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MEP/HVAC INDUSTRY
VOLTAS & BLUE STAR
INDUSTRY REPORT
Investment Argument
MEP/ HVAC INDUSTRY- VOLTAS LTD. & BLUE STAR LTD.
Initiating Coverage
INDUSTRY
MEP (Mechanical, Electrical and Plumbing), an important aspect of the construction sector, forms the
second largest component after civil works. The MEP players provide one-stop solutions for manufacturing,
contracting, commissioning and after-sales service. This includes HVAC (Heating, ventilation & air
conditioning), electrical contracting, plumbing and water management.
Economic growth of the country is dependent on its supporting infrastructure. Almost all sectors like telecom,
IT/ ITES, pharmaceuticals, education, aviation, financial services, power, hospitality and retail require a
conducive environment to perform efficiently and thus highlight the importance of an MEP player’s role.
Key domestic players in the MEP/ HVAC industry include Voltas Ltd. and Blue Star Ltd. with a combined
market share of ~60% in MEP/HVAC, packaged air conditioners (AC) and industrial air conditioning (which
includes refrigeration and cold chain equipment). These companies also have a significant presence in
home segment ACs with a combined market share of ~22%.
We initiate coverage on Voltas Ltd. with a ‘BUY’ recommendation and Blue Star Ltd. with a ‘SELL’ recommendation.
VOLTAS LTD.
! Voltas is the largest domestic player in MEP/HVAC segment and has a substantial presence abroad. It
has an order book of Rs53.3bn (3.2x FY08 segment revenue) with ~75% from the Middle Eastern market
(mostly govt/ semi-govt funded), which provides revenue visibility.
! It is well diversified in terms of business & geography which can ensure steady revenue growth in the
backdrop of the economic slowdown.
! At the CMP of Rs43, the stock trades at a P/E of 6.1x and an EV/EBIDTA of 2.8x FY10E earnings respectively.
We initiate coverage with a ‘BUY’ recommendation with a price target of Rs55 over a 12-month investment
perspective.
BLUE STAR LTD.
! Blue Star is the domestic market leader in central air conditioning and commercial refrigeration segment.
It has an order backlog for Rs16.3bn, which provides revenue visibility for <1 year.
! Its business is domestic centric and thus, the company is exposed to geographical risk in the current
slowing order-inflow scenario from the Indian market.
! At the CMP of Rs137, the stock trades at a P/E of 7.3x and an EV/EBIDTA of 4.8x FY10E earnings respectively.
In the current weak macro economic scenario, we recommend a ‘SELL’ due to lack of future revenue visibility
with a price target of Rs125.
! SEZ Development
REGULAR BUSINESS ! Hotels, Malls & Retail
! Office Space (Industrial & Service sector)
2
Industry Analysis
AAI has also identified 24 airports for city side development. This includes operation &
maintenance of terminal buildings and commercial spaces. Five airports selected in
Blue Star & Voltas to benefit phase-one are Ahmedabad, Lucknow, Bhubneshwar, Jaipur and Indore.
from airport development...
In an in-built construction, MEP work contributes to 35% of total cost. Hence, all works
towards airport infrastructure will translate to substantial business for MEP/ HVAC
players. Blue Star and Voltas being the major players in India should benefit from these
developments.
Metro Rail
Indian economy has grown at a robust pace of 8-9% in the recent past. Advantage of
huge consumption & working population base is attracting lots of investments into
India. With more than 1bn population and 30% of that residing in urban areas is posing
a tremendous challenge for day-to-day commutation. Road networks alone cannot handle
the pressure of metro cities. Increasing number of private vehicles, along with rising
fuel prices & environmental issues has emphasised the importance of development of
an efficient mode of public transport, which has given rise to the Metro Rail system in
India. Currently, metro rail projects are under implementation in six cities.
Growth in metro rail infrastructure will provide opportunity for central air-conditioning
(CAC) players like Blue star & Voltas, which are expected to bag orders for installation
and maintenance of CAC system in trains and at railway stations.
Delhi Commonwealth Games-2010
In 2003, India (Delhi) won the hosting rights for next Commonwealth Games to be held
in Oct’10. Accordingly, Delhi city is going for a complete renovation & modernisation
phase. This pertains improving basic infrastructure, roads, public transportation and
power management. Total estimated investment will be ~USD17.5bn.
The Delhi Development Authority (DDA) with a focus on maximising athlete comfort is
building a new state-of-the-art Games Village along the east bank of the River Yamuna.
The village will be spread over an area of 63.5 hectare and total expected development
cost including residential space will be ~USD230mn.
Large MEP & HVAC players like Blue Star & Voltas are eyeing for a big chunk of business
from Commonwealth Games to be executed before Oct’10.
3
Industry Analysis
225
Healthcare industry to grow at
CAGR-15%
~15% CAGR for the next 6-8
years... 150
CAGR-15%
75
0
2006 2012 2016 2022
Source: Investment Commission of India, PINC Research
Favorable factors like, low cost of medical treatment, experienced and talented pool of
Medical Professionals, strong private Hospital Infrastructure, English as a widely spoken
language and Govt. support are helping India, emerge as a next destination for Medical
tourism. Medical tourists have increased almost 20-fold from 10k in ‘00 to about
0.18-0.2mn in ‘06. Medical tourism in India is projected to grow to be a USD2.2bn industry
in 2012 (Source: Investment Commission of India).
