Upon completion of this module, student should be able to:

This course is designed to expose students with the project management. To complete the
project there are few tasks or phase they need to proceed so the process will be the
continuous process until implementation stage. Start from initial stage until development
stage, the student need to proceed and produce the documents in each stage. There are
huge of method that is exposing to student so they have variety to use the convenience
method in final project.

*LATE SUBMISSION will deduct 3 marks per day.

DGD 3035/FINAL PROJECT GRAPHIC DESIGN

Plagiarism defined as using another writers ideas or expressions without adequate
acknowledgement, undermines the very foundation of education, which is quest for the truth.

ADVERTISING DESIGN
Each student is required to rebranding of any SMEs product brand such as Kerepek
pisang, Kuih Sagu, Kuih Kapit etc. Remember, it is not about just changing new logo
or just having new advertisement. It is about having new fresh look, feeling, charisma
and fresh presentation. Students are required to do a research on the chosen
product to identify their SWOT.
Below are the items that you need to come out at the end of the semester.

o Logo (Optional)

o Above the Line (ATL) - Branded Environments and Signage

a) Billboard Outdoor
b) Outdoor Monitor
c) Radio Ads
d) Internet
a. Website
b. Internet Banner Ads
c. Social Media
e) TV Ads/Press Ads/ Teaser Ads/ Launch Ads

o Below The Line (BTL) Advertising and Promotion Design

a) Poster
b) Newspaper
c) Magazine
d) Bunting
e) Brochure
f) Pamplet
g) Booklet
h) Banner
i) Woobler
j) Flagline
k) Hangging mobile
l) T-shirt
m) Sticker
n) Transportation Ads/ Transit Ads (Bus, Taxi, Motorcycle...)
o) Grab-Ads Transit Advertising Handles

DGD 3035/FINAL PROJECT GRAPHIC DESIGN

 CORPORATE IDENTITY
Each student is required to rebranding of any SMEs corporate companies.
Remember, it is not about just changing new logo or just having new advertisement.
It is about having new fresh look, feeling, charisma and fresh presentation. Students
are required to do a research on the chosen company or product to identify their
business background.
Below are the items that you need to come out at the end of the semester.

o Logo (Compulsory)

o Company Business Items

a) Business Card
b) Letterhead
c) Envelope
d) Stamps
e) Company Profile
f) Company Corporate Video
g) Company CD Cover
h) Website
i) Receipt/ Invoices
j) Company Transport

o Apparel
a) Corporate Uniform
b) Corporate T-shirt
c) ID Card/ Lanyard
d) Cap/ Apron

o Merchandise Items
a) File
b) Calender
c) Paper Bag
d) Booklets
e) Button Badges
f) Cup
g) Pen

o Signage, Advertising and Promotion

a) Company Signage
b) Bunting

DGD 3035/FINAL PROJECT GRAPHIC DESIGN

 EVENT BRANDING
Each student is required to rebranding of any seasons events or SMEs events in
Malaysia. Remember, it is not about just changing new logo or just having new
advertisement. It is about having new fresh look, feeling, charisma and fresh
presentation. Students are required to do a research on the events to identify their
core objective of the exhibitions or programs.
Below are the items that you need to come out at the end of the semester.

o Logo (Optional)

o Apparel
a) Corporate Uniform
b) Corporate T-shirt
c) ID Card/ Lanyard

o Above the Line (ATL) - Branded Environments and Signage

a) Billboard Outdoor
b) Outdoor Monitor
c) Radio Ads
d) Internet (Website, Internet Banner Ad, Social Media)
e) TV Ads/Press Ads/ Teaser Ads/ Launch Ads

o Below The Line (BTL) Advertising and Promotion Design

a) Kiosk/ Exhibition Table
b) Gateway
c) Stage Design
d) Exhibition Layout
e) Poster
f) Bunting
g) Brochure
h) Pamplet
i) Booklet
j) Banner
k) Flagline
l) Sticker

DGD 3035/FINAL PROJECT GRAPHIC DESIGN