy the same need as another product.
B) If the cost of switching is low, substitutes may have a strong effect on an industry.
C) Identifying substitutes is relatively easy since they look similar.
D) Possible substitute products or services may not appear to be easily substitutable.
E) Substitutes limit the potential returns of an industry.
Answer: C
70) A sugar company that is worried that consumers may buy artificial sweetener instead of
sugar is concerned about the
A) threat of new entrants.
B) rivalry among existing firms.
C) threat of substitute products.
D) bargaining power of suppliers.
E) bargaining power of buyers.
Answer: C
71) Which of the following is NOT descriptive of a high level of bargaining powers of buyers?
A) Changing suppliers costs very little.
B) Alternative suppliers are plentiful because of standardization of the product.
C) The purchased product represents a high percentage of buyer's costs.
D) The buyer buys a large proportion of the seller's product or service.
E) A buyer earns high profits and is very insensitive to costs and service differences.
Answer: E
13
*72) When General Motors considers making its own automotive parts, Delphi Automotive
Supply Company would be concerned with the
A) bargaining power of suppliers.
B) bargaining power of buyers.
C) rivalry among existing competitors.
D) threat of substitutes.
E) threat of new entrants.
Answer: B
73) Which of the following is NOT descriptive of a high level of bargaining power of suppliers?
A) Substitutes are readily available.
B) The product or service is unique.
C) The supplier industry is dominated by a few companies, but sells too many.
D) The purchasing industry buys only a small portion of the supplier group's goods and services.
E) Suppliers are able to integrate forward and compete directly with their present customers.
Answer: A
*74) Other software companies could not compete with Microsoft based on the hesitation of
consumers to try a new software. Which of Porter's forces does this reflect?
A) threat of new entrants
B) bargaining power of buyers
C) threat of substitutes
D) bargaining power of suppliers
E) rivalry among existing firms
Answer: D
75) A company or an industry whose product works well with a firm's product and without which
the product would lose much of its value is considered to be a(n)
A) complementor.
B) oligopoly.
C) strategic group.
D) industry leader.
E) staggered company.
Answer: A
14
*76) A relationship that illustrates the term complementor is
A) Microsoft and Intel.
B) General Motors and Ford.
C) Hewlett Packard and Compaq.
D) Gateway and Dell.
E) America Online and CompuServe.
Answer: A
77) According to the text, the strength of each of the six driving forces of industry competition
varies according to the
A) effectiveness of the strategic planning.
B) stage of industry evolution.
C) industry growth rate and competitive position.
D) changes in the political environment.
E) amount of government regulation.
Answer: B
78) In a fragmented industry

A) no firm has large market share.
B) prices drop as new competitors enter the market.
C) economies of scale are used to reduce costs.
D) companies integrate to further reduce costs.
E) all of the above.
Answer: E
*79) The U.S. major home appliance industry, including the companies of Maytag, Whirlpool,
General Electric, and Electrolux, is an example of an industry
A) that has evolved from an oligopoly to a monopoly.
B) in which each company maintained a distinct product line.
C) that was once fragmented, but now is consolidated.
D) that has experienced consistent, increasing sales.
E) experiencing a successful strategy of product specialization because of product differentiation.
Answer: C
15
80) An industry dominated by a few large firms, all of which struggle with product
differentiation, is known as
A) multidomestic.
B) consolidated.
C) global.
D) indigenous.
E) worldwide.
Answer: B
81) In which type of international industry do corporations tailor their products to the specific
needs of consumers in a particular country?
A) consortium industry
B) global industry
C) indigenous industry
D) multidomestic industry
E) worldwide industry
Answer: D
82) Which type of international industry manufactures and sells the same products with only
minor adjustments made for individual countries around the world?
A) consortium industry
B) global industry
C) indigenous industry
D) multidomestic industry
E) worldwide industry
Answer: B
83) Which of the following is an example of a global industry?