Indian private players like, Apollo, Wockhardt, Fortis, Max Healthcare, Manipal Health
systems and Care Hospitals are well known brands across the globe and are expanding
their infrastructure to reap the benefit of growing market.
Other players like, Narayana Hrudayalaya, Columbia Asia, Global Hospitals, Artemis
Health Institute, Naresh Trehan’s MediCity, Aditya Birla Memorial Hospital and Reliance
ADAG Healthcare have also started setting up chains of Hospitals in India.
Meanwhile, foreign players too are not far behind in the race. Harvard Medical
International and Cleveland Clinic have entered the country through JV, Pacific
Healthcare Holding has opened their first hospital in Hyderabad. Parkway Group from
Singapore, Emaar from the Middle East and Prexeus Health Partners from the US have
announced their plans.
As per investment commission of India, there is an opportunity of over USD25bn
investment by ‘10 in the Indian healthcare industry.
Indian MEP/ HVAC players will benefit from the healthcare boom as infrastructure will
be of high standards and hence will generate substantial business for established players
like Blue Star & Voltas.
Contract Research & Clinical trials
Medical services outsourcing from the US has seen a CAGR of 150% in the last two
years. Works related to Medical Coding, Medical Billing, and Claims Processing are
likely to be outsourced by big pharma companies across the globe. India with its large
pool of skilled IT work force and robust IT infrastructure will provide opportunity for
outsourcing of IT-enabled healthcare services. Indian Healthcare BPO Services are likely
to have a robust growth in future. (Source: India Brand Equity Foundation-IBEF)
4
Industry Analysis
India is becoming a desired destination for Clinical trials for the domestic & foreign
companies owing to low cost advantage and easy availability of volunteers for trials.
Indian clinical trials market of USD140mn in 2006 has grown by CAGR of 40 % for the
last 3 years. (Source: IBEF)
As per Crisil Report published in Sept’07,
! Contract research market in India will register strong growth of 25-30%
! Generic research outsourcing projected to grow moderately by 18-21%
Clinical Research to grow at a
! Clinical research outsourcing to witness robust growth of 30-35%
robust pace of ~30% in India
for next few years... ! Clinical trials, bio-statistics and data management to act as growth drivers
! Phase I trials and central labs testing to gain momentum; Phase II and III trials to
dominate overall demand
Companies working as Contract research organisation (CRO) and conducting Clinical
trials in India have to follow the guidelines regarding the infrastructure support. Growth
in this sector will provide huge market for MEP/ HVAC players, like Blue Star and Voltas
in India.
Refrigeration cold chains
India is a leading producer of fruits in the world with 8% share of total global production.
India is only behind China in vegetable production contributing 15% of total world’s
production. The magnitude of post harvest losses in fresh fruits and vegetables is
estimated at 5-25% in developed countries, whereas for India, losses are close to 40%.
India’s wastages are huge enough to feed countries like Brazil and Vietnam. (Source:
National Horticulture Board (NHB)-Govt. of India)
The reason for this colossal wastage is the wide gap in the cold chain infrastructure.
Cold storage facilities for fruits & vegetables are insufficient/ nonexistent. There are no
cold storages in close proximity to farms, transportation is inefficient and temperature-
controlled transportation rarely exists. (Source: NHB-GOI)
Currently, National Horticulture Board-NHB provides ~70% of cold storage facilities
available in India. As per NHB, there is a requirement to triple the cold storage facilities
by ‘11.
Sensing the huge opportunity, many national & international players are investing in
developing cold chain infrastructure. Govt. of India is also giving benefits in developing
the infrastructure & has allowed 100% FDI investment. Future logistics has plans to
Huge investments being invest Rs4bn by ‘10. Other domestic players like Concor, Adani Agrifresh, Gateway
initiated by public & private Distriparks (Snowman Frozen Foods), R.K. Foodland, Refcon Carriers, Indraprastha Cold
players for improving cold Chain, Bulaki Deep Freeze and Glacio Cold Chain are also betting on robust growth of
chain infrastructure... the sector. Multinational giants like, Spire Group, Canada’s third largest player in cold
storage business is forming a JV with Apollo Group to invest USD250mn in India.
Malaysia’s Haisen is planning a JV with Beta Empire Group & Pace CFS to enter into the
Indian market.
The billion-dollar investments announced by big players like, Reliance, Bharti, ITC,
Godrej, Tata, Aditya Birla Group and Future Group for retail expansion offer a ready
market for third-party cold chain logistics players.
Indian players like Blue Star & Voltas in the MEP/ HVAC segment will benefit from this
trend in cold chain infrastructure.
5
Industry Analysis
As of 18 Nov 2008, 531 SEZs in India have received formal approvals, out of which in-
principle approvals has been given to 143 SEZs and 270 are notified SEZs. Total investment
as on 30 Sept 2008 stood at Rs935bn.
All the spaces build for IT/ITES, Biotech, Pharma & other offices will provide business for
MEP & HVAC players. Blue Star and Voltas being the major players in India will benefit
from these developments.
Retail expansion
India has witnessed an unprecedented growth in retail sector in the recent past. An
economic growth of ~8% coupled with favorable demography has led to a consumption
boom in the country. It has grown by 20-25% CAGR in the last 5 years. Govt. has permitted
FDI to the extent of 100% in cash for wholesale format & 51% for trade of single brand
products. The Indian retail industry is currently estimated to be USD350bn and organised
Retail penetration to increase retailing forms only 5%, which is projected to increase to 14-18% by 2015 (Source:
from ~5% to ~15% by 2015... McKinsey Report).
