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SUCCESSFUL E-GOVERNMENT
IN SINGAPORE
How did Singapore manage to get most of its
public services deliverable online?
While striving to put almost all public services online, the Singapore
government realized the importance of encouraging citizens to use them.
Citizens lacking access to the Internet at home were provided access to
e-government services through community self-service terminals.
central ICT infrastructure, services, and policies was held annually; a series of thematic online fairs were
within the public service. The Infocomm Develop- organized to boost public confidence in online services;
ment Authority (IDA)the government agency and the National IT Literacy program was launched to
responsible for promoting and regulating telecommu- raise the ICT standard in the population.
nications in the countrywas designated the chief
technology officer and chief information officer to the Customization Stage
Singapore government. It provides technical advice to When all the ministries in Singapore had adopted the
MOF; manages the central ICT infrastructure; and principle of e-government, the government embarked
defines ICT policies, standards and procedures. In on the program of customization. The aim was to
keeping with the centralized infrastructure, all e-ser- maximize the value of e-government to citizens by pro-
vices from the government follow the same security, viding electronically maintained personal profiles of
electronic payment, and data exchange mechanisms. their interactions with the government. To attain the
Bridging the digital divide. To accelerate the e- goal, the government focused on tackling the problems
government drive, all government agencies were of integrating its portal with the information systems
required to follow the same guiding principles [4]: that of various agencies, reengineering the process of deliv-
every service that can be delivered electronically shall ering public services, and implementing customer rela-
be electronically available, and that all services shall be tionship management (CRM) techniques.
designed on a customer-centric and not an agency- E-services across agency silos. With the vision of
centric basis. Many Agencies, One Government unveiled in June
While striving to put almost all public services 2001, the Singapore government urged agencies to
online, the Singapore government realized the impor- move beyond seeing themselves as separate and dis-
tance of encouraging citizens to use these e-services, tinct entities, and to consider themselves as One Gov-
and bridging the digital divide within the population. ernment that collaborates, shares information, and
Citizens lacking access to the Internet at home were leverages on its collective knowledge to provide the
provided access to e-government services through public with integrated servicesconveniently, contin-
community self-service terminals. Also, in the mid- uously, and speedily.
1990s, the Singapore government launched Singapore To facilitate interagency collaboration and leverag-
authentication and payment services at the portal. highly computerized. Singapores success can be attrib-
Experimenting with CRM techniques. With the uted to the commitment and persistence of its govern-
Singapore government adopting the Start Small and ment to fully turn a promising vision into reality, and
Scale Fast strategy [8], CRM was incorporated into a perhaps more importantly, to the strategies that it has
few e-services, such as the e-library services provided adopted. From the experience of Singapore, we may
by the National Library Board and the e-services pro- derive multiple lessons:
vided by the Ministry of Defense (MINDEF). Based Firstly, strong leadership with vision is crucial for e-
on CRM techniques, e-library allows users to cus- government success. The government should clearly
tomize their personal profiles, so they can decide what articulate its e-government vision and motivate all
they want to view on the site based on their personal stakeholders to share that vision. The clearly articu-
preferences. Users can also view their library transac- lated vision of the Singapore government has inspired
tions records, renew books, and pay their library fines mindset changes and enabled government agencies to
with e-library. MINDEF e-services rely on member- understand the move toward e-government in the
ship log-in consoles to capture user activities and country. It has also enabled these agencies to appreci-
retrieve citizens personal profiles. The government has ate the importance of e-government, and to under-
also set up online forums where citizens can post stand their roles and expectations in e-government
queries and interact with one another. As these CRM development.
techniques have proven successful and applicable, Besides promoting a shared understanding among
more and more government e-services are expected to agencies, it is also imperative to formulate a strategic
incorporate the techniques. action plan that provides clear guidelines for agencies
With the enhanced ease of use and usefulness of e- to follow in implementing e-government initiatives.
services, the online transaction volume of E-citizen has Singapores action plan examined all aspects of the
seen a threefold increase since it was piloted in April governments interactions with citizens along the lines
1999. We expect e-government usage among Singa- of a business model, and identified the areas where
poreans to increase tremendously after a system of more value could be created for all stakeholders by
secured payment is implemented, and every citizen is moving public services online. In addition, high-level