A) retailing
B) banking
C) tires
D) insurance
E) health care
Answer: C
16
84) The two factors that tend to determine whether an industry will be primarily multidomestic
or primarily global are (1) the pressure for coordination within the MNCs operating in that
industry and (2):
A) the pressure for local responsiveness on the part of individual country markets.
B) the power of the local country governments to restrict MNC actions.
C) the need for brand management in the various MNCs operating within that industry.
D) the importance of differentiating with integrating mechanisms in regional cooperatives.
E) the likelihood of terrorist activity impacting that industry.
Answer: A
85) When the pressure for coordination is strong and the pressure for local responsiveness is
weak for multinational corporations within a particular industry, the industry will tend to become
A) global.
B) consolidated.
C) multidomestic.
D) risky.
E) indigenous.
Answer: A
Local responsiveness Global

Coordination Multidomestic
86) When the pressure for local responsiveness is strong and the pressure for coordination is
weak for multinational corporations in an industry, the industry will tend to become
A) global.
B) consolidated.
C) multidomestic.
D) risky.
E) indigenous.
Answer: C
87) What is a set of business units or firms that "pursue similar strategies with similar
resources?"
A) strategic group
B) collective collaboration
C) cooperative
D) integral association
E) strategic assembly
Answer: A
17
88) Which of the following is NOT one of the general strategic types?
A) initiators
B) reactors
C) analyzers
D) prospectors
E) defenders
Answer: A
Prospectors broad product lines

Defenders limited product lines
Analyzers 2 product market
Reactors lack a consistency strategy
89) Which strategic orientation is demonstrated by companies that have a limited product line
and focuses on improving the efficiency of their existing operations?
A) initiators
B) reactors
C) analyzers
D) prospectors
E) defenders
Answer: E
90) A company that operates in at least two different product-market areas in which one product
is stable and the other one is variable, reflects which strategic orientation?
A) initiators
B) reactors
C) analyzers
D) prospectors
E) defenders
Answer: C
91) Companies with fairly broad product lines that focus on product innovations and market
opportunities, reflect which strategic orientation?
A) initiators
B) reactors
C) analyzers
D) prospectors
E) defenders
Answer: D
18
92) Corporations that lack a consistent strategy-structure-culture relationship reflect which
strategic orientation?
A) initiators
B) reactors
C) analyzers
D) prospectors
E) defenders
Answer: B
93) To succeed in a hypercompetitive industry, companies must be willing to

A) cut prices below marginal costs.
B) pursue market share instead of profits.
C) operate in the ethical gray zone.
D) cannibalize their own successful product lines.
E) reduce spending on research and development.
Answer: D
94) A table which summarizes the key success factors within a particular industry is called a(n)
A) EFAS Table.
B) IFAS Table.
C) SFAS Table.
D) TOWS Matrix.
E) industry matrix.
Answer: E
95) Those variables that can affect significantly the overall competitive positions of companies
within any particular industry are known as
A) external strategic factors.
B) internal strategic factors.
C) matrix factors.
D) key success factors.
E) industry scenario.
Answer: D
19
96) A formal program of gathering information on a company's competitors is referred to as
A) statistical modeling.
B) competitive intelligence.
C) competitive strategy.
D) quantitative forecasting.
E) qualitative matrix.
Answer: B
*97) Which of the following is true in regards to competitive intelligence?

A) The Economic Espionage Act makes it illegal to steal any material that a business has taken
"reasonable efforts" to keep secret.
B) The Society of Competitive Intelligence Professionals urges strategists to stay within the law
and to act ethically when searching for information.
C) The Society of Competitive Intelligence Professionals states that illegal activities are foolish
because the vast majority of worthwhile competitive intelligence is available publicly via annual
reports, web sites, and libraries.
D) A number of firms hire consultants with questionable reputations who do what is necessary to
get information when the selected methods do not meet SPIC ethical standards or are illegal.
E) all of the above
Answer: E
98) The primary activity of competitive intelligence is to

A) monitor competitors.
B) engage in corporate espionage
C) survey stakeholders
D) determine industry R & D statistics
E) reverse engineer competitors' products.
Answer: A
99) A study of nearly 500 of the world's largest corporations indicated which of the following to
be the most widely practiced form of forecasting?
A) statistical modeling
B) scenario-writing
C) delphi technique
D) brainstorming
E) trend extrapolation
Answer: E
Topic: Forecasting
20
100) Over ________ of large companies use trend extrapolation for forecasting.
A) 20%
B) 30%
C) 40%
D) 50%
E) 70%
Answer: E
Topic: Forecasting
101) Trend extrapolation is