The current economic turmoil and credit crunch in market have slowed down the
expansion in retail sector. However, large players like Big Bazaar, Arvind Mills have
stuck to their expansion plans. Few other players are waiting on the sidelines to benefit
from softening real estate & commodity prices.
The retail sector is likely to witness an upturn following favorable economic conditions.
Indian MEP/ HVAC players like Blue Star and Voltas will benefit as MEP constitutes 35%
costs of an in-built environment.
6
Industry Analysis
Hotels
The global financial meltdown is likely to decelerate the expansion in Hotel industry.
Tourist inflow to India has also decreased post ‘26/11’ Mumbai incident.
We believe the fallen uncertainty in the global economy will generate several challenges
for the hospitality sector in terms of revenues and profitability of operations. Hotels
planning for expansion could be impacted as they find it increasingly difficult to leverage
their balance sheets/ projects to develop new hotel properties.
Though the list looks impressive, however, in the current scenario completion of projects
are questionable. Indian hotel industry will improve once the economy stabilises and
investors regain their confidence in India’s growth story. Many national & international
companies are betting on India, as the place of next decade. In such a scenario,
requirements for high-class hotels are set to increase in India. Development of High-
Class hotels augurs well for MEP/ HVAC players like, Blue Star & Voltas.
Industrial & Service Sector
IT, ITES, Telecom, and BFSI (Banking, financial services and insurance) sector mainly
contributes to growth in demand of office space. All these sectors except Telecom are
severely impacted by current commotion in economy across the globe. Apart from
service sector, growth in Industrial and infrastructure sector also leads to increase in
office spaces.
Though the business for MEP/ HVAC players from this segment is likely to slowdown in
near future but things should change once there is an upturn in the economy.
7
Industry Analysis
8
Industry Analysis
Qatar
Government of the State of Qatar modified its policies in 2000 aiming at diversifying
income sources and developing the economic infrastructure to meet the National Vision
to transform Qatar into an advanced country by 2030.
According to the World Economic Forum, Qatar is now the most open Arab economy,
and the, “best regional model for its neighbors to emulate.” Qatar has the highest GDP
per capita income in the world.
As per Ministry of Economy & Commerce, State of Qatar, following investments are
planned for next 3-4 years to meet their National Vision.
! Investment of USD100bn on infrastructure projects by ‘12
! Expansion projects worth USD45bn in next few years
! A new airport, biggest in the region with expenditure of USD5bn
! 27 mega industrial projects by ‘10 with cost of USD60bn
! Introduction of USD2.5bn project “Pearl of the Gulf” man-made Island
! Eight new hotels with 2,550 rooms will be added in the next two years
These investments will generate a huge business for MEP players and Voltas with its
penetration in Qatar, should benefit the most.
9
Industry Analysis
0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Source: CRISIL Research
Decreasing price differential between split and window AC is shifting the product mix
towards split-AC. Most of the Industrial segment is opting split over window. In home
segment also, split is preferred by first-time users.
The current economic slowdown and floating negative sentiments should dampen the
growth prospects of the consumer goods market. However, the fiscal and monetary
stimulus package amended by the Govt and RBI is likely to revive the economic growth
and boost the aggregate demand. We believe that the AC market should show a value
de-growth of ~5% in H2FY09 & 8-10% growth in FY10.
10
Investment Argument
VOLTAS LTD.
Initiating Coverage BUY
150 ! Voltas with its business and geographical diversification has the
potential to ensure revenue growth despite slowdown in few sectors.
Operating leverage will provide
75 Further, the company’s resilient business model also keeps its margins
an edge over emerging
stable to a large extent.
players...
0
Feb-08 May -08 Aug-08 Nov -08 Feb-09
! Strong financials with cash reserves and low leverage should help
Voltas tide the current tight liquidity scenario.
Yr Ended Net YoY Gr Op Op Marg Net Eq Yr Ended EPS* ROCE RONW* P/E* EV/Sales EV/EBDIT
(Mar) Sales (%) Profits (%) Profits Capital (Mar) (Rs.) (%) (%) (x) (x) (x)
2007 25,267 29.3 1,282 5.1 2,016 331 2007 4.3 40.0 41.3 9.9 0.5 7.2
2008 32,029 26.8 2,530 7.9 2,077 331 2008 5.6 48.6 37.2 7.6 0.4 4.0
2009E 37,933 18.4 2,788 7.4 2,182 331 2009E 6.1 41.0 30.3 7.1 0.3 3.8
2010E 45,964 21.2 3,319 7.2 2,352 331 2010E 7.1 38.7 28.2 6.1 0.2 2.8
2011E 55,460 20.7 4,104 7.4 2,884 331 2011E 8.7 39.6 27.8 4.9 0.1 1.4
* Excluding E/O items 11
Voltas Ltd.
Background
Voltas Ltd was promoted as a JV between Tata Sons Pvt Ltd and Volkart Brothers in 1954 to
take over the Engineering & Import Division of M/s. Volkart Brothers. The company went
public in ’56 and the Volkart Brothers sold their stake in the company. In the beginning,
it was only marketing imported products and was acting as an indenting agent.
Gradually it established its first factory in ‘63 to manufacture AC and refrigeration
equipments at Chinchpokli, Mumbai and one year later a new plant was setup in Thane,
Maharashtra to manufacture air conditioning equipments like, compressor, condenser,
chiller and ancillaries. With time, the product range widened to include other
engineering equipments.
