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Module 2
What is SET?
What is Digital Signature?
What do you understand by EDI?
What do you understand by an internet firewall?
What do you understand by Encryption?
What is debit card?
What do you understand by SSL?
What is a payment gateway?
What is SET protocol?
Name two participants in a Secure Electronic Transaction?
What is Electronic Fund Transfer (EFT)?
Define cryptography?
What do you mean by digital Certificate?
What is a credit card?
Give two properties of E-cash.
Write short note on ATM?
What are smart cards?
What is firewall?
What is an electronic cheque?
What do you mean by electronic purse (Wallet)?
Name two agencies that provide digtal certificate in India.
Explain how digital signature helps in establishing the authenticity of an electronic document
Write brief note on SET?
What is secret key cryptography?
How is encryption importance in E-commerce?
Enumerate the features of Secure Electronic Transaction (SET).
How does encryption work?
Who are the agencies that provide digital certificate in India?
Enumerate the Indian website that use digital signature.
Write short note on Symmetric Encryption?
What is symmetric encryption?
Write a short note on E-payment in India?
Explain the role of integrity and privacy in E-commerce systems.
Discuss briefly the electronic payment procedure?
Discuss the features of an Electronic payment system.
Write a short note on Cyber- Squatting.
What are the different types of firewall?
Module 3
What are the shortcomings of traditional marketing?
Bring out the meaning of viral marketing?
What do you mean by market segmentation?
What is Opt-in email?
What are the advantages of online marketing?
List out the advantage of online marketing?
List out the reasons for the growing importance of E-advertisement
Discuss any two web selling models?
Describe the various web branding strategies.
Describe various marketing strategies in E-commerce and describe how one can set up a public key
cryptography system.
Give two examples of online advertising.
What is web spoofing?
Define and describe mass marketing.
Define market segmentation.
Define one-to-one marketing. What are its advantages?
Define personalization.
Define behavioral targeting.
Define collaborative filtering.
Define web advertising.
List the major benefits of web advertising.
Describe banner swapping and banner exchange.
Explain how email is used for advertising.
Describe the search engine optimization technique.
Describe social network advertising.
Describe viral marketing.
Discuss the process and value of affiliate marketing.
Describe online advertising methods
List some typical Internet promotions.
Module 4
What is mobile commerce?
Write a short note on mobile commerce?
What are the distinguishing features of PANs, WLANs, WWANs and WiMax
Describe the attributes of M-commerce.
Define Web2.0.
List major characteristics of Web 2.0.
Define social media
Define virtual communities and describe their characteristics.
List the major types of virtual communities.
What is web3.0 and how will it differ from web 2.0
What is web 4.0.?
Define intellectual property law.
Define personal and property rights.
List the legal rights of a copyright owner.
Explain any two e-commerce websites launched in the state of kerala?
Describe the characteristics of any internationally successful E-commerce web site?