A) the process of converting intuition and hunches into reality.
B) the extension of present trends into the future.
C) the process of asking some authorities in the area to make an "informed guess" about the
future.
D) given a large amount of historical data on certain interrelated factors, one attempts to
conceptualize alternative futures.
E) detecting faulty underlying assumptions before forecasting errors can occur.
Answer: B
Topic: Forecasting
102) A non-quantitative approach to forecasting that requires simply the presence of people with
some knowledge of the situation to be predicted is called
A) simulations.
B) the delphi technique.
C) signal monitoring.
D) brainstorming.
E) scenarios.
Answer: D
Topic: Forecasting
103) One ground rule necessary for effective brainstorming is

A) scrutinize each idea generated.
B) propose ideas without mentally screening them.
C) calculating future earnings of each idea.
D) critique each idea for rationality.
E) forecast the success of each idea.
Answer: B
Topic: Forecasting
21
104) A forecasting technique using quantitative measures that attempt to discover causal or at
least explanatory factors that link two or more time series together is called
A) the delphi technique.
B) statistical modeling.
C) trend extrapolation.
D) trend-impact analysis.
E) morphological analysis.
Answer: B
Topic: Forecasting
105) The most widely used forecasting technique used after trend extrapolation is
A) statistical modeling.
B) simulations.
C) scenario-writing.
D) expert opinion.
E) brainstorming.
Answer: C
Topic: Forecasting
106) Which one of the following is NOT part of the process of industry scenarios?
A) Examine possible shifts in societal variables.
B) Identify uncertainties in each of the six forces in the task environment.
C) Generate at least 15 scenarios.
D) Make a range of plausible assumptions about future trends.
E) Analyze the industry situation that would prevail under each scenario.
Answer: C
Topic: Forecasting
107) The technique recommended by the text to organize an analysis of external strategic factors
is called
A) IFAS.
B) EFAS.
C) SFAS.
D) S.W.O.T.
E) the issues priority matrix.
Answer: B
Topic: Synthesis of External Factors - EFAS
22
108) In the EFAS Table, the indicator of how well a particular company is responding to current
and expected factors in its external environment is characterized by the
A) IFAS.
B) industry matrix.
C) total weighted score.
D) S.W.O.T. weighted score.
E) SFAS weighted score.
Answer: C
Topic: Synthesis of External Factors - EFAS
109) Describe the four general forces in the societal environment.

Answer: The four general forces in the societal environment are economic, technological,
political-legal, and sociocultural. Economic forces regulate the exchange of materials, money,
energy, and information. Technological forces generate problem-solving inventions. Political-
legal forces allocate power and provide constraining and protecting laws and regulations.
Sociocultural forces regulate the values, mores, and customs of society.
110) List eight current sociocultural trends in the U.S. that are transforming North America and
the world.
Answer: Eight current sociocultural trends in the U.S. that are transforming North American and
the world are as follows:
Increasing environmental awareness
Growing health consciousness
Expanding seniors market
Impact of Generation Y boomlet
Decline of the mass market
Changing pace and location of life
Changing household composition
Increasing diversity of workforce and markets
23
111) Describe Porter's approach to industry analysis.
Answer: Michael Porter contends that a corporation is most concerned with the intensity of
competition within its industry. The level of this intensity is determined by basic competitive
forces. These are the threat of new entrants, rivalry among existing firms, threat of substitute
products or services, bargaining power of buyers, bargaining power of suppliers, and relative
power of other stakeholders (added later by the authors).
New entrants to an industry typically bring to it new capacity, a desire to gain market share, and
substantial resources. The threat of entry depends on the presence of entry barriers and the
reaction that can be expected from existing competitors.
A competitive move by one firm can be expected to have noticeable effect on its competitors and
thus may cause retaliation or counter efforts. Intense rivalry is related to the presence of the
number of competitors, rate of industry growth, product or service characteristics, the amount of
fixed costs, capacity, the height of exit barriers, and the diversity of rivals. (continued)
Substitute products are those products that appear to be different but can satisfy the same need as
another product.
Buyers affect an industry through their ability to force down prices, bargain for higher quality or
more services, and play competitors against each other.
Suppliers can affect an industry through their ability to raise prices or reduce the quality of
purchased goods and services.
The sixth force includes a variety of stakeholder groups from the task environment. The
importance of these stakeholder groups varies by industry.
112) Distinguish between a fragmented and consolidated industry.