The company graduated from being a HVAC player to a full scale MEP (Mechanical,
Electrical and Public Health) player. A wholly owned subsidiary, Voltas International
Limited (VIL) was set up in ’78 to handle international MEP projects. Later in ’01, it was
merged with Voltas. Acquisition of 51% stake in Mumbai-based turnkey electrical and
instrumentation project contractor Rohini Industrial Electricals, in Aug’08 should
supplement the company’s portfolio as an MEP player in the domestic market & also
benefit through cross selling. Voltas is the largest player in HVAC/MEP segment and is
the second largest player in air-conditioners with a market share of 18%.
It offers complete solutions from the concept to the commissioning and maintenance
for material handling, construction, mining and textile business. Voltas is one of the
largest manufacturers of forklifts trucks in India with a market share of 36%. With a 60%
market share it is the market leader in spinning machinery & accessories.
Currently, the company has three manufacturing units situated at Thane (AC systems,
forklift trucks, cranes, warehousing & construction equipment), Dadra (AC Systems,
Room AC) and Pantnagar (Commercial refrigeration, water cooler, AC systems,
Room AC).
12
Investment Rationale
45
46 45 43
Robust order book of Rs53bn 30
38
provides revenue visibility for 27
20
next 2 years... 15 14
11 11
6 7 8 8 10
-
Q1FY08 Q2FY08 Q3FY08 Q4FY08 Q1FY09 Q2FY09 Q3FY09
Source: Company & PINC Research
Domestic orders of ~Rs11bn (1.2x FY08 segment revenue) have a timeline of 9-12 months.
International order book of ~Rs43bn (5.5x FY08 segment revenue) with timeline of 24-30
months provides good revenue visibility, as most of the projects like, Burj Tower (Dubai),
Ferrari Theme Park (Abu Dhabi), Barwa City (Qatar), Apollo Bramwell Hospital (Qatar)
are high profile projects and are government or semi-government funded. It has also
secured new projects in Singapore and Mauritius. The Changi Water Reclamation Plant
project in Singapore was commissioned by the company in FY08.
Though domestic order execution is likely to slow down in the current economic scenario,
international projects with completion timeline of 24-30 months should help Voltas in
sailing through this tough period. By the end of H1FY09, only 65-70% of current
international order book has reached the revenue-booking threshold. Revenue booking
from international segment is expected to peak in FY10 with H2FY09 performing better
than H1FY09.
Diversification advantages
Voltas has diversified itself in terms of both Businesses and Geographies.
Business Diversification
Business and geographical
Voltas has four lines of businesses with the biggest segment, Electro Mech projects &
diversification should
services contributing 54% of the revenues in FY08. Individual segments are also
aid future growth...
diversified in different ways.
‘Electro-mechanical projects & services’ segment serve both domestic and international
clients. International projects contributed ~45% of the segment revenue in FY08 and
~55% in FY09 (9 months). Company has now integrated vertically from HVAC to MEP in
the domestic market.
‘Engineering products & services’ segment offers wide range of equipments for
industries, like Mining, Construction, Materials Handling and Textile.
‘Unitary cooling product’ segment have Air-Conditioners, Commercial Ref. product &
Cold Chain equipments under its portfolio.
13
Investment Rationale
Market Diversification
‘Electro-mechanical projects & services’ segment contributing more than 50% of revenue
is further diversified in terms of geographies.
nature. Segment 2 & 3 i.e. Engineering Products & Systems and Cooling Products are
exposed to raw material price fluctuation but to the extent of commodity-product
relationship.
Foreign currency fluctuation: Company has a natural hedge to a large extent for forex
fluctuation on a consolidated basis. Impact of forex movement on international Electro-
Mech segment is opposite to that of Engg product & Cooling product segment. For
On a consolidated level it example, depreciating rupee has a positive impact on profits from international MEP
has a natural hedge for projects and negative impact on the other two segments due to increase in imported
forex fluctuation... cost of components and products.
Robust Financials
Comfortable Cash position
Voltas Ltd has a high cash generating business model. Cash from operation has been
positive in the last three years. Cash & Bank balances and current investments were
Rs3bn & Rs2.3bn respectively at the end of FY08. Voltas remained low leveraged with
debt of Rs0.7bn and D/E of 0.13 at the end of FY08.
Debt/Equity Ratio Cash Position (Rs mn)
0.40 Cash & Bank Balances Cash from Operation
Current Inv estment
Voltas remains low leveraged 12,000
0.30
and cash rich, with cash
generating business model... 9,000
0.20
6,000
0.10 3,000
- -
06 07 08 09E 10E 11E 06 07 08 09E 10E 11E
Source: Company & PINC Research
This will aid Voltas in the current backdrop of the tight liquidity scenario and with lower
debt, it is less prone to the highly volatile interest rate regime.
Improved Margins
Company has consistently maintained high returns on capital employed and equity in
the last 3 years in excess of 35%. Also, there has been a significant improvement in
operating margins from 5.1% to 7.9% in FY08.
Margins
ROCE (%) ROE (%) OPM (%)
60 10.0
45 7.5
30 5.0
15 2.5
- -
06 07 08 09E 10E 11E
Source: Company & PINC Research
Even in the current macro economic scenario, we expect ROCE & ROE to be ~40% &
~30% for the next two years. Moving towards the ‘10/10’ vision, the company has target
to achieve PBIT margin of 10% by FY11 from the current level of 8.6% in FY08. We expect
that the company will be able to maintain its operating margin above 7% even in tough
times due to its positioning and diversified model.
