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avoidcustomer anger.
- , _ --..:-. ficcoc on how to
services and guidelinesSC
forV IVA -
Note that familiarity with the literature is beneficial in both an academic (or fundamental) and a nona4
context In bothcases, a good.theoretical base iiillW
_ duo iism Ill., ettrAt ,. CAral
annliefil
earlier that rigorous research allows the researcher to collect the right kind of information with a miniir.4
degree of bias. and facilitates suitable analysis of the data .gathered.
. . 'this
. . is obviously
.important
- in '
both tusdi
mental and applied research.
A good problem statement includes both nt of the research ohjective(s) and the research questionIli
a stateme
Inchapter
7 we have exPlained that good research has a purposive focus. Whereas the purpose of fundament
or basic research in business is related to expanding knowledge ( r
general. the aim of applied research is to solve a specific
s,
itiOn
3 S011
problem to ain the work setting is the p0ur,p Porsoecoesf sthees )s otuf bduys iinn emsos satn adp mplaienda
encountered
For instance. a manager might be interested in problem encountered in the work setting. Provicit.
determining
greesmeeanrt.'
organization,iI.-u,'
since an increase in employee .commitment may translate into
ism, and increased performance levels, all tit which will tnhebe
efiftittchteorosrtghaantitzraiotio-cna.sTehe purposeorobjective oftl:.
study thus explains empinive%bouldbe
commitment
nonetheless whyteTphroe
gs doof communicat
nthee. heclesaturlydythjestcat.tementof
ise btOecinu the researlcohw eobr jsetcatfifv.et(s) brief.tobUI
'
Urnover, ie.s absenfL,..e.