Answer: A fragmented industry has no firm with a large market share and each firm serves only
a small piece of the total market in competition with others. As new competitors enter the
industry, prices drop as a result of competition.
A consolidated industry is dominated by a few large firms, each of which struggles to

differentiate its products from the competition. The automobile, petroleum, and major home
appliance industries are examples of mature, consolidated industries each controlled by a few
large competitors.
24
113) What are the two factors that tend to determine whether an industry will be primarily
multidomestic or primarily global?
Answer: The factors that tend to determine whether an industry will be primarily multidomestic
or primarily global are pressure for coordination within the multinational operations operating in
that industry and pressure for local responsiveness on the part of individual country markets. A
multidomestic industry is one in which companies tailor their products to the specific needs of
consumers in a particular country. A global industry is one in which companies manufacture and
sell the same products, with only minor adjustments made for individual countries around the
world.
114) Describe the four strategic types of the Miles and Snow typology.
Answer: According to Miles and Snow, there are four general types of firms based on a common
strategic orientation and a combination of structure, culture, and processes consistent with that
strategy. Defenders are companies with a limited product line that focus on improving the
efficiency of their existing operations. Prospectors are companies with fairly broad product lines
that focus on product innovation and market opportunities. Analyzers are corporations that
operate in at least two different product-market areas, one stable and one variable. Reactors are
corporations that lack a consistent strategy-structure-culture relationship.
115) Define competitive intelligence.

Answer: Competitive intelligence is a formal program of gathering information on a company's
competitors. Often called business intelligence, it is one of the fastest growing fields within
strategic management. Most companies use outside organizations (such as A.C. Nielsen Co.) to
provide them with environmental data. The Internet provides the quickest means to obtain data.
Some companies choose to use industrial espionage or other intelligence-gathering techniques to
get their information straight from their competitors.
116) Discuss the most commonly practiced form of forecasting.

Answer: Trend extrapolation is the most widely practiced form of forecasting with over 70% of
the world's largest firms using this technique either occasionally or frequently. Extrapolation is
the extension of present trends into the future. It rests on the assumption that the world is
reasonably consistent and changes slowly in the short run. Time-series methods are approaches
of this type: they attempt to carry a series of historical events forward into the future. The basic
problem with extrapolation is that a historical trend is based on a series of patterns or
relationships among so many different variables that a change in any one can drastically alter the
future direction of the trend. As a rule of thumb, the further back into the past you can find
relevant data supporting the trend, the more confidence you can have in the prediction.
Topic: Forecasting
25

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Strategic Management & Business Policy, 13e (Wheelen/Hunger)

Chapter 4 Environmental Scanning and Industry Analysis

1) Environmental scanning is the monitoring, evaluating, and disseminating of information from

2) A corporation uses environmental scanning to avoid strategic surprise.

3) Political-legal forces regulate the values, mores, and customs of society.

5) Industry analysis was popularized by Michael Porter.

6) In dynamic environments, the CEO's focus is on forces in the societal environment.

8) The transferring of profits from a foreign subsidiary to a corporation's headquarters is known

10) The growing health consciousness is an example of a political-legal force.

17) An industry is a group of firms producing a similar product or service.

21) One of the possible barriers to entry is product differentiation.

27) Multidomestic industries are specific to each country or group of countries.

32) Key success factors seldom vary from industry to industry.

34) Competitive intelligence is an informal program of gathering information on a company's

41) An industry scenario is a forecasted description of a particular industry's likely future. It is

45) The corporation's task environment

50) Which societal force includes demographic trends?

57) Industry analysis is primarily concerned with a corporation's

58) According to Porter, the corporation is most concerned with

*66) Which barrier to entry is demonstrated by Microsoft's MS-DOS operating system?

78) In a fragmented industry

83) Which of the following is an example of a global industry?

Local responsiveness Global

Prospectors broad product lines

93) To succeed in a hypercompetitive industry, companies must be willing to

*97) Which of the following is true in regards to competitive intelligence?

98) The primary activity of competitive intelligence is to

101) Trend extrapolation is

103) One ground rule necessary for effective brainstorming is

109) Describe the four general forces in the societal environment.

112) Distinguish between a fragmented and consolidated industry.

A consolidated industry is dominated by a few large firms, each of which struggles to

115) Define competitive intelligence.

116) Discuss the most commonly practiced form of forecasting.

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Chapter 4 - Environmental Scanning & Industry Analysis

Chapter 4 - Environmental Scanning & Industry Analysis