15
Valuations and Recommendation
At the CMP of Rs43, the stock trades at a P/E of 7.1x & 6.1x and an EV/EBIDTA of 3.8x & 2.8x
We initiate coverage with a FY09E and FY10E earnings respectively. Considering the robust order book for MEP/HVAC
‘BUY’ recommendation with a segment coupled with diversified business model and management reputation, Voltas has
price target of Rs55... the potential to grow at a CAGR of ~21% in revenues for the next two years. Hence, we
recommend a ‘BUY’ with a price target of Rs55 on a 12 months investment perspective.
CONCERNS
! Economic Scenario: Credit crunch and negative sentiments will force companies
to go slow on new investments. MEP/HVAC players’ role in a project start with a lag
of 9-12 months from the inception of the same. In a scenario where companies are
facing liquidity issues and going slow on capex, there can be a dip in order inflow
for HVAC/ MEP players in H1FY10.
! Softening of raw material prices vs. Client demand: Most of the orders were booked
in FY08 & H1FY09 when raw material prices were at their peak and moving further
northward. Sharp decline in commodity prices can lead to bargain for decreasing
the order price, which can ultimately shrink the order book size for the company,
consequently reducing earnings for the company.
! Competition from Chinese players: Engineering product segment faces direct
competition from Chinese producers. Slowdown in the US & European market can
lead to lower export from China to these countries and can result in flooding of their
products in other markets like India.
! Declining Commission Business: Commission part of Engineering Products and
Services segment depends on textile sector. Continuing slow down in textile sector
can lead to increasing proportion of non-commission business, which has lesser
margins of 10-12% as against 30-35% from commission business. This will exert
pressure on the revenue and margin for Engineering product & Services segment.
! Deferring consumption: Gloomy macro economic scenario has led to a slowdown
in retail consumption and spending resulting in lower demand for consumer goods.
Despite softening raw material prices and lower excise duty, which should reduce
prices, the business is not expected to recover until the sentiment improves.
! Working Capital Management: High inventory level due to lower sales of cooling
products and credit problem in the market will lead to increase in working capital
cycle impacting earnings.
16
Prestigious Projects of Voltas Ltd.
Ruler’s Palace, Muscat Emirates Palace Hotel, Abu Dhabi Cruise Liner: Queen Mary II
Etihad Towers, Abu Dhabi Commercial Complex, Sharjah New International Airport, Hong Kong
Ferrari Theme Park, Abu Dhabi Fortis Hospital, New Delhi Galleria Mall, Vashi
Burj Tower, Dubai City Centre, Bahrain Formula 1 Race Track, Abu Dhabi
17
Financial results for the quarter & nine months ended 31 December 2008 (Standalone)
Quarter Ended Nine Months Ended Year Ended
Particulars (Rs Mn)
31/12/08 31/12/07 Gr % 31/12/08 31/12/07 Gr % 31/03/08
Share Equity Capital (FV Rs1) 331 331 331 331 331
Reserves (excl rev res) - - - - 5,053
EPS for the Period (Rs) 1.28 1.43 5.74 4.63 6.30
Book Value (Rs) - - - - 32.6
Gross Margin (%) 15.3 17.1 17.2 17.6 17.5
225 34x
45
30x
26x
150 22x
30
18x
15 75
0 0
Nov -04 Dec-05 Dec-06 Jan-08 Feb-09 Nov -04 Dec-05 Dec-06 Jan-08 Feb-09
18
Segmentwise results for the quarter & nine months ended 31 December 2008
Quarter Ended Nine Months Ended Year Ended
Particulars (Rs Mn)
31/12/08 31/12/07 Gr % 31/12/08 31/12/07 Gr % 31/03/08
Segment Revenues
Electro - mechanical Proj. & Services 6,258 3,737 67.5 16,764 11,680 43.5 16,411
Engineering Products and Services 1,099 1,600 (31.3) 4,080 4,053 0.7 5,535
Unitary Cooling Products 1,177 1,238 (5.0) 6,792 6,069 11.9 8,210
Others 108 96 12.5 315 294 6.8 398
Less: inter segment revenue 16 23 (30) 76 72 5.8 108
Net Sales 8,625 6,648 29.8 27,873 22,024 26.6 30,445
Capital Employed
Electro - mechanical Proj.& Services 3,539 1,815 95.0 3,539 1,815 95.0 1,681
Engineering Products and Services 1,344 1,002 34.1 1,344 1,002 34.1 788
Unitary Cooling Products 1,778 950 87.2 1,778 950 87.2 823
Others 115 87 32.3 115 87 32.3 54
Unallocated 1,549 1,970 (21.4) 1,549 1,970 (21.4) 2,311
Total 8,325 5,824 42.9 8,325 5,824 42.9 5,656
ROCE (%)
Electro - mechanical Proj. & Services 48.4 61.1 52.1 69.2 72.5
Engineering Products and Services 31.9 112.8 55.3 109.6 144.2
Unitary Cooling Products 1.7 27.1 33.3 55.5 65.7
Others 26.4 46.5 34.3 55.2 75.0
19
Year Ended March (Figures in Rs mn)
PBT & E/O items 1,222 1,728 2,757 2,971 3,485 4,274
Fully diluted Eq. sh. O/s (mn no) 330.6 330.7 330.7 330.7 330.7 330.7
Minority Interest 3 4 5 6 7 8
Net Deferred Tax Asset 256 279 189 189 189 189
20
Year Ended March (Figures in Rs mn)
Cash from financing activities (588) (143) (857) (414) (1,014) (834)
Net working capital (days) 27.1 39.5 41.2 84.3 77.0 64.3
Blue Star Ltd. (BSL) is India’s largest central air conditioning and
STOCK DATA commercial refrigeration company. BSL has been able to position itself
Market Capitalisation Rs12.3bn
as a one-stop solution for HVAC system and has upgraded itself from a
Book Value per share Rs29.3 HVAC player to a full fledged MEP player with the acquisition of Naseer
Eq Shares O/S (F.V. Rs.2) 89.9mn Electricals.
Median Vol. 19,548 (BSE+NSE)
52 Week High / Low Rs493/122 BSL enjoys a preferred status in domestic HVAC/ MEP market with plenty
BSE Scrip Code 500067 of prestigious projects under its kitty. In ‘08, it received projects for
NSE Scrip Code BLUESTARCO upgradation of 11 airports in India and has thus far bagged all the
Bloomberg Code BLSTR@IN
Reuters Code BLUS.BO
projects from Delhi Metro. Going forward, the govt.’s emphasis on
infrastructure development in the country should generate fair amount
Operating profit/ unit will of business for the company.
increase with change
SHAREHOLDING in (%)
PATTERN
product mix and technology... With current order book and the prevailing macro environment, future
Qtr. Ended Jun-08 Sep-08 Dec-08
prospects for the company look uncertain. At the CMP of Rs137, the stock
Promoters 40.2 40.1 40.1
MFs/ FIs 9.2 8.1 8.1 trades at a P/E of 7.9x & 7.3x and an EV/EBIDTA of 5.5x & 4.8x FY09E and
FIIs/ NRIs/ OCBs 8.2 7.8 7.8 FY10E earnings respectively. We recommend ‘SELL’ on the stock, with a
PCBs 7.6 9.2 9.3 price target of Rs125, in light of slowing order inflows from the domestic
Indian Public 34.9 34.9 34.7 market and rich valuations, which give lesser margin of safety.
INVESTMENT RATIONALE
STOCK PERFORMANCE (%)
! Current order backlog is Rs16.3bn, of which Rs14.9bn accrues to the
1M 3M 12M
MEP/ HVAC segment to be executed in 9-12 months. Order inflows have
Absolute (15.3) (31.2) (68.8)
Relative (18.8) (30.7) (45.3) decreased significantly (~17% QoQ) in first three quarters of FY09.
! It’s business is concentrated mostly in India and so company is
STOCK PRICE PERFORMANCE exposed to geographical risk in the current slowing order-inflow scenario
from the Indian market.
Bluestar BSE (Rebased)
600 ! BSL’s Cooling Product segment focuses more on the high-margins,
low-competitive institutional segments. This strategy should help in
450
maintaining the margins but revenue growth should be subdued in the
300 current weak macro scenario.
Operating leverage will provide
150 ! It has strong financials with positive cash from operations in the last
an edge over emerging
players... 3 years. BSL has always put a priority on cash generation and margins
0
over revenue growth and hence, it is very selective in order picking &
Feb-08 May -08 Aug-08 Nov -08 Feb-09
strictly follows the criteria of minimum advances.
Yr Ended Net YoY Gr Op Op Marg Net Eq Yr Ended EPS* ROCE RONW* P/E* EV/Sales EV/EBDIT
(Mar) Sales (%) Profits (%) Profits Capital (Mar) (Rs.) (%) (%) (x) (x) (x)
2007 15,946 36.2 1102 6.9 712 180 2007 7.6 35.8 35.6 17.9 0.8 11.9
2008 22,216 39.3 2230 10.0 1,741 180 2008 16.1 70.7 60.8 8.5 0.6 5.7
2009E 26,044 17.2 2468 9.5 1,560 180 2009E 17.3 58.2 50.3 7.9 0.5 5.5
2010E 28,929 11.1 2633 9.1 1,693 180 2010E 18.8 48.3 41.6 7.3 0.4 4.8
2011E 35,421 22.4 3312 9.3 2,179 180 2011E 24.2 54.5 41.7 5.7 0.3 3.5
* Excluding E/O items 22
Blue Star Ltd.
Background
Blue Star Limited (BSL) was promoted in 1943 by Mohan T. Advani as a private limited
company named Blue Star Engineering (Bombay) Pvt Ltd. It came out with an IPO in ’69
and went public with the present name of Blue Star Ltd.
BSL is India’s leading central air-conditioning and commercial refrigeration company
associated with a large number of prestigious projects and organisations in the country.
The company with its business model of providing end-to-end solutions as a
manufacturer, contractor and after-sales service provider coupled with differentiated
products and customised solutions enjoys a preferred partner status in most of the high
growth segments.
Acquisition of Bangalore based electrical contracting firm Naseer Electricals Pvt Ltd, in
Jan’08 will help BSL in positioning itself across the value chain from being a mere
HVAC player to full scale MEP player and it will also benefit from cross selling Naseer’s
product to its existing customers.
The company manufactures and markets a wide range of air-conditioning and
refrigeration systems and products. These include large central air-conditioning plants,
packaged air-conditioning systems, split & window air-conditioners, commercial
refrigeration & cold chain equipments. Blue Star is the market leader in central air
conditioning and commercial refrigeration with a share of ~30% in both.
A significant area of business for BSL is distribution and maintenance of imported
professional electronics and industrial systems. It has business alliances with world
renowned technology leaders such as Rheem Mfg Co (USA), Hitachi (Japan), Eaton -
Williams (UK), Thales e-Security Ltd. (UK), Jeol (Japan), ISA (Italy) and many others, to
offer superior products and solutions to customers.
It has five manufacturing facilities at Thane (Maharashtra), Wada (Maharashtra), Dadra
(D&NH), Bharuch (Gujarat) and Sirmour (Himachal Pradesh).
23
Investment Rationale
Hospitals 8-10
-
Q1FY08 Q2FY08 Q3FY08 Q4FY08 Q1FY09 Q2FY09 Q3FY09 Others 15
BSL is facing the pinch of current gloomy macro environment with order inflows
decreasing ~17% in 9MFY09. There is a continuous increase in proportion of orders
from Infrastructure and healthcare sectors in the company’s portfolio. Infrastructure
projects have slightly longer gestation period but they provide a stable cash flows as
they are government funded. Repeat orders of Rs1bn from Delhi Metro Rail Corporation
Limited (DMRC) in Q2FY09 speaks about the credibility and preferred status of Blue
Star in the domestic infrastructure sphere. There should be an investment worth
~Rs240bn and ~Rs660bn for developing Airport and Metro Rail infrastructure
Infrastructure, healthcare & respectively in India in the next 4-5 years generating business worth Rs50bn for MEP/
education sectors to bring HVAC players (Source: Company). BSL is expecting a fair chunk of orders from
new orders for BSL... Commonwealth games to be held in Delhi. Government’s backing to stimulate the
economy through infrastructure spending in the current turbulent economic scenario
will ensure business for BSL.
Emerging as full scale MEP player with acquisition of Naseer Electricals
Blue Star acquired Bangalore based electrical contracting firm Naseer Electricals Pvt
Ltd in Jan’08. Naseer had top-line of ~Rs1bn in FY08 with similar margins as BSL’s
project business.
MEP works amount to ~35% of the total cost in construction of an in-built environment.
HVAC jobs have a share of 50% under MEP and rests are electrical and plumbing jobs.
BSL has been able to position itself as a one-stop solution from design, manufacturing,
installation, commissioning and maintenance of HVAC system. Acquisition of Naseer
Graduating from a mere
will help Blue Star in enhancing its capabilities in the MEP space by entering into
HVAC player to MEP player
electrical contracting which constitute 35-40% of MEP jobs. Apart from vertical
in the domestic market...
integration, BSL will also benefit from cross selling of electrical products to the existing
customers.
24
Investment Rationale
Business Diversification
BSL has three lines of business with Electro-Mechanical Projects & Packaged
Air-conditioning Systems contributing ~70% in earnings in FY08.
Blue Star is the domestic market leader in the central air conditioning segment. It
provides one stop solution in HVAC space. Due to its credibility, it gets ~40% of its
orders from repeat business. Acquisition of Naseer Electrical will help BSL in moving up
in value chain towards MEP space and will benefit from cross selling. The company
launched an eco-friendly range of variable refrigerant flow (VRF) systems that is getting
positive response from premium residencies, offices, hotels, and hospitals. BSL is India’s
first and only manufacturer of VRF systems and has significant advantages over its
foreign counterparts. In a short time span, it has captured a market share of ~20% in its
segment.
In cooling products segment, BSL has focused more on high-margin institutional
segments like commercial refrigeration and cold storage equipment and has kept its
presence minimal in the low margin, highly competitive consumer durable segment of
the room air-conditioner market. This model has helped Blue Star to maintain a high
PBIT margin of ~10% for the segment.
Under ‘Professional Electronics & Industrial Systems‘ segment, the company has
upgraded itself in value chain over time from a mere distributor for many internationally
renowned manufacturers of hi-tech professional electronic equipment, industrial
product and services to that of a value added reseller. BSL maintains PBIT margin of
~20% from this segment due to its innovative business model.
BSL strives to maintain its leadership status in the domestic market with a share of 30%
or more in the entire institutional segment like, central air conditioning, Packaged AC,
cold chain equipments, commercial refrigeration and telecom shelter.
Margin Accretive Business Model
In Electro-Mechanical segment, company gives sub-contracts back to back after getting
Margins and cash generation new orders and this way protect its margins against fluctuations in raw material prices
gain priority over revenue unless there is an extreme volatility. The company is also trying to get new projects of
booking... cost plus nature in future. For segment 2 i.e. Cooling Products, Blue Star focuses more
on institutional clients and has a very limited presence in home segment and hence
gets better margins.
Margins and cash generation have always been on priority for the company over revenue
booking. In the current macro scenario, company is very selective in order picking and
strictly follows the criteria of minimum advance. BSL has collected average advances of
16-17% for the current orders in Electro-Mechanical segment.
25
Investment Rationale
Robust Financials
Cash Generating Model
Blue Star has cash generating business model with positive cash from operations in the
last four years. The company is low leveraged with debt of Rs0.4bn and D/E of 0.14 at the
end of FY08.
0.75 1,800
0.50 1,200
0.25 600
- -
FY06 FY07 FY08 FY09E FY10E FY11E FY06 FY07 FY08 FY09E FY10E FY11E
Margins
ROCE (%) ROE (%) OPM (%)
80 12.0
60 9.0
Low debt & positive cash from
operations should help in 40 6.0
sustaining higher returns...
20 3.0
- -
FY06 FY07 FY08 FY09E FY10E FY11E
26
Valuations & Recommendation
With current order book with a timeline of <1 year and the prevailing unfavourable macro
We initiate coverage with a environment, the near term prospects for the company look uncertain. At the CMP of Rs137,
‘SELL’ recommendation due the stock trades at a P/E of 7.9x & 7.3x and an EV/EBIDTA of 5.5x & 4.8x FY09E and FY10E
to lack of future revenue earnings respectively. We recommend a ‘SELL’ in light of slowing order inflows from domestic
visibility... market and rich valuations, which give lesser margin of safety.
CONCERNS
! Economic Scenario: Credit crunch and negative sentiments will force companies
to go slower on new investments. MEP/HVAC players’ role in a project start with a
lag of 9-12 months from the inception of the same. In a scenario where companies
are facing liquidity issues and going slow on capex, there can be a dip in order
inflow for HVAC/ MEP players in H1FY10.
! Geographical Risk: Blue Star is mostly concentrated in India. The company is
exposed to geographical risk due to non-diversification. Any negative development
in the Indian economy due to the bleak outlook across the globe will hit all the
segments of the company.
! Softening of raw material prices vs. Client demand: Most of the orders were booked
in FY08 & H1FY09 when raw material prices were at their peak and moving further
northward. Sharp decline in commodity prices can lead to bargain for decreasing
the order price, which can ultimately shrink the order book size for the company,
consequently reducing earnings for the company.
! Deferring consumption: Gloomy macro economic scenario has led to a slowdown
in retail consumption and spending resulting in lower demand for consumer goods.
Despite softening raw material prices and lower excise duty which should reduce
prices, the business is not expected to recover until the sentiment improves.
! Working Capital Management: High inventory level due to lower sales of cooling
products and credit problem in the market will lead to increase in working capital
cycle impacting earnings.
27
Prestigious Projects of Blue Star Ltd.
The Park Hotel, New Mumbai Gurgaon Central, Gurgaon Heritage Foods, Kuppam(AP)
28
Financial results for the quarter & nine months ended 31 December 2008 (Consolidated)
Quarter Ended Nine Months Ended Year Ended
Particulars (Rs Mn)
31/12/08 31/12/07 Gr % 31/12/08 31/12/07 Gr % 31/03/08
PBT & extraordinary items 400 487 (17.9) 1,507 1,419 6.2 2,420
Share Equity Capital (FV Rs2) 180 180 180 180 180
EPS for the Period (Rs) 3.58 3.94 12.62 11.53 19.36
10 110
0 0
Dec-05 Sep-06 Jul-07 Apr-08 Feb-09 Dec-05 Sep-06 Jul-07 Apr-08 Feb-09
29
Segmentwise results for the quarter & nine months ended 31 December 2008
Quarter Ended Nine Months Ended Year Ended
Particulars (Rs Mn)
31/12/08 31/12/07 Gr % 31/12/08 31/12/07 Gr % 31/03/08
Segment Revenues
Electro Mech Projects 4,223 3,768 12.1 12,777 10,549 21.1 15,563
Cooling Products 949 1,003 (5.4) 4,405 3,621 21.7 5,324
Professional Electronics and Ind Sys. 495 377 31.1 1,260 1,079 16.8 1,443
Total 5,667 5,149 10.1 18,442 15,249 20.9 22,330
Capital Employed
Electro Mech Projects 2,785 2,152 29.4 2,785 2,152 29.4 2,031
Cooling Products 1,242 1,129 10.1 1,242 1,129 10.1 1,472
Professional Electronics and Ind Sys. 445 295 50.8 445 295 50.8 324
Add: Un-allocable Capital Employed 62 421 (85.3) 62 421 (85.3) (791)
Total 4,534 3,997 13.4 4,534 3,997 13.4 3,037
ROCE (%)
Electro Mech Projects 55.5 83.3 65.4 80.5 93.4
Cooling Products 31.8 45.7 55.9 47.4 39.4
Professional Electronics and Ind Sys. 92.7 117.2 77.5 98.0 89.1
Total 51.9 66.4 63.1 64.0 91.1
30
Year Ended March (Figures in Rs mn)
Other income 71 96 80 33 42 55
PBT & E/O items 682 893 2,015 2,079 2,319 2,984
Fully diluted Eq. sh. O/s (mn no) 89.9 89.9 89.9 89.9 89.9 89.9
Investments 52 53 46 46 46 46
Misc Exp 33 22 14 - - -
31
Year Ended March (Figures in Rs mn)
Interest & dividend inc. (40) (41) (17) (8) (17) (20)
Cash from investing activities (366) (237) (752) (892) (383) (380)
Net working capital (days) 45.9 46.6 43.1 56.4 53.2 50.8
EQUITY DESK
Gealgeo V. Alankara Head - Institutional Sales alankara@pinc.co.in 91-22-6618 6466
SALES
Anil Chaurasia anil.chaurasia@pinc.co.in 91-22-6618 6483
DEALING
Ashok Savla ashok.savla@pinc.co.in 91-22-6618 6400
DIRECTORS
Gaurang Gandhi gaurangg@pinc.co.in 91-22-6618 6400
COMPLIANCE
Rakesh Bhatia Head Compliance rakeshb@pinc.co.in 91-22-6618 6400
33
Infinity.com
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